Ohio State University, v\u00fdznamn\u00e1 ve\u0159ejn\u00e1 v\u00fdzkumn\u00e1 univerzita, podala \u017e\u00e1dost o ochrannou zn\u00e1mku, jej\u00edm\u017e c\u00edlem je chr\u00e1nit slovo “The” jako sou\u010d\u00e1st sv\u00e9ho ofici\u00e1ln\u00edho n\u00e1zvu. Tento krok vyvolal jak pobaven\u00ed, tak kritiku.<\/p>\n\n
Podle \u017e\u00e1dosti univerzity se “The” stalo ned\u00edlnou sou\u010d\u00e1st\u00ed jej\u00ed zna\u010dky a pom\u00e1h\u00e1 ji odli\u0161it od ostatn\u00edch univerzit v Ohiu, jako jsou Kent State a Wright State. Vzhledem k mnoha ve\u0159ejn\u00fdm a soukrom\u00fdm vysoko\u0161kolsk\u00fdm instituc\u00edm ve st\u00e1t\u011b Ohio State v\u011b\u0159\u00ed, \u017ee je nezbytn\u00e9 se odli\u0161it.<\/p>\n\n
\u017d\u00e1dost o ochrannou zn\u00e1mku se vztahuje na \u0161irokou \u0161k\u00e1lu zbo\u017e\u00ed, v\u010detn\u011b tri\u010dek, baseballov\u00fdch \u010depic a klobouk\u016f, kter\u00e9 nesou cel\u00e9 jm\u00e9no “The Ohio State University”. Univerzita tvrd\u00ed, \u017ee pou\u017eit\u00ed “The” ve spojen\u00ed s jej\u00edm cel\u00fdm jm\u00e9nem vytv\u00e1\u0159\u00ed jedine\u010dnou a rozpoznatelnou identitu zna\u010dky.<\/p>\n\n
Zpr\u00e1va o \u017e\u00e1dosti o ochrannou zn\u00e1mku se setkala se sm\u00ed\u0161en\u00fdmi reakcemi. N\u011bkte\u0159\u00ed pozorovatel\u00e9 vyj\u00e1d\u0159ili pobaven\u00ed, zat\u00edmco jin\u00ed tento krok kritizovali jako zbyte\u010dn\u00fd a dom\u00fd\u0161liv\u00fd. Sloupka\u0159 Ted Decker z Columbus Dispatch poznamenal, \u017ee snaha univerzity st\u00e1t se “THE Best Damn Brand in THE Land” vyvolala chichot\u00e1n\u00ed a proto\u010den\u00ed o\u010d\u00ed.<\/p>\n\n
\u00da\u0159ad pro patenty a ochrann\u00e9 zn\u00e1mky USA (USPTO) ur\u010d\u00ed platnost n\u00e1roku Ohio State University na ochrannou zn\u00e1mku. USPTO definuje ochrannou zn\u00e1mku jako jak\u00e9koli slovo, symbol nebo za\u0159\u00edzen\u00ed pou\u017e\u00edvan\u00e9 k identifikaci a odli\u0161en\u00ed zbo\u017e\u00ed nebo slu\u017eeb jednoho subjektu od zbo\u017e\u00ed nebo slu\u017eeb jin\u00fdch subjekt\u016f.<\/p>\n\n
I kdy\u017e USPTO ochrannou zn\u00e1mku ud\u011bl\u00ed, bude na Ohio State University, aby ji vym\u00e1hala. Univerzita uvedla, \u017ee bude d\u016frazn\u011b chr\u00e1nit svou zna\u010dku a ochrann\u00e9 zn\u00e1mky, v\u010detn\u011b nov\u011b usilovan\u00e9 ochrann\u00e9 zn\u00e1mky pro “The”.<\/p>\n\n
Ohio State University m\u00e1 historii ochrany sv\u00e9ho du\u0161evn\u00edho vlastnictv\u00ed. V minulosti si zajistila ochrann\u00e9 zn\u00e1mky pro jm\u00e9na fotbalov\u00fdch tren\u00e9r\u016f Woodyho Hayese a Urbana Meyera. Nicm\u00e9n\u011b, p\u0159edchoz\u00ed pokus o ochranu “OSU” se setkal s n\u00e1mitkami od Oklahoma State University, kter\u00e1 tak\u00e9 pou\u017e\u00edv\u00e1 inici\u00e1ly OSU. Ob\u011b instituce nakonec dos\u00e1hly dohody, aby se p\u0159ede\u0161lo zmatk\u016fm.<\/p>\n\n
\u017d\u00e1dost Ohio State University o ochrannou zn\u00e1mku pro “The” vyvolala pozitivn\u00ed i negativn\u00ed pozornost. Zat\u00edmco univerzita v\u011b\u0159\u00ed, \u017ee je nutn\u00e9 chr\u00e1nit svou zna\u010dku, n\u011bkte\u0159\u00ed kritici pova\u017euj\u00ed tento krok za nadm\u011brn\u00fd a zbyte\u010dn\u00fd. USPTO nakonec rozhodne o platnosti n\u00e1roku na ochrannou zn\u00e1mku a teprve se uvid\u00ed, jak ji univerzita bude vym\u00e1hat, pokud bude ud\u011blena.<\/p>","protected":false},"excerpt":{"rendered":"
Snaha Ohio State University o ochrannou zn\u00e1mku pro “The” Pozad\u00ed Ohio State University, v\u00fdznamn\u00e1 ve\u0159ejn\u00e1 v\u00fdzkumn\u00e1 univerzita, podala \u017e\u00e1dost o ochrannou zn\u00e1mku, jej\u00edm\u017e c\u00edlem je chr\u00e1nit slovo “The” jako sou\u010d\u00e1st…<\/p>\n","protected":false},"author":2,"featured_media":24997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1513],"tags":[1128,4623,2851,23062,8164],"class_list":["post-17558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-branding","tag-intellectual-property","tag-trademark","tag-ohio-state-university","tag-higher-education"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/17558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=17558"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/17558\/revisions"}],"predecessor-version":[{"id":24998,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/17558\/revisions\/24998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media\/24997"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=17558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=17558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=17558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}