{"id":17038,"date":"2022-08-25T08:53:54","date_gmt":"2022-08-25T08:53:54","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=17038"},"modified":"2022-08-25T08:53:54","modified_gmt":"2022-08-25T08:53:54","slug":"underwoods-deviled-ham-oldest-trademark","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/uncategorized\/underwoods-deviled-ham-oldest-trademark\/","title":{"rendered":"Underwood&#8217;s Deviled Ham: Nejstar\u0161\u00ed ochrann\u00e1 zn\u00e1mka, kter\u00e1 se st\u00e1le pou\u017e\u00edv\u00e1"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Underwood&#8217;s Deviled Ham: Nejstar\u0161\u00ed ochrann\u00e1 zn\u00e1mka, kter\u00e1 se st\u00e1le pou\u017e\u00edv\u00e1<\/h2>\n\n<h2 class=\"wp-block-heading\">Zrozen\u00ed klasiky<\/h2>\n\n<p>Dne 29. listopadu 1870 spole\u010dnost William Underwood Co. z Bostonu ve st\u00e1t\u011b Massachusetts vstoupila do d\u011bjin, kdy\u017e zaregistrovala prvn\u00ed ochrannou zn\u00e1mku pro potravin\u00e1\u0159sk\u00fd v\u00fdrobek ve Spojen\u00fdch st\u00e1tech: \u201eDeviled Entremets\u201c \u2013 pikantn\u00ed pomaz\u00e1nku ur\u010denou pro sendvi\u010de, ob\u011bdy a sva\u010diny na cesty.<\/p>\n\n<h2 class=\"wp-block-heading\">Kulin\u00e1\u0159sk\u00e1 inovace<\/h2>\n\n<p>Underwood&#8217;s Deviled Ham nebyl prvn\u00edm potravin\u00e1\u0159sk\u00fdm v\u00fdrobkem s ochrannou zn\u00e1mkou, ale rychle si z\u00edskal oblibu. Jeho jedine\u010dn\u00e1 chu\u0165 a prakti\u010dnost oslovila spot\u0159ebitele a brzy se stal nezbytnou sou\u010d\u00e1st\u00ed americk\u00fdch sp\u00ed\u017e\u00ed. Samotn\u00e1 ochrann\u00e1 zn\u00e1mka byla d\u016fkazem p\u0159edv\u00eddavosti a marketingov\u00e9 zdatnosti spole\u010dnosti.<\/p>\n\n<h2 class=\"wp-block-heading\">Odkaz vytrvalosti<\/h2>\n\n<p>Pozoruhodn\u00e9 je, \u017ee Underwood&#8217;s Deviled Ham se pou\u017e\u00edv\u00e1 dodnes, co\u017e sv\u011bd\u010d\u00ed o jeho trval\u00e9 oblib\u011b. Zat\u00edmco jin\u00e9 potravin\u00e1\u0159sk\u00e9 v\u00fdrobky s ochrannou zn\u00e1mkou z t\u00e9 doby upadly v zapomn\u011bn\u00ed, Underwood&#8217;s obst\u00e1l ve zkou\u0161ce \u010dasu.<\/p>\n\n<h2 class=\"wp-block-heading\">V\u00fdznam ochrann\u00e9 zn\u00e1mky<\/h2>\n\n<p>Dlouhov\u011bkost ochrann\u00e9 zn\u00e1mky Underwood je d\u016fkazem s\u00edly zna\u010dky. Zaji\u0161t\u011bn\u00edm ochrann\u00e9 zn\u00e1mky si spole\u010dnost vytvo\u0159ila siln\u00fd pr\u00e1vn\u00ed n\u00e1rok na jedine\u010dnou identitu sv\u00e9ho produktu, chr\u00e1nila jej p\u0159ed napodobiteli a zajistila jeho trval\u00e9 uzn\u00e1n\u00ed na trhu.<\/p>\n\n<h2 class=\"wp-block-heading\">V\u00fdvoj ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p>Ochrann\u00e1 zn\u00e1mka Underwood&#8217;s Deviled Ham byla pod\u00e1na u nov\u011b z\u0159\u00edzen\u00e9ho \u00da\u0159adu pro patenty a ochrann\u00e9 zn\u00e1mky USA. Od t\u00e9 doby pro\u0161el proces ochrany ochrann\u00fdch zn\u00e1mek v\u00fdznamn\u00fdmi zm\u011bnami. Dnes jsou ochrann\u00e9 zn\u00e1mky nezbytn\u00e9 pro ochranu du\u0161evn\u00edho vlastnictv\u00ed a zaji\u0161t\u011bn\u00ed spravedliv\u00e9 hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee na trhu.<\/p>\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed pozoruhodn\u00e9 ran\u00e9 ochrann\u00e9 zn\u00e1mky<\/h2>\n\n<p>Underwood&#8217;s Deviled Ham nebyla jedinou pozoruhodnou ranou ochrannou zn\u00e1mkou. Mezi dal\u0161\u00ed ran\u00e9 ochrann\u00e9 zn\u00e1mky pat\u0159ily:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ho\u0159\u010dice J.B. Baldy &amp; Co. Railroad Brand<\/li>\n<li>Tracy Coit Shadine (konzervovan\u00e9 menhadeny)<\/li>\n<li>Konzervovan\u00e9 \u00fast\u0159ice Williama Lanfaira Ellise<\/li>\n<\/ul>\n\n<p>Tyto ochrann\u00e9 zn\u00e1mky spolu s nes\u010detn\u00fdmi dal\u0161\u00edmi sehr\u00e1ly z\u00e1sadn\u00ed roli ve v\u00fdvoji americk\u00e9ho potravin\u00e1\u0159sk\u00e9ho pr\u016fmyslu.<\/p>\n\n<h2 class=\"wp-block-heading\">Konzerv\u00e1rensk\u00fd pr\u016fmysl a \u00fasp\u011bch Underwood<\/h2>\n\n<p>Spole\u010dnost William Underwood Co. byla jednou z prvn\u00edch \u00fasp\u011b\u0161n\u00fdch konzerv\u00e1rensk\u00fdch spole\u010dnost\u00ed ve Spojen\u00fdch st\u00e1tech. Konzervace byla revolu\u010dn\u00ed technologie, kter\u00e1 umo\u017enila uchov\u00e1vat potraviny po del\u0161\u00ed dobu, co\u017e je pro spot\u0159ebitele u\u010dinilo pohodln\u011bj\u0161\u00edmi a dostupn\u011bj\u0161\u00edmi. Underwood&#8217;s Deviled Ham byl jedn\u00edm z mnoha v\u00fdrobk\u016f, kter\u00e9 z tohoto technologick\u00e9ho pokroku t\u011b\u017eil.<\/p>\n\n<h2 class=\"wp-block-heading\">Trval\u00e1 p\u0159ita\u017elivost Underwood&#8217;s Deviled Ham<\/h2>\n\n<p>Underwood&#8217;s Deviled Ham se udr\u017eel po v\u00edce ne\u017e stolet\u00ed d\u00edky n\u011bkolika faktor\u016fm:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Jeho jedine\u010dn\u00e1 a v\u00fdrazn\u00e1 chu\u0165<\/li>\n<li>Jeho prakti\u010dnost a v\u0161estrannost<\/li>\n<li>Jeho siln\u00e9 pov\u011bdom\u00ed o zna\u010dce<\/li>\n<li>Z\u00e1vazek spole\u010dnosti ke kvalit\u011b<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n<p>Underwood&#8217;s Deviled Ham je kulin\u00e1\u0159sk\u00e1 ikona, d\u016fkaz trval\u00e9 s\u00edly inovace a zna\u010dky. Jeho ochrann\u00e1 zn\u00e1mka je symbolem historie a v\u00fdvoje americk\u00e9ho potravin\u00e1\u0159sk\u00e9ho pr\u016fmyslu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Underwood&#8217;s Deviled Ham: Nejstar\u0161\u00ed ochrann\u00e1 zn\u00e1mka, kter\u00e1 se st\u00e1le pou\u017e\u00edv\u00e1 Zrozen\u00ed klasiky Dne 29. listopadu 1870 spole\u010dnost William Underwood Co. z Bostonu ve st\u00e1t\u011b Massachusetts vstoupila do d\u011bjin, kdy\u017e zaregistrovala&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4205,22493,347,2851,22492,22494],"class_list":["post-17038","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-american-cuisine","tag-canning-industry","tag-food-history","tag-trademark","tag-underwoods-deviled-ham","tag-william-underwood-co"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/17038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=17038"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/17038\/revisions"}],"predecessor-version":[{"id":17039,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/17038\/revisions\/17039"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=17038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=17038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=17038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}