{"id":10372,"date":"2022-02-16T10:47:28","date_gmt":"2022-02-16T10:47:28","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=10372"},"modified":"2022-02-16T10:47:28","modified_gmt":"2022-02-16T10:47:28","slug":"branded-content-dotdash-meredith-creative","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/life\/home-and-garden\/branded-content-dotdash-meredith-creative\/","title":{"rendered":"Dotdash Meredith Creative: \u00dasp\u011bch ve zna\u010dkov\u00e9m obsahu"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Dotdash Meredith Creative: V\u00e1\u0161 partner pro \u00fasp\u011bch zna\u010dkov\u00e9ho obsahu<\/h2>\n\n<h2 class=\"wp-block-heading\">Kdo jsme<\/h2>\n\n<p>Dotdash Meredith Creative je intern\u00ed t\u00fdm pro zna\u010dkov\u00fd obsah spole\u010dnosti Dotdash Meredith, p\u0159edn\u00edho vydavatele d\u016fv\u011bryhodn\u00e9ho obsahu v \u0161irok\u00e9 \u0161k\u00e1le t\u00e9mat. Spolupracujeme s na\u0161imi zna\u010dkov\u00fdmi partnery na v\u00fdvoji a realizaci p\u0159esv\u011bd\u010div\u00fdch vypr\u00e1v\u011bc\u00edch kampan\u00ed, kter\u00e9 oslov\u00ed na\u0161e rozs\u00e1hl\u00e9 a anga\u017eovan\u00e9 publikum.<\/p>\n\n<h2 class=\"wp-block-heading\">Na\u0161e posl\u00e1n\u00ed<\/h2>\n\n<p>Na\u0161\u00edm posl\u00e1n\u00edm je pomoci zna\u010dk\u00e1m nav\u00e1zat smyslupln\u00e1 spojen\u00ed se svou c\u00edlovou skupinou prost\u0159ednictv\u00edm s\u00edly vypr\u00e1v\u011bn\u00ed. Vyu\u017e\u00edv\u00e1me na\u0161e hlubok\u00e9 porozum\u011bn\u00ed z\u00e1jm\u016f a chov\u00e1n\u00ed na\u0161ich \u010dten\u00e1\u0159\u016f k vytv\u00e1\u0159en\u00ed obsahu, kter\u00fd u nich rezonuje na osobn\u00ed \u00farovni.<\/p>\n\n<h2 class=\"wp-block-heading\">Na\u0161e odbornost<\/h2>\n\n<p>N\u00e1\u0161 t\u00fdm zku\u0161en\u00fdch tv\u016frc\u016f obsahu se specializuje na celou \u0159adu t\u00e9mat t\u00fdkaj\u00edc\u00edch se domova, v\u010detn\u011b:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00daklid<\/li>\n<li>Dekorace<\/li>\n<li>Projekty typu \u201eud\u011blej si s\u00e1m\u201c<\/li>\n<li>Z\u00e1bava<\/li>\n<li>Zahradni\u010den\u00ed<\/li>\n<li>Hostov\u00e1n\u00ed<\/li>\n<li>Dom\u00e1c\u00ed projekty<\/li>\n<li>Rekonstrukce dom\u016f<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">N\u00e1\u0161 proces<\/h2>\n\n<p>\u00dazce spolupracujeme s na\u0161imi zna\u010dkov\u00fdmi partnery na v\u00fdvoji p\u0159izp\u016fsoben\u00e9 obsahov\u00e9 strategie, kter\u00e1 odpov\u00edd\u00e1 jejich c\u00edl\u016fm a c\u00edlov\u00e9 skupin\u011b. N\u00e1\u0161 proces zahrnuje:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pl\u00e1nov\u00e1n\u00ed obsahu:<\/strong> Prov\u00e1d\u00edme d\u016fkladn\u00fd pr\u016fzkum, abychom porozum\u011bli pot\u0159eb\u00e1m a z\u00e1jm\u016fm na\u0161\u00ed c\u00edlov\u00e9 skupiny, a vyv\u00edj\u00edme n\u00e1pady na obsah, kter\u00e9 u n\u00ed najdou odezvu.<\/li>\n<li><strong>Vytv\u00e1\u0159en\u00ed obsahu:<\/strong> N\u00e1\u0161 t\u00fdm zku\u0161en\u00fdch spisovatel\u016f, editor\u016f a design\u00e9r\u016f vytv\u00e1\u0159\u00ed vysoce kvalitn\u00ed obsah, kter\u00fd je informativn\u00ed, poutav\u00fd a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00fd.<\/li>\n<li><strong>Distribuce obsahu:<\/strong> N\u00e1\u0161 obsah distribuujeme v cel\u00e9m portfoliu web\u016f Dotdash Meredith a oslovujeme tak miliony \u010dten\u00e1\u0159\u016f.<\/li>\n<li><strong>M\u011b\u0159en\u00ed obsahu:<\/strong> Sledujeme v\u00fdkonnost na\u0161eho obsahu a poskytujeme na\u0161im zna\u010dkov\u00fdm partner\u016fm podrobnou anal\u00fdzu, abychom mohli m\u011b\u0159it dopad na\u0161ich kampan\u00ed.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Na\u0161e v\u00fdsledky<\/h2>\n\n<p>Na\u0161e kampan\u011b se zna\u010dkov\u00fdm obsahem p\u0159inesly na\u0161im partner\u016fm trvale vynikaj\u00edc\u00ed v\u00fdsledky, v\u010detn\u011b:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce a jej\u00ed viditelnosti<\/li>\n<li>Zlep\u0161en\u00ed zapojen\u00ed a loajality z\u00e1kazn\u00edk\u016f<\/li>\n<li>Zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu a generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/li>\n<li>Vylep\u0161en\u00ed reputace a d\u016fv\u011bryhodnosti zna\u010dky<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The Spruce: V\u00e1\u0161 zdroj pro zlep\u0161en\u00ed domova<\/h2>\n\n<p>The Spruce je zna\u010dka spole\u010dnosti Dotdash Meredith, kter\u00e1 se v\u011bnuje poskytov\u00e1n\u00ed praktick\u00fdch, skute\u010dn\u00fdch tip\u016f a inspirace pro v\u0161e, co se t\u00fdk\u00e1 domova. N\u00e1\u0161 t\u00fdm certifikovan\u00fdch odborn\u00edk\u016f nab\u00edz\u00ed d\u016fv\u011bryhodn\u00e9 rady k \u0161irok\u00e9 \u0161k\u00e1le t\u00e9mat t\u00fdkaj\u00edc\u00edch se domova, v\u010detn\u011b:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tipy a triky pro \u00faklid<\/li>\n<li>N\u00e1pady a inspirace pro v\u00fdzdobu interi\u00e9ru<\/li>\n<li>Projekty typu \u201eud\u011blej si s\u00e1m\u201c pro v\u0161echny \u00farovn\u011b dovednost\u00ed<\/li>\n<li>Tipy pro zahradni\u010den\u00ed pro v\u0161echna ro\u010dn\u00ed obdob\u00ed<\/li>\n<li>Tipy pro hostov\u00e1n\u00ed pro nezapomenuteln\u00e1 setk\u00e1n\u00ed<\/li>\n<li>N\u00e1pady a rady pro dom\u00e1c\u00ed projekty<\/li>\n<li>Tipy pro rekonstrukci dom\u016f od certifikovan\u00fdch odborn\u00edk\u016f<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Pro\u010d si vybrat Dotdash Meredith Creative?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u016fv\u011bryhodn\u00fd obsah:<\/strong> N\u00e1\u0161 obsah je podlo\u017een d\u016fv\u011bryhodnost\u00ed a autoritou spole\u010dnosti Dotdash Meredith, p\u0159edn\u00edho vydavatele v oblasti zlep\u0161ov\u00e1n\u00ed domova.<\/li>\n<li><strong>Zapojen\u00e9 publikum:<\/strong> Ka\u017ed\u00fd m\u011bs\u00edc oslovujeme miliony nad\u0161enc\u016f do domova, co\u017e na\u0161im zna\u010dkov\u00fdm partner\u016fm poskytuje p\u0159\u00edstup k velmi c\u00edlen\u00e9mu publiku.<\/li>\n<li><strong>Znalosti a zku\u0161enosti:<\/strong> N\u00e1\u0161 t\u00fdm zku\u0161en\u00fdch tv\u016frc\u016f obsahu m\u00e1 hlubok\u00e9 porozum\u011bn\u00ed t\u00e9mat t\u00fdkaj\u00edc\u00edch se domova a v\u00ed, jak vytv\u00e1\u0159et obsah, kter\u00fd u na\u0161ich \u010dten\u00e1\u0159\u016f rezonuje.<\/li>\n<li><strong>P\u0159izp\u016fsoben\u00e1 \u0159e\u0161en\u00ed:<\/strong> P\u0159izp\u016fsobujeme na\u0161e obsahov\u00e9 strategie tak, aby spl\u0148ovaly specifick\u00e9 pot\u0159eby a c\u00edle ka\u017ed\u00e9ho zna\u010dkov\u00e9ho partnera.<\/li>\n<li><strong>Prok\u00e1zan\u00e9 v\u00fdsledky:<\/strong> Na\u0161e v\u00fdsledky mluv\u00ed samy za sebe. Prost\u0159ednictv\u00edm na\u0161ich kampan\u00ed se zna\u010dkov\u00fdm obsahem jsme na\u0161im partner\u016fm trvale p\u0159in\u00e1\u0161eli vynikaj\u00edc\u00ed v\u00fdsledky.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Kontaktujte n\u00e1s<\/h2>\n\n<p>Chcete-li se dozv\u011bd\u011bt v\u00edce o tom, jak v\u00e1m Dotdash Meredith Creative m\u016f\u017ee pomoci dos\u00e1hnout va\u0161ich c\u00edl\u016f v oblasti zna\u010dky, kontaktujte n\u00e1s je\u0161t\u011b dnes. R\u00e1di probereme va\u0161e pot\u0159eby a vypracujeme p\u0159izp\u016fsobenou obsahovou strategii, kter\u00e1 v\u00e1m pom\u016f\u017ee usp\u011bt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dotdash Meredith Creative: V\u00e1\u0161 partner pro \u00fasp\u011bch zna\u010dkov\u00e9ho obsahu Kdo jsme Dotdash Meredith Creative je intern\u00ed t\u00fdm pro zna\u010dkov\u00fd obsah spole\u010dnosti Dotdash Meredith, p\u0159edn\u00edho vydavatele d\u016fv\u011bryhodn\u00e9ho obsahu v \u0161irok\u00e9 \u0161k\u00e1le&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8825],"tags":[3377,14522,12598,5169,14523,1761,8820,853,8848,13434],"class_list":["post-10372","post","type-post","status-publish","format-standard","hentry","category-home-and-garden","tag-home-decor","tag-home-projects","tag-hosting","tag-content-marketing","tag-home-renovations","tag-diy","tag-home-improvement","tag-storytelling","tag-gardening","tag-branded-content"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/10372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=10372"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/10372\/revisions"}],"predecessor-version":[{"id":10373,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/10372\/revisions\/10373"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=10372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=10372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=10372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}