V posledn\u00edch sedmi letech investovala muzea ve Spojen\u00fdch st\u00e1tech nemal\u00e9 \u010d\u00e1stky do projekt\u016f roz\u0161\u00ed\u0159en\u00ed a na v\u00fdstavbu a renovace vynalo\u017eila p\u0159ibli\u017en\u011b 5 miliard dolar\u016f. Tento n\u00e1r\u016fst aktivity v oblasti v\u00fdstavby muze\u00ed odr\u00e1\u017e\u00ed celou \u0159adu faktor\u016f, v\u010detn\u011b touhy p\u0159il\u00e1kat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f, zvl\u00e1dnout rostouc\u00ed sb\u00edrky a zajistit financov\u00e1n\u00ed od d\u00e1rc\u016f.<\/p>\n\n
Existuje n\u011bkolik d\u016fvod\u016f, pro\u010d muzea roz\u0161i\u0159uj\u00ed sv\u00e9 prostory. Jedn\u00edm z d\u016fvod\u016f je p\u0159il\u00e1kat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f. Nov\u00e9 nebo zrekonstruovan\u00e9 muzeum m\u016f\u017ee b\u00fdt velk\u00fdm l\u00e1kadlem pro turisty i m\u00edstn\u00ed obyvatele, zvl\u00e1\u0161t\u011b pokud nab\u00edz\u00ed jedine\u010dn\u00e9 expon\u00e1ty nebo interaktivn\u00ed z\u00e1\u017eitky.<\/p>\n\n
Dal\u0161\u00edm d\u016fvodem roz\u0161i\u0159ov\u00e1n\u00ed muze\u00ed je pot\u0159eba zvl\u00e1dnout rostouc\u00ed sb\u00edrky. Jak muzea z\u00edsk\u00e1vaj\u00ed nov\u00e1 um\u011bleck\u00e1 d\u00edla a artefakty, pot\u0159ebuj\u00ed v\u00edce prostoru pro jejich ulo\u017een\u00ed a vystaven\u00ed. Roz\u0161\u00ed\u0159en\u00ed prostor muzea m\u016f\u017ee tak\u00e9 poskytnout m\u00edsto pro nov\u00e9 vzd\u011bl\u00e1vac\u00ed programy a dal\u0161\u00ed ve\u0159ejn\u00e9 akce.<\/p>\n\n
A kone\u010dn\u011b, roz\u0161\u00ed\u0159en\u00ed muzea m\u016f\u017ee b\u00fdt zp\u016fsob, jak zajistit financov\u00e1n\u00ed od d\u00e1rc\u016f. Hlavn\u00ed d\u00e1rci jsou \u010dasto ochotni p\u0159isp\u00edvat na presti\u017en\u00ed projekty roz\u0161\u00ed\u0159en\u00ed, co\u017e muze\u00edm m\u016f\u017ee pomoci z\u00edskat finan\u010dn\u00ed prost\u0159edky, kter\u00e9 pot\u0159ebuj\u00ed k provozov\u00e1n\u00ed a \u00fadr\u017eb\u011b sv\u00fdch za\u0159\u00edzen\u00ed.<\/p>\n\n
I kdy\u017e roz\u0161\u00ed\u0159en\u00ed muzea m\u016f\u017ee p\u0159in\u00e9st mnoho v\u00fdhod, p\u0159in\u00e1\u0161\u00ed tak\u00e9 n\u011bkter\u00e9 v\u00fdzvy. Jednou z v\u00fdzev jsou n\u00e1klady na v\u00fdstavbu a renovaci. Projekty roz\u0161\u00ed\u0159en\u00ed muze\u00ed mohou b\u00fdt velmi n\u00e1kladn\u00e9 a muzea mus\u00ed p\u0159ed zah\u00e1jen\u00edm takov\u00e9ho projektu pe\u010dliv\u011b zv\u00e1\u017eit finan\u010dn\u00ed d\u016fsledky.<\/p>\n\n
Dal\u0161\u00ed v\u00fdzvou je pot\u0159eba udr\u017eovat roz\u0161\u00ed\u0159en\u00e1 za\u0159\u00edzen\u00ed. Nov\u00e1 nebo rekonstruovan\u00e1 muzea vy\u017eaduj\u00ed v\u00edce zam\u011bstnanc\u016f a prost\u0159edk\u016f na \u00fadr\u017ebu, co\u017e m\u016f\u017ee zat\u011b\u017eovat rozpo\u010dty muze\u00ed. Muzea nav\u00edc mus\u00ed b\u00fdt p\u0159ipravena na mo\u017enost, \u017ee n\u00e1v\u0161t\u011bvnost nemus\u00ed po rekonstrukci vzr\u016fst o tolik, kolik se o\u010dek\u00e1valo, co\u017e by mohlo v\u00e9st k finan\u010dn\u00edm ztr\u00e1t\u00e1m.<\/p>\n\n
Vliv roz\u0161\u00ed\u0159en\u00ed muzea na n\u00e1v\u0161t\u011bvnost je slo\u017eit\u00e1 ot\u00e1zka. N\u011bkter\u00e9 studie uk\u00e1zaly, \u017ee nov\u00e1 nebo zrekonstruovan\u00e1 muzea mohou v\u00e9st ke zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti, zat\u00edmco jin\u00e9 studie zjistily, \u017ee n\u00e1v\u0161t\u011bvnost m\u016f\u017ee po rekonstrukci skute\u010dn\u011b klesnout.<\/p>\n\n
Na vliv roz\u0161\u00ed\u0159en\u00ed muzea na n\u00e1v\u0161t\u011bvnost m\u016f\u017ee m\u00edt vliv cel\u00e1 \u0159ada faktor\u016f, v\u010detn\u011b typu muzea, jeho um\u00edst\u011bn\u00ed a kvality nov\u00fdch nebo zrekonstruovan\u00fdch expon\u00e1t\u016f. V kone\u010dn\u00e9m d\u016fsledku je dopad roz\u0161\u00ed\u0159en\u00ed muzea na n\u00e1v\u0161t\u011bvnost obt\u00ed\u017en\u00e9 p\u0159edv\u00eddat.<\/p>\n\n
Muzea spol\u00e9haj\u00ed na \u0159adu zdroj\u016f p\u0159\u00edjm\u016f, aby mohla provozovat a udr\u017eovat sv\u00e9 prostory. Tyto zdroje p\u0159\u00edjm\u016f zahrnuj\u00ed vstupn\u00e9, prodej v muzejnictv\u00ed, granty a soukrom\u00e9 dary.<\/p>\n\n
Vstupn\u00e9 je hlavn\u00edm zdrojem p\u0159\u00edjm\u016f pro mnoho muze\u00ed, ale pro n\u011bkter\u00e9 n\u00e1v\u0161t\u011bvn\u00edky to m\u016f\u017ee b\u00fdt p\u0159ek\u00e1\u017eka. Prodej v muzejnictv\u00ed m\u016f\u017ee b\u00fdt tak\u00e9 v\u00fdznamn\u00fdm zdrojem p\u0159\u00edjm\u016f, ale z\u00e1vis\u00ed na kvalit\u011b a rozmanitosti nab\u00edzen\u00e9ho zbo\u017e\u00ed.<\/p>\n\n
Granty a soukrom\u00e9 dary jsou pro mnoho muze\u00ed nezbytn\u00e9, proto\u017ee poskytuj\u00ed financov\u00e1n\u00ed pro nov\u00e9 v\u00fdstavy, vzd\u011bl\u00e1vac\u00ed programy a dal\u0161\u00ed iniciativy. Muzea mus\u00ed aktivn\u011b p\u011bstovat vztahy s d\u00e1rci a organizacemi poskytuj\u00edc\u00edmi granty, aby zajistily financov\u00e1n\u00ed, kter\u00e9 pot\u0159ebuj\u00ed k provozu.<\/p>\n\n
Vzhledem ke klesaj\u00edc\u00ed n\u00e1v\u0161t\u011bvnosti a rostouc\u00edm n\u00e1klad\u016fm nach\u00e1zej\u00ed muzea kreativn\u00ed zp\u016fsoby, jak z\u016fstat nad vodou. N\u011bkter\u00e1 muzea nab\u00edzej\u00ed nov\u00e9 a inovativn\u00ed programy, jako jsou interaktivn\u00ed v\u00fdstavy, vzd\u011bl\u00e1vac\u00ed workshopy a um\u011bleck\u00e9 rezidence. Jin\u00ed spolupracuj\u00ed s jin\u00fdmi organizacemi, jako jsou \u0161koly a komunitn\u00ed centra, aby oslovili nov\u00e9 publikum.<\/p>\n\n
Muzea tak\u00e9 zkoumaj\u00ed nov\u00e9 zp\u016fsoby, jak generovat p\u0159\u00edjmy. N\u011bkter\u00e1 muzea \u00fa\u010dtuj\u00ed vstupn\u00e9 na zvl\u00e1\u0161tn\u00ed v\u00fdstavy nebo nab\u00edzej\u00ed pr\u00e9miov\u00e9 \u010dlenstv\u00ed, kter\u00e9 poskytuje exkluzivn\u00ed v\u00fdhody. Jin\u00ed pronaj\u00edmaj\u00ed sv\u00e9 prostory pro soukrom\u00e9 akce nebo vyv\u00edjej\u00ed nov\u00e9 produkty a slu\u017eby, kter\u00e9 mohou prod\u00e1vat.<\/p>\n\n
P\u0159ij\u00edm\u00e1n\u00edm nov\u00fdch technologi\u00ed a hled\u00e1n\u00edm kreativn\u00edch zp\u016fsob\u016f, jak oslovit sv\u00e9 publikum, mohou muzea i nad\u00e1le hr\u00e1t d\u016fle\u017eitou roli v na\u0161ich komunit\u00e1ch.<\/p>\n\n
Architektura muzea m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd vliv na jeho financov\u00e1n\u00ed. Dob\u0159e navr\u017een\u00e9 muzeum m\u016f\u017ee b\u00fdt velkou atrakc\u00ed pro n\u00e1v\u0161t\u011bvn\u00edky i d\u00e1rce. Naopak \u0161patn\u011b navr\u017een\u00e9 muzeum m\u016f\u017ee odrazovat.<\/p>\n\n
Muzea si st\u00e1le v\u00edce uv\u011bdomuj\u00ed v\u00fdznam architektury pro p\u0159il\u00e1k\u00e1n\u00ed financov\u00e1n\u00ed. Mnoho nov\u00fdch a renovovan\u00fdch muze\u00ed je navr\u017eeno sv\u011btov\u011b proslul\u00fdmi architekty a tyto budovy se samy o sob\u011b staly ikonick\u00fdmi pam\u00e1tkami.<\/p>\n\n
Guggenheimovo muzeum v Bilbau ve \u0160pan\u011blsku je dokonal\u00fdm p\u0159\u00edkladem toho, jak m\u016f\u017ee architektura ovlivnit financov\u00e1n\u00ed muzea. Jedine\u010dn\u00fd design muzea, kter\u00fd se vyzna\u010duje v\u00ed\u0159\u00edc\u00edm titanov\u00fdm exteri\u00e9rem, z n\u011bj ud\u011blal hlavn\u00ed turistickou destinaci a pomohl o\u017eivit m\u011bsto Bilbao.<\/p>\n\n
Roz\u0161i\u0159ov\u00e1n\u00ed muzea m\u016f\u017ee m\u00edt pozitivn\u00ed vliv na ochotu d\u00e1rc\u016f darovat. D\u00e1rci jsou \u010dasto v\u00edce ochotni p\u0159isp\u00edvat do muzea, kter\u00e9 roz\u0161i\u0159uje sv\u00e9 prostory a programy.<\/p>\n\n
Existuje \u0159ada d\u016fvod\u016f, pro\u010d mohou b\u00fdt d\u00e1rci v\u00edce ochotni darovat muzeu, kter\u00e9 se roz\u0161i\u0159uje. Zaprv\u00e9, d\u00e1rci se mohou domn\u00edvat, \u017ee jejich p\u0159\u00edsp\u011bvek bude m\u00edt v\u011bt\u0161\u00ed dopad na posl\u00e1n\u00ed muzea. Zadruh\u00e9, d\u00e1rci mohou b\u00fdt sp\u00ed\u0161e ochotni podpo\u0159it muzeum, kter\u00e9 investuje do sv\u00e9 budoucnosti. A kone\u010dn\u011b, d\u00e1rci mohou b\u00fdt jednodu\u0161e ohromeni nov\u00fdmi nebo zrekonstruovan\u00fdmi prostory a cht\u011bj\u00ed b\u00fdt spojov\u00e1ni s \u00fasp\u011b\u0161nou instituc\u00ed.<\/p>\n\n
Muzea by m\u011bla p\u0159i pl\u00e1nov\u00e1n\u00ed nov\u00e9ho nebo rekonstruovan\u00e9ho za\u0159\u00edzen\u00ed pe\u010dliv\u011b zv\u00e1\u017eit dopad roz\u0161\u00ed\u0159en\u00ed na ochotu d\u00e1rc\u016f darovat. Muzea mohou porozum\u011bn\u00edm pot\u0159eb\u00e1m sv\u00fdch d\u00e1rc\u016f vypracovat pl\u00e1ny expanze, kter\u00e9 jsou ambici\u00f3zn\u00ed i realistick\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"
Muzeum boom ve Spojen\u00fdch st\u00e1tech V posledn\u00edch sedmi letech investovala muzea ve Spojen\u00fdch st\u00e1tech nemal\u00e9 \u010d\u00e1stky do projekt\u016f roz\u0161\u00ed\u0159en\u00ed a na v\u00fdstavbu a renovace vynalo\u017eila p\u0159ibli\u017en\u011b 5 miliard dolar\u016f. Tento…<\/p>\n","protected":false},"author":1,"featured_media":24580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4223],"tags":[4219,4221,4220,4218,4222],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-museum-management","tag-art-funding","tag-donor-relations","tag-museum-architecture","tag-museum-expansion","tag-museum-sustainability"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"predecessor-version":[{"id":24581,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/1978\/revisions\/24581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media\/24580"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}