{"id":1067,"date":"2023-06-23T16:00:22","date_gmt":"2023-06-23T16:00:22","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1067"},"modified":"2023-06-23T16:00:22","modified_gmt":"2023-06-23T16:00:22","slug":"celebrity-memorabilia-and-the-power-of-contagion","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/psychology\/celebrity-memorabilia-and-the-power-of-contagion\/","title":{"rendered":"S\u00edla n\u00e1kazy celebrit: V\u011b\u0159\u00edme v magii i v modern\u00edm sv\u011bt\u011b"},"content":{"rendered":"

V\u011bda zkoum\u00e1 na\u0161i magickou v\u00edru v moc celebrit<\/h2>\n\n

V\u00edra v n\u00e1kazu celebritou<\/h2>\n\n

V modern\u00ed dob\u011b se \u010dasto domn\u00edv\u00e1me, \u017ee jsme nechali za sebou v\u00edru v magii a pov\u011bry. Nov\u00e1 studie v\u0161ak nazna\u010duje, \u017ee se st\u00e1le m\u016f\u017eeme dr\u017eet n\u011bkter\u00fdch z t\u011bchto p\u0159esv\u011bd\u010den\u00ed, a to i podv\u011bdom\u011b.<\/p>\n\n

Psychologov\u00e9 zjistili, \u017ee lid\u00e9 jsou ochotni zaplatit v\u00edce za pam\u00e1tky celebrit, pokud v\u011b\u0159\u00ed, \u017ee se jich celebrita dotkla. Tomu se \u0159\u00edk\u00e1 pojem \u201en\u00e1kaza\u201c, v\u00edra, \u017ee se vlastnosti \u010dlov\u011bka mohou p\u0159en\u00e9st na p\u0159edm\u011bt fyzick\u00fdm kontaktem.<\/p>\n\n

Studie o pam\u00e1tk\u00e1ch celebrit<\/h2>\n\n

V\u00fdzkumn\u00edci provedli studii cen pam\u00e1tek celebrit na aukc\u00edch. Zjistili, \u017ee lid\u00e9 byli ochotni zaplatit v\u00fdrazn\u011b v\u00edce za p\u0159edm\u011bty vlastn\u011bn\u00e9 milovan\u00fdmi celebritami, jako jsou John F. Kennedy a Marilyn Monroe, pokud si mysleli, \u017ee se jich celebrity dotkly.<\/p>\n\n

Naopak, lid\u00e9 byli ochotni zaplatit m\u00e9n\u011b za p\u0159edm\u011bty vlastn\u011bn\u00e9 \u0161iroce nen\u00e1vid\u011bn\u00fdmi jedinci, jako je Bernie Madoff, pokud si p\u0159edstavovali, \u017ee se Madoff s nimi dostal do kontaktu.<\/p>\n\n

Role vn\u00edman\u00e9ho fyzick\u00e9ho kontaktu<\/h2>\n\n

V\u00fdzkumn\u00edci tak\u00e9 zjistili, \u017ee vn\u00edman\u00e1 pravd\u011bpodobnost fyzick\u00e9ho kontaktu mezi celebritou a p\u0159edm\u011btem ovlivnila prodejn\u00ed cenu. P\u0159edm\u011bty, kter\u00e9 byly vn\u00edm\u00e1ny jako p\u0159edm\u011bty s vy\u0161\u0161\u00edm stupn\u011bm fyzick\u00e9ho kontaktu se sv\u00fdmi majiteli, se prod\u00e1valy za vy\u0161\u0161\u00ed ceny ve srovn\u00e1n\u00ed s odhadovanou hodnotou zbo\u017e\u00ed auk\u010dn\u00edmi domy.<\/p>\n\n

Tento trend v\u0161ak neplatil pro extr\u00e9mn\u011b drah\u00e9 p\u0159edm\u011bty, jako jsou \u0161perky. Pokud jde o opravdu v\u00e1\u017en\u00e9 n\u00e1kupy na investi\u010dn\u00ed \u00farovni, magick\u00e1 v\u00edra v n\u00e1kazu jakoby vysych\u00e1.<\/p>\n\n

Experiment se svetry celebrit<\/h2>\n\n

Aby v\u00fdzkumn\u00edci d\u00e1le podpo\u0159ili sv\u016fj argument o \u00faloze fyzick\u00e9ho kontaktu v cenov\u00fdch rozd\u00edlech, provedli zaj\u00edmav\u00fd experiment. Zeptaly se dobrovoln\u00edk\u016f, kolik by nab\u00eddli za hypotetick\u00fd svetr, kter\u00fd pat\u0159il bu\u010f slavn\u00e9 osob\u011b, kterou obdivovali, nebo celebrit\u011b, kterou opovrhovali.<\/p>\n\n

N\u011bkter\u00fdm \u00fa\u010dastn\u00edk\u016fm bylo \u0159e\u010deno, \u017ee svetr byl sterilizov\u00e1n, p\u0159em\u00edst\u011bn do auk\u010dn\u00ed s\u00edn\u011b nebo \u017ee u\u017e se nikdy nebude moci prod\u00e1vat. Ve srovn\u00e1n\u00ed s netransformovan\u00fdmi svetry byli \u00fa\u010dastn\u00edci ochotni zaplatit m\u00e9n\u011b za svetr milovan\u00e9 celebrity, kter\u00fd byl sterilizov\u00e1n, ale ne za svetr, kter\u00fd nemohli znovu prodat. To nazna\u010duje, \u017ee si cenili \u201eesence\u201c celebrity, kter\u00e1 p\u0159e\u0161la na svetr, v\u00edce ne\u017e jeho skute\u010dn\u00e9 pen\u011b\u017en\u00ed hodnoty.<\/p>\n\n

V\u00fdsledky u svetr\u016f vlastn\u011bn\u00fdch opovrhovanou slavnou osobou byly opa\u010dn\u00e9. Sterilizovan\u00e9 svetry m\u011bly vy\u0161\u0161\u00ed hodnotu ne\u017e b\u011b\u017en\u00e9 svetry, co\u017e nazna\u010duje, \u017ee odstran\u011bn\u00ed \u201eesence\u201c opovrhovan\u00e9 celebrity je pro \u017e\u00e1doucnost p\u0159edm\u011btu snaz\u0161\u00ed a z\u00e1sadn\u011bj\u0161\u00ed.<\/p>\n\n

Dopad na pr\u016fmysl pam\u00e1tek<\/h2>\n\n

Zji\u0161t\u011bn\u00ed t\u00e9to studie maj\u00ed d\u016fsledky pro pr\u016fmysl pam\u00e1tek. S\u00edla n\u00e1kazy m\u016f\u017ee v\u00fdznamn\u011b ovlivnit hodnotu pam\u00e1tek celebrit, zejm\u00e9na u p\u0159edm\u011bt\u016f, o nich\u017e se p\u0159edpokl\u00e1d\u00e1, \u017ee se jich celebrita dotkla.<\/p>\n\n

Nap\u0159\u00edklad bomberov\u00e1 bunda Johna F. Kennedyho se na aukci prodala za 570 000 dolar\u016f. Bez s\u00edly n\u00e1kazy je bunda jen bunda, i kdy\u017e ji vlastnil JFK.<\/p>\n\n

Z\u00e1v\u011br<\/h2>\n\n

Studie o pam\u00e1tk\u00e1ch celebrit poskytuje d\u016fkaz, \u017ee se st\u00e1le m\u016f\u017eeme dr\u017eet n\u011bkter\u00fdch magick\u00fdch p\u0159esv\u011bd\u010den\u00ed, a to i v modern\u00ed spole\u010dnosti. Pojem n\u00e1kazy, v\u00edra, \u017ee se vlastnosti \u010dlov\u011bka mohou p\u0159en\u00e9st na p\u0159edm\u011bt fyzick\u00fdm kontaktem, m\u016f\u017ee ovlivnit na\u0161e chov\u00e1n\u00ed a rozhodov\u00e1n\u00ed, a to i v p\u0159\u00edpad\u011b n\u011b\u010deho zd\u00e1nliv\u011b racion\u00e1ln\u00edho, jako je n\u00e1kup a prodej pam\u00e1tek.<\/p>","protected":false},"excerpt":{"rendered":"

V\u011bda zkoum\u00e1 na\u0161i magickou v\u00edru v moc celebrit V\u00edra v n\u00e1kazu celebritou V modern\u00ed dob\u011b se \u010dasto domn\u00edv\u00e1me, \u017ee jsme nechali za sebou v\u00edru v magii a pov\u011bry. Nov\u00e1 studie…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[2465,2466,2464,1237,97],"class_list":["post-1067","post","type-post","status-publish","format-standard","hentry","category-psychology","tag-contagion","tag-magical-thinking","tag-celebrity-memorabilia","tag-psychology","tag-science"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1067"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1067\/revisions"}],"predecessor-version":[{"id":1068,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1067\/revisions\/1068"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}