{"id":434,"date":"2021-11-09T14:10:32","date_gmt":"2021-11-09T14:10:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=434"},"modified":"2021-11-09T14:10:32","modified_gmt":"2021-11-09T14:10:32","slug":"madame-yale-the-original-wellness-guru","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/life\/wellness\/madame-yale-the-original-wellness-guru\/","title":{"rendered":"Madame Yaleov\u00e1: pr\u016fkopnice v oblasti wellness"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Madame Yaleov\u00e1: P\u016fvodn\u00ed guru zdrav\u00e9ho \u017eivotn\u00edho stylu<\/h2>\n\n<h2 class=\"wp-block-heading\">Pr\u016fkopnice v kosmetick\u00e9m pr\u016fmyslu<\/h2>\n\n<p>Koncem 19. stolet\u00ed, je\u0161t\u011b p\u0159ed p\u0159\u00edchodem celebrit z Instagramu a influencer\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed, \u017eila Madame Yaleov\u00e1. Narodila se jako Maude Maybergov\u00e1 v roce 1852 a byla skute\u010dnou pr\u016fkopnic\u00ed v oblasti zdrav\u00e9ho \u017eivotn\u00edho stylu, kter\u00e1 je dnes multimiliardov\u00fdm pr\u016fmyslem.<\/p>\n\n<p>Yaleov\u00e9 jedine\u010dn\u00fd p\u0159\u00edstup ke kr\u00e1se a zdrav\u00ed ji odli\u0161oval od jej\u00edch sou\u010dasn\u00edk\u016f. V\u011b\u0159ila v transformaci \u017een zevnit\u0159 ven, sp\u00ed\u0161e ne\u017e aby jim jednodu\u0161e pom\u00e1hala skr\u00fdvat jejich nedokonalosti make-upem. To byla revolu\u010dn\u00ed my\u0161lenka v dob\u011b, kdy byl viditeln\u00fd make-up pova\u017eov\u00e1n za mor\u00e1ln\u011b pochybn\u00fd.<\/p>\n\n<h2 class=\"wp-block-heading\">Marketingov\u00fd a brandingov\u00fd g\u00e9nius<\/h2>\n\n<p>Yaleov\u00e1 byla mistr marketingu a budov\u00e1n\u00ed zna\u010dky. \u0160ikovn\u011b se propagovala zp\u016fsoby, kter\u00e9 by byly zn\u00e1m\u00e9 dne\u0161n\u00edm spot\u0159ebitel\u016fm: vyu\u017e\u00edvala ve\u0159ejn\u00e1 vystoupen\u00ed, katalogy produkt\u016f a reference k budov\u00e1n\u00ed loaj\u00e1ln\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny. Podobn\u011b jako Gwyneth Paltrowov\u00e1, zakladatelka spole\u010dnosti Goop, zt\u011bles\u0148ovala Yaleov\u00e1 svou zna\u010dku a prezentovala se jako \u017eivouc\u00ed d\u016fkaz \u00fa\u010dinnosti sv\u00fdch produkt\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Napl\u0148ov\u00e1n\u00ed pot\u0159eb \u017een<\/h2>\n\n<p>Yaleov\u00e1 si uv\u011bdomila, \u017ee \u017eeny nebyly spokojeny s l\u00e9ka\u0159skou p\u00e9\u010d\u00ed, kter\u00e9 se jim dost\u00e1valo na konci 19. stolet\u00ed. L\u00e9ka\u0159i \u010dasto odm\u00edtali jejich st\u00ed\u017enosti jako psychologick\u00e9 nebo je p\u0159ipisovali lenosti. Yaleov\u00e1 vid\u011bla p\u0159\u00edle\u017eitost, jak tuto mezeru zaplnit, a za\u010dala nab\u00edzet produkty, kter\u00e9 slibovaly zlep\u0161en\u00ed zdrav\u00ed a kr\u00e1sy \u017een.<\/p>\n\n<p>Jej\u00edm nejpopul\u00e1rn\u011bj\u0161\u00edm produktem byl Fruitcura, kter\u00fd se prod\u00e1val jako v\u0161el\u00e9k na celou \u0159adu neduh\u016f, v\u010detn\u011b \u017eensk\u00fdch probl\u00e9m\u016f. Yaleov\u00e1 tvrdila, \u017ee tento elix\u00edr objevila v temn\u00e9m obdob\u00ed sv\u00e9ho \u017eivota a \u017ee ji prom\u011bnil z nemocn\u00e9, vy\u010derpan\u00e9 \u017eeny v z\u00e1\u0159\u00edc\u00ed kr\u00e1sku.<\/p>\n\n<h2 class=\"wp-block-heading\">Pr\u00e1vn\u00ed probl\u00e9my a odkaz<\/h2>\n\n<p>Yaleov\u00e9 sv\u016fdn\u00e9 prodejn\u00ed argumenty se uk\u00e1zaly b\u00fdt jej\u00ed p\u00e1dem. Zdravotn\u00ed tvrzen\u00ed, kter\u00e1 uv\u00e1d\u011bla u sv\u00fdch produkt\u016f, poru\u0161ovala z\u00e1kon o \u010dist\u00fdch potravin\u00e1ch a l\u00e9\u010divech z roku 1906. V roce 1908 americk\u00e1 vl\u00e1da Yaleovou za\u017ealovala za klamav\u00e9 ozna\u010dov\u00e1n\u00ed jej\u00edch produkt\u016f. Jej\u00ed produkty byly odsouzeny jako podvod a ona byla pokutov\u00e1na a bylo j\u00ed zak\u00e1z\u00e1no prod\u00e1vat n\u011bkolik z jej\u00edch nejobl\u00edben\u011bj\u0161\u00edch polo\u017eek.<\/p>\n\n<p>Navzdory sv\u00fdm pr\u00e1vn\u00edm probl\u00e9m\u016fm z\u016fst\u00e1v\u00e1 Yaleov\u00e9 odkaz jako pr\u016fkopnice v oblasti zdrav\u00e9ho \u017eivotn\u00edho stylu. Uk\u00e1zala \u017een\u00e1m, \u017ee mohou p\u0159evz\u00edt kontrolu nad sv\u00fdm vlastn\u00edm zdrav\u00edm a kr\u00e1sou a \u017ee si zaslou\u017e\u00ed, aby s nimi bylo zach\u00e1zeno s \u00factou ze strany l\u00e9ka\u0159sk\u00e9ho za\u0159\u00edzen\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Dne\u0161n\u00ed pr\u016fmysl zdrav\u00e9ho \u017eivotn\u00edho stylu<\/h2>\n\n<p>Dnes pr\u016fmysl zdrav\u00e9ho \u017eivotn\u00edho stylu vzkv\u00e9t\u00e1 a \u017eeny jsou i nad\u00e1le jeho hlavn\u00ed c\u00edlovou skupinou. Mnoho modern\u00edch podnikatel\u016f v oblasti zdrav\u00e9ho \u017eivotn\u00edho stylu, jako je Lauren Bosworthov\u00e1, n\u00e1sleduje ve stop\u00e1ch Madame Yaleov\u00e9 a vytv\u00e1\u0159\u00ed p\u0159\u00edmou linii mezi fyzick\u00fdm zdrav\u00edm a kr\u00e1sou. Nab\u00edzej\u00ed produkty a slu\u017eby, kter\u00e9 slibuj\u00ed zlep\u0161en\u00ed celkov\u00e9 pohody \u017een, od dopl\u0148k\u016f stravy a\u017e po p\u00e9\u010di o ple\u0165 a fitness programy.<\/p>\n\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 slova s dlouh\u00fdm \u0445\u0432\u043estem:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Duchovn\u00ed kmotra Gwyneth Paltrowov\u00e9<\/li>\n<li>Madame Yaleov\u00e1, vyn\u00e1lezce oblasti zdrav\u00e9ho \u017eivotn\u00edho stylu<\/li>\n<li>Nej\u00fa\u017easn\u011bj\u0161\u00ed \u017eena zn\u00e1m\u00e1 na Zemi od dob Heleny Trojsk\u00e9<\/li>\n<li>Yaleov\u00e9 p\u0159\u00edstup ke kr\u00e1se zevnit\u0159 ven<\/li>\n<li>Vn\u00edm\u00e1n\u00ed, \u017ee l\u00e9ka\u0159i \u017een\u00e1m nedok\u00e1zali pomoci<\/li>\n<li>Sv\u00e1div\u00e9 prodejn\u00ed argumenty Madame Yaleov\u00e9 se uk\u00e1zaly b\u00fdt jej\u00ed p\u00e1dem<\/li>\n<li>Z\u00e1kon o \u010dist\u00fdch potravin\u00e1ch a l\u00e9\u010divech z roku 1906<\/li>\n<li>Produkty Madame Yaleov\u00e9 byly odhaleny jako podvodn\u00e9<\/li>\n<li>Patentovan\u00e9 l\u00e9ky se v 19. stolet\u00ed staly velk\u00fdm byznysem<\/li>\n<li>Prvn\u00ed baron patentovan\u00fdch l\u00e9k\u016f v zemi<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Madame Yaleov\u00e1: P\u016fvodn\u00ed guru zdrav\u00e9ho \u017eivotn\u00edho stylu Pr\u016fkopnice v kosmetick\u00e9m pr\u016fmyslu Koncem 19. stolet\u00ed, je\u0161t\u011b p\u0159ed p\u0159\u00edchodem celebrit z Instagramu a influencer\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed, \u017eila Madame Yaleov\u00e1. Narodila se jako&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1130],"tags":[1128,27,320,1124,1127,1129,1125,1126,147],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-wellness","tag-branding","tag-history","tag-beauty","tag-madame-yale","tag-marketing","tag-medicine","tag-wellness","tag-women-in-business","tag-health"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=434"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/434\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/434\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}