{"id":1179,"date":"2023-01-13T06:09:31","date_gmt":"2023-01-13T06:09:31","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1179"},"modified":"2023-01-13T06:09:31","modified_gmt":"2023-01-13T06:09:31","slug":"walmart-embraces-social-media-for-personalized-shopping","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/life\/retail-and-shopping\/walmart-embraces-social-media-for-personalized-shopping\/","title":{"rendered":"Walmart vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b pro personalizovan\u00e9 nakupov\u00e1n\u00ed"},"content":{"rendered":"

Walmart vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed m\u00e9dia pro personalizovan\u00e9 nakupov\u00e1n\u00ed<\/h2>\n\n

Anal\u00fdza soci\u00e1ln\u00edho genomu<\/h2>\n\n

Walmart se no\u0159\u00ed do sv\u011bta soci\u00e1ln\u00edch m\u00e9di\u00ed a analyzuje \u201esoci\u00e1ln\u00ed genom\u201c sv\u00fdch z\u00e1kazn\u00edk\u016f sledov\u00e1n\u00edm jejich interakc\u00ed na platform\u00e1ch jako Facebook a Twitter. Tato data poskytuj\u00ed poznatky o jejich preferenc\u00edch, z\u00e1jmech a chov\u00e1n\u00ed, co\u017e umo\u017e\u0148uje Walmartu p\u0159izp\u016fsobit jejich n\u00e1kupn\u00ed zku\u0161enost.<\/p>\n\n

Partnerstv\u00ed s Kosmix<\/h2>\n\n

Akvizice tohoto maloobchodn\u00edho gigantu spole\u010dnost\u00ed Kosmix, spole\u010dnost\u00ed specializuj\u00edc\u00ed se na anal\u00fdzu dat ze soci\u00e1ln\u00edch m\u00e9di\u00ed, sehr\u00e1la v tomto \u00fasil\u00ed z\u00e1sadn\u00ed roli. Odborn\u00e9 znalosti spole\u010dnosti Kosmix umo\u017e\u0148uj\u00ed Walmartu pochopit velk\u00e9 mno\u017estv\u00ed informac\u00ed dostupn\u00fdch na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n

Vyu\u017eit\u00ed SoLoMo<\/h2>\n\n

Walmart uzn\u00e1v\u00e1 soub\u011bh soci\u00e1ln\u00edch m\u00e9di\u00ed (So), m\u00edstn\u00edho maloobchodu a mobiln\u00edch telefon\u016f (Mo) v n\u00e1kupn\u00edm prost\u0159ed\u00ed. Integrov\u00e1n\u00edm soci\u00e1ln\u00edch dat do sv\u00fdch operac\u00ed se Walmart sna\u017e\u00ed vylep\u0161it z\u00e1kaznickou zku\u0161enost jak online, tak v kamenn\u00fdch prodejn\u00e1ch.<\/p>\n\n

Personalizovan\u00e1 doporu\u010den\u00ed<\/h2>\n\n

@WalmartLabs, inova\u010dn\u00ed t\u00fdm stoj\u00edc\u00ed za touto iniciativou, zkoum\u00e1 zp\u016fsoby, jak za\u010dlenit data ze soci\u00e1ln\u00edho genomu na webov\u00e9 str\u00e1nky Walmartu. To povede k relevantn\u011bj\u0161\u00edm v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed a personalizovan\u00fdm doporu\u010den\u00edm produkt\u016f zalo\u017een\u00fdm na aktivit\u011b z\u00e1kazn\u00edka na soci\u00e1ln\u00edch m\u00e9di\u00edch.<\/p>\n\n

Optimalizace v obchod\u011b<\/h2>\n\n

Data ze soci\u00e1ln\u00edch m\u00e9di\u00ed lze tak\u00e9 vyu\u017e\u00edt k optimalizaci obchod\u016f Walmart. Anal\u00fdzou interakc\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch v bl\u00edzkosti prodejen m\u016f\u017ee Walmart z\u00edskat p\u0159ehled o m\u00edstn\u00edch preferenc\u00edch z\u00e1kazn\u00edk\u016f a podle toho upravit z\u00e1soby.<\/p>\n\n

N\u00e1vrhy d\u00e1rk\u016f a upozorn\u011bn\u00ed na produkty<\/h2>\n\n

@WalmartLabs tak\u00e9 vyv\u00edj\u00ed funkce, kter\u00e9 poskytuj\u00ed n\u00e1vrhy d\u00e1rk\u016f na z\u00e1klad\u011b aktivity na soci\u00e1ln\u00edch m\u00e9di\u00edch a zas\u00edlaj\u00ed upozorn\u011bn\u00ed na chytr\u00e9 telefony, kdy\u017e jsou produkty odpov\u00eddaj\u00edc\u00ed soci\u00e1ln\u00edmu genomu z\u00e1kazn\u00edka k dispozici v obchod\u011b.<\/p>\n\n

Partnerstv\u00ed se spole\u010dnost\u00ed OneRiot<\/h2>\n\n

Ned\u00e1vn\u00e1 akvizice spole\u010dnosti OneRiot spole\u010dnost\u00ed Walmart, spole\u010dnosti zam\u011b\u0159en\u00e9 na vyhled\u00e1v\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase a mobiln\u00ed reklamu, d\u00e1le posiluje jej\u00ed pozici v oblasti mobiln\u00edho nakupov\u00e1n\u00ed.<\/p>\n\n

Konkuren\u010dn\u00ed v\u00fdhoda oproti Amazonu<\/h2>\n\n

Na rozd\u00edl od Amazonu, kter\u00fd se spol\u00e9h\u00e1 na p\u0159edchoz\u00ed n\u00e1kupy pro doporu\u010den\u00ed, @WalmartLabs vyu\u017e\u00edv\u00e1 data ze soci\u00e1ln\u00edch m\u00e9di\u00ed, aby poskytoval aktu\u00e1ln\u011bj\u0161\u00ed a relevantn\u011bj\u0161\u00ed n\u00e1vrhy. Tento dynamick\u00fd p\u0159\u00edstup d\u00e1v\u00e1 Walmartu v\u00fdhodu na vysoce konkuren\u010dn\u00edm trhu elektronick\u00e9ho obchodov\u00e1n\u00ed.<\/p>\n\n

Vy\u017eadov\u00e1n souhlas z\u00e1kazn\u00edka<\/h2>\n\n

Je d\u016fle\u017eit\u00e9 poznamenat, \u017ee Walmart vy\u017eaduje, aby z\u00e1kazn\u00edci ud\u011blili souhlas, ne\u017e lze jejich data ze soci\u00e1ln\u00edch m\u00e9di\u00ed pou\u017e\u00edt pro personalizovan\u00e9 n\u00e1kupn\u00ed zku\u0161enosti. To zaji\u0161\u0165uje, \u017ee z\u00e1kazn\u00edci maj\u00ed kontrolu nad pou\u017e\u00edv\u00e1n\u00edm sv\u00fdch informac\u00ed.<\/p>\n\n

Inovace v obchod\u011b<\/h2>\n\n

Krom\u011b sv\u00fdch iniciativ v oblasti soci\u00e1ln\u00edch m\u00e9di\u00ed implementuje Walmart tak\u00e9 dal\u0161\u00ed inovace v obchod\u011b, aby vylep\u0161il z\u00e1kaznickou zku\u0161enost. Lowe’s, Home Depot a Urban Outfitters zav\u00e1d\u011bj\u00ed ru\u010dn\u00ed za\u0159\u00edzen\u00ed, kter\u00e1 umo\u017e\u0148uj\u00ed prodava\u010d\u016fm kontrolovat z\u00e1soby, p\u0159istupovat k informac\u00edm o produktech a p\u0159edv\u00e1d\u011bt instrukt\u00e1\u017en\u00ed videa.<\/p>\n\n

Tablety a virtu\u00e1ln\u00ed pen\u011b\u017eenky<\/h2>\n\n

Macy’s a Bloomingdales zav\u00e1d\u011bj\u00ed tablety, kter\u00e9 z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uj\u00ed prov\u00e1d\u011bt pr\u016fzkum produkt\u016f, jako je kosmetika a \u0161perky, p\u0159\u00edmo v obchod\u011b. Dr\u017eitel\u00e9 karet Citi MasterCard mohou nyn\u00ed pou\u017e\u00edvat aplikaci Google Wallet na sv\u00fdch chytr\u00fdch telefonech k prov\u00e1d\u011bn\u00ed n\u00e1kup\u016f nam\u00edsto pou\u017e\u00edv\u00e1n\u00ed fyzick\u00fdch kreditn\u00edch karet.<\/p>\n\n

Aplikace pro de\u0161ifrov\u00e1n\u00ed etiket potravin<\/h2>\n\n

Pro z\u00e1kazn\u00edky, kte\u0159\u00ed maj\u00ed pot\u00ed\u017ee s porozum\u011bn\u00edm etiket\u00e1m potravin, existuje nov\u00e1 aplikace pro iPhone s n\u00e1zvem \u201eDon’t eat that\u201c, kter\u00e1 zjednodu\u0161uje informace a poskytuje jasn\u00e9 pokyny.<\/p>\n\n

Inovativn\u00ed n\u00e1kupn\u00ed aplikace<\/h2>\n\n

Mobiln\u00ed n\u00e1kupn\u00ed aplikace se st\u00e1vaj\u00ed st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Z\u00e1kazn\u00edci mohou naj\u00edt inovativn\u00ed aplikace, kter\u00e9 pom\u00e1haj\u00ed s \u00fakoly, jako je porovn\u00e1v\u00e1n\u00ed cen, hled\u00e1n\u00ed kupon\u016f a spr\u00e1va n\u00e1kupn\u00edch seznam\u016f.<\/p>","protected":false},"excerpt":{"rendered":"

Walmart vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed m\u00e9dia pro personalizovan\u00e9 nakupov\u00e1n\u00ed Anal\u00fdza soci\u00e1ln\u00edho genomu Walmart se no\u0159\u00ed do sv\u011bta soci\u00e1ln\u00edch m\u00e9di\u00ed a analyzuje \u201esoci\u00e1ln\u00ed genom\u201c sv\u00fdch z\u00e1kazn\u00edk\u016f sledov\u00e1n\u00edm jejich interakc\u00ed na platform\u00e1ch jako Facebook…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2694],"tags":[2693,2688,2690,2692,2689,2691],"class_list":["post-1179","post","type-post","status-publish","format-standard","hentry","category-retail-and-shopping","tag-customer-experience","tag-personalized-shopping","tag-retail-innovation","tag-social-media-data","tag-social-genome","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1179"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1179\/revisions"}],"predecessor-version":[{"id":1180,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1179\/revisions\/1180"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}