{"id":1952,"date":"2020-01-31T17:47:28","date_gmt":"2020-01-31T17:47:28","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1952"},"modified":"2020-01-31T17:47:28","modified_gmt":"2020-01-31T17:47:28","slug":"using-social-media-to-identify-important-conservation-sites","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/conservation-biology\/using-social-media-to-identify-important-conservation-sites\/","title":{"rendered":"Hashtagujte pro ochranu p\u0159\u00edrody: Vyu\u017e\u00edvejte soci\u00e1ln\u00ed s\u00edt\u011b k identifikaci d\u016fle\u017eit\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed"},"content":{"rendered":"

Hashtagov\u00e1n\u00ed pro ochranu p\u0159\u00edrody: Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed k identifikaci d\u016fle\u017eit\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed<\/h2>\n\n

Zna\u010dkov\u00e1n\u00ed na z\u00e1klad\u011b um\u00edst\u011bn\u00ed: Nov\u00fd n\u00e1stroj pro ochr\u00e1nce p\u0159\u00edrody<\/h2>\n\n

Zna\u010dkov\u00e1n\u00ed na z\u00e1klad\u011b um\u00edst\u011bn\u00ed, jako je geotagging na Instagramu, umo\u017e\u0148uje u\u017eivatel\u016fm p\u0159idat m\u00edsto, kde byla fotografie po\u0159\u00edzena. Ochr\u00e1nci p\u0159\u00edrody zkoumaj\u00ed, jak lze tato data vyu\u017e\u00edt k identifikaci d\u016fle\u017eit\u00fdch lokalit, kter\u00e9 je t\u0159eba chr\u00e1nit. Anal\u00fdzou po\u010dtu fotografi\u00ed po\u0159\u00edzen\u00fdch v ur\u010dit\u00e9 oblasti mohou zm\u011b\u0159it jej\u00ed oblibu mezi n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n\n

Probl\u00e9m sout\u011b\u017ee popularity<\/h2>\n\n

A\u010dkoli geotagging m\u016f\u017ee pomoci identifikovat obl\u00edben\u00e9 p\u0159\u00edrodn\u00ed oblasti, vyvol\u00e1v\u00e1 tak\u00e9 obavy z potenci\u00e1ln\u00ed \u201esout\u011b\u017ee popularity\u201c v ochran\u011b p\u0159\u00edrody. Oblasti, kter\u00e9 jsou snadn\u011bji p\u0159\u00edstupn\u00e9 nebo vizu\u00e1ln\u011b p\u0159ita\u017eliv\u011bj\u0161\u00ed, mohou z\u00edskat v\u011bt\u0161\u00ed pozornost, zat\u00edmco m\u00e9n\u011b atraktivn\u00ed nebo odlehl\u00e9 oblasti mohou b\u00fdt p\u0159ehl\u00ed\u017eeny. To m\u016f\u017ee v\u00e9st k tomu, \u017ee financov\u00e1n\u00ed a ochran\u00e1\u0159sk\u00e9 \u00fasil\u00ed budou zam\u011b\u0159eny na nejobl\u00edben\u011bj\u0161\u00ed oblasti, i kdy\u017e nejsou nutn\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed pro ekosyst\u00e9mov\u00e9 slu\u017eby nebo biologickou rozmanitost.<\/p>\n\n

Porovn\u00e1n\u00ed popularity s ochran\u00e1\u0159skou hodnotou<\/h2>\n\n

V\u00fdzkumn\u00edci pracuj\u00ed na nalezen\u00ed zp\u016fsob\u016f, jak sladit popularitu p\u0159\u00edrodn\u00edch oblast\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch s jejich skute\u010dnou ochran\u00e1\u0159skou hodnotou. Porovn\u00e1n\u00edm po\u010dtu fotografi\u00ed po\u0159\u00edzen\u00fdch v oblasti s \u00fadaji o biologick\u00e9 rozmanitosti, ekosyst\u00e9mov\u00fdch slu\u017eb\u00e1ch a dal\u0161\u00edch faktorech mohou identifikovat oblasti, kter\u00e9 jsou jak obl\u00edben\u00e9, tak d\u016fle\u017eit\u00e9 pro ochranu.<\/p>\n\n

Soci\u00e1ln\u00ed m\u00e9dia jako n\u00e1kladov\u011b efektivn\u00ed n\u00e1stroj<\/h2>\n\n

Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed k identifikaci d\u016fle\u017eit\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed je relativn\u011b levn\u00e1 metoda ve srovn\u00e1n\u00ed s tradi\u010dn\u00edmi pr\u016fzkumy. Anal\u00fdzou st\u00e1vaj\u00edc\u00edch \u00fadaj\u016f mohou ochr\u00e1nci p\u0159\u00edrody u\u0161et\u0159it \u010das a zdroje a z\u00e1rove\u0148 z\u00edskat cenn\u00e9 poznatky.<\/p>\n\n

Omezen\u00ed dat ze soci\u00e1ln\u00edch m\u00e9di\u00ed<\/h2>\n\n

A\u010dkoli mohou b\u00fdt data ze soci\u00e1ln\u00edch m\u00e9di\u00ed u\u017eite\u010dn\u00e1 pro pl\u00e1nov\u00e1n\u00ed ochrany p\u0159\u00edrody, maj\u00ed tak\u00e9 sv\u00e1 omezen\u00ed. Nemus\u00ed p\u0159esn\u011b reprezentovat preference v\u0161ech n\u00e1v\u0161t\u011bvn\u00edk\u016f, zejm\u00e9na m\u00edstn\u00edch komunit. Nav\u00edc popularita oblasti na soci\u00e1ln\u00edch m\u00e9di\u00edch nemus\u00ed v\u017edy odpov\u00eddat jej\u00ed ochran\u00e1\u0159sk\u00e9 hodnot\u011b.<\/p>\n\n

Kombinace soci\u00e1ln\u00edch m\u00e9di\u00ed s jin\u00fdmi zdroji dat<\/h2>\n\n

Aby p\u0159ekonali tato omezen\u00ed, m\u011bli by ochr\u00e1nci p\u0159\u00edrody kombinovat data ze soci\u00e1ln\u00edch m\u00e9di\u00ed s jin\u00fdmi zdroji informac\u00ed, jako jsou pr\u016fzkumy, v\u011bdeck\u00e9 studie a m\u00edstn\u00ed znalosti. To poskytne komplexn\u011bj\u0161\u00ed pochopen\u00ed hodnoty r\u016fzn\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed a pom\u016f\u017ee zajistit, aby bylo ochran\u00e1\u0159sk\u00e9 \u00fasil\u00ed zam\u011b\u0159eno na nejd\u016fle\u017eit\u011bj\u0161\u00ed m\u00edsta.<\/p>\n\n

Vyv\u00e1\u017een\u00ed popularity a ochran\u00e1\u0159sk\u00fdch pot\u0159eb<\/h2>\n\n

Je d\u016fle\u017eit\u00e9 naj\u00edt rovnov\u00e1hu mezi podporou ochrany p\u0159\u00edrody a ochranou p\u0159\u00edrodn\u00edch oblast\u00ed p\u0159ed nadm\u011brn\u00fdm vyu\u017e\u00edv\u00e1n\u00edm. Geotagging m\u016f\u017ee pomoci zv\u00fd\u0161it pov\u011bdom\u00ed o d\u016fle\u017eit\u00fdch ekosyst\u00e9mech, ale m\u011bl by b\u00fdt pou\u017e\u00edv\u00e1n zodpov\u011bdn\u011b, aby nedo\u0161lo k ru\u0161en\u00ed divok\u00e9 zv\u011b\u0159e nebo p\u0159il\u00e1k\u00e1n\u00ed pytl\u00e1k\u016f.<\/p>\n\n

P\u0159\u00edpadov\u00e9 studie<\/h2>\n\n

V\u00fdzkumn\u00edci provedli n\u011bkolik studi\u00ed, aby prozkoumali vztah mezi popularitou na soci\u00e1ln\u00edch m\u00e9di\u00edch a ochran\u00e1\u0159skou hodnotou. Jedna studie zjistila, \u017ee n\u00e1rodn\u00ed parky s vysokou \u00farovn\u00ed biologick\u00e9 rozmanitosti a p\u0159\u00edrodn\u00ed kr\u00e1sy byly popul\u00e1rn\u011bj\u0161\u00ed na Flickru, webov\u00e9 str\u00e1nce pro sd\u00edlen\u00ed fotografi\u00ed. Jin\u00e1 studie zjistila, \u017ee oblasti v Belize, kter\u00e9 byly obl\u00edben\u00e9 mezi turisty kv\u016fli sv\u00fdm zdrav\u00fdm \u00fates\u016fm a mo\u0159sk\u00e9 tr\u00e1v\u011b, byly tak\u00e9 d\u016fle\u017eit\u00e9 pro m\u00edstn\u00ed lovce humr\u016f.<\/p>\n\n

Z\u00e1v\u011br<\/h2>\n\n

Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed k identifikaci d\u016fle\u017eit\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed je slibn\u00fd nov\u00fd p\u0159\u00edstup, kter\u00fd m\u016f\u017ee doplnit tradi\u010dn\u00ed metody. Anal\u00fdzou dat o zna\u010dkov\u00e1n\u00ed na z\u00e1klad\u011b um\u00edst\u011bn\u00ed mohou ochr\u00e1nci p\u0159\u00edrody z\u00edskat cenn\u00e9 poznatky o popularit\u011b a hodnot\u011b r\u016fzn\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed. Je v\u0161ak d\u016fle\u017eit\u00e9 pou\u017e\u00edvat tato data spole\u010dn\u011b s jin\u00fdmi zdroji informac\u00ed a zohlednit potenci\u00e1ln\u00ed omezen\u00ed dat ze soci\u00e1ln\u00edch m\u00e9di\u00ed. Najdeme-li rovnov\u00e1hu mezi popularitou a ochran\u00e1\u0159sk\u00fdmi pot\u0159ebami, m\u016f\u017eeme vyu\u017e\u00edt s\u00edlu soci\u00e1ln\u00edch m\u00e9di\u00ed k pomoci chr\u00e1nit nejcenn\u011bj\u0161\u00ed ekosyst\u00e9my na\u0161\u00ed planety.<\/p>","protected":false},"excerpt":{"rendered":"

Hashtagov\u00e1n\u00ed pro ochranu p\u0159\u00edrody: Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed k identifikaci d\u016fle\u017eit\u00fdch p\u0159\u00edrodn\u00edch oblast\u00ed Zna\u010dkov\u00e1n\u00ed na z\u00e1klad\u011b um\u00edst\u011bn\u00ed: Nov\u00fd n\u00e1stroj pro ochr\u00e1nce p\u0159\u00edrody Zna\u010dkov\u00e1n\u00ed na z\u00e1klad\u011b um\u00edst\u011bn\u00ed, jako je geotagging na Instagramu,…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170],"tags":[254,3600,6,4167,4168,4169,401,252,171,305],"class_list":["post-1952","post","type-post","status-publish","format-standard","hentry","category-conservation-biology","tag-wildlife","tag-ecosystem-services","tag-photography","tag-geotagging","tag-instagram","tag-location-based-tagging","tag-conservation","tag-nature","tag-social-media","tag-tourism"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1952"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1952\/revisions"}],"predecessor-version":[{"id":1953,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1952\/revisions\/1953"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}