{"id":564,"date":"2020-12-04T16:25:40","date_gmt":"2020-12-04T16:25:40","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=564"},"modified":"2020-12-04T16:25:40","modified_gmt":"2020-12-04T16:25:40","slug":"troll-dolls-a-colorful-history-and-resurgence","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/art\/toys-and-games\/troll-dolls-a-colorful-history-and-resurgence\/","title":{"rendered":"Trollov\u00e9: Velkolep\u00fd n\u00e1vrat barevn\u00e9ho p\u0159\u00edb\u011bhu"},"content":{"rendered":"

Trollov\u00e9: Pestrobarevn\u00e1 historie a obrozen\u00ed<\/h2>\n\n

P\u016fvod troll\u00edch panenek<\/h2>\n\n

V malebn\u00e9m d\u00e1nsk\u00e9m m\u011bst\u011b Gj\u00f8l se za ekonomick\u00fdch t\u011b\u017ekost\u00ed po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce vydal peka\u0159 jm\u00e9nem Thomas Dam na novou cestu. Inspirov\u00e1n l\u00e1skou sv\u00fdch d\u011bt\u00ed k jeho rozmarn\u00fdm d\u0159ev\u011bn\u00fdm \u0159ezb\u00e1m vytvo\u0159il mal\u00e9 trolly a prod\u00e1val je d\u016fm od domu. Jedine\u010dn\u00e9 kouzlo a cenov\u00e1 dostupnost panenek z nich rychle u\u010dinily senzaci.<\/p>\n\n

Vzestup a p\u00e1d troll\u00edch panenek<\/h2>\n\n

V \u0161edes\u00e1t\u00fdch letech se troll\u00ed panenky staly mezin\u00e1rodn\u00edm fenom\u00e9nem. S cenou kolem 65 cent\u016f a\u017e 5,95 dolar\u016f za panenku \u043f\u043e\u0440\u043e\u0434\u0438\u043b\u0438 \u0161irokou \u0161k\u00e1lu zbo\u017e\u00ed, v\u010detn\u011b oble\u010den\u00ed, dopl\u0148k\u016f a hern\u00edch set\u016f. Prezident John F. Kennedy dokonce p\u0159iv\u00edtal troll\u00ed panenku jm\u00e9nem Dammit na palub\u011b Betty Millerov\u00e9 historick\u00e9ho s\u00f3lov\u00e9ho transpacifick\u00e9ho letu.<\/p>\n\n

Popularita panenky v\u0161ak v sedmdes\u00e1t\u00fdch letech poklesla kv\u016fli konkurenci levn\u011bj\u0161\u00edch napodobenin a m\u011bn\u00edc\u00edm se vkus\u016fm. Probl\u00e9my s autorsk\u00fdmi pr\u00e1vy tak\u00e9 tr\u00e1pily Damovu spole\u010dnost a umo\u017enily nelicencovan\u00fdm v\u00fdrobc\u016fm zaplavit trh.<\/p>\n\n

N\u00e1vrat troll\u00edch panenek<\/h2>\n\n

Nostalgie se uk\u00e1zala b\u00fdt mocnou silou v osmdes\u00e1t\u00fdch a devades\u00e1t\u00fdch letech, kdy sb\u011bratel\u00e9 a nad\u0161enci znovuobjevili radost z troll\u00edch panenek. Vznikly nov\u00e9 \u0159ady, jako jsou Norfin a Russ Berrie, kter\u00e9 p\u0159inesly aktualizovan\u00e9 designy a roz\u0161\u00ed\u0159ily \u0161k\u00e1lu sb\u011bratelsk\u00fdch variant.<\/p>\n\n

Sb\u011bratelstv\u00ed troll\u00edch panenek se stalo prosperuj\u00edc\u00ed subkulturou se zap\u00e1len\u00fdmi sb\u011brateli specializuj\u00edc\u00edmi se na konkr\u00e9tn\u00ed typy nebo \u00e9ry panenek. Hodnota vz\u00e1cn\u00fdch a staro\u017eitn\u00fdch troll\u016f raketov\u011b stoupla a n\u011bkte\u0159\u00ed sb\u011bratel\u00e9 nashrom\u00e1\u017edili p\u016fsobiv\u00e9 sb\u00edrky \u010d\u00edtaj\u00edc\u00ed tis\u00edce kus\u016f.<\/p>\n\n

DreamWorks a fran\u0161\u00edza Trollov\u00e9<\/h2>\n\n

V roce 2013 z\u00edskala spole\u010dnost DreamWorks Animation licen\u010dn\u00ed pr\u00e1va na troll\u00ed panenky. Jej\u00ed animovan\u00fd film \u201eTrollov\u00e9\u201c (2016) s Annou Kendrick a Justinem Timberlakem v hlavn\u00edch rol\u00edch p\u0159edstavil barevn\u00e9 postavi\u010dky nov\u00e9 generaci d\u011bt\u00ed. \u00dasp\u011bch filmu \u043f\u043e\u0440\u043e\u0434\u0438\u043b \u0441\u0438\u043a\u0432\u0435\u043b \u201eTrollov\u00e9: Sv\u011btov\u00e9 turn\u00e9\u201c (2020), kter\u00fd se stal p\u0159\u00edpadovou studi\u00ed pro digit\u00e1ln\u00ed budoucnost Hollywoodu.<\/p>\n\n

Ne\u010dekan\u00e1 cesta bratr\u016f McElroy\u016f<\/h2>\n\n

Komi\u010dt\u00ed brat\u0159i McElroyov\u00e9, zn\u00e1m\u00ed sv\u00fdm popul\u00e1rn\u00edm podcastem \u201eMy Brother, My Brother, and Me\u201c, se pustili do ambici\u00f3zn\u00edho pl\u00e1nu z\u00edskat role ve filmu \u201eTrollov\u00e9: Sv\u011btov\u00e9 turn\u00e9\u201c. Kombinac\u00ed kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a naprost\u00e9ho odhodl\u00e1n\u00ed p\u0159esv\u011bd\u010dili spole\u010dnost DreamWorks, aby jim dala \u0161anci.<\/p>\n\n

K jejich p\u0159ekvapen\u00ed byli brat\u0159i obsazeni do n\u011bkolika dabingov\u00fdch rol\u00ed ve filmu. Jejich \u00fa\u010dinkov\u00e1n\u00ed p\u0159idalo \u0161petku humoru a u\u010dinilo z nich obl\u00edben\u00e9 postavy mezi fanou\u0161ky fran\u0161\u00edzy.<\/p>\n\n

Trollov\u00e9 v digit\u00e1ln\u00edm v\u011bku<\/h2>\n\n

Vyd\u00e1n\u00ed filmu \u201eTrollov\u00e9: Sv\u011btov\u00e9 turn\u00e9\u201c b\u011bhem pandemie koronaviru zd\u016fraznilo rostouc\u00ed v\u00fdznam digit\u00e1ln\u00edho streamov\u00e1n\u00ed v z\u00e1bavn\u00edm pr\u016fmyslu. \u00dasp\u011bch filmu prok\u00e1zal udr\u017eitelnost vyd\u00e1v\u00e1n\u00ed nov\u00fdch film\u016f p\u0159\u00edmo do domov\u016f div\u00e1k\u016f a otev\u0159el cestu budouc\u00edm inovac\u00edm v distribuci.<\/p>\n\n

Budoucnost troll\u016f<\/h2>\n\n

Troll\u00ed panenky prok\u00e1zaly svou trvalou p\u0159ita\u017elivost a z\u00edskaly si srdce generac\u00ed d\u011bt\u00ed. Pokud t\u0159icetilet\u00fd cyklus vydr\u017e\u00ed, \u010dek\u00e1 sv\u011bt dal\u0161\u00ed vzestup troll\u016f. Spole\u010dnost DreamWorks Animation byla hlavn\u00edm katalyz\u00e1torem tohoto o\u017eiven\u00ed a p\u0159edvedla v\u0161estrannost a kouzlo t\u011bchto ikonick\u00fdch hra\u010dek. Jak nostalgie nad\u00e1le poh\u00e1n\u00ed trh se sb\u011brateli a digit\u00e1ln\u00ed distribuce otev\u00edr\u00e1 nov\u00e9 mo\u017enosti, budoucnost troll\u016f vypad\u00e1 slibn\u011b.<\/p>","protected":false},"excerpt":{"rendered":"

Trollov\u00e9: Pestrobarevn\u00e1 historie a obrozen\u00ed P\u016fvod troll\u00edch panenek V malebn\u00e9m d\u00e1nsk\u00e9m m\u011bst\u011b Gj\u00f8l se za ekonomick\u00fdch t\u011b\u017ekost\u00ed po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce vydal peka\u0159 jm\u00e9nem Thomas Dam na novou cestu. Inspirov\u00e1n…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1413],"tags":[158,1411,1410,1412,257,1113,1409],"class_list":["post-564","post","type-post","status-publish","format-standard","hentry","category-toys-and-games","tag-animation","tag-digital-distribution","tag-dreamworks","tag-cultural-significance","tag-nostalgia","tag-collectibles","tag-troll-dolls"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=564"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/564\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/564\/revisions\/565"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}