{"id":12897,"date":"2024-11-07T03:46:13","date_gmt":"2024-11-07T03:46:13","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=12897"},"modified":"2024-11-07T03:46:13","modified_gmt":"2024-11-07T03:46:13","slug":"museum-of-feelings-corporate-stunt-or-legitimate-art","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/art\/museum-studies\/museum-of-feelings-corporate-stunt-or-legitimate-art\/","title":{"rendered":"Muzeum pocit\u016f: Firemn\u00ed trik, nebo legitimn\u00ed um\u011bn\u00ed?"},"content":{"rendered":"

Muzeum pocit\u016f: Firemn\u00ed trik, nebo legitimn\u00ed um\u011bn\u00ed?<\/h2>\n\n

Firemn\u00ed sponzoring a krajina muze\u00ed<\/h2>\n\n

Firemn\u00ed sponzoring je ji\u017e dlouho sou\u010d\u00e1st\u00ed americk\u00e9ho muze\u00e1ln\u00edho syst\u00e9mu. Muzea, jako je Metropolitn\u00ed muzeum um\u011bn\u00ed a Smithsonianovo n\u00e1rodn\u00ed muzeum americk\u00e9 historie, obdr\u017eela miliony v darech od spole\u010dnost\u00ed, jako jsou brat\u0159i Kochovi a SC Johnson.<\/p>\n\n

Zat\u00edmco firemn\u00ed sponzoring m\u016f\u017ee muze\u00edm poskytnout cenn\u00e9 financov\u00e1n\u00ed, vyvol\u00e1v\u00e1 tak\u00e9 ot\u00e1zky o legitimit\u011b muze\u00ed, kter\u00e1 jsou siln\u011b ovlivn\u011bna firemn\u00edmi z\u00e1jmy.<\/p>\n\n

Muzeum pocit\u016f: P\u0159\u00edpadov\u00e1 studie<\/h2>\n\n

Muzeum pocit\u016f, do\u010dasn\u00e9 muzeum v New Yorku, je prvot\u0159\u00eddn\u00edm p\u0159\u00edkladem muzea, kter\u00e9 bylo obvin\u011bno z toho, \u017ee je sp\u00ed\u0161e marketingov\u00fdm trikem ne\u017e legitimn\u00ed kulturn\u00ed instituc\u00ed.<\/p>\n\n

Muzeum, kter\u00e9 je sponzorov\u00e1no spole\u010dnost\u00ed vyr\u00e1b\u011bj\u00edc\u00ed osv\u011b\u017eova\u010de vzduchu Glade, m\u00e1 p\u011bt m\u00edstnost\u00ed, z nich\u017e ka\u017ed\u00e1 m\u00e1 t\u00e9ma podle jin\u00e9 emoce a je provon\u011bna odpov\u00eddaj\u00edc\u00ed v\u016fn\u00ed Glade. N\u00e1v\u0161t\u011bvn\u00edci se pohybuj\u00ed z jedn\u00e9 m\u00edstnosti do druh\u00e9 a za\u017e\u00edvaj\u00ed multismyslovou cestu, kter\u00e1 je navr\u017eena tak, aby vyvolala ur\u010dit\u00e9 emoce.<\/p>\n\n

Z\u00e1bava vs. vzd\u011bl\u00e1v\u00e1n\u00ed<\/h2>\n\n

Kritici Muzea pocit\u016f tvrd\u00ed, \u017ee postr\u00e1d\u00e1 vzd\u011bl\u00e1vac\u00ed hodnotu, kter\u00e1 je typicky spojov\u00e1na s muzei. Poukazuj\u00ed na to, \u017ee muzeum nenab\u00edz\u00ed \u017e\u00e1dn\u00e9 informace o v\u011bd\u011b o emoc\u00edch nebo o historii muze\u00ed. M\u00edsto toho n\u00e1v\u0161t\u011bvn\u00edk\u016fm jednodu\u0161e poskytuje smyslov\u00fd z\u00e1\u017eitek, kter\u00fd je navr\u017een tak, aby sp\u00ed\u0161e bavil, ne\u017e vzd\u011bl\u00e1val.<\/p>\n\n

Role pedagogiky<\/h2>\n\n

David Ward, hlavn\u00ed historik N\u00e1rodn\u00ed portr\u00e9tn\u00ed galerie ve Washingtonu, D.C., tvrd\u00ed, \u017ee nedostatek pedagogick\u00e9 logiky je to, co odli\u0161uje Muzeum pocit\u016f od ostatn\u00edch muze\u00ed.<\/p>\n\n

\u201eJe to sp\u00ed\u0161e jako mas\u00e1\u017en\u00ed sal\u00f3n ne\u017e muzeum,\u201c \u0159\u00edk\u00e1 Ward. \u201eMuzeum by m\u011blo b\u00fdt m\u00edstem, kde se dozv\u00edd\u00e1me o sv\u011bt\u011b kolem n\u00e1s, nejen m\u00edstem, kam chod\u00edme za z\u00e1bavou.\u201c<\/p>\n\n

Budoucnost muzejn\u00edch sb\u00edrek<\/h2>\n\n

Muzeum pocit\u016f je sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00edho trendu v americk\u00e9 kultu\u0159e sm\u011brem ke crowdsourcingu um\u011bn\u00ed a kultury. Tento trend je poh\u00e1n\u011bn p\u0159esv\u011bd\u010den\u00edm, \u017ee masy jsou l\u00e9pe vybaveny ne\u017e u\u010denci a akademici k ur\u010den\u00ed toho, co je hodnotn\u00e9 a smyslupln\u00e9.<\/p>\n\n

Ward v\u0161ak varuje, \u017ee tento trend by mohl v\u00e9st ke sn\u00ed\u017een\u00ed kvality muze\u00ed. \u201eNam\u00edsto racionality a pedagogiky se bl\u00ed\u017e\u00edme n\u011b\u010demu jako karneval,\u201c \u0159\u00edk\u00e1.<\/p>\n\n

V\u00fdznam spole\u010densk\u00e9 v\u00fdznamnosti<\/h2>\n\n

Aby bylo mo\u017en\u00e9 b\u00fdt pova\u017eov\u00e1no za legitimn\u00ed muzeum, tvrd\u00ed Ward, mus\u00ed m\u00edt instituce prokazatelnou spole\u010denskou v\u00fdznamnost. Mus\u00ed nab\u00eddnout v\u00edc ne\u017e jen z\u00e1bavu. Mus\u00ed p\u0159isp\u00edvat k na\u0161emu ch\u00e1p\u00e1n\u00ed sv\u011bta kolem n\u00e1s a pom\u00e1hat n\u00e1m st\u00e1t se lep\u0161\u00edmi ob\u010dany.<\/p>\n\n

Muzeum pocit\u016f podle Warda toto krit\u00e9rium nespl\u0148uje. Je to jen chytr\u00fd marketingov\u00fd trik, kter\u00fd je navr\u017een tak, aby prod\u00e1val osv\u011b\u017eova\u010de vzduchu.<\/p>\n\n

V\u011bda o \u010dichu a emoc\u00edch<\/h2>\n\n

Muzeum pocit\u016f je zalo\u017eeno na my\u0161lence, \u017ee \u010dich je \u00fazce spjat s emocemi. P\u0159esto\u017ee na tomto tvrzen\u00ed je n\u011bco pravdy, vztah mezi \u010dichem a emocemi nen\u00ed tak jednoduch\u00fd, jak to muzeum nazna\u010duje.<\/p>\n\n

Amanda Whiteov\u00e1, doktorka neurov\u011bd na Michigansk\u00e9 univerzit\u011b, vysv\u011btluje, \u017ee oblasti mozku, kter\u00e9 zpracov\u00e1vaj\u00ed \u010dich, emoce a pam\u011b\u0165, jsou \u00fazce propojeny, ale nejde o vztah jedna ku jedn\u00e9.<\/p>\n\n

\u201ePam\u011b\u0165 je skute\u010dn\u011b funkc\u00ed, kter\u00e1 tyto dv\u011b v\u011bci spojuje,\u201c \u0159\u00edk\u00e1. \u201eN\u011bkdo m\u016f\u017ee m\u00edt extr\u00e9mn\u011b negativn\u00ed emoce spojen\u00e9 s v\u016fn\u00ed kv\u016fli vzpom\u00ednk\u00e1m, kter\u00e9 vyvol\u00e1v\u00e1.\u201c<\/p>\n\n

Z\u00e1v\u011br<\/h2>\n\n

Zda je Muzeum pocit\u016f legitimn\u00ed muzeum, \u010di nikoli, je p\u0159edm\u011btem debaty. N\u011bkte\u0159\u00ed kritici tvrd\u00ed, \u017ee jde pouze o marketingov\u00fd trik, kter\u00e9mu chyb\u00ed vzd\u011bl\u00e1vac\u00ed hodnota. Jin\u00ed tvrd\u00ed, \u017ee jde o nov\u00fd a inovativn\u00ed zp\u016fsob, jak za\u017e\u00edt um\u011bn\u00ed a emoce.<\/p>\n\n

Nakonec je na ka\u017ed\u00e9m jednotlivci, aby se rozhodl, zda Muzeum pocit\u016f stoj\u00ed za jeho \u010das a pen\u00edze.<\/p>","protected":false},"excerpt":{"rendered":"

Muzeum pocit\u016f: Firemn\u00ed trik, nebo legitimn\u00ed um\u011bn\u00ed? Firemn\u00ed sponzoring a krajina muze\u00ed Firemn\u00ed sponzoring je ji\u017e dlouho sou\u010d\u00e1st\u00ed americk\u00e9ho muze\u00e1ln\u00edho syst\u00e9mu. Muzea, jako je Metropolitn\u00ed muzeum um\u011bn\u00ed a Smithsonianovo n\u00e1rodn\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":24832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4142],"tags":[1580,17422,17425,17423,17424,17421,17426,5660,16721],"class_list":["post-12897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-museum-studies","tag-olfactory-art","tag-corporate-sponsorship","tag-crowdsourcing-art","tag-legitimate-museum","tag-marketing-stunt","tag-museum-of-feelings","tag-pedagogy-in-museums","tag-sensory-experience","tag-art-and-culture"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=12897"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12897\/revisions"}],"predecessor-version":[{"id":24833,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/12897\/revisions\/24833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media\/24832"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=12897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=12897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=12897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}