V roce 1988 spustila spole\u010dnost Samsung reklamn\u00ed kampa\u0148, kter\u00e1 si hrav\u00fdm zp\u016fsobem p\u0159edstavovala budoucnost technologi\u00ed a spole\u010dnosti. Tyto reklamy, zve\u0159ejn\u011bn\u00e9 v \u010dasopise Smithsonian, vyu\u017e\u00edvaly humor k tomu, aby p\u0159edstavily dom\u00e1c\u00ed elektroniku spole\u010dnosti Samsung jako produkty budoucnosti.<\/p>\n\n
Jedna z nejv\u00fdrazn\u011bj\u0161\u00edch reklam zobrazovala robotickou verzi Vanny Whiteov\u00e9, ikonick\u00e9 moder\u00e1torky hern\u00ed show \u201eKolo \u0161t\u011bst\u00ed\u201c. Reklama tvrdila, \u017ee show bude st\u00e1le vys\u00edl\u00e1na v roce 2012, co\u017e z n\u00ed ud\u011bl\u00e1 nejd\u00e9le vys\u00edlanou hern\u00ed show v historii. Spole\u010dnost Samsung tvrdila, \u017ee dod\u00e1 videorekord\u00e9ry k nahr\u00e1v\u00e1n\u00ed t\u00e9to futuristick\u00e9 verze \u201eKola \u0161t\u011bst\u00ed\u201c.<\/p>\n\n
Dal\u0161\u00ed reklama uv\u00e1d\u011bla Mortona Downeyho mlad\u0161\u00edho, kontroverzn\u00edho moder\u00e1tora \u0161okuj\u00edc\u00ed talk show, jako prezidentsk\u00e9ho kandid\u00e1ta v roce 2008. Reklama vtipn\u011b nazna\u010dovala, \u017ee Samsung bude vyr\u00e1b\u011bt televizory, na kter\u00fdch budou Ameri\u010dan\u00e9 sledovat Downeyho projevy, pokud bude zvolen.<\/p>\n\n
T\u0159et\u00ed reklama p\u0159i\u0161la s odv\u00e1\u017en\u00fdm tvrzen\u00edm, \u017ee steak bude v roce 2010 pova\u017eov\u00e1n za zdravou v\u00fd\u017eivu. Tato p\u0159edpov\u011b\u010f se uk\u00e1zala jako pozoruhodn\u011b prorock\u00e1, proto\u017ee proteinov\u00e9 diety, jako je nap\u0159\u00edklad Atkinsonova dieta a Paleo dieta, si v n\u00e1sleduj\u00edc\u00edch desetilet\u00edch z\u00edskaly popularitu. Spole\u010dnost Samsung se prezentovala jako v\u00fdrobce mikrovlnn\u00fdch trub, kter\u00e9 se budou pou\u017e\u00edvat k p\u0159\u00edprav\u011b t\u011bchto steak\u016f 21. stolet\u00ed.<\/p>\n\n
Je zaj\u00edmav\u00e9, \u017ee reklama na robotickou Vanna White se stala p\u0159edm\u011btem soudn\u00edho sporu. Vanna Whiteov\u00e1 \u017ealovala spole\u010dnost Samsung s t\u00edm, \u017ee spole\u010dnost pou\u017e\u00edv\u00e1 jej\u00ed podobu k reklamn\u00edm \u00fa\u010del\u016fm bez jej\u00edho souhlasu. P\u0159esto\u017ee reklama zobrazovala robota, Whiteov\u00e1 tvrdila, \u017ee Samsung t\u011b\u017e\u00ed z jej\u00ed identity. P\u0159\u00edpad zn\u00e1m\u00fd jako Whiteov\u00e1 v. Samsung Electronics America nakonec rozhodl ve prosp\u011bch Whiteov\u00e9 a potvrdil jej\u00ed pr\u00e1vo kontrolovat svou osobnost podle z\u00e1kona o ochrann\u00fdch zn\u00e1mk\u00e1ch Lanham a ob\u010dansk\u00e9ho pr\u00e1va Kalifornie.<\/p>\n\n
Reklamn\u00ed kampa\u0148 spole\u010dnosti Samsung z roku 1988 uk\u00e1zala, \u017ee spole\u010dnost dok\u00e1\u017ee kreativn\u011b myslet a p\u0159edstavit si budoucnost technologi\u00ed. Reklamy vyu\u017e\u00edvaly humor a chytr\u00e9 p\u0159edpov\u011bdi, aby spole\u010dnost Samsung prezentovaly jako progresivn\u00ed zna\u010dku, kter\u00e1 bude i nad\u00e1le p\u0159in\u00e1\u0161et inovace a uspokojovat pot\u0159eby spot\u0159ebitel\u016f v nadch\u00e1zej\u00edc\u00edch letech.<\/p>\n\n
Dnes je spole\u010dnost Samsung jednou z p\u0159edn\u00edch sv\u011btov\u00fdch technologick\u00fdch spole\u010dnost\u00ed, zn\u00e1m\u00e1 sv\u00fdmi \u0161pi\u010dkov\u00fdmi smartphony, televizory a dom\u00e1c\u00edmi spot\u0159ebi\u010di. Reklamn\u00ed kampa\u0148 spole\u010dnosti z roku 1988 slou\u017e\u00ed jako p\u0159ipom\u00ednka jej\u00edho dlouhodob\u00e9ho z\u00e1vazku k inovac\u00edm a jej\u00ed schopnosti p\u0159edv\u00eddat budouc\u00ed trendy, kter\u00e9 utv\u00e1\u0159ej\u00ed n\u00e1\u0161 \u017eivot.<\/p>","protected":false},"excerpt":{"rendered":"
Futuristick\u00e9 reklamy spole\u010dnosti Samsung: Nahl\u00e9dnut\u00ed do minulosti a budoucnosti V roce 1988 spustila spole\u010dnost Samsung reklamn\u00ed kampa\u0148, kter\u00e1 si hrav\u00fdm zp\u016fsobem p\u0159edstavovala budoucnost technologi\u00ed a spole\u010dnosti. Tyto reklamy, zve\u0159ejn\u011bn\u00e9 v…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2237],"tags":[6553,2851,4352,6554,6552,2098,6556,497,6555,2852,147],"class_list":["post-3427","post","type-post","status-publish","format-standard","hentry","category-technology-and-innovation","tag-futurism","tag-trademark","tag-advertising","tag-robot","tag-samsung","tag-society","tag-steak","tag-technology","tag-vanna-white","tag-lawsuit","tag-health"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/3427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=3427"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/3427\/revisions"}],"predecessor-version":[{"id":3428,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/3427\/revisions\/3428"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}