{"id":14914,"date":"2020-12-26T03:08:10","date_gmt":"2020-12-26T03:08:10","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=14914"},"modified":"2020-12-26T03:08:10","modified_gmt":"2020-12-26T03:08:10","slug":"the-psychology-of-money-how-cleanliness-affects-spending-habits","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/life\/personal-finance\/the-psychology-of-money-how-cleanliness-affects-spending-habits\/","title":{"rendered":"Psychologie pen\u011bz: Jak \u010distota ovliv\u0148uje na\u0161e utr\u00e1cen\u00ed"},"content":{"rendered":"

Psychologie pen\u011bz: Jak \u010distota ovliv\u0148uje v\u00fddajov\u00e9 n\u00e1vyky<\/h2>\n\n

\u00davod<\/h2>\n\n

Lid\u00e9 maj\u00ed tendenci d\u00e1vat p\u0159ednost \u010dist\u00fdm nov\u00fdm bankovk\u00e1m p\u0159ed pou\u017eit\u00fdmi \u0161pinav\u00fdmi. Tato preference nen\u00ed jen ot\u00e1zkou estetiky. M\u00e1 v\u00fdznamn\u00fd vliv na na\u0161e v\u00fddajov\u00e9 n\u00e1vyky. Studie uk\u00e1zaly, \u017ee lid\u00e9 si sp\u00ed\u0161e ponechaj\u00ed nov\u00e9, k\u0159upav\u00e9 bankovky, ne\u017e aby je rychle utratili, zat\u00edmco \u0161pinav\u00e9 pen\u00edze podporuj\u00ed rychlej\u0161\u00ed utr\u00e1cen\u00ed.<\/p>\n\n

Emo\u010dn\u00ed mechanismus tlaku a tahu<\/h2>\n\n

V\u00fdzkumn\u00edci identifikovali \u201eemo\u010dn\u00ed mechanismus tlaku a tahu\u201c, kter\u00fd \u0159\u00edd\u00ed toto chov\u00e1n\u00ed. Lid\u00e9 poci\u0165uj\u00ed znechucen\u00ed, kdy\u017e manipuluj\u00ed s pou\u017eit\u00fdmi, \u0161pinav\u00fdmi bankovkami, proto\u017ee je spojuj\u00ed se zne\u010di\u0161t\u011bn\u00edm od ostatn\u00edch. Naopak jsou hrd\u00ed na to, \u017ee vlastn\u00ed nov\u00e9 k\u0159upav\u00e9 bankovky, kter\u00e9 mohou utratit p\u0159ed ostatn\u00edmi, ani\u017e by se styd\u011bli.<\/p>\n\n

Tato emo\u010dn\u00ed reakce vytv\u00e1\u0159\u00ed \u00fa\u010dinek tlaku a tahu na v\u00fddaje. Kdy\u017e maj\u00ed lid\u00e9 ne\u017e\u00e1douc\u00ed bankovky, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee je rychle utrat\u00ed, aby se zbavili nep\u0159\u00edjemn\u00e9ho pocitu znechucen\u00ed. Na druhou stranu, kdy\u017e maj\u00ed nov\u00e9, \u010derstv\u00e9 bankovky, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee si je ponechaj\u00ed, proto\u017ee z jejich vlastnictv\u00ed z\u00edsk\u00e1vaj\u00ed pocit hrdosti a uspokojen\u00ed.<\/p>\n\n

Znechucen\u00ed a strach ze zne\u010di\u0161t\u011bn\u00ed<\/h2>\n\n

Nelibost v\u016f\u010di star\u0161\u00edm bankovk\u00e1m nen\u00ed zcela iracion\u00e1ln\u00ed. V\u00fdzkum uk\u00e1zal, \u017ee kdy\u017e Feder\u00e1ln\u00ed rezervn\u00ed syst\u00e9m USA st\u00e1hne bankovku z ob\u011bhu, nen\u00ed to obvykle proto, \u017ee je opot\u0159ebovan\u00e1, ale proto, \u017ee je jej\u00ed \u201eobsah ne\u010distot\u201c p\u0159\u00edli\u0161 vysok\u00fd, co\u017e znamen\u00e1, \u017ee obsahuje p\u0159\u00edli\u0161 mnoho bakteri\u00ed.<\/p>\n\n

Tento strach ze zne\u010di\u0161t\u011bn\u00ed m\u016f\u017ee b\u00fdt podv\u011bdom\u00fdm faktorem na\u0161\u00ed preference pro \u010dist\u00e9 bankovky. Mo\u017en\u00e1 n\u00e1s natolik odpuzuje p\u0159edstava manipulace s pou\u017eit\u00fdmi bankovkami nalo\u017een\u00fdmi bakteriemi, \u017ee bychom se rad\u011bji zbavili hotovosti, ne\u017e riskovali vystaven\u00ed anonymn\u00edm \u0161pinav\u00fdm mas\u00e1m, kter\u00e9 se pen\u011bz dot\u00fdkaly p\u0159ed n\u00e1mi.<\/p>\n\n

Vliv ob\u011bhu m\u011bny<\/h2>\n\n

\u010c\u00edm d\u00e9le z\u016fstane bankovka v ob\u011bhu, t\u00edm je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee nasb\u00edr\u00e1 \u0161p\u00ednu, bakterie a dal\u0161\u00ed ne\u010distoty. Tento proces ob\u011bhu m\u016f\u017ee tak\u00e9 po\u0161kodit vzhled bankovky, co\u017e ji \u010din\u00ed m\u00e9n\u011b \u017e\u00e1douc\u00ed pro uchov\u00e1n\u00ed.<\/p>\n\n

V d\u016fsledku toho maj\u00ed lid\u00e9 tendenci utr\u00e1cet star\u0161\u00ed, opot\u0159ebovan\u011bj\u0161\u00ed bankovky rychleji ne\u017e nov\u011bj\u0161\u00ed, \u010dist\u0161\u00ed bankovky. Toto chov\u00e1n\u00ed pom\u00e1h\u00e1 udr\u017eovat m\u011bnu v ob\u011bhu a zabra\u0148uje hromad\u011bn\u00ed p\u0159\u00edli\u0161 \u0161pinav\u00fdch nebo po\u0161kozen\u00fdch bankovek.<\/p>\n\n

Psychologick\u00e9 v\u00fdhody k\u0159upav\u00fdch bankovek<\/h2>\n\n

Krom\u011b emocion\u00e1ln\u00edch a praktick\u00fdch v\u00fdhod \u010dist\u00fdch bankovek mohou existovat i n\u011bkter\u00e9 psychologick\u00e9 v\u00fdhody jejich vlastn\u011bn\u00ed a utr\u00e1cen\u00ed. K\u0159upav\u00e9 nov\u00e9 bankovky mohou zv\u00fd\u0161it na\u0161e sebev\u011bdom\u00ed a p\u0159im\u011bt n\u00e1s, abychom se c\u00edtili sebejist\u011bji a m\u011bli v\u011bt\u0161\u00ed kontrolu nad sv\u00fdmi financemi.<\/p>\n\n

Kdy\u017e utrat\u00edme novou k\u0159upavou bankovku, m\u016f\u017eeme tak\u00e9 poc\u00edtit pocit uspokojen\u00ed a \u00fasp\u011bchu. Tato pozitivn\u00ed emo\u010dn\u00ed reakce m\u016f\u017ee pos\u00edlit na\u0161i preferenci pro \u010dist\u00e9 bankovky a povzbudit n\u00e1s, abychom \u0161et\u0159ili a utr\u00e1celi moud\u0159eji.<\/p>\n\n

Z\u00e1v\u011br<\/h2>\n\n

\u010cistota pen\u011bz m\u00e1 v\u00fdznamn\u00fd vliv na na\u0161e v\u00fddajov\u00e9 n\u00e1vyky. Lid\u00e9 si rad\u011bji ponechaj\u00ed \u010dist\u00e9 nov\u00e9 bankovky, ne\u017e aby je rychle utratili, zat\u00edmco \u0161pinav\u00e9 pen\u00edze podporuj\u00ed rychlej\u0161\u00ed utr\u00e1cen\u00ed. Toto chov\u00e1n\u00ed je \u0159\u00edzeno \u201eemo\u010dn\u00edm mechanismem tlaku a tahu\u201c, kter\u00fd zahrnuje pocity znechucen\u00ed a hrdosti. Strach ze zne\u010di\u0161t\u011bn\u00ed a psychologick\u00e9 v\u00fdhody k\u0159upav\u00fdch bankovek hraj\u00ed tak\u00e9 roli v na\u0161\u00ed preferenci \u010dist\u00e9 m\u011bny.<\/p>","protected":false},"excerpt":{"rendered":"

Psychologie pen\u011bz: Jak \u010distota ovliv\u0148uje v\u00fddajov\u00e9 n\u00e1vyky \u00davod Lid\u00e9 maj\u00ed tendenci d\u00e1vat p\u0159ednost \u010dist\u00fdm nov\u00fdm bankovk\u00e1m p\u0159ed pou\u017eit\u00fdmi \u0161pinav\u00fdmi. Tato preference nen\u00ed jen ot\u00e1zkou estetiky. M\u00e1 v\u00fdznamn\u00fd vliv na na\u0161e…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6717],"tags":[19943,5453,19946,19944,19945],"class_list":["post-14914","post","type-post","status-publish","format-standard","hentry","category-personal-finance","tag-behavioral-economics","tag-consumer-behavior","tag-cleanliness-and-spending","tag-money-psychology","tag-psychology-of-spending"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/14914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=14914"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/14914\/revisions"}],"predecessor-version":[{"id":14915,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/14914\/revisions\/14915"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=14914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=14914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=14914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}