Historie zna\u010dky Tide se za\u010dala ps\u00e1t ve 30. letech 20. stolet\u00ed, kdy v\u011bdec ze spole\u010dnosti Procter and Gamble David Byerly v\u011bnoval n\u011bkolik let v\u00fdzkumu v\u00fdvoji v\u00fdkonn\u00e9ho prac\u00edho prost\u0159edku. Po nes\u010detn\u00fdch experimentech kone\u010dn\u011b rozlu\u0161til spr\u00e1vnou recepturu a p\u0159inesl ji do spole\u010dnosti P&G, kter\u00e1 ji pod n\u00e1zvem \u201eTide\u201c rychle uvedla na trh.<\/p>\n\n
V roce 1946 vstoupil Tide na trh jako prvn\u00ed v\u00fdkonn\u00fd prac\u00ed prost\u0159edek ve Spojen\u00fdch st\u00e1tech. Aby propagoval svou \u00fa\u010dinnost p\u0159i odstra\u0148ov\u00e1n\u00ed odoln\u00fdch skvrn, stal se Tide v\u00fdznamn\u00fdm sponzorem televizn\u00edch po\u0159ad\u016f vys\u00edlan\u00fdch ve dne i v hlavn\u00edm vys\u00edlac\u00edm \u010dase. Jeho charakteristick\u00e9 oran\u017eovo-\u017elut\u00e9 logo ter\u010de, kter\u00e9 navrhl architekt Donald Deskey, se okam\u017eit\u011b stalo rozpoznateln\u00fdm.<\/p>\n\n
V roce 1968 u\u010dinil Tide revolu\u010dn\u00ed krok, kdy\u017e do sv\u00e9 receptury za\u010dlenil enzymy. Tyto enzymy rozkl\u00e1daly b\u00edlkovinn\u00e9 a sacharidov\u00e9 skvrny, d\u00edky \u010demu\u017e se daly snadn\u011bji odstranit. Tide XK se stal prvn\u00edm prac\u00edm prost\u0159edkem v USA, kter\u00fd tuto pr\u016flomovou technologii vyu\u017eil.<\/p>\n\n
Kdy\u017e si tekut\u00e9 prac\u00ed prost\u0159edky z\u00edskaly oblibu v Evrop\u011b a Japonsku, uvedla spole\u010dnost Procter and Gamble na po\u010d\u00e1tku 70. let na trh sv\u016fj prvn\u00ed tekut\u00fd prac\u00ed prost\u0159edek Era. Tide n\u00e1sledovalo v roce 1984 a p\u0159edstavilo sv\u016fj tekut\u00fd prac\u00ed prost\u0159edek americk\u00fdm spot\u0159ebitel\u016fm.<\/p>\n\n
V 80. letech se objevilo nechlorov\u00e9 b\u011blidlo, kter\u00e9 slibovalo, \u017ee vyb\u011bl\u00ed a zesv\u011btl\u00ed od\u011bvy, ani\u017e by vybledly barvy. Spole\u010dnost Tide odpov\u011bd\u011bla produktem Tide with Bleach, co\u017e byl pr\u00e1\u0161kov\u00fd p\u0159\u00edpravek, kter\u00fd tuto inovativn\u00ed technologii obsahoval.<\/p>\n\n
V 90. letech se Tide sna\u017eilo sn\u00ed\u017eit mno\u017estv\u00ed obalov\u00e9ho odpadu a spot\u0159ebu prac\u00edch prost\u0159edk\u016f u spot\u0159ebitel\u016f. V roce 1992 byl uveden na trh Ultra Tide, koncentrovan\u00fd pr\u00e1\u0161kov\u00fd prac\u00ed prost\u0159edek. Tide tak\u00e9 roz\u0161\u00ed\u0159ilo svou \u0159adu tekut\u00fdch prac\u00edch prost\u0159edk\u016f o Ultra Liquid Tide, kter\u00fd obsahoval m\u00e9n\u011b vody, co\u017e usnadnilo jeho p\u0159epravu a skladov\u00e1n\u00ed.<\/p>\n\n
Na p\u0159elomu tis\u00edcilet\u00ed uvedla spole\u010dnost Tide na trh Tide Rapid Action Tablets, prvn\u00ed prac\u00ed prost\u0159edek v jednor\u00e1zov\u00e9 d\u00e1vce. V roce 2004 se Tide spojilo se spole\u010dnost\u00ed Downy a vznikl Tide with a Touch of Downy, kter\u00fd nab\u00edzel kombinaci prac\u00ed s\u00edly a hebkosti tkanin. Tide pokra\u010dovalo v inovac\u00edch s recepturami, jako jsou Tide Vivid White, Tide Coldwater a odstra\u0148ova\u010d skvrn Tide To Go.<\/p>\n\n
Spole\u010dnost Tide rozpoznala rostouc\u00ed popt\u00e1vku po ekologicky \u0161etrn\u00fdch v\u00fdrobc\u00edch a uvedla na trh Tide 2X a Tide Pure Essentials, prac\u00ed prost\u0159edky navr\u017een\u00e9 tak, aby sni\u017eovaly mno\u017estv\u00ed obalov\u00e9ho odpadu a vystaven\u00ed chemik\u00e1li\u00edm. Tide tak\u00e9 roz\u0161\u00ed\u0159ilo svou nab\u00eddku v\u016fn\u00ed o Tide Simple Pleasures a ve spolupr\u00e1ci se spole\u010dnost\u00ed Dawn vytvo\u0159ilo Tide with Dawn Stainscrubbers.<\/p>\n\n
V roce 2012, po rozs\u00e1hl\u00e9m v\u00fdzkumu a v\u00fdvoji, spole\u010dnost Procter and Gamble p\u0159edstavila Tide Pods, prac\u00ed prost\u0159edek v jednor\u00e1zov\u00e9 d\u00e1vce, kter\u00fd zrevolucionizoval zp\u016fsob, jak\u00fdm lid\u00e9 perou. Tide Pods nab\u00edzely pohodl\u00ed, \u00fa\u010dinnost a zv\u00fd\u0161en\u00e9 bezpe\u010dnostn\u00ed prvky.<\/p>\n\n
V roce 2014 byl uveden na trh Tide Simply Clean & Fresh, kter\u00fd byl ur\u010den pro cenov\u011b citliv\u00e9 spot\u0159ebitele. Tide he Turbo bylo navr\u017eeno pro vysoce \u00fa\u010dinn\u00e9 pra\u010dky, zat\u00edmco Tide purclean Liquid nab\u00edzel prac\u00ed s\u00edlu na b\u00e1zi rostlin. Tide pokra\u010dovalo v roz\u0161i\u0159ov\u00e1n\u00ed sv\u00e9 produktov\u00e9 \u0159ady o Tide 10X Heavy Duty pro odoln\u00e9 skvrny a Studio by Tide pro jemn\u00e9 tkaniny.<\/p>\n\n
Nejnov\u011bj\u0161\u00ed inovace spole\u010dnosti Tide p\u0159i\u0161la v roce 2020 s uveden\u00edm Tide Hygienic Clean. Tento p\u0159\u00edpravek dok\u00e1\u017ee proniknout hluboko do vl\u00e1ken tkaniny a odstranit neviditeln\u00e9 ne\u010distoty, kter\u00e9 mohou z\u016fstat i po odstran\u011bn\u00ed viditeln\u00fdch skvrn. Tide Hygienic Clean slibuje, \u017ee zanech\u00e1 tkaniny sv\u011b\u017e\u00ed a bez z\u00e1pachu.<\/p>\n\n
V pr\u016fb\u011bhu sv\u00e9 historie neust\u00e1le posouval prac\u00ed prost\u0159edek Tide hranice inovac\u00ed, reagoval na m\u011bn\u00edc\u00ed se pot\u0159eby spot\u0159ebitel\u016f a p\u0159ij\u00edmal nov\u00e9 technologie. Od sv\u00fdch skromn\u00fdch za\u010d\u00e1tk\u016f jako v\u00fdkonn\u00fd prac\u00ed prost\u0159edek a\u017e po svou sou\u010dasnou pozici komplexn\u00ed \u0159ady prac\u00edch \u0159e\u0161en\u00ed z\u016fst\u00e1v\u00e1 Tide d\u016fv\u011bryhodnou zna\u010dkou v dom\u00e1cnostech po cel\u00e9 Americe.<\/p>","protected":false},"excerpt":{"rendered":"
Tide: Historie pln\u00e1 inovac\u00ed 30. l\u00e9ta: Zrod zna\u010dky Tide Historie zna\u010dky Tide se za\u010dala ps\u00e1t ve 30. letech 20. stolet\u00ed, kdy v\u011bdec ze spole\u010dnosti Procter and Gamble David Byerly v\u011bnoval…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8825],"tags":[8891,27,37,7164,9183,9182],"class_list":["post-5146","post","type-post","status-publish","format-standard","hentry","category-home-and-garden","tag-cleaning","tag-history","tag-innovation","tag-stain-removal","tag-laundry-detergent","tag-tide"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/5146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=5146"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/5146\/revisions"}],"predecessor-version":[{"id":5147,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/5146\/revisions\/5147"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=5146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=5146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=5146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}