{"id":4869,"date":"2021-06-26T15:14:33","date_gmt":"2021-06-26T15:14:33","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=4869"},"modified":"2021-06-26T15:14:33","modified_gmt":"2021-06-26T15:14:33","slug":"leo-the-lion-the-story-of-mgms-iconic-mascot","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/art\/film\/leo-the-lion-the-story-of-mgms-iconic-mascot\/","title":{"rendered":"P\u0159\u00edb\u011bh nejslavn\u011bj\u0161\u00edho lva Hollywoodu: Lev Leo z MGM"},"content":{"rendered":"<h2 class=\"wp-block-heading\">P\u0159\u00edb\u011bh nejslavn\u011bj\u0161\u00edho lva Hollywoodu: Lev Leo z MGM<\/h2>\n\n<h2 class=\"wp-block-heading\">P\u016fvod Lea Lva<\/h2>\n\n<p>Ikonick\u00fd maskot MGM, Lev Leo, je z\u00e1kladn\u00edm prvkem filmov\u00e9ho pr\u016fmyslu od zalo\u017een\u00ed studia v roce 1924. Prvn\u00ed lev MGM se v\u0161ak nejmenoval Leo, ale Slats. Slats debutoval v \u00e9\u0159e n\u011bm\u00fdch film\u016f a jednodu\u0161e se rozhl\u00ed\u017eel kolem sebe, bez charakteristick\u00e9ho \u0159evu, kter\u00fd se m\u011bl st\u00e1t synonymem studia.<\/p>\n\n<p>Slats byl vybr\u00e1n jako maskot MGM design\u00e9rem Howardem Dietzem, kter\u00fd se inspiroval svou alma mater, Columbia University, a jej\u00edm atletick\u00fdm t\u00fdmem Lions. Majest\u00e1tn\u00ed povaha a s\u00edla lva z n\u011bj u\u010dinily ide\u00e1ln\u00ed symbol pro rozv\u00edjej\u00edc\u00ed se filmov\u00e9 studio.<\/p>\n\n<h2 class=\"wp-block-heading\">Jackie a \u00e9ra zvuku<\/h2>\n\n<p>Po Slats p\u0159i\u0161el Jackie, dal\u0161\u00ed lev vycvi\u010den\u00fd Volneym Phiferem, krotitelem zv\u00ed\u0159at MGM. Jackieho \u0159ev, zachycen\u00fd pomoc\u00ed gramofonu, zdobil filmy MGM od roku 1928 do roku 1956. Jackie m\u00e1 tak\u00e9 tu \u010dest, \u017ee je prvn\u00edm lvem, kter\u00fd se objevil v barv\u011b Technicolor a zah\u00e1jil klasick\u00fd film &#8220;\u010carod\u011bj ze zem\u011b Oz&#8221;.<\/p>\n\n<h2 class=\"wp-block-heading\">Odkaz Lea<\/h2>\n\n<p>V pr\u016fb\u011bhu let se v logu MGM objevilo n\u011bkolik dal\u0161\u00edch lv\u016f, v\u010detn\u011b Tannera, George a sou\u010dasn\u00e9ho Lea, kter\u00fd se objevuje od roku 1957. V 80. letech si MGM zaregistrovalo zn\u00e1m\u00e9 \u0159van\u00ed lva jako ochrannou zn\u00e1mku, i kdy\u017e tato &#8220;zvukov\u00e1 zna\u010dka&#8221; ji\u017e vypr\u0161ela.<\/p>\n\n<h2 class=\"wp-block-heading\">Parodie a adaptace<\/h2>\n\n<p>Logo MGM bylo v pr\u016fb\u011bhu let p\u0159edm\u011btem \u010detn\u00fdch parodi\u00ed a adaptac\u00ed. Marx Brothers se proslavili t\u00edm, \u017ee se objevili na m\u00edst\u011b lva, zat\u00edmco Mary Tyler Moore Enterprises vytvo\u0159ila adaptace s kot\u011btem a opil\u00fdm lvem. Tyto remixy vzd\u00e1vaj\u00ed hold ikonick\u00e9mu logu a jeho trval\u00e9mu odkazu v z\u00e1bavn\u00edm pr\u016fmyslu.<\/p>\n\n<h2 class=\"wp-block-heading\">Latinsk\u00e9 motto: &#8220;Ars Gratia Artis&#8221;<\/h2>\n\n<p>Logo MGM je ozdobeno latinsk\u00fdm mottem &#8220;Ars Gratia Artis&#8221;, kter\u00e9 se p\u0159ekl\u00e1d\u00e1 jako &#8220;Um\u011bn\u00ed pro um\u011bn\u00ed&#8221;. Toto motto odr\u00e1\u017e\u00ed z\u00e1vazek studia produkovat vysoce kvalitn\u00ed filmy, kter\u00e9 up\u0159ednost\u0148uj\u00ed um\u011bleck\u00fd v\u00fdraz p\u0159ed komer\u010dn\u00edm \u00fasp\u011bchem.<\/p>\n\n<h2 class=\"wp-block-heading\">Vliv Lea Lva<\/h2>\n\n<p>Lev Leo se stal trval\u00fdm symbolem nejen pro MGM, ale i pro samotn\u00fd zlat\u00fd v\u011bk Hollywoodu. Jeho majest\u00e1tn\u00ed p\u0159\u00edtomnost a nezapomenuteln\u00fd \u0159ev zanechaly nesmazatelnou stopu ve filmov\u00e9m pr\u016fmyslu a dodnes rezonuj\u00ed s publikem.<\/p>\n\n<h2 class=\"wp-block-heading\">\u010casov\u00e1 osa lv\u016f MGM<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>1924: Slats se st\u00e1v\u00e1 prvn\u00edm lvem MGM<\/li>\n<li>1928: Jackie se st\u00e1v\u00e1 prvn\u00edm lvem MGM, kter\u00fd \u0159ve<\/li>\n<li>1939: Jackie se objevuje v prvn\u00edm filmu MGM v barv\u011b Technicolor, &#8220;\u010carod\u011bj ze zem\u011b Oz&#8221;<\/li>\n<li>1956: Jackieho vl\u00e1da kon\u010d\u00ed<\/li>\n<li>1957: Leo se st\u00e1v\u00e1 sou\u010dasn\u00fdm lvem MGM<\/li>\n<li>\n<ol start=\"80\">\n<li>l\u00e9ta: MGM si registruje \u0159ev lva jako ochrannou zn\u00e1mku<\/li>\n<\/ol>\n<\/li>\n<li>Sou\u010dasnost: Leo se st\u00e1le objevuje v logu MGM a slou\u017e\u00ed jako nad\u010dasov\u00fd symbol studia<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edb\u011bh nejslavn\u011bj\u0161\u00edho lva Hollywoodu: Lev Leo z MGM P\u016fvod Lea Lva Ikonick\u00fd maskot MGM, Lev Leo, je z\u00e1kladn\u00edm prvkem filmov\u00e9ho pr\u016fmyslu od zalo\u017een\u00ed studia v roce 1924. Prvn\u00ed lev MGM&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1458],"tags":[8733,3532,8736,8734,8735],"class_list":["post-4869","post","type-post","status-publish","format-standard","hentry","category-film","tag-movie-mascot","tag-hollywood-history","tag-leo-the-lion","tag-mgm-studios","tag-golden-age-of-hollywood"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/4869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=4869"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/4869\/revisions"}],"predecessor-version":[{"id":4870,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/4869\/revisions\/4870"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=4869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=4869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=4869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}