B\u011bhem bou\u0159liv\u00e9ho obdob\u00ed druh\u00e9 sv\u011btov\u00e9 v\u00e1lky pov\u011b\u0159ila britsk\u00e1 vl\u00e1da vytvo\u0159en\u00edm s\u00e9rie propagandistick\u00fdch plak\u00e1t\u016f, kter\u00e9 m\u011bly pos\u00edlit ve\u0159ejnou mor\u00e1lku. Mezi nimi byl i dnes ji\u017e ikonick\u00fd plak\u00e1t “Zachovej klid a pokra\u010duj”, vytvo\u0159en\u00fd v roce 1939. Vyzna\u010doval se v\u00fdrazn\u00fdm p\u00edsmem bez patek na jednobarevn\u00e9m pozad\u00ed, kter\u00e9mu v\u00e9vodila koruna.<\/p>\n\n
Plak\u00e1t “Zachovej klid” m\u011bl b\u00fdt masov\u011b distribuov\u00e1n po vypuknut\u00ed v\u00e1lky. Byl v\u0161ak pova\u017eov\u00e1n za p\u0159\u00edli\u0161 krotk\u00fd a neinspirativn\u00ed, a proto bylo jeho vyd\u00e1n\u00ed odlo\u017eeno. Bylo vyti\u0161t\u011bno jen mal\u00e9 mno\u017estv\u00ed a v\u011bt\u0161ina z nich byla n\u00e1sledn\u011b z d\u016fvodu v\u00e1le\u010dn\u00e9ho nedostatku pap\u00edru zni\u010dena.<\/p>\n\n
V roce 2000 narazili Stuart a Mary Manleyovi, majitel\u00e9 knihkupectv\u00ed Barter Books v Northumberlandu, v krabici pou\u017eit\u00fdch knih na kopii plak\u00e1tu “Zachovej klid”. Zar\u00e1movali ji a vystavili ve sv\u00e9m obchod\u011b, kde si rychle z\u00edskala popularitu. V n\u00e1sleduj\u00edc\u00edm desetilet\u00ed se obraz plak\u00e1tu \u0161\u00ed\u0159il prost\u0159ednictv\u00edm kopi\u00ed a parodi\u00ed a stal se jedn\u00edm z nejrozpoznateln\u011bj\u0161\u00edch mem\u016f 21. stolet\u00ed.<\/p>\n\n
O\u017eiven\u00ed plak\u00e1tu “Zachovej klid” bylo p\u0159i\u010d\u00edt\u00e1no konceptu “\u00fasporn\u00e9 nostalgie”. V dob\u00e1ch hospod\u00e1\u0159sk\u00e9 krize, jako byla \u00fav\u011brov\u00e1 krize v roce 2008 a referendum o brexitu, lid\u00e9 maj\u00ed tendenci hledat \u00fat\u011bchu v nostalgick\u00fdch symbolech jednodu\u0161\u0161\u00ed doby. Poselstv\u00ed odolnosti a stoicismu plak\u00e1t\u016f rezonovalo s lidmi \u010del\u00edc\u00edmi nep\u0159\u00edzni osudu.<\/p>\n\n
Plak\u00e1t “Zachovej klid” byl sou\u010d\u00e1st\u00ed s\u00e9rie t\u0159\u00ed propagandistick\u00fdch plak\u00e1t\u016f navr\u017een\u00fdch britskou vl\u00e1dou. Dal\u0161\u00ed dva nesly slogany “Tvoje odvaha, tv\u00e1 veselost, tv\u00e9 odhodl\u00e1n\u00ed n\u00e1m p\u0159inesou v\u00edt\u011bzstv\u00ed” a “Svoboda je v ohro\u017een\u00ed. Bra\u0148 ji ze v\u0161ech sv\u00fdch sil.” Tyto plak\u00e1ty byly b\u011bhem v\u00e1lky \u0161iroce distribuov\u00e1ny a sehr\u00e1ly v\u00fdznamnou roli p\u0159i formov\u00e1n\u00ed ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed.<\/p>\n\n
Navzdory sv\u00e9 pozd\u011bj\u0161\u00ed popularit\u011b vyvolal plak\u00e1t “Zachovej klid” zpo\u010d\u00e1tku obavy uvnit\u0159 vl\u00e1dy. N\u011bkte\u0159\u00ed p\u0159edstavitel\u00e9 se ob\u00e1vali, \u017ee ministerstvo financ\u00ed bude na\u0161tvan\u00e9, kdy\u017e mu n\u011bkdo bude \u0159\u00edkat, co m\u00e1 d\u011blat, zat\u00edmco jin\u00ed se ob\u00e1vali, \u017ee plak\u00e1t je p\u0159\u00edli\u0161 ban\u00e1ln\u00ed na to, aby inspiroval, nebo by dokonce mohl lidi roz\u010dilovat t\u00edm, \u017ee zpochyb\u0148uje jejich odolnost.<\/p>\n\n
Po cel\u00e1 desetilet\u00ed se v\u011bd\u011blo pouze o kopii Manleyov\u00fdch a jedn\u00e9 dal\u0161\u00ed. V roce 2012 v\u0161ak po\u0159ad BBC “Antiques Roadshow” odhalil s\u00e9rii 20 plak\u00e1t\u016f “Zachovej klid”, co\u017e vyvolalo obnoven\u00fd z\u00e1jem o jejich historii. S rozhodnut\u00edm Spojen\u00e9ho kr\u00e1lovstv\u00ed opustit EU z\u00edskalo poselstv\u00ed plak\u00e1tu novou relevanci, odr\u00e1\u017eej\u00edc\u00ed odolnost n\u00e1roda tv\u00e1\u0159\u00ed v tv\u00e1\u0159 politick\u00e9 a hospod\u00e1\u0159sk\u00e9 nejistot\u011b.<\/p>\n\n
Plak\u00e1t “Zachovej klid a pokra\u010duj” se stal trvalou kulturn\u00ed ikonou, kter\u00e1 zt\u011bles\u0148uje ducha odolnosti a stoicismu tv\u00e1\u0159\u00ed v tv\u00e1\u0159 nep\u0159\u00edzni osudu. Jeho znovunalezen\u00ed a o\u017eiven\u00ed bylo podn\u00edceno nostalgi\u00ed a jeho relevanc\u00ed pro sou\u010dasn\u00e9 v\u00fdzvy. Od sv\u00fdch skromn\u00fdch po\u010d\u00e1tk\u016f jako v\u00e1le\u010dn\u00e9ho propagandistick\u00e9ho n\u00e1stroje a\u017e po jeho status obl\u00edben\u00e9ho memu plak\u00e1t nad\u00e1le inspiruje a rezonuje s lidmi po cel\u00e9m sv\u011bt\u011b.<\/p>","protected":false},"excerpt":{"rendered":"
Historie a dopad ikonick\u00e9ho plak\u00e1tu “Zachovej klid a pokra\u010duj” P\u016fvod a design B\u011bhem bou\u0159liv\u00e9ho obdob\u00ed druh\u00e9 sv\u011btov\u00e9 v\u00e1lky pov\u011b\u0159ila britsk\u00e1 vl\u00e1da vytvo\u0159en\u00edm s\u00e9rie propagandistick\u00fdch plak\u00e1t\u016f, kter\u00e9 m\u011bly pos\u00edlit ve\u0159ejnou mor\u00e1lku.…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2089],"tags":[1586,56,2088,257,243,2087,2086],"class_list":["post-878","post","type-post","status-publish","format-standard","hentry","category-graphic-design","tag-british-history","tag-world-war-ii","tag-cultural-icon","tag-nostalgia","tag-resilience","tag-propaganda","tag-keep-calm-and-carry-on"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/878\/revisions"}],"predecessor-version":[{"id":879,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/878\/revisions\/879"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}