{"id":3877,"date":"2022-03-27T21:51:31","date_gmt":"2022-03-27T21:51:31","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=3877"},"modified":"2022-03-27T21:51:31","modified_gmt":"2022-03-27T21:51:31","slug":"zip-codes-50th-anniversary-impact-and-evolution","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/technology\/zip-codes-50th-anniversary-impact-and-evolution\/","title":{"rendered":"Historie a dopad sm\u011brovac\u00edch \u010d\u00edsel"},"content":{"rendered":"

Historie a dopad po\u0161tovn\u00edch sm\u011brovac\u00edch \u010d\u00edsel<\/h2>\n\n

Zrozen\u00ed sm\u011brovac\u00edch \u010d\u00edsel<\/h2>\n\n

Uprost\u0159ed rychle rostouc\u00edho po\u0161tovn\u00edho syst\u00e9mu zavedla americk\u00e1 po\u0161ta p\u0159ed 50 lety sm\u011brovac\u00ed \u010d\u00edsla (ZIP). Sm\u011brovac\u00ed \u010d\u00edsla byla navr\u017eena tak, aby pomohla po\u0161tovn\u00ed slu\u017eb\u011b automatizovat t\u0159\u00edd\u011bn\u00ed a doru\u010dov\u00e1n\u00ed po\u0161ty, co\u017e se d\u0159\u00edve d\u011blalo ru\u010dn\u011b.<\/p>\n\n

Kontroverze a v\u00fdvoj<\/h2>\n\n

Zaveden\u00ed sm\u011brovac\u00edch \u010d\u00edsel vyvolalo ur\u010dit\u00e9 kontroverze, proto\u017ee se lid\u00e9 ob\u00e1vali, \u017ee budou redukov\u00e1ni na \u010d\u00edsla a odlid\u0161t\u011bni. Postupem \u010dasu se v\u0161ak sm\u011brovac\u00ed \u010d\u00edsla vyvinula nad r\u00e1mec sv\u00e9ho p\u016fvodn\u00edho \u00fa\u010delu t\u0159\u00edd\u011bn\u00ed po\u0161ty. Dnes se pou\u017e\u00edvaj\u00ed pro \u0161irokou \u0161k\u00e1lu \u00fa\u010del\u016f, v\u010detn\u011b ur\u010dov\u00e1n\u00ed n\u00e1roku na st\u00e1tn\u00ed d\u00e1vky, c\u00edlen\u00ed marketingov\u00fdch kampan\u00ed a dokonce utv\u00e1\u0159en\u00ed politick\u00fdch rozd\u011blen\u00ed.<\/p>\n\n

Role sm\u011brovac\u00edch \u010d\u00edsel v doru\u010dov\u00e1n\u00ed po\u0161ty<\/h2>\n\n

Sm\u011brovac\u00ed \u010d\u00edsla zp\u016fsobila revoluci v doru\u010dov\u00e1n\u00ed po\u0161ty, proto\u017ee umo\u017enila po\u0161tovn\u00ed slu\u017eb\u011b automatizovat proces t\u0159\u00edd\u011bn\u00ed. To vedlo k rychlej\u0161\u00edmu a efektivn\u011bj\u0161\u00edmu doru\u010dov\u00e1n\u00ed, i kdy\u017e objem po\u0161ty nad\u00e1le rostl.<\/p>\n\n

Sm\u011brovac\u00ed \u010d\u00edsla a soukrom\u00ed<\/h2>\n\n

Jednou z obav ohledn\u011b sm\u011brovac\u00edch \u010d\u00edsel je jejich potenci\u00e1ln\u00ed dopad na soukrom\u00ed. Sm\u011brovac\u00ed \u010d\u00edsla mohou odhalit mnoho informac\u00ed o jednotlivci, v\u010detn\u011b jeho p\u0159\u00edjmu, \u00farovn\u011b vzd\u011bl\u00e1n\u00ed a politick\u00e9 p\u0159\u00edslu\u0161nosti. Tyto informace mohou b\u00fdt vyu\u017eity podniky, vl\u00e1dami a dal\u0161\u00edmi organizacemi k c\u00edlen\u00ed jednotlivc\u016f pro marketing, sledov\u00e1n\u00ed nebo diskriminaci.<\/p>\n\n

Komer\u010dn\u00ed vyu\u017eit\u00ed sm\u011brovac\u00edch \u010d\u00edsel<\/h2>\n\n

Sm\u011brovac\u00ed \u010d\u00edsla se stala cenn\u00fdm n\u00e1strojem pro firmy. Mohou b\u00fdt pou\u017eity k c\u00edlen\u00ed marketingov\u00fdch kampan\u00ed, stanoven\u00ed \u00fav\u011bruschopnosti a dokonce p\u0159edv\u00edd\u00e1n\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f. Sm\u011brovac\u00ed \u010d\u00edsla lze tak\u00e9 pou\u017e\u00edt ke sledov\u00e1n\u00ed pohybu zbo\u017e\u00ed a slu\u017eeb a k identifikaci potenci\u00e1ln\u00edch podvod\u016f.<\/p>\n\n

Ekonomick\u00e1 hodnota sm\u011brovac\u00edch \u010d\u00edsel<\/h2>\n\n

Ekonomick\u00e1 hodnota sm\u011brovac\u00edch \u010d\u00edsel je zna\u010dn\u00e1. Studie spole\u010dnosti IBM zjistila, \u017ee sm\u011brovac\u00ed \u010d\u00edsla p\u0159id\u00e1vaj\u00ed do americk\u00e9 ekonomiky ro\u010dn\u011b t\u00e9m\u011b\u0159 10 miliard dolar\u016f. Tato hodnota poch\u00e1z\u00ed ze zv\u00fd\u0161en\u00e9 efektivity doru\u010dov\u00e1n\u00ed po\u0161ty a tak\u00e9 z komer\u010dn\u00edho vyu\u017e\u00edv\u00e1n\u00ed sm\u011brovac\u00edch \u010d\u00edsel.<\/p>\n\n

Z\u00e1v\u011br<\/h2>\n\n

Sm\u011brovac\u00ed \u010d\u00edsla m\u011bla hlubok\u00fd dopad na zp\u016fsob, jak\u00fdm \u017eijeme a pracujeme. Revolucionalizovala doru\u010dov\u00e1n\u00ed po\u0161ty, utv\u00e1\u0159ela na\u0161e ch\u00e1p\u00e1n\u00ed identity a stala se cenn\u00fdm n\u00e1strojem pro podniky a vl\u00e1dy. Jak se technologie neust\u00e1le vyv\u00edj\u00ed, je pravd\u011bpodobn\u00e9, \u017ee sm\u011brovac\u00ed \u010d\u00edsla budou i nad\u00e1le hr\u00e1t d\u016fle\u017eitou roli v na\u0161ich \u017eivotech.<\/p>","protected":false},"excerpt":{"rendered":"

Historie a dopad po\u0161tovn\u00edch sm\u011brovac\u00edch \u010d\u00edsel Zrozen\u00ed sm\u011brovac\u00edch \u010d\u00edsel Uprost\u0159ed rychle rostouc\u00edho po\u0161tovn\u00edho syst\u00e9mu zavedla americk\u00e1 po\u0161ta p\u0159ed 50 lety sm\u011brovac\u00ed \u010d\u00edsla (ZIP). Sm\u011brovac\u00ed \u010d\u00edsla byla navr\u017eena tak, aby pomohla…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[999],"tags":[7231,3686,7229,1127,7230,7228,2368,497],"class_list":["post-3877","post","type-post","status-publish","format-standard","hentry","category-technology","tag-data","tag-demographics","tag-mail","tag-marketing","tag-postal-service","tag-zip-codes","tag-privacy","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/3877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=3877"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/3877\/revisions"}],"predecessor-version":[{"id":3878,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/3877\/revisions\/3878"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}