{"id":18242,"date":"2020-08-07T15:57:36","date_gmt":"2020-08-07T15:57:36","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=18242"},"modified":"2020-08-07T15:57:36","modified_gmt":"2020-08-07T15:57:36","slug":"bottled-water-surpasses-soda-in-the-united-states","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/health-and-wellness\/bottled-water-surpasses-soda-in-the-united-states\/","title":{"rendered":"Balen\u00e1 voda p\u0159edh\u00e1n\u00ed limon\u00e1dy v USA: d\u016fvody a d\u016fsledky"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Balen\u00e1 voda p\u0159edh\u00e1n\u00ed limon\u00e1dy ve Spojen\u00fdch st\u00e1tech<\/h2>\n\n<h2 class=\"wp-block-heading\">Rostouc\u00ed spot\u0159eba a klesaj\u00edc\u00ed prodej limon\u00e1d<\/h2>\n\n<p>Ve v\u00fdznamn\u00e9m posunu se o\u010dek\u00e1v\u00e1, \u017ee spot\u0159eba balen\u00e9 vody poprv\u00e9 p\u0159ekon\u00e1 prodej limon\u00e1d v roce 2016. Tento trend odr\u00e1\u017e\u00ed rostouc\u00ed preference pro zdrav\u011bj\u0161\u00ed a pohodln\u011bj\u0161\u00ed n\u00e1pojov\u00e9 mo\u017enosti.<\/p>\n\n<p>Pr\u016fzkumn\u00e1 spole\u010dnost trhu Euromonitor odhaduje, \u017ee spot\u0159eba balen\u00e9 vody dos\u00e1hne 27,4 galon\u016f na osobu v tomto roce, \u010d\u00edm\u017e p\u0159ekon\u00e1 26,2 galon\u016f limon\u00e1d, kter\u00e9 se o\u010dek\u00e1v\u00e1, \u017ee budou prod\u00e1ny. Tento n\u00e1r\u016fst popularity balen\u00e9 vody byl p\u0159ips\u00e1n obav\u00e1m z kontaminace olovem ve ve\u0159ejn\u00fdch zdroj\u00edch vody, zejm\u00e9na ve m\u011bstech jako Flint v Michiganu.<\/p>\n\n<h2 class=\"wp-block-heading\">Pokles limon\u00e1d<\/h2>\n\n<p>Po v\u00edce ne\u017e deset let prodej limon\u00e1d neust\u00e1le kles\u00e1 ve Spojen\u00fdch st\u00e1tech. Tento pokles byl zp\u016fsoben \u0159adou faktor\u016f, v\u010detn\u011b rostouc\u00ed m\u00edry d\u011btsk\u00e9 obezity, obavami o zdravotn\u00ed d\u016fsledky dietn\u00edch limon\u00e1d a kontroverzn\u00edch dan\u00ed na slazen\u00e9 n\u00e1poje.<\/p>\n\n<p>Limon\u00e1dov\u00fd pr\u016fmysl utratil mnoho pen\u011bz za marketingov\u00e9 kampan\u011b s c\u00edlem podpo\u0159it konzumaci limon\u00e1d, ale tyto snahy nedok\u00e1zaly zvr\u00e1tit tento trend. Ve 40. letech 20. stolet\u00ed investovala Coca-Cola zna\u010dn\u00e9 prost\u0159edky do distribuce limon\u00e1d americk\u00fdm voj\u00e1k\u016fm b\u011bhem druh\u00e9 sv\u011btov\u00e9 v\u00e1lky, co\u017e vytvo\u0159ilo generaci v\u011brn\u00fdch z\u00e1kazn\u00edk\u016f. Dlouholet\u00e1 rivalita mezi Coca-Colou a Pepsi-Colou, kter\u00e1 kdysi poh\u00e1n\u011bla prodej, v\u0161ak ztratila sv\u016fj vliv.<\/p>\n\n<h2 class=\"wp-block-heading\">Zdravotn\u00ed a environment\u00e1ln\u00ed obavy<\/h2>\n\n<p>Balen\u00e1 voda nab\u00edz\u00ed pohodlnou a bezkalorickou mo\u017enost osv\u011b\u017een\u00ed, ale nen\u00ed bez sv\u00fdch nev\u00fdhod. Mnoho spole\u010dnost\u00ed vyr\u00e1b\u011bj\u00edc\u00edch balenou vodu je tak\u00e9 v\u00fdrobci limon\u00e1d, kte\u0159\u00ed p\u0159esouvaj\u00ed sv\u016fj prodej na vodu jako marketingovou strategii.<\/p>\n\n<p>V\u00fdroba balen\u00e9 vody tak\u00e9 vyvol\u00e1v\u00e1 environment\u00e1ln\u00ed obavy. V\u00fdroba lahv\u00ed na b\u00e1zi ropy spot\u0159ebov\u00e1v\u00e1 ropu a vytv\u00e1\u0159\u00ed zne\u010di\u0161t\u011bn\u00ed a p\u0159eprava balen\u00e9 vody na velk\u00e9 vzd\u00e1lenosti p\u0159isp\u00edv\u00e1 k pevn\u00e9mu odpadu.<\/p>\n\n<h2 class=\"wp-block-heading\">Budoucnost balen\u00e9 vody<\/h2>\n\n<p>Navzdory t\u011bmto obav\u00e1m z\u016fst\u00e1v\u00e1 balen\u00e1 voda popul\u00e1rn\u00ed mezi spot\u0159ebiteli, kte\u0159\u00ed se ob\u00e1vaj\u00ed o sv\u00e9 zdrav\u00ed a bezpe\u010dnost sv\u00fdch ve\u0159ejn\u00fdch zdroj\u016f vody. Zda bude tento trend pokra\u010dovat, nebo zda se jedn\u00e1 pouze o o\u017eiven\u00ed po poklesu limon\u00e1d, se teprve uvid\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Souvisej\u00edc\u00ed ot\u00e1zky:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Je balen\u00e1 voda popul\u00e1rn\u011bj\u0161\u00ed ne\u017e limon\u00e1dy v USA?<\/strong> Ano, o\u010dek\u00e1v\u00e1 se, \u017ee spot\u0159eba balen\u00e9 vody poprv\u00e9 p\u0159ekon\u00e1 prodej limon\u00e1d v roce 2016.<\/li>\n<li><strong>Pro\u010d roste spot\u0159eba balen\u00e9 vody v USA?<\/strong> N\u00e1r\u016fst spot\u0159eby balen\u00e9 vody je zp\u016fsoben obavami z kontaminace olovem ve ve\u0159ejn\u00fdch zdroj\u00edch vody a rostouc\u00ed preferenc\u00ed pro zdrav\u011bj\u0161\u00ed a pohodln\u011bj\u0161\u00ed n\u00e1pojov\u00e9 mo\u017enosti.<\/li>\n<li><strong>Jak\u00e9 jsou zdravotn\u00ed d\u016fsledky pit\u00ed limon\u00e1d?<\/strong> Konzumace limon\u00e1d byla spojena s obezitou, cukrovkou a dal\u0161\u00edmi zdravotn\u00edmi probl\u00e9my.<\/li>\n<li><strong>Jak pokles prodeje limon\u00e1d ovlivnil pr\u016fmysl n\u00e1poj\u016f?<\/strong> Pokles prodeje limon\u00e1d p\u0159inutil spole\u010dnosti vyr\u00e1b\u011bj\u00edc\u00ed n\u00e1poje diverzifikovat svou nab\u00eddku produkt\u016f a investovat do zdrav\u011bj\u0161\u00edch alternativ.<\/li>\n<li><strong>Jak\u00e9 jsou environment\u00e1ln\u00ed obavy spojen\u00e9 s balenou vodou?<\/strong> V\u00fdroba a p\u0159eprava balen\u00e9 vody p\u0159isp\u00edv\u00e1 ke spot\u0159eb\u011b ropy, zne\u010di\u0161t\u011bn\u00ed a pevn\u00e9mu odpadu.<\/li>\n<li><strong>Z\u016fstane balen\u00e1 voda popul\u00e1rn\u011bj\u0161\u00ed ne\u017e limon\u00e1dy v budoucnu?<\/strong> Budoucnost spot\u0159eby balen\u00e9 vody je nejist\u00e1, ale pravd\u011bpodobn\u011b z\u016fstane obl\u00edbenou volbou pro spot\u0159ebitele, kte\u0159\u00ed se ob\u00e1vaj\u00ed o sv\u00e9 zdrav\u00ed a bezpe\u010dnost sv\u00fdch ve\u0159ejn\u00fdch zdroj\u016f vody.<\/li>\n<li><strong>Jak kontaminace olovem ovlivnila spot\u0159ebu balen\u00e9 vody?<\/strong> Kontaminace olovem ve ve\u0159ejn\u00fdch zdroj\u00edch vody zv\u00fd\u0161ila popt\u00e1vku po balen\u00e9 vod\u011b, proto\u017ee spot\u0159ebitel\u00e9 hledaj\u00ed bezpe\u010dn\u011bj\u0161\u00ed mo\u017enosti pitn\u00e9 vody.<\/li>\n<li><strong>Jak\u00e9 jsou kompromisy mezi balenou vodou a kohoutkovou vodou?<\/strong> Balen\u00e1 voda nab\u00edz\u00ed pohodl\u00ed a bezpe\u010dnost, ale je dra\u017e\u0161\u00ed a \u0161kodliv\u011bj\u0161\u00ed pro \u017eivotn\u00ed prost\u0159ed\u00ed ne\u017e kohoutkov\u00e1 voda.<\/li>\n<li><strong>Kter\u00e9 spole\u010dnosti vyr\u00e1b\u011bj\u00edc\u00ed limon\u00e1dy tak\u00e9 st\u00e1\u010d\u00ed vodu?<\/strong> Mnoho spole\u010dnost\u00ed vyr\u00e1b\u011bj\u00edc\u00edch limon\u00e1dy, v\u010detn\u011b Coca-Coly a PepsiCo, tak\u00e9 st\u00e1\u010d\u00ed a prod\u00e1vaj\u00ed vodu.<\/li>\n<li><strong>Jak marketingov\u00e1 strategie spole\u010dnost\u00ed vyr\u00e1b\u011bj\u00edc\u00edch limon\u00e1dy ovlivnila popularitu balen\u00e9 vody?<\/strong> Spole\u010dnosti vyr\u00e1b\u011bj\u00edc\u00ed limon\u00e1dy propagovaly balenou vodu jako zdrav\u011bj\u0161\u00ed a pohodln\u011bj\u0161\u00ed alternativu k limon\u00e1d\u00e1m, co\u017e p\u0159isp\u011blo k jej\u00ed rostouc\u00ed popularit\u011b.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Balen\u00e1 voda p\u0159edh\u00e1n\u00ed limon\u00e1dy ve Spojen\u00fdch st\u00e1tech Rostouc\u00ed spot\u0159eba a klesaj\u00edc\u00ed prodej limon\u00e1d Ve v\u00fdznamn\u00e9m posunu se o\u010dek\u00e1v\u00e1, \u017ee spot\u0159eba balen\u00e9 vody poprv\u00e9 p\u0159ekon\u00e1 prodej limon\u00e1d v roce 2016. Tento&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[23864,3696,23866,23865,3697],"class_list":["post-18242","post","type-post","status-publish","format-standard","hentry","category-health-and-wellness","tag-bottled-water","tag-environmental-sustainability","tag-beverage-industry","tag-soda","tag-health-and-wellness"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/18242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=18242"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/18242\/revisions"}],"predecessor-version":[{"id":18243,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/18242\/revisions\/18243"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=18242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=18242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=18242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}