{"id":9856,"date":"2023-08-12T12:45:41","date_gmt":"2023-08-12T12:45:41","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=9856"},"modified":"2023-08-12T12:45:41","modified_gmt":"2023-08-12T12:45:41","slug":"hannah-freedman-content-strategy-home-lifestyle","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/cs\/life\/home-and-lifestyle\/hannah-freedman-content-strategy-home-lifestyle\/","title":{"rendered":"Hannah Freedman: Expertka na obsahovou strategii v oblasti bydlen\u00ed a \u017eivotn\u00edho stylu"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Hannah Freedman: Expertka na obsahovou strategii v oblasti bydlen\u00ed a \u017eivotn\u00edho stylu<\/h2>\n\n<p>Hannah Freedman je zku\u0161en\u00e1 mana\u017eerka obsahov\u00e9 strategie s rozs\u00e1hl\u00fdmi zku\u0161enostmi v oblasti e-commerce, digit\u00e1ln\u00edch m\u00e9di\u00ed a ti\u0161t\u011bn\u00fdch publikac\u00ed. Jej\u00ed odbornost spo\u010d\u00edv\u00e1 ve v\u00fdvoji a realizaci obsahov\u00fdch strategi\u00ed, kter\u00e9 podporuj\u00ed zapojen\u00ed a konverze pro zna\u010dky v oblasti bydlen\u00ed a \u017eivotn\u00edho stylu.<\/p>\n\n<h3 class=\"wp-block-heading\">Zku\u0161enosti<\/h3>\n\n<p>P\u0159ed n\u00e1stupem do spole\u010dnosti Dotdash Meredith zast\u00e1vala Hannah redak\u010dn\u00ed pozice v renomovan\u00fdch publikac\u00edch, jako jsou Insider, Family Traveller a Oprah.com. P\u0159isp\u00edvala tak\u00e9 sv\u00fdmi \u010dl\u00e1nky do presti\u017en\u00edch m\u00e9di\u00ed, v\u010detn\u011b Vanity Fair, Thrillist, Brides, Here Magazine, Greatist a Roads &amp; Kingdoms.<\/p>\n\n<h3 class=\"wp-block-heading\">Vzd\u011bl\u00e1n\u00ed<\/h3>\n\n<p>Hannah m\u00e1 magistersk\u00fd titul v oboru nakladatelstv\u00ed a digit\u00e1ln\u00edch m\u00e9di\u00ed z New York University. Jej\u00ed akademick\u00e9 vzd\u011bl\u00e1n\u00ed j\u00ed poskytlo hlubok\u00e9 porozum\u011bn\u00ed nakladatelsk\u00e9ho pr\u016fmyslu a nejnov\u011bj\u0161\u00edch trend\u016f v oblasti digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Obsahov\u00e1 strategie pro e-commerce<\/h3>\n\n<p>Hannah m\u00e1 bezkonkuren\u010dn\u00ed odborn\u00e9 znalosti v oblasti obsahov\u00e9 strategie pro e-commerce webov\u00e9 str\u00e1nky. Rozum\u00ed jedine\u010dn\u00fdm v\u00fdzv\u00e1m, kter\u00fdm \u010del\u00ed tvorba obsahu, kter\u00fd z\u00e1kazn\u00edky jak informuje, tak p\u0159esv\u011bd\u010d\u00ed k n\u00e1kupu. Jej\u00ed strategie se zam\u011b\u0159uj\u00ed na v\u00fdvoj vysoce kvalitn\u00edho, SEO optimalizovan\u00e9ho obsahu, kter\u00fd se dob\u0159e umis\u0165uje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a poskytuje potenci\u00e1ln\u00edm kupuj\u00edc\u00edm cenn\u00e9 informace.<\/p>\n\n<h3 class=\"wp-block-heading\">Digit\u00e1ln\u00ed marketing a tvorba obsahu<\/h3>\n\n<p>Hannah m\u00e1 rozs\u00e1hl\u00e9 znalosti v oblasti digit\u00e1ln\u00edho marketingu, kter\u00e9 j\u00ed umo\u017e\u0148uj\u00ed vyv\u00edjet a realizovat v\u00edcesm\u011brn\u00e9 obsahov\u00e9 kampan\u011b, kter\u00e9 efektivn\u011b oslovuj\u00ed c\u00edlov\u00e9 skupiny. Vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed m\u00e9dia, e-mailov\u00fd marketing a placenou reklamu k propagaci obsahu a zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. Jej\u00ed dovednosti v oblasti tvorby obsahu pokr\u00fdvaj\u00ed \u0161irokou \u0161k\u00e1lu form\u00e1t\u016f, v\u010detn\u011b blogov\u00fdch p\u0159\u00edsp\u011bvk\u016f, \u010dl\u00e1nk\u016f, infografik, vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n<h3 class=\"wp-block-heading\">Zlep\u0161en\u00ed bydlen\u00ed a interi\u00e9rov\u00fd design<\/h3>\n\n<p>Hannahina v\u00e1\u0161e\u0148 pro zlep\u0161ov\u00e1n\u00ed bydlen\u00ed a interi\u00e9rov\u00fd design se odr\u00e1\u017e\u00ed v jej\u00ed pr\u00e1ci. M\u00e1 bystr\u00e9 oko pro rozpozn\u00e1v\u00e1n\u00ed trend\u016f a jejich p\u0159ev\u00e1d\u011bn\u00ed do praktick\u00fdch rad pro majitele dom\u016f. Jej\u00ed obsah poskytuje praktick\u00e9 tipy a inspiraci pro vytv\u00e1\u0159en\u00ed kr\u00e1sn\u00fdch a funk\u010dn\u00edch obytn\u00fdch prostor. Pokr\u00fdv\u00e1 t\u00e9mata, jako je v\u00fdzdoba domova, v\u00fdb\u011br n\u00e1bytku, rekonstrukce kuchyn\u011b a koupelny a venkovn\u00ed \u017eivot.<\/p>\n\n<h3 class=\"wp-block-heading\">\u017divotn\u00ed styl a m\u00e9dia<\/h3>\n\n<p>Hannahino porozum\u011bn\u00ed trend\u016fm v oblasti \u017eivotn\u00edho stylu a vzorc\u016fm spot\u0159eby m\u00e9di\u00ed j\u00ed umo\u017e\u0148uje vytv\u00e1\u0159et obsah, kter\u00fd rezonuje s c\u00edlov\u00fdm publikem. Dr\u017e\u00ed krok s nejnov\u011bj\u0161\u00edm v\u00fdvojem v oblasti bytov\u00e9ho designu, m\u00f3dy, cestov\u00e1n\u00ed a z\u00e1bavy. Jej\u00ed obsah odr\u00e1\u017e\u00ed aspirace a z\u00e1jmy modern\u00edch majitel\u016f dom\u016f a poskytuje jim cenn\u00e9 poznatky a inspiraci pro \u017eit\u00ed jejich nejlep\u0161\u00edho \u017eivota.<\/p>\n\n<h3 class=\"wp-block-heading\">Odhodl\u00e1n\u00ed ke kvalit\u011b<\/h3>\n\n<p>Hannah se zavazuje poskytovat \u010dten\u00e1\u0159\u016fm ty nejspolehliv\u011bj\u0161\u00ed a nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed informace. \u00dazce spolupracuje s certifikovan\u00fdmi odborn\u00edky v oblasti bydlen\u00ed a zahrady, aby zajistila, \u017ee jej\u00ed obsah je p\u0159esn\u00fd, podlo\u017een\u00fd d\u016fkazy a praktick\u00fd. Jej\u00edm c\u00edlem je vybavit majitele dom\u016f znalostmi a prost\u0159edky, kter\u00e9 pot\u0159ebuj\u00ed k informovan\u00fdm rozhodnut\u00edm o sv\u00fdch domovech.<\/p>\n\n<h3 class=\"wp-block-heading\">The Spruce: D\u016fv\u011bryhodn\u00fd zdroj pro bydlen\u00ed a \u017eivotn\u00ed styl<\/h3>\n\n<p>The Spruce, zna\u010dka spole\u010dnosti Dotdash Meredith, je p\u0159edn\u00ed online destinac\u00ed pro nad\u0161ence do bydlen\u00ed a \u017eivotn\u00edho stylu. Hannahina obsahov\u00e1 strategie hraje kl\u00ed\u010dovou roli v \u00fasp\u011bchu webov\u00fdch str\u00e1nek a ka\u017ed\u00fd m\u011bs\u00edc oslovuje miliony \u010dten\u00e1\u0159\u016f. The Spruce nab\u00edz\u00ed rozs\u00e1hlou knihovnu \u010dl\u00e1nk\u016f, vide\u00ed a dal\u0161\u00edch zdroj\u016f, kter\u00e9 poskytuj\u00ed praktick\u00e9 rady, inspiraci a odborn\u00e9 veden\u00ed o v\u0161ech aspektech vlastnictv\u00ed domu.<\/p>\n\n<p>Odborn\u00e9 znalosti Hannah Freedman v oblasti obsahov\u00e9 strategie, digit\u00e1ln\u00edho marketingu a bydlen\u00ed a \u017eivotn\u00edho stylu z n\u00ed d\u011blaj\u00ed cenn\u00fd p\u0159\u00ednos pro ka\u017edou organizaci. Jej\u00ed v\u00e1\u0161e\u0148 pro vytv\u00e1\u0159en\u00ed vysoce kvalitn\u00edho, poutav\u00e9ho obsahu, kter\u00fd posiluje majitele dom\u016f, je patrn\u00e1 ve v\u0161ech jej\u00edch prac\u00edch.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hannah Freedman: Expertka na obsahovou strategii v oblasti bydlen\u00ed a \u017eivotn\u00edho stylu Hannah Freedman je zku\u0161en\u00e1 mana\u017eerka obsahov\u00e9 strategie s rozs\u00e1hl\u00fdmi zku\u0161enostmi v oblasti e-commerce, digit\u00e1ln\u00edch m\u00e9di\u00ed a ti\u0161t\u011bn\u00fdch publikac\u00ed.&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11307],"tags":[3377,9060,14095,8479,11476,3306,8820,8833],"class_list":["post-9856","post","type-post","status-publish","format-standard","hentry","category-home-and-lifestyle","tag-home-decor","tag-digital-media","tag-homeownership","tag-interior-design","tag-content-strategy","tag-publishing","tag-home-improvement","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/9856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/comments?post=9856"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/9856\/revisions"}],"predecessor-version":[{"id":9857,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/posts\/9856\/revisions\/9857"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/media?parent=9856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/categories?post=9856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/cs\/wp-json\/wp\/v2\/tags?post=9856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}