{"id":15628,"date":"2022-05-13T18:18:03","date_gmt":"2022-05-13T18:18:03","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=15628"},"modified":"2022-05-13T18:18:03","modified_gmt":"2022-05-13T18:18:03","slug":"facebook-statuses-more-memorable-than-book-lines","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/cognitive-science\/facebook-statuses-more-memorable-than-book-lines\/","title":{"rendered":"Facebookov\u00e9 statusy: Pam\u00e1tn\u011bj\u0161\u00ed ne\u017e kni\u017en\u00ed v\u011bty"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Facebookov\u00e9 statusy: Pam\u00e1tn\u011bj\u0161\u00ed ne\u017e kni\u017en\u00ed v\u011bty<\/h2>\n\n<h2 class=\"wp-block-heading\">Pam\u011b\u0165 a \u010dten\u00ed v digit\u00e1ln\u00edm v\u011bku<\/h2>\n\n<p>V dne\u0161n\u00edm digit\u00e1ln\u00edm v\u011bku, kdy online interakc\u00edm dominuj\u00ed platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jako je Facebook, objevili v\u011bdci p\u0159ekvapiv\u00fd fenom\u00e9n: tenden\u010dn\u011b si snadn\u011bji pamatujeme facebookov\u00e9 statusy ne\u017e pe\u010dliv\u011b vytvo\u0159en\u00e9 v\u011bty z knih.<\/p>\n\n<h2 class=\"wp-block-heading\">Studie<\/h2>\n\n<p>T\u00fdm psycholog\u016f z Kalifornsk\u00e9 univerzity v San Diegu provedl studii, aby tento fenom\u00e9n prozkoumal. Shrom\u00e1\u017edili 200 facebookov\u00fdch p\u0159\u00edsp\u011bvk\u016f a 200 v\u011bt z ned\u00e1vno vydan\u00fdch knih. Pot\u00e9 po\u017e\u00e1dali vysoko\u0161kol\u00e1ky, aby si prostudovali a zapamatovali polovinu v\u011bt z Facebooku a polovinu z knih.<\/p>\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n<p>V\u00fdsledky byly ohromuj\u00edc\u00ed: Facebookov\u00e9 p\u0159\u00edsp\u011bvky byly o polovinu pam\u00e1tn\u011bj\u0161\u00ed ne\u017e v\u011bty z knih. To platilo i p\u0159esto, \u017ee v\u011bdci kontrolovali d\u00e9lku a slo\u017eitost v\u011bt.<\/p>\n\n<h2 class=\"wp-block-heading\">Pro\u010d jsou facebookov\u00e9 statusy pam\u00e1tn\u011bj\u0161\u00ed<\/h2>\n\n<p>V\u011bdci se domn\u00edvaj\u00ed, \u017ee ke zv\u00fd\u0161en\u00e9 zapamatovatelnosti facebookov\u00fdch status\u016f p\u0159isp\u00edv\u00e1 n\u011bkolik faktor\u016f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Drby a osobn\u00ed styl:<\/strong> Facebookov\u00e9 p\u0159\u00edsp\u011bvky a online koment\u00e1\u0159e \u010dasto obsahuj\u00ed osobn\u00ed historky, drby a ka\u017edodenn\u00ed post\u0159ehy. Tento drb\u00e1rnick\u00fd t\u00f3n a osobn\u00ed styl je \u010din\u00ed srozumiteln\u011bj\u0161\u00edmi a p\u0159ita\u017eliv\u011bj\u0161\u00edmi.<\/li>\n<li><strong>\u00daplnost:<\/strong> Facebookov\u00e9 statusy jsou obvykle \u00fapln\u00e9 my\u0161lenky, na rozd\u00edl od v\u011bt uprost\u0159ed p\u0159\u00edb\u011bhu v knih\u00e1ch. D\u00edky tomu se snadn\u011bji ch\u00e1pou a pamatuj\u00ed.<\/li>\n<li><strong>Emo\u010dn\u00ed obsah:<\/strong> Facebookov\u00e9 p\u0159\u00edsp\u011bvky \u010dasto vyvol\u00e1vaj\u00ed emoce, jako je humor, hn\u011bv nebo smutek. Tento emo\u010dn\u00ed obsah je \u010din\u00ed pam\u00e1tn\u011bj\u0161\u00edmi.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Implikace pro psan\u00ed a komunikaci<\/h2>\n\n<p>Zji\u0161t\u011bn\u00ed t\u00e9to studie maj\u00ed d\u016fsledky pro zp\u016fsob, jak\u00fdm p\u00ed\u0161eme a komunikujeme v digit\u00e1ln\u00edm v\u011bku. Jak poznamen\u00e1v\u00e1 Nicholas Christenfeld, profesor psychologie na Kalifornsk\u00e9 univerzit\u011b v San Diegu: \u201eModern\u00ed technologie umo\u017e\u0148uj\u00ed psan\u00e9mu jazyku, aby se vr\u00e1til bl\u00ed\u017ee k neform\u00e1ln\u00edmu, osobn\u00edmu stylu p\u0159edliter\u00e1rn\u00ed komunikace. A to je styl, kter\u00fd rezonuje a je zapamatov\u00e1n.\u201c<\/p>\n\n<p>To nazna\u010duje, \u017ee abychom v digit\u00e1ln\u00edm v\u011bku psali efektivn\u011b, m\u011bli bychom p\u0159ijmout v\u00edce konverza\u010dn\u00ed a osobn\u00ed styl. M\u011bli bychom se zam\u011b\u0159it na sd\u00edlen\u00ed vlastn\u00edch zku\u0161enost\u00ed, my\u0161lenek a pocit\u016f, ne\u017e abychom se sna\u017eili ps\u00e1t form\u00e1ln\u00edm nebo akademick\u00fdm stylem.<\/p>\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed zji\u0161t\u011bn\u00ed<\/h2>\n\n<p>Studie tak\u00e9 zjistila, \u017ee:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Novinov\u00e9 titulky byly pam\u00e1tn\u011bj\u0161\u00ed ne\u017e v\u011bty zprost\u0159ed p\u0159\u00edb\u011bhu, ale m\u00e9n\u011b pam\u00e1tn\u00e9 ne\u017e facebookov\u00e9 koment\u00e1\u0159e.<\/li>\n<li>Z\u00e1bavn\u00ed zpr\u00e1vy byly pam\u00e1tn\u011bj\u0161\u00ed ne\u017e senza\u010dn\u00ed zpr\u00e1vy.<\/li>\n<li>Koment\u00e1\u0159e k novinov\u00fdm \u010dl\u00e1nk\u016fm byly ze v\u0161ech nejv\u00edce pam\u00e1tn\u00e9.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n<p>Zji\u0161t\u011bn\u00ed studie poskytuj\u00ed cenn\u00e9 poznatky o tom, jak si v digit\u00e1ln\u00edm v\u011bku pamatujeme a zpracov\u00e1v\u00e1me informace. Nazna\u010duj\u00ed, \u017ee n\u00e1s p\u0159itahuje osobn\u00ed, emotivn\u00ed a drb\u00e1rnick\u00fd obsah a \u017ee si tento typ obsahu pamatujeme snadn\u011bji ne\u017e form\u00e1ln\u00ed nebo akademick\u00e9 psan\u00ed. Jak pokra\u010dujeme v navigaci v digit\u00e1ln\u00ed krajin\u011b, je d\u016fle\u017eit\u00e9 m\u00edt tato zji\u0161t\u011bn\u00ed na pam\u011bti a p\u0159izp\u016fsobit tomu sv\u016fj styl psan\u00ed a komunikace.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebookov\u00e9 statusy: Pam\u00e1tn\u011bj\u0161\u00ed ne\u017e kni\u017en\u00ed v\u011bty Pam\u011b\u0165 a \u010dten\u00ed v digit\u00e1ln\u00edm v\u011bku V dne\u0161n\u00edm digit\u00e1ln\u00edm v\u011bku, kdy online interakc\u00edm dominuj\u00ed platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jako je Facebook, objevili v\u011bdci p\u0159ekvapiv\u00fd fenom\u00e9n:&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1222],"tags":[5584,539,873,1237,171],"class_list":["post-15628","post","type-post","status-publish","format-standard","hentry","category-cognitive-science","tag-cognition","tag-memory","tag-writing","tag-psychology","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/15628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=15628"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/15628\/revisions"}],"predecessor-version":[{"id":15629,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/15628\/revisions\/15629"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=15628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=15628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=15628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}