{"id":1222,"date":"2021-01-10T16:53:07","date_gmt":"2021-01-10T16:53:07","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1222"},"modified":"2021-01-10T16:53:07","modified_gmt":"2021-01-10T16:53:07","slug":"ai-cameras-track-museum-visitor-engagement","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/art\/museum-innovation\/ai-cameras-track-museum-visitor-engagement\/","title":{"rendered":"Um\u011bn\u00ed se potk\u00e1v\u00e1 s v\u011bdou: Kamery um\u011bl\u00e9 inteligence sleduj\u00ed zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f muzea"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Um\u011bn\u00ed potk\u00e1v\u00e1 v\u011bdu: kamery s um\u011blou inteligenc\u00ed sleduj\u00ed zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f muzea<\/h2>\n\n<h2 class=\"wp-block-heading\">Um\u011bl\u00e1 inteligence pom\u00e1h\u00e1 kur\u00e1tor\u016fm ur\u010dit \u201ep\u0159ita\u017elivost\u201c um\u011bleck\u00fdch d\u011bl<\/h2>\n\n<p>Muzea p\u0159ij\u00edmaj\u00ed technologie, aby z\u00edskala hlub\u0161\u00ed pochopen\u00ed toho, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed s um\u011bn\u00edm. V italsk\u00e9 Bologni vyvinuli v\u011bdci syst\u00e9m um\u011bl\u00e9 inteligence, kter\u00fd pou\u017e\u00edv\u00e1 kamery ke sledov\u00e1n\u00ed v\u00fdraz\u016f tv\u00e1\u0159e, dr\u017een\u00ed t\u011bla a polohov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f muzea. Tato data jsou analyzov\u00e1na, aby se ur\u010dila \u201ep\u0159ita\u017elivost\u201c konkr\u00e9tn\u00edch um\u011bleck\u00fdch d\u011bl a optimalizovalo se uspo\u0159\u00e1d\u00e1n\u00ed galeri\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">ShareArt: n\u00e1stroj pro pochopen\u00ed um\u011bleck\u00e9ho ocen\u011bn\u00ed<\/h2>\n\n<p>Syst\u00e9m um\u011bl\u00e9 inteligence s n\u00e1zvem ShareArt vyvinuli v\u011bdci z ENEA, italsk\u00e9 n\u00e1rodn\u00ed agentury pro nov\u00e9 technologie, a Istituzione Bologna Musei. Skl\u00e1d\u00e1 se z mal\u00fdch kamer nainstalovan\u00fdch v galeri\u00edch muzea, kter\u00e9 shroma\u017e\u010fuj\u00ed data o chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Sledov\u00e1n\u00ed metrik zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/h2>\n\n<p>ShareArt sleduje \u0159adu metrik souvisej\u00edc\u00edch se zapojen\u00edm do um\u011bn\u00ed, v\u010detn\u011b:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u010cas str\u00e1ven\u00fd prohl\u00ed\u017een\u00edm um\u011bleck\u00fdch d\u011bl<\/li>\n<li>Trasy proch\u00e1zej\u00edc\u00ed galeriemi<\/li>\n<li>Oblasti zam\u011b\u0159en\u00ed na konkr\u00e9tn\u00ed pl\u00e1tna<\/li>\n<li>V\u00fdrazy tv\u00e1\u0159e a dr\u017een\u00ed t\u011bla<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u00davahy o ochran\u011b osobn\u00edch \u00fadaj\u016f a etice<\/h2>\n\n<p>Za\u0159\u00edzen\u00ed ShareArt jsou navr\u017eena tak, aby respektovala soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f. Nezaznamen\u00e1vaj\u00ed obli\u010deje ani jin\u00e9 osobn\u00ed \u00fadaje a shrom\u00e1\u017ed\u011bn\u00e1 data jsou anonymizov\u00e1na.<\/p>\n\n<h2 class=\"wp-block-heading\">Vylep\u0161en\u00ed muzejn\u00edho z\u00e1\u017eitku<\/h2>\n\n<p>Data shrom\u00e1\u017ed\u011bn\u00e1 spole\u010dnost\u00ed ShareArt mohou muzea vyu\u017e\u00edt ke zlep\u0161en\u00ed z\u00e1\u017eitku n\u00e1v\u0161t\u011bvn\u00edk\u016f n\u011bkolika zp\u016fsoby:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Optimalizace uspo\u0159\u00e1d\u00e1n\u00ed galerie tak, aby se maximalizovala viditelnost a zapojen\u00ed um\u011bleck\u00fdch d\u011bl<\/li>\n<li>\u00daprava technik osv\u011btlen\u00ed a vystaven\u00ed za \u00fa\u010delem zlep\u0161en\u00ed um\u011bleck\u00e9ho ocen\u011bn\u00ed<\/li>\n<li>Identifikace um\u011bleck\u00fdch d\u011bl, kter\u00e1 u n\u00e1v\u0161t\u011bvn\u00edk\u016f rezonuj\u00ed nejsiln\u011bji<\/li>\n<li>V\u00fdvoj vzd\u011bl\u00e1vac\u00edch program\u016f a prohl\u00eddek p\u0159izp\u016fsoben\u00fdch z\u00e1jm\u016fm n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Prvotn\u00ed zji\u0161t\u011bn\u00ed<\/h2>\n\n<p>Prvotn\u00ed testov\u00e1n\u00ed ShareArtu p\u0159ineslo zaj\u00edmav\u00e9 v\u00fdsledky. V\u00fdzkumn\u00edci zjistili, \u017ee:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>V\u011bt\u0161ina n\u00e1v\u0161t\u011bvn\u00edk\u016f prohl\u00ed\u017e\u00ed um\u011bleck\u00e1 d\u00edla sama a spr\u00e1vn\u011b nos\u00ed obli\u010dejov\u00e9 masky.<\/li>\n<li>N\u00e1v\u0161t\u011bvn\u00edci maj\u00ed tendenci tr\u00e1vit p\u0159ed kter\u00fdmkoli dan\u00fdm d\u00edlem m\u00e9n\u011b ne\u017e 15 sekund.<\/li>\n<li>Lid\u00e9, kte\u0159\u00ed sledovali diptych z 14. stolet\u00ed od Vitala degli Equiho, se zam\u011b\u0159ili p\u0159edev\u0161\u00edm na \u201e\u017eiv\u011bj\u0161\u00ed\u201c pravou polovinu d\u00edla, kter\u00e1 zobrazuje svat\u00e9ho Petra p\u0159ij\u00edmaj\u00edc\u00edho po\u017eehn\u00e1n\u00ed.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">P\u0159em\u011bna muze\u00ed na v\u00fdzkumn\u00e9 laborato\u0159e<\/h2>\n\n<p>ShareArt je st\u00e1le ve v\u00fdvoji, ale m\u00e1 potenci\u00e1l p\u0159em\u011bnit muzea na v\u00fdzkumn\u00e9 laborato\u0159e. Shroma\u017e\u010fov\u00e1n\u00edm a anal\u00fdzou dat o chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f mohou muzea z\u00edskat hlub\u0161\u00ed pochopen\u00ed um\u011bleck\u00e9ho ocen\u011bn\u00ed a vyv\u00edjet poutav\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed v\u00fdstavy.<\/p>\n\n<h2 class=\"wp-block-heading\">Budoucnost um\u011bl\u00e9 inteligence v muze\u00edch<\/h2>\n\n<p>Technologie um\u011bl\u00e9 inteligence rychle m\u011bn\u00ed zp\u016fsob, jak\u00fdm muzea funguj\u00ed. Od sledov\u00e1n\u00ed zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a\u017e po poskytov\u00e1n\u00ed personalizovan\u00fdch doporu\u010den\u00ed m\u00e1 um\u011bl\u00e1 inteligence potenci\u00e1l revolucionalizovat muzejn\u00ed z\u00e1\u017eitek. S t\u00edm, jak se um\u011bl\u00e1 inteligence d\u00e1le vyv\u00edj\u00ed, se budou muset muzea t\u011bmto nov\u00fdm technologi\u00edm p\u0159izp\u016fsobit a p\u0159ijmout je, aby z\u016fstala relevantn\u00ed a poutav\u00e1 pro budouc\u00ed generace.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um\u011bn\u00ed potk\u00e1v\u00e1 v\u011bdu: kamery s um\u011blou inteligenc\u00ed sleduj\u00ed zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f muzea Um\u011bl\u00e1 inteligence pom\u00e1h\u00e1 kur\u00e1tor\u016fm ur\u010dit \u201ep\u0159ita\u017elivost\u201c um\u011bleck\u00fdch d\u011bl Muzea p\u0159ij\u00edmaj\u00ed technologie, aby z\u00edskala hlub\u0161\u00ed pochopen\u00ed toho, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2790],"tags":[385,2787,2789,2786,1254,2788],"class_list":["post-1222","post","type-post","status-publish","format-standard","hentry","category-museum-innovation","tag-data-analysis","tag-art-appreciation","tag-gallery-optimization","tag-museum-technology","tag-artificial-intelligence","tag-visitor-engagement"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1222\/revisions\/1223"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}