{"id":12166,"date":"2023-10-24T17:06:36","date_gmt":"2023-10-24T17:06:36","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=12166"},"modified":"2023-10-24T17:06:36","modified_gmt":"2023-10-24T17:06:36","slug":"embracing-ugly-vegetables-eu-relaxes-marketing-standards","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/life\/food-and-nutrition\/embracing-ugly-vegetables-eu-relaxes-marketing-standards\/","title":{"rendered":"Nov\u00e1 \u00e9ra nedokonal\u00fdch produkt\u016f: EU v\u00edt\u00e1 nedokonalosti"},"content":{"rendered":"

Nov\u00e1 \u00e9ra nedokonal\u00fdch produkt\u016f: Evropsk\u00e1 unie p\u0159ij\u00edm\u00e1 o\u0161klivou zeleninu<\/h2>\n\n

\u00davod<\/h2>\n\n

Evropsk\u00e1 unie (EU) u\u010dinila sm\u011bl\u00fd krok sm\u011brem ke sn\u00ed\u017een\u00ed pl\u00fdtv\u00e1n\u00ed potravinami a podpo\u0159e udr\u017eitelnosti t\u00edm, \u017ee zm\u00edrnila marketingov\u00e9 standardy pro ovoce a zeleninu. Tento krok p\u0159edstavuje v\u00fdznamn\u00fd posun ve zp\u016fsobu, jak\u00fdm vn\u00edm\u00e1me a konzumujeme produkty, a otev\u00edr\u00e1 nov\u00e9 mo\u017enosti pro zem\u011bd\u011blce, maloobchodn\u00edky i spot\u0159ebitele.<\/p>\n\n

Zm\u00edrn\u011bn\u00ed marketingov\u00fdch standard\u016f<\/h2>\n\n

Po cel\u00e1 desetilet\u00ed ukl\u00e1dala na\u0159\u00edzen\u00ed EU p\u0159\u00edsn\u00e9 normy na velikost, tvar a vzhled ovoce a zeleniny prod\u00e1van\u00fdch v supermarketech. Tyto normy \u010dasto vedly k odm\u00edtnut\u00ed zcela jedl\u00fdch produkt\u016f jen proto, \u017ee nespl\u0148ovaly sv\u00e9voln\u00e1 kosmetick\u00e1 krit\u00e9ria.<\/p>\n\n

Tyto omezuj\u00edc\u00ed normy v\u0161ak v posledn\u00edch letech \u010del\u00ed rostouc\u00ed kritice, proto\u017ee si spot\u0159ebitel\u00e9 st\u00e1le v\u00edce uv\u011bdomuj\u00ed environment\u00e1ln\u00ed a etick\u00e9 d\u016fsledky pl\u00fdtv\u00e1n\u00ed potravinami. Podle Organizace spojen\u00fdch n\u00e1rod\u016f se p\u0159ibli\u017en\u011b jedna t\u0159etina v\u0161ech potravin vyroben\u00fdch celosv\u011btov\u011b vyhod\u00ed, p\u0159i\u010dem\u017e v\u00fdznamn\u00e1 \u010d\u00e1st tohoto odpadu vznik\u00e1 na maloobchodn\u00ed a spot\u0159ebitelsk\u00e9 \u00farovni.<\/p>\n\n

V reakci na tyto obavy se EU rozhodla zru\u0161it marketingov\u00e9 normy pro 26 odr\u016fd ovoce a zeleniny, v\u010detn\u011b pokroucen\u00fdch mrkv\u00ed, hrbolat\u00fdch brambor a zdeformovan\u00fdch okurek. Tato zm\u011bna umo\u017en\u00ed zem\u011bd\u011blc\u016fm prod\u00e1vat produkty, kter\u00e9 by d\u0159\u00edve byly zam\u00edtnuty, co\u017e sn\u00ed\u017e\u00ed pl\u00fdtv\u00e1n\u00ed potravinami a zv\u00fd\u0161\u00ed dostupnost cenov\u011b dostupn\u00fdch, v\u00fd\u017eivn\u00fdch potravin.<\/p>\n\n

V\u00fdhody pro zem\u011bd\u011blce a spot\u0159ebitele<\/h2>\n\n

Zm\u00edrn\u011bn\u00ed marketingov\u00fdch standard\u016f bude m\u00edt pozitivn\u00ed dopad jak na zem\u011bd\u011blce, tak na spot\u0159ebitele. Zem\u011bd\u011blci ji\u017e nebudou muset vyhazovat zcela jedl\u00e9 produkty kv\u016fli kosmetick\u00fdm nedokonalostem, co\u017e sn\u00ed\u017e\u00ed jejich ztr\u00e1ty a zv\u00fd\u0161\u00ed jejich zisky. Spot\u0159ebitel\u00e9 zase z\u00edskaj\u00ed p\u0159\u00edstup k \u0161ir\u0161\u00ed \u0161k\u00e1le produkt\u016f za ni\u017e\u0161\u00ed ceny.<\/p>\n\n

Nov\u00e1 pravidla nav\u00edc povzbud\u00ed spot\u0159ebitele, aby p\u0159ijali p\u0159irozenou rozmanitost ovoce a zeleniny. P\u0159ijet\u00edm produkt\u016f, kter\u00e9 neodpov\u00eddaj\u00ed tradi\u010dn\u00edm standard\u016fm kr\u00e1sy, m\u016f\u017eeme zpochybnit nerealistick\u00e1 o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 v minulosti vedla k tak velk\u00e9mu pl\u00fdtv\u00e1n\u00ed potravinami.<\/p>\n\n

Kreativn\u00ed vyu\u017eit\u00ed nedokonal\u00fdch produkt\u016f<\/h2>\n\n

Zat\u00edmco n\u011bkte\u0159\u00ed spot\u0159ebitel\u00e9 mohou m\u00edt zpo\u010d\u00e1tku obavy z n\u00e1kupu kosmeticky nedokonal\u00fdch produkt\u016f, existuje mnoho kreativn\u00edch zp\u016fsob\u016f, jak toto ovoce a zeleninu vyu\u017e\u00edt. Zvl\u00e1\u0161tn\u00ed mrkve lze pou\u017e\u00edt k v\u00fdrob\u011b barevn\u00fdch zeleninov\u00fdch m\u00eds, zat\u00edmco hrbolat\u00e9 brambory lze p\u00e9ct nebo rozma\u010dkat na lahodn\u00e9 p\u0159\u00edlohy. Nedokonal\u00e9 okurky lze pou\u017e\u00edt do sal\u00e1t\u016f, smoothies nebo jako osv\u011b\u017euj\u00edc\u00ed sva\u010dinu.<\/p>\n\n

Sn\u00ed\u017een\u00ed pl\u00fdtv\u00e1n\u00ed potravinami a podpora udr\u017eitelnosti<\/h2>\n\n

Rozhodnut\u00ed EU zm\u00edrnit marketingov\u00e9 normy je v\u00fdznamn\u00fdm krokem ke sn\u00ed\u017een\u00ed pl\u00fdtv\u00e1n\u00ed potravinami a podpo\u0159e udr\u017eitelnosti. P\u0159ijet\u00edm o\u0161kliv\u00e9 zeleniny m\u016f\u017eeme m\u00edt pozitivn\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, podpo\u0159it zem\u011bd\u011blce a naplno si vychutnat dary p\u0159\u00edrody.<\/p>\n\n

Z\u00e1v\u011br<\/h2>\n\n

Nov\u00e1 \u00e9ra nedokonal\u00fdch produkt\u016f sv\u011bd\u010d\u00ed o rostouc\u00edm pov\u011bdom\u00ed o d\u016fle\u017eitosti sni\u017eov\u00e1n\u00ed pl\u00fdtv\u00e1n\u00ed potravinami a p\u0159ijet\u00ed udr\u017eitelnosti. Zpochybn\u011bn\u00edm tradi\u010dn\u00edch standard\u016f kr\u00e1sy a podporou konzumace v\u0161eho ovoce a zeleniny m\u016f\u017eeme vytvo\u0159it spravedliv\u011bj\u0161\u00ed a ekologi\u010dt\u011bj\u0161\u00ed potravinov\u00fd syst\u00e9m pro v\u0161echny.<\/p>","protected":false},"excerpt":{"rendered":"

Nov\u00e1 \u00e9ra nedokonal\u00fdch produkt\u016f: Evropsk\u00e1 unie p\u0159ij\u00edm\u00e1 o\u0161klivou zeleninu \u00davod Evropsk\u00e1 unie (EU) u\u010dinila sm\u011bl\u00fd krok sm\u011brem ke sn\u00ed\u017een\u00ed pl\u00fdtv\u00e1n\u00ed potravinami a podpo\u0159e udr\u017eitelnosti t\u00edm, \u017ee zm\u00edrnila marketingov\u00e9 standardy pro…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4189],"tags":[16436,16435,16434,5080,120],"class_list":["post-12166","post","type-post","status-publish","format-standard","hentry","category-food-and-nutrition","tag-eu-regulations","tag-imperfect-produce","tag-ugly-vegetables","tag-food-waste","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=12166"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12166\/revisions"}],"predecessor-version":[{"id":12167,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12166\/revisions\/12167"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=12166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=12166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=12166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}