{"id":13235,"date":"2024-02-09T08:44:57","date_gmt":"2024-02-09T08:44:57","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=13235"},"modified":"2024-02-09T08:44:57","modified_gmt":"2024-02-09T08:44:57","slug":"immersive-virtual-reality-art-on-sunset-boulevard","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/art\/digital-art\/immersive-virtual-reality-art-on-sunset-boulevard\/","title":{"rendered":"P\u016fsobiv\u00e9 um\u011bn\u00ed virtu\u00e1ln\u00ed reality na Sunset Boulevardu: Pr\u016fkopnick\u00e1 instalace ve\u0159ejn\u00e9ho um\u011bn\u00ed"},"content":{"rendered":"

P\u016fsobiv\u00e9 um\u011bn\u00ed virtu\u00e1ln\u00ed reality na Sunset Boulevardu<\/h2>\n\n

Digit\u00e1ln\u00ed billboardy p\u0159edstavuj\u00ed pr\u016fkopnickou instalaci ve\u0159ejn\u00e9ho um\u011bn\u00ed<\/h2>\n\n

V srdci ikonick\u00e9ho losangelesk\u00e9ho Sunset Boulevardu zaujme kolemjdouc\u00ed nov\u00e1 instalace ve\u0159ejn\u00e9ho um\u011bn\u00ed s p\u016fsobiv\u00fdmi kresbami ve virtu\u00e1ln\u00ed realit\u011b (VR). Tato prvn\u00ed v\u00fdstava tohoto druhu, vytvo\u0159en\u00e1 losangeleskou um\u011blkyn\u00ed Nancy Baker Cahillovou, sv\u011bd\u010d\u00ed o transformativn\u00ed s\u00edle VR v oblasti um\u011bn\u00ed.<\/p>\n\n

Rozost\u0159en\u00ed hranic reality<\/h2>\n\n

Abstraktn\u00ed digit\u00e1ln\u00ed malby Cahillov\u00e9 proch\u00e1zej\u00ed s\u00e9ri\u00ed fascinuj\u00edc\u00edch kreseb ve virtu\u00e1ln\u00ed realit\u011b a zvou div\u00e1ky, aby vystoupili ze sv\u00fdch ka\u017edodenn\u00edch rutin a vstoupili do surre\u00e1ln\u00e9 \u0159\u00ed\u0161e. Pr\u016fsvitn\u00e9 v\u011b\u017ee barev a zubat\u00fdch kovov\u00fdch st\u0159ep\u016f pluj\u00ed prostorem a vytv\u00e1\u0159ej\u00ed nadpozemsk\u00fd z\u00e1\u017eitek, kter\u00fd zpochyb\u0148uje na\u0161e vn\u00edm\u00e1n\u00ed reality.<\/p>\n\n

Nov\u00e9 m\u00e9dium pro ve\u0159ejn\u00e9 um\u011bn\u00ed<\/h2>\n\n

Cahillin experiment s p\u0159enesen\u00edm VR do ve\u0159ejn\u00e9ho prostoru je pr\u016flomov\u00fdm okam\u017eikem v historii um\u011bn\u00ed. Billboardy virtu\u00e1ln\u00ed reality, um\u00edst\u011bn\u00e9 mezi podniky a ty\u010d\u00edc\u00ed se nad chodci, vyvol\u00e1vaj\u00ed zamy\u0161len\u00ed a posunuj\u00ed hranice toho, co pova\u017eujeme za ve\u0159ejn\u00e9 um\u011bn\u00ed.<\/p>\n\n

Um\u011blcova vize<\/h2>\n\n

Um\u011blkyn\u011b Cahill ve sv\u00e9m prohl\u00e1\u0161en\u00ed odhaluje svou fascinaci vyu\u017e\u00edv\u00e1n\u00edm VR k prozkoum\u00e1v\u00e1n\u00ed vztahu \u010dlov\u011bka k jeho t\u011blu. Instalace na Sunset Boulevardu, kter\u00e1 obsahuje \u0161est jej\u00edch animovan\u00fdch kreseb, odr\u00e1\u017e\u00ed jej\u00ed zamy\u0161len\u00ed nad t\u011blem jako sporn\u00fdm prostorem s\u00edly, nepohodl\u00ed a vzdoru.<\/p>\n\n

Technick\u00e1 inovace a um\u011bleck\u00fd v\u00fdraz<\/h2>\n\n

Cahillinu um\u011bleckou cestu prov\u00e1z\u00ed jej\u00ed ochota p\u0159ij\u00edmat technick\u00e9 inovace. Proto\u017ee nena\u0161la n\u00e1stroje, kter\u00e9 by pln\u011b vyj\u00e1d\u0159ily jej\u00ed my\u0161lenky, vyvinula si vlastn\u00ed \u201e\u0161t\u011btc\u016f\u201c pro sv\u00e9 VR um\u011bn\u00ed. Jej\u00ed p\u0159edchoz\u00ed pr\u00e1ce, v\u010detn\u011b \u201eFascinomas\u201c a \u201eManifest \u010d. 9\u201c, demonstruj\u00ed jej\u00ed hrav\u00e9 zkoum\u00e1n\u00ed negativn\u00edho prostoru a dvourozm\u011brn\u00fdch forem.<\/p>\n\n

Vliv VR na um\u011bn\u00ed a kulturu<\/h2>\n\n

Vzestup VR m\u011bl hlubok\u00fd dopad na r\u016fzn\u00e9 um\u011bleck\u00e9 discipl\u00edny. Hudebn\u00edci vyu\u017eili VR ke zkvalitn\u011bn\u00ed sv\u00fdch vystoupen\u00ed a propojen\u00ed se vzd\u00e1len\u00fdm publikem, zat\u00edmco muzea prost\u0159ednictv\u00edm virtu\u00e1ln\u00edch prostor\u016f nov\u011b poj\u00edmaj\u00ed n\u00e1v\u0161t\u011bvnick\u00fd z\u00e1\u017eitek. I platformy soci\u00e1ln\u00edch m\u00e9di\u00ed jako Snapchat p\u0159edstavuj\u00ed virtu\u00e1ln\u00ed ve\u0159ejn\u00e9 um\u011bn\u00ed.<\/p>\n\n

Neomezen\u00e9 pl\u00e1tno pro kreativitu<\/h2>\n\n

VR nab\u00edz\u00ed um\u011blc\u016fm neomezen\u00fd prostor pro kreativn\u00ed vyj\u00e1d\u0159en\u00ed, co\u017e je vize, kter\u00e1 byla dlouho p\u0159edpov\u00edd\u00e1na ve sci-fi d\u00edlech jako \u201eBlade Runner\u201c. Technologie pro vytv\u00e1\u0159en\u00ed billboard\u016f virtu\u00e1ln\u00ed reality je nyn\u00ed dostupn\u00e1 a otev\u00edr\u00e1 tak nov\u00e9 mo\u017enosti pro inzerenty, kte\u0159\u00ed cht\u011bj\u00ed, aby jejich produkty vynikly. Cahillina instalace ve\u0159ejn\u00e9ho um\u011bn\u00ed v\u0161ak ukazuje obrovsk\u00fd potenci\u00e1l VR pro um\u011blce, jak provokovat a zaujmout publikum hlubok\u00fdm zp\u016fsobem.<\/p>\n\n

Transformace ve ve\u0159ejn\u00e9m um\u011bn\u00ed<\/h2>\n\n

Cahilliny billboardy virtu\u00e1ln\u00ed reality jsou v\u00edce ne\u017e jen poutav\u00e1 um\u011bleck\u00e1 instalace; p\u0159edstavuj\u00ed paradigmatick\u00fd posun ve zp\u016fsobu, jak\u00fdm vn\u00edm\u00e1me ve\u0159ejn\u00e9 um\u011bn\u00ed. Rozost\u0159en\u00edm hranic mezi virtu\u00e1ln\u00ed realitou a ka\u017edodenn\u00edm \u017eivotem zpochyb\u0148uj\u00ed na\u0161e p\u0159edsudky a zvou n\u00e1s, abychom sv\u011bt vid\u011bli nov\u00fdmi a ne\u010dekan\u00fdmi zp\u016fsoby.<\/p>","protected":false},"excerpt":{"rendered":"

P\u016fsobiv\u00e9 um\u011bn\u00ed virtu\u00e1ln\u00ed reality na Sunset Boulevardu Digit\u00e1ln\u00ed billboardy p\u0159edstavuj\u00ed pr\u016fkopnickou instalaci ve\u0159ejn\u00e9ho um\u011bn\u00ed V srdci ikonick\u00e9ho losangelesk\u00e9ho Sunset Boulevardu zaujme kolemjdouc\u00ed nov\u00e1 instalace ve\u0159ejn\u00e9ho um\u011bn\u00ed s p\u016fsobiv\u00fdmi kresbami ve…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[17840,3624,4133,17839,15962,883,685],"class_list":["post-13235","post","type-post","status-publish","format-standard","hentry","category-digital-art","tag-digital-billboards","tag-immersive-art","tag-los-angeles","tag-sunset-boulevard","tag-art-and-technology","tag-public-art","tag-virtual-reality"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/13235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=13235"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/13235\/revisions"}],"predecessor-version":[{"id":13236,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/13235\/revisions\/13236"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=13235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=13235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=13235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}