Spole\u010dnost Ikea, \u0161v\u00e9dsk\u00fd gigant v oblasti vybaven\u00ed dom\u00e1cnosti, ned\u00e1vno zve\u0159ejnila svou nejnov\u011bj\u0161\u00ed zpr\u00e1vu Life at Home, kter\u00e1 zkoum\u00e1, jak se lid\u00e9 bud\u00ed v osmi r\u016fzn\u00fdch m\u011bstech po cel\u00e9m sv\u011bt\u011b: Berl\u00edn\u011b, Lond\u00fdn\u011b, Moskv\u011b, Bombaji, Pa\u0159\u00ed\u017ei, \u0160anghaji, Stockholmu a New Yorku. Zpr\u00e1va poskytuje fascinuj\u00edc\u00ed pohledy na rann\u00ed ritu\u00e1ly lid\u00ed z r\u016fzn\u00fdch kultur a vrh\u00e1 sv\u011btlo na kulturn\u00ed rozd\u00edly a vzorce chov\u00e1n\u00ed.<\/p>\n\n
Jedn\u00edm z nejv\u00fdrazn\u011bj\u0161\u00edch zji\u0161t\u011bn\u00ed zpr\u00e1vy je rozd\u00edlnost rann\u00edch ritu\u00e1l\u016f v r\u016fzn\u00fdch m\u011bstech. Nap\u0159\u00edklad Newyor\u010dan\u00e9 a Stockholman\u00e9 \u010dast\u011bji pracuj\u00ed na toalet\u011b ne\u017e obyvatel\u00e9 kter\u00e9hokoli jin\u00e9ho zkouman\u00e9ho m\u011bsta. Naproti tomu lid\u00e9 v Bombaji a \u0160anghaji se mnohem \u010dast\u011bji rychle probouzej\u00ed a r\u00e1no cvi\u010d\u00ed nebo p\u0159em\u00fd\u0161lej\u00ed.<\/p>\n\n
Sn\u00edda\u0148ov\u00e9 zvyky se tak\u00e9 v\u00fdrazn\u011b li\u0161\u00ed od m\u011bsta k m\u011bstu. K\u00e1va nebo \u010daj k sn\u00eddani je normou pro nejm\u00e9n\u011b 50 % lid\u00ed v ka\u017ed\u00e9m m\u011bst\u011b krom\u011b \u0160anghaje, kde pouze 16 % respondent\u016f uvedlo, \u017ee si ke sn\u00eddani u\u017e\u00edvaj\u00ed k\u00e1vu nebo \u010daj. V \u0160anghaji jsou respondenti tak\u00e9 \u010dast\u011bji zvykl\u00ed sn\u00eddat s ostatn\u00edmi lidmi, a\u010dkoli m\u00e9n\u011b ne\u017e 30 % uvedlo, \u017ee r\u00e1no mluv\u00ed se sv\u00fdmi d\u011btmi nebo partnerem.<\/p>\n\n
Tato zji\u0161t\u011bn\u00ed zd\u016fraz\u0148uj\u00ed kulturn\u00ed rozd\u00edly, kter\u00e9 formuj\u00ed na\u0161e rann\u00ed ritu\u00e1ly. V Bombaji nap\u0159\u00edklad m\u016f\u017ee rychl\u00fd \u017eivotn\u00ed styl p\u0159isp\u00edvat k tendenci rychle se probouzet a tr\u00e1vit m\u00e9n\u011b \u010dasu sn\u00eddan\u00ed. V \u0160anghaji naopak d\u016fraz na komunitu a rodinu m\u016f\u017ee vysv\u011btlovat, pro\u010d lid\u00e9 \u010dast\u011bji sn\u00eddaj\u00ed s ostatn\u00edmi.<\/p>\n\n
Zpr\u00e1va spole\u010dnosti Ikea Life at Home nen\u00ed jen akademick\u00fdm cvi\u010den\u00edm. Spole\u010dnost tato data pou\u017e\u00edv\u00e1 k tomu, aby se jimi inspirovala p\u0159i navrhov\u00e1n\u00ed sv\u00fdch produkt\u016f a obchod\u016f. T\u00edm, \u017ee rozum\u00ed tomu, jak lid\u00e9 pou\u017e\u00edvaj\u00ed sv\u00e9 domovy a jak se li\u0161\u00ed jejich rann\u00ed ritu\u00e1ly, m\u016f\u017ee spole\u010dnost Ikea vytv\u00e1\u0159et produkty a prostory, kter\u00e9 vyhovuj\u00ed pot\u0159eb\u00e1m sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n
Druh\u00e1 \u010d\u00e1st zpr\u00e1vy Life at Home obsahuje \u201enov\u00fd digit\u00e1ln\u00ed n\u00e1stroj \u2013 platformu pro m\u00edch\u00e1n\u00ed dat\u201c, kter\u00e1 u\u017eivatel\u016fm umo\u017e\u0148uje hr\u00e1t si se surov\u00fdmi daty z pr\u016fzkumu. Tento n\u00e1stroj je cenn\u00fdm zdrojem pro v\u00fdzkumn\u00edky, design\u00e9ry a kohokoli, kdo m\u00e1 z\u00e1jem o podrobn\u011bj\u0161\u00ed prozkoum\u00e1n\u00ed dat.<\/p>\n\n
Zpr\u00e1va spole\u010dnosti Ikea Life at Home poskytuje fascinuj\u00edc\u00ed pohled na rann\u00ed ritu\u00e1ly lid\u00ed po cel\u00e9m sv\u011bt\u011b. Zpr\u00e1va zd\u016fraz\u0148uje kulturn\u00ed rozd\u00edly, kter\u00e9 utv\u00e1\u0159ej\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot, a ukazuje, jak lze data vyu\u017e\u00edt k vytv\u00e1\u0159en\u00ed produkt\u016f a prostor\u016f, kter\u00e9 vyhovuj\u00ed pot\u0159eb\u00e1m r\u016fzn\u00fdch populac\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"
Jak se lid\u00e9 bud\u00ed po cel\u00e9m sv\u011bt\u011b: Poznatky ze zpr\u00e1vy Ikea: Life at Home Spole\u010dnost Ikea, \u0161v\u00e9dsk\u00fd gigant v oblasti vybaven\u00ed dom\u00e1cnosti, ned\u00e1vno zve\u0159ejnila svou nejnov\u011bj\u0161\u00ed zpr\u00e1vu Life at Home,…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1654],"tags":[3934,3342,3933,3932,3935],"class_list":["post-1826","post","type-post","status-publish","format-standard","hentry","category-home-and-living","tag-data-driven-design","tag-cultural-differences","tag-behavioral-patterns","tag-morning-routines","tag-customer-insights"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1826"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1826\/revisions"}],"predecessor-version":[{"id":1827,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1826\/revisions\/1827"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}