{"id":1732,"date":"2024-06-16T02:21:32","date_gmt":"2024-06-16T02:21:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1732"},"modified":"2024-06-16T02:21:32","modified_gmt":"2024-06-16T02:21:32","slug":"the-paperback-revolution-how-penguin-books-changed-popular-literature","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/art\/literature\/the-paperback-revolution-how-penguin-books-changed-popular-literature\/","title":{"rendered":"Revoluce paperback\u016f: Jak Penguin Books zm\u011bnily popul\u00e1rn\u00ed literaturu"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Revoluce paperback\u016f: Jak Penguin Books zm\u011bnily popul\u00e1rn\u00ed literaturu<\/h2>\n\n<h2 class=\"wp-block-heading\">Zrozen\u00ed paperbacku<\/h2>\n\n<p>Uprost\u0159ed velk\u00e9 hospod\u00e1\u0159sk\u00e9 krize m\u011bl britsk\u00fd vydavatel Allen Lane vizi: zp\u0159\u00edstupnit kvalitn\u00ed literaturu mas\u00e1m za p\u0159ijatelnou cenu. Inspirovan\u00fd mno\u017estv\u00edm levn\u00fdch \u010dasopis\u016f a brakov\u00e9 literatury na vlakov\u00fdch n\u00e1dra\u017e\u00edch, Lane vymyslel my\u0161lenku kapesn\u00edch knih prod\u00e1van\u00fdch za cenu krabi\u010dky cigaret.<\/p>\n\n<p>S finan\u010dn\u00ed podporou vlastn\u00edch \u00faspor zalo\u017eil Lane v roce 1935 spole\u010dnost Penguin Books. Prvn\u00edch deset titul\u016f, v\u010detn\u011b d\u011bl Agathy Christie, Ernesta Hemingwaye a Dorothy Sayersov\u00e9, zaznamenalo okam\u017eit\u00fd \u00fasp\u011bch a b\u011bhem jednoho roku se prodalo p\u0159es t\u0159i miliony v\u00fdtisk\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Inovativn\u00ed design Penguin<\/h2>\n\n<p>Na rozd\u00edl od tradi\u010dn\u00edch knih s pevnou vazbou kladly paperbacky Penguin d\u016fraz na zna\u010dku, nikoli na jednotliv\u00e9 tituly. Jejich ob\u00e1lky se vyzna\u010dovaly jednoduch\u00fdmi, \u010dist\u00fdmi p\u00edsmy, barevn\u00fdm k\u00f3dov\u00e1n\u00edm a ikonick\u00fdm logem tu\u010d\u0148\u00e1ka. Tento v\u00fdrazn\u00fd design pomohl Penguin vyniknout z konkurence a z\u00edskat \u0161irok\u00e9 uzn\u00e1n\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Roz\u0161i\u0159ov\u00e1n\u00ed horizont\u016f<\/h2>\n\n<p>\u00dasp\u011bch Penguin vedl k roz\u0161\u00ed\u0159en\u00ed jejich katalogu, v\u010detn\u011b uveden\u00ed zna\u010dky Pelican zam\u011b\u0159en\u00e9 na odbornou literaturu v roce 1937. Pelican vyd\u00e1vala p\u016fvodn\u00ed d\u00edla v\u00fdznamn\u00fdch autor\u016f, jako byl George Bernard Shaw, a sehr\u00e1la v\u00fdznamnou roli v utv\u00e1\u0159en\u00ed politick\u00e9ho diskurzu b\u011bhem druh\u00e9 sv\u011btov\u00e9 v\u00e1lky.<\/p>\n\n<p>B\u011bhem v\u00e1lky se paperbacky Penguin staly nepostradateln\u00fdmi pro voj\u00e1ky, kte\u0159\u00ed je nosili v kaps\u00e1ch a \u010detli je v z\u00e1kopech a na front\u011b. Mal\u00e1 velikost a odolnost knih je \u010dinily ide\u00e1ln\u00edmi pro v\u00e1le\u010dn\u00e9 podm\u00ednky.<\/p>\n\n<h2 class=\"wp-block-heading\">D\u011bdictv\u00ed Penguin<\/h2>\n\n<p>Inovativn\u00ed p\u0159\u00edstup Penguin k vyd\u00e1v\u00e1n\u00ed paperback\u016f zp\u016fsobil revoluci v liter\u00e1rn\u00ed krajin\u011b. Kvalitn\u00ed knihy se staly dostupn\u00fdmi pro \u0161ir\u0161\u00ed publikum, podpo\u0159ila se l\u00e1ska ke \u010dten\u00ed a sehr\u00e1la z\u00e1sadn\u00ed roli v utv\u00e1\u0159en\u00ed popul\u00e1rn\u00ed kultury.<\/p>\n\n<h2 class=\"wp-block-heading\">Model Penguin ve Spojen\u00fdch st\u00e1tech<\/h2>\n\n<p>Inspirov\u00e1ni \u00fasp\u011bchem Penguin byly v roce 1938 ve Spojen\u00fdch st\u00e1tech zalo\u017eeny Pocket Books. Pocket Books p\u0159ijaly podobn\u00fd model a nab\u00edzely kvalitn\u00ed paperbackov\u00e1 vyd\u00e1n\u00ed popul\u00e1rn\u00edch beletristick\u00fdch i odborn\u00fdch titul\u016f. Stejn\u011b jako Penguin se Pocket Books staly z\u00e1kladn\u00edm prvkem americk\u00fdch knihkupectv\u00ed a knihoven.<\/p>\n\n<h2 class=\"wp-block-heading\">Digit\u00e1ln\u00ed v\u011bk<\/h2>\n\n<p>V posledn\u00edch letech p\u0159edstavuje n\u00e1stup elektronick\u00fdch \u010dte\u010dek a digit\u00e1ln\u00edho publikov\u00e1n\u00ed v\u00fdzvy pro tradi\u010dn\u00ed vydavatele paperback\u016f. Form\u00e1t paperback\u016f v\u0161ak z\u016fst\u00e1v\u00e1 popul\u00e1rn\u00ed, zejm\u00e9na u \u010dten\u00e1\u0159\u016f, kte\u0159\u00ed oce\u0148uj\u00ed fyzi\u010dnost a cenovou dostupnost knih.<\/p>\n\n<p>Navzdory m\u011bn\u00edc\u00ed se krajin\u011b z\u016fst\u00e1vaj\u00ed Penguin Books p\u0159edn\u00edm vydavatelem kvalitn\u00edch paperback\u016f a pokra\u010duj\u00ed v odkazu Allena Lanea a jeho pr\u016fkopnick\u00e9 vize.<\/p>\n\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 slova s dlouh\u00fdm \u0445\u0432\u043e\u0441\u0442\u043e\u043c:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Historie rom\u00e1n\u016f v m\u011bkk\u00e9 vazb\u011b<\/li>\n<li>Vliv Penguin Books na popul\u00e1rn\u00ed literaturu<\/li>\n<li>Role Allena Lanea ve v\u00fdvoji vyd\u00e1v\u00e1n\u00ed paperback\u016f<\/li>\n<li>Design ob\u00e1lek paperback\u016f Penguin<\/li>\n<li>Popularita paperback\u016f Penguin b\u011bhem druh\u00e9 sv\u011btov\u00e9 v\u00e1lky<\/li>\n<li>P\u0159ijet\u00ed modelu Penguin ve Spojen\u00fdch st\u00e1tech<\/li>\n<li>V\u00fdzvy, kter\u00fdm \u010del\u00ed vydavatel\u00e9 paperback\u016f v digit\u00e1ln\u00edm v\u011bku<\/li>\n<li>Budoucnost vyd\u00e1v\u00e1n\u00ed paperback\u016f<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Revoluce paperback\u016f: Jak Penguin Books zm\u011bnily popul\u00e1rn\u00ed literaturu Zrozen\u00ed paperbacku Uprost\u0159ed velk\u00e9 hospod\u00e1\u0159sk\u00e9 krize m\u011bl britsk\u00fd vydavatel Allen Lane vizi: zp\u0159\u00edstupnit kvalitn\u00ed literaturu mas\u00e1m za p\u0159ijatelnou cenu. Inspirovan\u00fd mno\u017estv\u00edm levn\u00fdch&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[3765,3762,1500,3764,3763],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-literature","tag-book-publishing","tag-penguin-books","tag-literary-history","tag-popular-literature","tag-paperback-revolution"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"predecessor-version":[{"id":1733,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1732\/revisions\/1733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media\/23677"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}