{"id":12393,"date":"2021-01-21T00:51:32","date_gmt":"2021-01-21T00:51:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=12393"},"modified":"2021-01-21T00:51:32","modified_gmt":"2021-01-21T00:51:32","slug":"lacoste-crocodile-shirt-history-and-legacy","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/hu\/uncategorized\/lacoste-crocodile-shirt-history-and-legacy\/","title":{"rendered":"A Lacoste ikonikus krokodilp\u00f3l\u00f3j\u00e1nak t\u00f6rt\u00e9nete"},"content":{"rendered":"

A Lacoste ikonikus krokodilos p\u00f3l\u00f3 t\u00f6rt\u00e9nete<\/h2>\n\n

Ren\u00e9 Lacoste: a teniszcsillag \u00e9s divattervez\u0151<\/h2>\n\n

A francia teniszlegenda, Ren\u00e9 Lacoste forradalmas\u00edtotta a sport viselet\u00e9t az 1920-as \u00e9vekben. Mivel el\u00e9gedetlen volt a korl\u00e1toz\u00f3 “teniszfeh\u00e9rrel”, Lacoste egy k\u00e9nyelmesebb \u00e9s praktikusabb p\u00f3l\u00f3t keresett. A brit j\u00e1t\u00e9kosok \u00e1ltal viselt p\u00f3l\u00f3ingek inspir\u00e1lt\u00e1k, ez\u00e9rt n\u00e9h\u00e1ny szabott pamut- \u00e9s gyapj\u00fa inget rendelt.<\/p>\n\n

A teniszp\u00f3l\u00f3 sz\u00fclet\u00e9se<\/h2>\n\n

A p\u00f3l\u00f3ing, m\u00e1s n\u00e9ven teniszp\u00f3l\u00f3, sz\u00e1mos fontos elemet tartalmazott: r\u00f6vid ujj\u00fa, pik\u00e9k\u00f6t\u00e9s\u0171 pamutdiz\u00e1jn kem\u00e9ny\u00edtett gall\u00e9r n\u00e9lk\u00fcl, gombos nyakkiv\u00e1g\u00e1ssal \u00e9s “teniszfarokkal”, hogy bet\u0171rve tartsa. Lacoste el\u0151sz\u00f6r 1926-ban viselte a p\u00f3l\u00f3t a New York-i US Openen.<\/p>\n\n

A krokodil becen\u00e9v \u00e9s log\u00f3<\/h2>\n\n

K\u00f6r\u00fclbel\u00fcl ugyanebben az id\u0151ben Lacoste “A krokodil” becenevet kapta a p\u00e1ly\u00e1n tan\u00fas\u00edtott kitart\u00e1s\u00e1\u00e9rt \u00e9s elsz\u00e1nts\u00e1g\u00e1\u00e9rt. \u00c1tvette a becenevet, \u00e9s a h\u00fcll\u0151 log\u00f3j\u00e1t a bl\u00e9zer\u00e9re h\u00edmeztette, ezzel m\u00e9g a fogalom l\u00e9tez\u00e9se el\u0151tt l\u00e9trehozott egy szem\u00e9lyes m\u00e1rk\u00e1t.<\/p>\n\n

A Lacoste m\u00e1rka<\/h2>\n\n

Miut\u00e1n visszavonult a teniszb\u0151l, Lacoste Andr\u00e9 Gillierrel t\u00e1rsult, \u00e9s 1933-ban elind\u00edtotta a La Chemise Lacoste-ot. A c\u00e9g krokodil embl\u00e9m\u00e1val ell\u00e1tott ingeket gy\u00e1rtott \u00e9s \u00e9rt\u00e9kes\u00edtett, amelyek a sportos elegancia \u00e9s kifinomults\u00e1g szimb\u00f3lum\u00e1v\u00e1 v\u00e1ltak.<\/p>\n\n

Izod \u00e9s az amerikai piac<\/h2>\n\n

Lacoste az 1950-es \u00e9vekben az Izodnak (akkor m\u00e9g Izod of London n\u00e9ven) adta \u00e1t a m\u00e1rka licenc\u00e9t, hogy bel\u00e9phessen az amerikai piacra. Kezdetben az ingek korl\u00e1tozott sikert arattak magas \u00e1ruk miatt. Azonban az Izod zseni\u00e1lis marketingstrat\u00e9gi\u00e1ja, amely mag\u00e1ban foglalta az ing aj\u00e1nd\u00e9koz\u00e1s\u00e1t olyan h\u00edress\u00e9geknek, mint JFK \u00e9s Bing Crosby, fellend\u00edtette a n\u00e9pszer\u0171s\u00e9g\u00fcket.<\/p>\n\n

A preppy \u0151r\u00fclet<\/h2>\n\n

Az 1970-es \u00e9s 1980-as \u00e9vekben az Izod ingek szinonim\u00e1j\u00e1v\u00e1 v\u00e1ltak a preppy st\u00edlusnak, k\u00fcl\u00f6n\u00f6sen a tin\u00e9dzserek k\u00f6r\u00e9ben. A felhajtott gall\u00e9r \u00e9s a szabott szab\u00e1s a megjelen\u00e9s v\u00e9djegy\u00e9v\u00e9 v\u00e1lt.<\/p>\n\n

\u00d6r\u00f6ks\u00e9g \u00e9s ut\u00e1nz\u00f3k<\/h2>\n\n

A Lacoste krokodilp\u00f3l\u00f3 maradand\u00f3 \u00f6r\u00f6ks\u00e9get hagyott a divatban. Az \u00e9vek sor\u00e1n sz\u00e1mos tervez\u0151 \u00e9s m\u00e1rka v\u00e1lasztott \u00e1llatokkal d\u00edsz\u00edtett p\u00f3l\u00f3ingeket, k\u00f6zt\u00fck p\u00f3nikat, marlinokat, sasokat \u00e9s m\u00e9g krokodilokat is.<\/p>\n\n

A divat fejl\u0151d\u00e9se a teniszp\u00e1ly\u00e1n<\/h2>\n\n

Lacoste nemcsak a krokodilp\u00f3l\u00f3 felemelked\u00e9s\u00e9nek volt tan\u00faja, hanem a teniszviselet \u00e1ltal\u00e1nosabb fejl\u0151d\u00e9s\u00e9nek is. Kora korl\u00e1toz\u00f3 teniszfeh\u00e9rj\u00e9t\u0151l John McEnroe \u00e9s Jimmy Connors \u00e1ltal n\u00e9pszer\u0171v\u00e9 tett r\u00f6videbb, sportosabb shortokig a sport divatk\u00e9pe jelent\u0151s \u00e1talakul\u00e1son ment kereszt\u00fcl.<\/p>","protected":false},"excerpt":{"rendered":"

A Lacoste ikonikus krokodilos p\u00f3l\u00f3 t\u00f6rt\u00e9nete Ren\u00e9 Lacoste: a teniszcsillag \u00e9s divattervez\u0151 A francia teniszlegenda, Ren\u00e9 Lacoste forradalmas\u00edtotta a sport viselet\u00e9t az 1920-as \u00e9vekben. Mivel el\u00e9gedetlen volt a korl\u00e1toz\u00f3 “teniszfeh\u00e9rrel”,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16757,16754,16753,16756,16755],"class_list":["post-12393","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-animal-logos","tag-crocodile-shirt","tag-lacoste","tag-preppy-style","tag-tennis-fashion"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts\/12393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/comments?post=12393"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts\/12393\/revisions"}],"predecessor-version":[{"id":12394,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/posts\/12393\/revisions\/12394"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/media?parent=12393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/categories?post=12393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/hu\/wp-json\/wp\/v2\/tags?post=12393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}