{"id":18181,"date":"2024-05-28T23:52:32","date_gmt":"2024-05-28T23:52:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=18181"},"modified":"2024-05-28T23:52:32","modified_gmt":"2024-05-28T23:52:32","slug":"credit-card-shopping-habits-identity-theft","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/data-science\/credit-card-shopping-habits-identity-theft\/","title":{"rendered":"Jak mohou va\u0161e n\u00e1kupn\u00ed zvyklosti odhalit va\u0161i identitu zlod\u011bj\u016fm"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Jak mohou va\u0161e n\u00e1kupn\u00ed zvyklosti odhalit va\u0161i identitu zlod\u011bj\u016fm<\/h2>\n\n<h2 class=\"wp-block-heading\">\u0158e\u010d t\u011bla a n\u00e1vyky v\u00e1s mohou prozradit<\/h2>\n\n<p>Mo\u017en\u00e1 si mysl\u00edte, \u017ee jste ostra\u017eit\u00ed ohledn\u011b sv\u00e9 bezpe\u010dnosti, ale va\u0161e t\u011blo a n\u00e1vyky v\u00e1s mohou nev\u011bdomky prozradit. Sofistikovan\u00ed jedinci mohou ur\u010dit va\u0161i identitu nejen anal\u00fdzou jedine\u010dn\u00fdch pohyb\u016f zachycen\u00fdch t\u011blesn\u00fdmi kamerami, ale tak\u00e9 zkoum\u00e1n\u00edm vzorc\u016f pou\u017e\u00edv\u00e1n\u00ed va\u0161\u00ed kreditn\u00ed karty. Nevy\u017eaduj\u00ed ani va\u0161e jm\u00e9no, adresu nebo \u010d\u00edsla \u00fa\u010dt\u016f; mohou rozpoznat, kdo jste, v\u00fdhradn\u011b na z\u00e1klad\u011b va\u0161eho n\u00e1kupn\u00edho chov\u00e1n\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Studie MIT odhaluje s\u00edlu \u00fadaj\u016f o kreditn\u00edch kart\u00e1ch<\/h2>\n\n<p>V\u00fdzkumn\u00edci z MIT prok\u00e1zali p\u0159ekvapivou snadnost, s jakou lze jednotlivce identifikovat pomoc\u00ed \u00fadaj\u016f o kreditn\u00edch kart\u00e1ch. Jejich studie, zve\u0159ejn\u011bn\u00e1 v presti\u017en\u00edm \u010dasopise Science, analyzovala \u00fadaje za t\u0159i m\u011bs\u00edce od 1,1 milionu u\u017eivatel\u016f kreditn\u00edch karet v nezve\u0159ejn\u011bn\u00e9 zemi.<\/p>\n\n<p>Podle Larryho Greenemeiera ze Scientific American dos\u00e1hli v\u00fdzkumn\u00edci 90% \u00fasp\u011b\u0161nosti p\u0159i identifikaci jednotlivc\u016f pouze pomoc\u00ed informac\u00ed o kreditn\u00ed kart\u011b a transakc\u00edch. Pozoruhodn\u00e9 je, \u017ee kdy\u017e do studie zahrnuli p\u0159esn\u00e9 ceny transakc\u00ed, jejich schopnost znovu identifikovat anonymn\u00ed z\u00e1znamy vzrostla o 22 %. V\u00fdzkumn\u00edci zjistili, \u017ee mohli jednotlivce ur\u010dit i s omezen\u00fdmi informacemi, jako je jejich obecn\u00e1 poloha nebo \u010dasov\u00fd r\u00e1mec, ve kter\u00e9m provedli n\u00e1kupy.<\/p>\n\n<h2 class=\"wp-block-heading\">\u017deny a lid\u00e9 s vysok\u00fdmi p\u0159\u00edjmy jsou vystaveni v\u011bt\u0161\u00edmu riziku<\/h2>\n\n<p>Studie uk\u00e1zala, \u017ee ur\u010dit\u00e9 skupiny jednotlivc\u016f jsou prost\u0159ednictv\u00edm sv\u00fdch n\u00e1kupn\u00edch zvyklost\u00ed obzvl\u00e1\u0161t\u011b zraniteln\u00e9 v\u016f\u010di identifikaci. \u017deny a osoby s vy\u0161\u0161\u00edmi p\u0159\u00edjmy se uk\u00e1zaly b\u00fdt snadn\u011bji identifikovateln\u00e9.<\/p>\n\n<h2 class=\"wp-block-heading\">Ve\u0159ejn\u00e9 pov\u011bdom\u00ed a obavy<\/h2>\n\n<p>Pr\u016fzkum proveden\u00fd poradenskou firmou se s\u00eddlem v Bostonu nazna\u010duje, \u017ee ve\u0159ejnost si obecn\u011b uv\u011bdomuje citlivost \u00fadaj\u016f o kreditn\u00edch kart\u00e1ch. Podstatn\u00e1 v\u011bt\u0161ina Ameri\u010dan\u016f (87 %) pova\u017euje takov\u00e9 \u00fadaje za st\u0159edn\u011b nebo velmi soukrom\u00e9. Podobn\u00e9 obavy ohledn\u011b \u00fadaj\u016f o sv\u00e9m zdrav\u00ed a genetick\u00fdch \u00fadaj\u016f v\u0161ak vyj\u00e1d\u0159ilo pouze 68 %.<\/p>\n\n<h2 class=\"wp-block-heading\">Nebezpe\u010d\u00ed deidentifikace dat<\/h2>\n\n<p>V\u00fdzkumn\u00edci v \u010dl\u00e1nku Science zd\u016fraz\u0148uj\u00ed, \u017ee ani kdy\u017e jsou data \u201edeidentifikov\u00e1na\u201c, nemus\u00ed b\u00fdt zcela bezpe\u010dn\u00e1. To vzbuzuje obavy ohledn\u011b \u00fa\u010dinnosti na\u0161ich z\u00e1kon\u016f o anonymizaci, jako jsou z\u00e1kony stanoven\u00e9 z\u00e1konem o p\u0159enositelnosti a odpov\u011bdnosti zdravotn\u00edho poji\u0161t\u011bn\u00ed (HIPAA).<\/p>\n\n<h2 class=\"wp-block-heading\">D\u016fsledky pro soukrom\u00ed<\/h2>\n\n<p>Studie MIT slou\u017e\u00ed jako v\u00e1\u017en\u00e9 p\u0159ipomenut\u00ed toho, \u017ee pojem soukrom\u00ed v digit\u00e1ln\u00edm v\u011bku rychle eroduje. I kdy\u017e podnikneme kroky k ochran\u011b na\u0161ich osobn\u00edch \u00fadaj\u016f, na\u0161e \u010diny mohou ne\u00famysln\u011b odhalit na\u0161i identitu.<\/p>\n\n<h2 class=\"wp-block-heading\">Pochopen\u00ed p\u0159edv\u00eddatelnosti n\u00e1kupn\u00edch vzorc\u016f<\/h2>\n\n<p>V\u00fdzkumn\u00edci poukazuj\u00ed na to, \u017ee finan\u010dn\u00ed \u00fadaje byly rozs\u00e1hle vyu\u017e\u00edv\u00e1ny pro r\u016fzn\u00e9 \u00fa\u010dely, v\u010detn\u011b hodnocen\u00ed \u00fav\u011bruschopnosti, odhalov\u00e1n\u00ed podvod\u016f a pochopen\u00ed p\u0159edv\u00eddatelnosti n\u00e1kupn\u00edch vzorc\u016f. To zd\u016fraz\u0148uje pot\u0159ebu, aby si jednotlivci uv\u011bdomovali potenci\u00e1ln\u00ed rizika spojen\u00e1 se sd\u00edlen\u00edm sv\u00fdch finan\u010dn\u00edch \u00fadaj\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Konec soukrom\u00ed?<\/h2>\n\n<p>\u010cl\u00e1nek Science je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed diskuse o \u201ekonci soukrom\u00ed\u201c. Tvrd\u00ed, \u017ee \u0161\u00ed\u0159en\u00ed technologi\u00ed sb\u011bru a anal\u00fdzy dat zt\u011b\u017euje udr\u017een\u00ed na\u0161eho soukrom\u00ed v modern\u00edm sv\u011bt\u011b.<\/p>\n\n<h2 class=\"wp-block-heading\">Ochrana va\u0161\u00ed identity<\/h2>\n\n<p>A\u010dkoli je nemo\u017en\u00e9 eliminovat v\u0161echna rizika pro va\u0161e soukrom\u00ed, m\u016f\u017eete podniknout kroky k ochran\u011b sv\u00e9 identity:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Bu\u010fte opatrn\u00ed p\u0159i sd\u00edlen\u00ed informac\u00ed o va\u0161\u00ed kreditn\u00ed kart\u011b online nebo po telefonu.<\/li>\n<li>Pou\u017e\u00edvejte siln\u00e1 hesla a pro sv\u00e9 finan\u010dn\u00ed \u00fa\u010dty aktivujte dvoufaktorov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed.<\/li>\n<li>Pravideln\u011b sledujte sv\u00e9 zpr\u00e1vy o \u00fav\u011bruschopnosti, zda neobsahuj\u00ed neopr\u00e1vn\u011bnou \u010dinnost.<\/li>\n<li>Zva\u017ete pou\u017eit\u00ed technologi\u00ed zvy\u0161uj\u00edc\u00edch soukrom\u00ed, jako jsou virtu\u00e1ln\u00ed priv\u00e1tn\u00ed s\u00edt\u011b (VPN) a \u0161ifrovan\u00e9 aplikace pro zas\u00edl\u00e1n\u00ed zpr\u00e1v.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Jak mohou va\u0161e n\u00e1kupn\u00ed zvyklosti odhalit va\u0161i identitu zlod\u011bj\u016fm \u0158e\u010d t\u011bla a n\u00e1vyky v\u00e1s mohou prozradit Mo\u017en\u00e1 si mysl\u00edte, \u017ee jste ostra\u017eit\u00ed ohledn\u011b sv\u00e9 bezpe\u010dnosti, ale va\u0161e t\u011blo a n\u00e1vyky&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3462],"tags":[385,23775,21458,23777,23776],"class_list":["post-18181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","tag-data-analysis","tag-identity-theft","tag-data-privacy","tag-personal-information","tag-shopping-habits"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/18181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=18181"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/18181\/revisions"}],"predecessor-version":[{"id":18182,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/18181\/revisions\/18182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media\/23549"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=18181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=18181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=18181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}