{"id":12393,"date":"2021-01-21T00:51:32","date_gmt":"2021-01-21T00:51:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=12393"},"modified":"2021-01-21T00:51:32","modified_gmt":"2021-01-21T00:51:32","slug":"lacoste-crocodile-shirt-history-and-legacy","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/uncategorized\/lacoste-crocodile-shirt-history-and-legacy\/","title":{"rendered":"P\u0159\u00edb\u011bh ikonick\u00e9 krokod\u00fdl\u00ed ko\u0161ile Lacoste"},"content":{"rendered":"

P\u0159\u00edb\u011bh ikonick\u00e9 krokod\u00fdl\u00ed ko\u0161ile Lacoste<\/h2>\n\n

Ren\u00e9 Lacoste: tenisov\u00e1 hv\u011bzda a m\u00f3dn\u00ed inov\u00e1tor<\/h2>\n\n

Ren\u00e9 Lacoste, francouzsk\u00e1 tenisov\u00e1 legenda, v 20. letech 20. stolet\u00ed provedl revoluci v tenisov\u00e9m oble\u010den\u00ed. Nespokojen\u00fd s omezuj\u00edc\u00ed “tenisovou b\u00edlou” hledal Lacoste pohodln\u011bj\u0161\u00ed a prakti\u010dt\u011bj\u0161\u00ed ko\u0161ili. Inspirov\u00e1n poloko\u0161ilemi, kter\u00e9 nosili brit\u0161t\u00ed hr\u00e1\u010di, objednal si n\u011bkolik ko\u0161il na m\u00edru z bavlny a vlny.<\/p>\n\n

Zrod tenisov\u00e9 ko\u0161ile<\/h2>\n\n

Tenisov\u00e1 ko\u0161ile, zn\u00e1m\u00e1 tak\u00e9 jako polo, m\u011bla n\u011bkolik kl\u00ed\u010dov\u00fdch prvk\u016f: kr\u00e1tk\u00fd ruk\u00e1v, bavln\u011bn\u00fd \u00faplet piqu\u00e9 s m\u011bkk\u00fdm l\u00edmcem, l\u00e9ga se zap\u00edn\u00e1n\u00edm na knofl\u00edky u krku a “tenisov\u00fd oc\u00e1sek”, aby ko\u0161ile z\u016fstala zastr\u010den\u00e1 v kalhot\u00e1ch. Lacoste poprv\u00e9 obl\u00e9kl tuto ko\u0161ili v roce 1926 na US Open v New Yorku.<\/p>\n\n

P\u0159ezd\u00edvka a logo krokod\u00fdla<\/h2>\n\n

Zhruba ve stejn\u00e9 dob\u011b z\u00edskal Lacoste p\u0159ezd\u00edvku “Krokod\u00fdl” pro svou hou\u017eevnatost a odhodl\u00e1n\u00ed na kurtu. P\u0159ijal tuto p\u0159ezd\u00edvku za svou a nechal si na sako vy\u0161\u00edt logo tohoto plaza a vytvo\u0159il tak osobn\u00ed zna\u010dku je\u0161t\u011b p\u0159edt\u00edm, ne\u017e tento pojem v\u016fbec vznikl.<\/p>\n\n

Zna\u010dka Lacoste<\/h2>\n\n

Po odchodu z tenisu se Lacoste spojil s Andr\u00e9 Gillierem a v roce 1933 zalo\u017eili spole\u010dnost La Chemise Lacoste. Spole\u010dnost vyr\u00e1b\u011bla a prod\u00e1vala ko\u0161ile s vy\u0161it\u00fdm krokod\u00fdlem, kter\u00e9 se staly symbolem sportovn\u00ed elegance a sofistikovanosti.<\/p>\n\n

Izod a americk\u00fd trh<\/h2>\n\n

V 50. letech 20. stolet\u00ed poskytl Lacoste licenci na svou zna\u010dku spole\u010dnosti Izod (tehdy Izod of London), aby mohl vstoupit na americk\u00fd trh. Zpo\u010d\u00e1tku m\u011bly ko\u0161ile kv\u016fli sv\u00e9 vysok\u00e9 cen\u011b omezen\u00fd \u00fasp\u011bch. Brilantn\u00ed marketingov\u00e1 strategie spole\u010dnosti Izod, kter\u00e1 zahrnovala darov\u00e1n\u00ed ko\u0161il celebrit\u00e1m, jako byli JFK a Bing Crosby, v\u0161ak jejich popularitu podpo\u0159ila.<\/p>\n\n

Preppy m\u00f3da<\/h2>\n\n

V 70. a 80. letech se ko\u0161ile Izod staly synonymem pro preppy styl, zejm\u00e9na mezi teenagery. Vzp\u0159\u00edmen\u00fd l\u00edmec a vypasovan\u00fd st\u0159ih se staly charakteristick\u00fdm znakem tohoto stylu.<\/p>\n\n

Odkaz a napodobitel\u00e9<\/h2>\n\n

Krokod\u00fdl\u00ed ko\u0161ile Lacoste zanechala trval\u00fd odkaz ve sv\u011bt\u011b m\u00f3dy. V pr\u016fb\u011bhu let si mnoho n\u00e1vrh\u00e1\u0159\u016f a zna\u010dek osvojilo poloko\u0161ile se zv\u00ed\u0159ec\u00edmi motivy, v\u010detn\u011b pon\u00edk\u016f, marlin\u016f, orl\u016f a dokonce i krokod\u00fdl\u016f.<\/p>\n\n

V\u00fdvoj m\u00f3dy na tenisov\u00e9m kurtu<\/h2>\n\n

Lacoste byl sv\u011bdkem nejen vzestupu krokod\u00fdl\u00ed ko\u0161ile, ale tak\u00e9 \u0161ir\u0161\u00edho v\u00fdvoje v tenisov\u00e9m oble\u010den\u00ed. Od omezuj\u00edc\u00ed tenisov\u00e9 b\u00edl\u00e9 jeho \u00e9ry a\u017e po krat\u0161\u00ed, sportovn\u011bj\u0161\u00ed \u0161ortky, kter\u00e9 proslavili hr\u00e1\u010di jako John McEnroe a Jimmy Connors, pro\u0161la m\u00f3da tohoto sportu v\u00fdraznou prom\u011bnou.<\/p>","protected":false},"excerpt":{"rendered":"

P\u0159\u00edb\u011bh ikonick\u00e9 krokod\u00fdl\u00ed ko\u0161ile Lacoste Ren\u00e9 Lacoste: tenisov\u00e1 hv\u011bzda a m\u00f3dn\u00ed inov\u00e1tor Ren\u00e9 Lacoste, francouzsk\u00e1 tenisov\u00e1 legenda, v 20. letech 20. stolet\u00ed provedl revoluci v tenisov\u00e9m oble\u010den\u00ed. Nespokojen\u00fd s omezuj\u00edc\u00ed…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16754,16753,16757,16756,16755],"class_list":["post-12393","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crocodile-shirt","tag-lacoste","tag-animal-logos","tag-preppy-style","tag-tennis-fashion"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=12393"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12393\/revisions"}],"predecessor-version":[{"id":12394,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12393\/revisions\/12394"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=12393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=12393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=12393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}