{"id":2218,"date":"2021-03-02T07:03:26","date_gmt":"2021-03-02T07:03:26","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=2218"},"modified":"2021-03-02T07:03:26","modified_gmt":"2021-03-02T07:03:26","slug":"hersheys-chocolate-bar-trademark-product-design-protection","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/ko\/life\/food-and-drink\/hersheys-chocolate-bar-trademark-product-design-protection\/","title":{"rendered":"Hershey’s \ucd08\ucf5c\ub9bf \ubc14 \uc0c1\ud45c: \uc81c\ud488 \ub514\uc790\uc778 \ubcf4\ud638 \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"

Hershey\u2019s Chocolate Bar Trademark: A Case Study in Product Design Protection<\/h2>\n\n

\uc0c1\ud45c \ub4f1\ub85d\uc758 \ud601\uc2e0: Hershey’s Chocolate Bar \ub514\uc790\uc778<\/h2>\n\n

\ubc95\uc801 \uc2f8\uc6c0 \ub05d\uc5d0 Hershey’s Chocolate and Confectionary Corporation\uc740 \uc0c1\uc9d5\uc801\uc778 \ucd08\ucf5c\ub9bf \ubc14\uc758 \ubb3c\ub9ac\uc801 \ub514\uc790\uc778\uc5d0 \ub300\ud55c \uc0c1\ud45c\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc2b9\ub9ac\ub294 \uc81c\ud488 \ub514\uc790\uc774\ub108\uc5d0\uac8c \ubbf8\ubb18\ud55c \ub514\uc790\uc778 \ub258\uc559\uc2a4\uc870\ucc28\ub3c4 \ubc95\uc801\uc73c\ub85c \ubcf4\ud638\ubc1b\uc744 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc120\ub840\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n

\uc0c1\ud45c \uc804\uc7c1<\/h2>\n\n

Hershey’s\uc758 \uc0c1\ud45c \ucd9c\uc6d0\uc740 \ub2f9\ucd08 \ubbf8\uad6d \ud2b9\ud5c8\uc0c1\ud45c\uccad(USPTO)\uc5d0 \uc758\ud574 \ubc14\uc758 \uc810\uc218 \ud45c\uba74\uc758 \uae30\ub2a5\uc131 \ub54c\ubb38\uc5d0 \uac70\ubd80\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Hershey’s\ub294 \ube0c\ub79c\ub4dc \uc774\ub984\uc774 \uc5c6\ub354\ub77c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc774 \uace0\uc720\ud55c \ub514\uc790\uc778\uc744 \uc790\uc0ac \ube0c\ub79c\ub4dc\uc640 \uc5f0\uad00\uc2dc\ud0a8\ub2e4\ub294 \uac83\uc744 \uc785\uc99d\ud558\uc5ec \uc131\uacf5\uc801\uc73c\ub85c \ud56d\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub3c5\ud2b9\ud55c \ub514\uc790\uc778<\/h2>\n\n

USPTO\ub294 \uad81\uadf9\uc801\uc73c\ub85c Hershey’s\uc5d0 \ub124 \uac1c\uc758 \ud328\ub110\ub85c \uad6c\uc131\ub41c \uc138 \uac1c\uc758 \ud328\ub110 \ud615\uc2dd\uc73c\ub85c \ubc30\uc5f4\ub41c \ud06c\uae30\uac00 \uac19\uc740 \uc5f4\ub450 \uac1c\uc758 \uc624\ubaa9\ud55c \uc9c1\uc0ac\uac01\ud615 \ud328\ub110\uc5d0 \ub300\ud55c \uc0c1\ud45c \ubcf4\ud638\ub97c \ubd80\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \uac01 \ud328\ub110\uc5d0\ub294 \ub354 \ud070 \uc9c1\uc0ac\uac01\ud615 \ub0b4\uc5d0 \uc62c\ub77c\uc628 \ud14c\ub450\ub9ac\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\ubcc4\uc801\uc778 \ub514\uc790\uc778 \uc694\uc18c\ub294 \uc885\uc885 \ubcf4\ud638\ubc1b\uc9c0 \ubabb\ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uae30\ub2a5\uc758 \uc870\ud569\uc740 \uc18c\ube44\uc790\ub4e4\uc774 Hershey’s\ub85c \uc778\uc2dd\ud558\ub294 \ub3c5\ud2b9\ud55c \uc9c0\ud615\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ubbf8\ubb18\ud55c \ub258\uc559\uc2a4\uc758 \uc911\uc694\uc131<\/h2>\n\n

Hershey’s\uc758 \uc2b9\ub9ac\ub294 \ube0c\ub79c\ub529\uc5d0\uc11c \ubbf8\ubb18\ud55c \ub514\uc790\uc778 \uc694\uc18c\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \ucd08\ucf5c\ub9bf \ubc14\uc758 \uac1c\ubcc4\uc801\uc778 \ub2a5\uc120\uacfc \ud648\uc740 \uae30\ub2a5\uc801\uc774\uc9c0\ub9cc \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc5d0\ub3c4 \uae30\uc5ec\ud569\ub2c8\ub2e4. \uc774 \uc0ac\ub840\ub294 \uc0ac\uc18c\ud574 \ubcf4\uc774\ub294 \ub514\uc790\uc778 \uc120\ud0dd\uc870\ucc28 \uc18c\ube44\uc790 \uc778\uc2dd\uc5d0 \uc911\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n

\uc720\uc6a9\uc131 \ub300 \ube44\uae30\ub2a5\uc801 \ub514\uc790\uc778 \uae30\ub2a5<\/h2>\n\n

USPTO\ub294 \uc0c1\ud45c \ubcf4\ud638\ub97c \uace0\ub824\ud560 \ub54c \uc720\uc6a9\uc131\uacfc \ube44\uae30\ub2a5\uc801 \ub514\uc790\uc778 \uae30\ub2a5\uc744 \uad6c\ubd84\ud569\ub2c8\ub2e4. \uc720\uc6a9\uc131 \uae30\ub2a5\uc740 \ubb3c\uccb4\uc758 \uae30\ub2a5\uc5d0 \ud544\uc218\uc801\uc778 \ubc18\uba74, \ube44\uae30\ub2a5\uc801 \uae30\ub2a5\uc740 \uc8fc\ub85c \ubbf8\uc801 \ub610\ub294 \uc7a5\uc2dd\uc801 \ubaa9\uc801\uc744 \uac00\uc9d1\ub2c8\ub2e4. Hershey’s \ucd08\ucf5c\ub9bf \ubc14 \ub514\uc790\uc778\uc740 \ubc14\uc758 \uae30\ub2a5\uc131\uc744 \uc0c1\ub2f9\ud788 \ud5a5\uc0c1\uc2dc\ud0a4\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ube44\uae30\ub2a5\uc801\uc778 \uac83\uc73c\ub85c \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \uc18c\ube44\uc790 \uc5f0\uad00\uc131<\/h2>\n\n

Hershey’s\uc758 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 \uc0c1\ud45c \uc2b9\ub9ac\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ucd08\ucf5c\ub9bf \ubc14\uc758 \ub3c5\ud2b9\ud55c \ub514\uc790\uc778\uc744 Hershey’s \ube0c\ub79c\ub4dc\uc640 \uc5f0\uad00\uc2dc\ud0a4\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uad00\uc131\uc744 \ud1b5\ud574 Hershey’s\ub294 \ub514\uc790\uc778 \uc790\uccb4\uac00 \uae30\ub2a5\uc131\uacfc\ub294 \ubcc4\uac1c\ub85c \ub3c5\ud2b9\uc131\uc744 \ud68d\ub4dd\ud588\ub2e4\uace0 \uc8fc\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uc81c\ud488 \ub514\uc790\uc774\ub108\uc5d0 \ub300\ud55c \uc758\ubbf8<\/h2>\n\n

Hershey’s \uc0ac\ub840\ub294 \uc81c\ud488 \ub514\uc790\uc774\ub108\uc5d0\uac8c \uacbd\uc885\uc785\ub2c8\ub2e4. \uae30\ub2a5\uc131\uc774 \uc911\uc694\ud558\uc9c0\ub9cc, \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc640 \uc5f0\uad00\uc2dc\ud0ac \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \ub514\uc790\uc778 \uc694\uc18c\ub97c \ud1b5\ud569\ud558\ub294 \uac83\uc740 \uc0c1\ud45c \ubcf4\ud638\uc5d0 \ud544\uc218\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \ub300\ud55c \ub514\uc790\uc778\uc758 \uc601\ud5a5<\/h2>\n\n

\uc81c\ud488\uc758 \ub514\uc790\uc778\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\ucf5c\ub9bf \ubc14\uc758 \uacbd\uc6b0 \ubaa8\uc591, \uc9c8\uac10, \uc2ec\uc9c0\uc5b4 \ubd80\ub7ec\uc9c0\ub294 \uc18c\ub9ac\uc870\ucc28 \uc81c\ud488\uc758 \uc804\ubc18\uc801\uc778 \uc990\uac70\uc6c0\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Hershey’s \ucd08\ucf5c\ub9bf \ubc14 \ub514\uc790\uc778\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uae30\uc5b5\uc5d0 \ub0a8\uace0 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \uc0ac\ub824 \uae4a\uc740 \ub514\uc790\uc778\uc758 \ud798\uc744 \uc99d\uba85\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

Hershey\u2019s Chocolate Bar Trademark: A Case Study in Product Design Protection \uc0c1\ud45c \ub4f1\ub85d\uc758 \ud601\uc2e0: Hershey’s Chocolate Bar \ub514\uc790\uc778 \ubc95\uc801 \uc2f8\uc6c0 \ub05d\uc5d0 Hershey’s Chocolate and Confectionary Corporation\uc740 \uc0c1\uc9d5\uc801\uc778 \ucd08\ucf5c\ub9bf \ubc14\uc758 \ubb3c\ub9ac\uc801…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[4625,4624,1128,2851,4622,4623,2853],"class_list":["post-2218","post","type-post","status-publish","format-standard","hentry","category-food-and-drink","tag-confectionery","tag-consumer-goods","tag-branding","tag-trademark","tag-product-design","tag-intellectual-property","tag-packaging"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"predecessor-version":[{"id":2219,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts\/2218\/revisions\/2219"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/tags?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}