Basketbal, obl\u00edben\u00e1 americk\u00e1 z\u00e1bava, vd\u011b\u010d\u00ed za velkou \u010d\u00e1st sv\u00e9 popularity ikonick\u00fdm tenisk\u00e1m Chuck Taylor All Star. P\u0159\u00edb\u011bh t\u011bchto bot za\u010dal v roce 1891, kdy\u017e James Naismith vynalezl basketbal jako zimn\u00ed halovou hru. Sedmn\u00e1ct let pot\u00e9 zalo\u017eil Marquis Converse spole\u010dnost Converse Rubber Shoe Company na v\u00fdrobu gumov\u00fdch bot.<\/p>\n\n
V roce 1922 Converse najal Charlese \u201eChucka\u201c Taylora, charismatick\u00e9ho sportovce, jako prodava\u010de a hr\u00e1\u010dsko-tren\u00e9rskou posilu firemn\u00edho basketbalov\u00e9ho t\u00fdmu. Taylorov\u00fdm \u00fakolem bylo propagovat botu Converse All Star. Cestoval po cel\u00e9 zemi, po\u0159\u00e1dal basketbalov\u00e9 kliniky a u\u010dil lidi hr\u00e1t.<\/p>\n\n
B\u011bhem t\u011bchto klinik p\u0159edv\u00e1d\u011bl Taylor sv\u00e9 triky se st\u0159elbou a spolupracoval s \u201eBunnym\u201c Levittem, expertem na trestn\u00e9 hody. Rozd\u00e1vali kapesn\u00ed instrukt\u00e1\u017en\u00ed bro\u017eurky, jak hr\u00e1t basketbal, \u010d\u00edm\u017e je\u0161t\u011b v\u00edce utvrdili spojen\u00ed zna\u010dky Converse se sportem.<\/p>\n\n
Jak rostla Taylorova popularita, rostly i prodeje boty Chuck Taylor All Star. Converse se stal ob\u00e1vanou obuv\u00ed pro basketbalisty i fanou\u0161ky. V roce 1936 firma p\u0159edstavila \u201eOlympic White All Stars\u201c, kter\u00e9 se po desetilet\u00ed staly ofici\u00e1ln\u00ed obuv\u00ed americk\u00e9 mu\u017esk\u00e9 basketbalov\u00e9 reprezentace na olympijsk\u00fdch hr\u00e1ch.<\/p>\n\n
Navzdory \u00fasp\u011bch\u016fm \u010delila Converse v 70. letech v\u00fdzv\u00e1m. Kdy\u017e hr\u00e1\u010di za\u010dali po\u017eadovat lukrativn\u00ed sponzorsk\u00e9 smlouvy, zaost\u00e1vala Converse za konkurenc\u00ed v jejich nab\u00eddce. A\u017e do roku 1975 se Converse kone\u010dn\u011b upsal Julius \u201eDr. J\u201c Erving, ale bylo to p\u0159\u00edli\u0161 m\u00e1lo, p\u0159\u00edli\u0161 pozd\u011b.<\/p>\n\n
Jin\u00e9 firmy nab\u00edzely atraktivn\u011bj\u0161\u00ed dohody a oble\u010den\u00ed, co\u017e vedlo k \u00fapadku Converse v profesion\u00e1ln\u00edm sportu. Olympijsk\u00e9 hry 1984 se staly posledn\u00ed olympijskou \u00fa\u010dast\u00ed Converse jako ofici\u00e1ln\u00edho sponzora obuvi.<\/p>\n\n
Zat\u00edmco popularita Converse v sportu klesala, v rockov\u00e9 kultu\u0159e prudce rostla. Uveden\u00ed sedmi barev v roce 1971 oslovilo \u0161ir\u0161\u00ed publikum a bota se stala st\u00e1lic\u00ed streetwearu.<\/p>\n\n
Chuckovy p\u0159\u00edsp\u011bvky k basketbalu jsou nepopirateln\u00e9. Jeho l\u00e1ska ke h\u0159e a neutuchaj\u00edc\u00ed propagace bot Converse pomohly prom\u011bnit basketbal v klasickou americkou z\u00e1bavu. Navzdory p\u0159ibarven\u00e9mu obrazu basketbalov\u00e9 hv\u011bzdy z\u016fst\u00e1v\u00e1 Taylorovo d\u011bdictv\u00ed jako prodejce a inov\u00e1tora siln\u00e9.<\/p>\n\n
V roce 1969 byl uveden do Basketbalov\u00e9 s\u00edn\u011b sl\u00e1vy a je p\u0159ipom\u00edn\u00e1n pro roli p\u0159i zpopularizov\u00e1n\u00ed tenisky Chuck Taylor All Star, boty, kter\u00e1 i nad\u00e1le okouzluje generace basketbalov\u00fdch fanou\u0161k\u016f i milovn\u00edk\u016f m\u00f3dy.<\/p>","protected":false},"excerpt":{"rendered":"
Chuck Taylor: Mu\u017e za basketbalovou ikonou P\u016fvod Chuck Taylor All Star Basketbal, obl\u00edben\u00e1 americk\u00e1 z\u00e1bava, vd\u011b\u010d\u00ed za velkou \u010d\u00e1st sv\u00e9 popularity ikonick\u00fdm tenisk\u00e1m Chuck Taylor All Star. P\u0159\u00edb\u011bh t\u011bchto bot…<\/p>\n","protected":false},"author":2,"featured_media":25389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2711,2712,2713,27,2696,2714,2715],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-basketball","tag-chuck-taylor","tag-converse","tag-history","tag-fashion","tag-sneakers","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":25390,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1190\/revisions\/25390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media\/25389"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}