A kos\u00e1rlabd\u00e1nak, az amerikaiak kedvenc id\u0151t\u00f6lt\u00e9s\u00e9nek, h\u00edrneve jelent\u0151s r\u00e9sz\u00e9t ikonikus Chuck Taylor All Star cip\u0151j\u00e9nek k\u00f6sz\u00f6nheti. A cip\u0151 t\u00f6rt\u00e9nete 1891-ben kezd\u0151d\u00f6tt, amikor James Naismith feltal\u00e1lta a kos\u00e1rlabd\u00e1t, mint belt\u00e9ri t\u00e9li j\u00e1t\u00e9k. Tizenh\u00e9t \u00e9vvel k\u00e9s\u0151bb Marquis Converse megalap\u00edtotta a Converse Rubber Shoe Company gumicsizma gy\u00e1rt\u00e1s\u00e1ra.<\/p>\n\n
1922-ben a Converse alkalmazta Charles \u201eChuck\u201d Taylort, a karizmatikus sportol\u00f3t, mint \u00e9rt\u00e9kes\u00edt\u0151t \u00e9s j\u00e1t\u00e9kos-edz\u0151t a v\u00e1llalat kos\u00e1rlabdacsapat\u00e1n\u00e1l. Taylor feladata az All Star cip\u0151 n\u00e9pszer\u0171s\u00edt\u00e9se volt. Az orsz\u00e1got j\u00e1rta, kos\u00e1rlabda-klinik\u00e1kat tartott \u00e9s megtan\u00edtotta az embereket a j\u00e1t\u00e9kra.<\/p>\n\n
Ezeken a klinik\u00e1kon Taylor tr\u00fckk\u00f6s dob\u00e1sait mutogatta, \u00e9s egy\u00fcttm\u0171k\u00f6d\u00f6tt \u201eBunny\u201d Levittel, a b\u00fcntet\u0151dob\u00e1s-szak\u00e9rt\u0151vel. Kism\u00e9ret\u0171, zsebben hordhat\u00f3 \u00fatmutat\u00f3kat osztogattak a kos\u00e1rlabd\u00e1z\u00e1sr\u00f3l, tov\u00e1bb szil\u00e1rd\u00edtva a Converse \u00e9s a sport kapcsolat\u00e1t.<\/p>\n\n
Ahogy Taylor n\u00e9pszer\u0171s\u00e9ge n\u0151tt, \u00fagy n\u0151tt a Chuck Taylor All Star cip\u0151 elad\u00e1sa is. A Converse lett a kos\u00e1rlabd\u00e1z\u00f3k \u00e9s rajong\u00f3k kedvenc l\u00e1bbelije. A v\u00e1llalat 1936-ban mutatta be az \u201eOlympic White All Stars\u201d-t, amely \u00e9vtizedekig az amerikai f\u00e9rfi kos\u00e1rlabda-v\u00e1logatott hivatalos cip\u0151je volt az olimpi\u00e1kon.<\/p>\n\n
Sikere ellen\u00e9re a Converse a 70-es \u00e9vekben kih\u00edv\u00e1sokkal szembes\u00fclt. Amikor a j\u00e1t\u00e9kosok j\u00f6vedelmez\u0151 szponzori szerz\u0151d\u00e9seket k\u00f6veteltek, a Converse lemaradt versenyt\u00e1rsai m\u00f6g\u00f6tt ezek teljes\u00edt\u00e9s\u00e9ben. 1975-re a c\u00e9g v\u00e9gre szerz\u0151dtette Julius \u201eDr. J\u201d Ervinget, de ez m\u00e1r k\u00e9s\u0151n j\u00f6tt.<\/p>\n\n
M\u00e1s v\u00e1llalatok vonz\u00f3bb aj\u00e1nlatokat \u00e9s ruhasorokat k\u00edn\u00e1ltak, ami a Converse visszaszorul\u00e1s\u00e1hoz vezetett a profi sport vil\u00e1g\u00e1ban. Az 1984-es olimpia volt az utols\u00f3, ahol a Converse hivatalos l\u00e1bbeli-szponzork\u00e9nt jelent meg.<\/p>\n\n
M\u00edg a sportban cs\u00f6kkent a Converse n\u00e9pszer\u0171s\u00e9ge, addig a rockkult\u00far\u00e1ban sz\u00e1rnyalt. A 1971-ben bevezetett h\u00e9t sz\u00edn sz\u00e9lesebb k\u00f6z\u00f6ns\u00e9get sz\u00f3l\u00edtott meg, \u00e9s a cip\u0151 az utcai viselet alapdarabja lett.<\/p>\n\n
Chuck Taylor hozz\u00e1j\u00e1rul\u00e1sa a kos\u00e1rlabd\u00e1hoz tagadhatatlan. Szeretete a j\u00e1t\u00e9k ir\u00e1nt \u00e9s a Converse-cip\u0151k kitart\u00f3 rekl\u00e1moz\u00e1sa seg\u00edtett a kos\u00e1rlabd\u00e1t klasszikus amerikai id\u0151t\u00f6lt\u00e9ss\u00e9 tenni. B\u00e1r kos\u00e1rlabdacsillag-imidzse n\u00e9mileg kisz\u00ednezett, Taylor \u00e9rt\u00e9kes\u00edt\u0151k\u00e9nt \u00e9s \u00faj\u00edt\u00f3k\u00e9nt val\u00f3 \u00f6r\u00f6ks\u00e9ge m\u00e1ig er\u0151s.<\/p>\n\n
1969-ben beker\u00fclt a Kos\u00e1rlabda H\u00edress\u00e9gek Csarnok\u00e1ba, \u00e9s a Chuck Taylor All Star sneakerek n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9ben j\u00e1tszott szerep\u00e9re eml\u00e9keznek: egy olyan cip\u0151re, amely ma is megbabon\u00e1zza a kos\u00e1rlabda- \u00e9s divatrajong\u00f3k gener\u00e1ci\u00f3it.<\/p>","protected":false},"excerpt":{"rendered":"
Chuck Taylor: A kos\u00e1rlabda-ikont form\u00e1l\u00f3 ember A Chuck Taylor All Star eredete A kos\u00e1rlabd\u00e1nak, az amerikaiak kedvenc id\u0151t\u00f6lt\u00e9s\u00e9nek, h\u00edrneve jelent\u0151s r\u00e9sz\u00e9t ikonikus Chuck Taylor All Star cip\u0151j\u00e9nek k\u00f6sz\u00f6nheti. A cip\u0151…<\/p>\n","protected":false},"author":2,"featured_media":25385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2712,2713,2696,2711,2714,2715,27],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-chuck-taylor","tag-converse","tag-fashion","tag-basketball","tag-sneakers","tag-sports","tag-history"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":25386,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts\/1190\/revisions\/25386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/media\/25385"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}