{"id":4185,"date":"2019-10-31T18:03:46","date_gmt":"2019-10-31T18:03:46","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=4185"},"modified":"2019-10-31T18:03:46","modified_gmt":"2019-10-31T18:03:46","slug":"farmer-of-the-future-1931-vision-of-remote-controlled-farming","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/science\/agricultural-science\/farmer-of-the-future-1931-vision-of-remote-controlled-farming\/","title":{"rendered":"Farm\u00e1\u0159 budoucnosti: Vize z roku 1931"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Farm\u00e1\u0159 budoucnosti: Vize z roku 1931<\/h2>\n\n<h2 class=\"wp-block-heading\">Technologick\u00e9 vize budoucnosti<\/h2>\n\n<p>V b\u0159eznov\u00e9m \u010d\u00edsle \u010dasopisu The Country Gentleman z roku 1931 p\u0159edstavila reklama na lo\u017eiska Timken sm\u011blou vizi \u201efarm\u00e1\u0159e budoucnosti\u201c. Reklama zobrazovala farm\u00e1\u0159e sed\u00edc\u00edho u stolu s plochou televizn\u00ed obrazovkou, kter\u00fd pomoc\u00ed d\u00e1lkov\u00e9ho ovl\u00e1d\u00e1n\u00ed \u0159\u00edd\u00ed sv\u00e9 zem\u011bd\u011blsk\u00e9 vybaven\u00ed. Tato futuristick\u00e1 vize vynik\u00e1 svou pozoruhodnou p\u0159esnost\u00ed, vezmeme-li v \u00favahu, \u017ee televizn\u00ed technologie je\u0161t\u011b nebyla v roce 1931 praktickou realitou.<\/p>\n\n<h2 class=\"wp-block-heading\">Pokroky v americk\u00e9m zem\u011bd\u011blstv\u00ed<\/h2>\n\n<p>Reklama tak\u00e9 zd\u016fraznila technologick\u00e9 pokroky americk\u00fdch farm\u00e1\u0159\u016f a zd\u016fraznila, \u017ee jsou \u201enejm\u00e9n\u011b o 100 let nap\u0159ed p\u0159ed zbytkem sv\u011bta\u201c. Toto tvrzen\u00ed bylo podpo\u0159eno roz\u0161\u00ed\u0159en\u00fdm pou\u017e\u00edv\u00e1n\u00edm automobil\u016f a zem\u011bd\u011blsk\u00fdch stroj\u016f, stejn\u011b jako dostupnost\u00ed r\u00e1dia a elekt\u0159iny na mnoha farm\u00e1ch.<\/p>\n\n<h2 class=\"wp-block-heading\">Role lo\u017eisek Timken<\/h2>\n\n<p>Lo\u017eiska Timken byla prezentov\u00e1na jako kl\u00ed\u010d k odemknut\u00ed t\u00e9to sm\u011bl\u00e9 nov\u00e9 zem\u011bd\u011blsk\u00e9 budoucnosti. Reklama tvrdila, \u017ee lo\u017eiska Timken hr\u00e1la z\u00e1sadn\u00ed roli ve sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f a zlep\u0161ov\u00e1n\u00ed \u017eivotnosti a v\u00fdkonu zem\u011bd\u011blsk\u00fdch stroj\u016f. Vybaven\u00edm sv\u00fdch stroj\u016f lo\u017eisky Timken mohli farm\u00e1\u0159i t\u011b\u017eit z \u201ebezprobl\u00e9mov\u00e9ho t\u0159en\u00ed\u201c, co\u017e vedlo k del\u0161\u00ed \u017eivotnosti, sn\u00ed\u017een\u00e9 \u00fadr\u017eb\u011b a ni\u017e\u0161\u00edm n\u00e1klad\u016fm.<\/p>\n\n<h2 class=\"wp-block-heading\">Podrobn\u00fd rozbor reklamy z roku 1931<\/h2>\n\n<p>Reklama na lo\u017eiska Timken z roku 1931 poskytuje fascinuj\u00edc\u00ed pohled na technologick\u00e9 aspirace a marketingov\u00e9 strategie po\u010d\u00e1tku 20. stolet\u00ed.<\/p>\n\n<p><strong>Nadpis:<\/strong> \u201eO 100 LET NAP\u0158ED\u201c<\/p>\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed \u010d\u00e1st:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>P\u0159edpov\u00edd\u00e1, \u017ee farm\u00e1\u0159 budoucnosti bude pou\u017e\u00edvat televizi a d\u00e1lkov\u00e9 ovl\u00e1d\u00e1n\u00ed k ovl\u00e1d\u00e1n\u00ed zem\u011bd\u011blsk\u00fdch stroj\u016f.<\/li>\n<li>Zmi\u0148uje se o pokroc\u00edch americk\u00fdch farm\u00e1\u0159\u016f ve srovn\u00e1n\u00ed s jejich zahrani\u010dn\u00edmi prot\u011bj\u0161ky.<\/li>\n<li>Zd\u016fraz\u0148uje ekonomick\u00e9 v\u00fdhody pou\u017e\u00edv\u00e1n\u00ed lo\u017eisek Timken v zem\u011bd\u011blsk\u00fdch stroj\u00edch.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">V\u00fdzva k akci:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Vyz\u00fdv\u00e1 farm\u00e1\u0159e, aby \u201eup\u0159ednostnili svou kapsu\u201c n\u00e1kupem zem\u011bd\u011blsk\u00fdch stroj\u016f vybaven\u00fdch lo\u017eisky Timken.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Kontrastn\u00ed zem\u011bd\u011blsk\u00e9 praktiky: 1930 vs. 1931<\/h2>\n\n<p>Futuristick\u00e1 vize zem\u011bd\u011blstv\u00ed v reklam\u011b stoj\u00ed v ostr\u00e9m kontrastu s realitou americk\u00e9ho zem\u011bd\u011blstv\u00ed v roce 1930. Zat\u00edmco reklama z roku 1931 zobrazovala farm\u00e1\u0159e pou\u017e\u00edvaj\u00edc\u00ed \u0161pi\u010dkovou technologii, naprost\u00e1 v\u011bt\u0161ina farm\u00e1\u0159\u016f v roce 1930 spol\u00e9hala na tradi\u010dn\u00ed metody a vybaven\u00ed. Toto srovn\u00e1n\u00ed zd\u016fraz\u0148uje rychl\u00e9 tempo technologick\u00fdch zm\u011bn, kter\u00e9 prob\u00edhaly na po\u010d\u00e1tku 20. stolet\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 a kontextov\u00e9 \u00favahy<\/h2>\n\n<p>Abychom pln\u011b ocenili v\u00fdznam reklamy na lo\u017eiska Timken z roku 1931, je nezbytn\u00e9 zv\u00e1\u017eit historick\u00e9 a kontextov\u00e9 faktory, kter\u00e9 ovlivnily jej\u00ed vznik. Reklama byla zve\u0159ejn\u011bna b\u011bhem Velk\u00e9 hospod\u00e1\u0159sk\u00e9 krize, kdy byly uji\u0161t\u011bn\u00ed a optimismus vysoce cen\u011bny. To se odr\u00e1\u017e\u00ed ve sd\u011blen\u00ed reklamy, \u017ee ameri\u010dt\u00ed farm\u00e1\u0159i ud\u00e1vali sm\u011br v zem\u011bd\u011blsk\u00e9m pokroku navzdory ekonomick\u00fdm v\u00fdzv\u00e1m.<\/p>\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n<p>Reklama na lo\u017eiska Timken z roku 1931 nab\u00edz\u00ed jedine\u010dn\u00fd pohled na technologick\u00e9 aspirace a marketingov\u00e9 strategie po\u010d\u00e1tku 20. stolet\u00ed. Jej\u00ed vize d\u00e1lkov\u011b ovl\u00e1dan\u00e9ho zem\u011bd\u011blstv\u00ed a d\u016fraz na pokroky v americk\u00e9m zem\u011bd\u011blstv\u00ed poskytuj\u00ed cenn\u00e9 poznatky o nad\u011bj\u00edch a snech n\u00e1roda na prahu technologick\u00e9 revoluce.<\/p>","protected":false},"excerpt":{"rendered":"<p>Farm\u00e1\u0159 budoucnosti: Vize z roku 1931 Technologick\u00e9 vize budoucnosti V b\u0159eznov\u00e9m \u010d\u00edsle \u010dasopisu The Country Gentleman z roku 1931 p\u0159edstavila reklama na lo\u017eiska Timken sm\u011blou vizi \u201efarm\u00e1\u0159e budoucnosti\u201c. Reklama zobrazovala&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2359],"tags":[7677,1075,497,287,926],"class_list":["post-4185","post","type-post","status-publish","format-standard","hentry","category-agricultural-science","tag-timken-bearings","tag-retrofuturism","tag-technology","tag-agriculture","tag-farming"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/4185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=4185"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/4185\/revisions"}],"predecessor-version":[{"id":4186,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/4185\/revisions\/4186"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=4185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=4185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=4185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}