{"id":4371,"date":"2024-09-14T01:34:45","date_gmt":"2024-09-14T01:34:45","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=4371"},"modified":"2024-09-14T01:34:45","modified_gmt":"2024-09-14T01:34:45","slug":"multi-screen-advertising-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/ko\/uncategorized\/multi-screen-advertising-the-future-of-marketing\/","title":{"rendered":"\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\uc758 \ub4f1\uc7a5: \ud3ec\uad04\uc801\uc778 \uac00\uc774\ub4dc"},"content":{"rendered":"<h3 class=\"wp-block-heading\">\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\uc758 \ub4f1\uc7a5<\/h3>\n\n<p>\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc18c\ube44\uc790\ub294 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uace0 \ube0c\ub79c\ub4dc\uc640 \uc18c\ud1b5\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \ud654\uba74\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uad11\uace0\uc8fc\uac00 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub97c \ud1b5\ud574 \ub300\uc0c1 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\">\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub780?<\/h3>\n\n<p>\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub294 \ud154\ub808\ube44\uc804, \uc2a4\ub9c8\ud2b8\ud3f0, \ud0dc\ube14\ub9bf\uacfc \uac19\uc740 \uc5ec\ub7ec \uae30\uae30\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \ub2e4\uac00\uac00 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub418\uace0 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\">\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\uc758 \uc774\uc810<\/h3>\n\n<p>\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\ub294 \ub370\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc99d\uac00\ud55c \ub3c4\ub2ec \ubc94\uc704:<\/strong> \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec \ub354 \uad11\ubc94\uc704\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud5a5\uc0c1\ub41c \ucc38\uc5ec\ub3c4:<\/strong> \uc778\ud130\ub799\ud2f0\ube0c\ud558\uace0 \uac1c\uc778\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub294 \uc18c\ube44\uc790 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0 \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud5a5\uc0c1\ub41c \ud0c0\uac9f\ud305:<\/strong> \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uc778\uad6c \ud1b5\uacc4, \uad00\uc2ec\uc0ac, \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\uc7a5\ub41c \ub3c4\ub2ec \ubc94\uc704:<\/strong> \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub294 \ub2e4\ub978 \uae30\uae30\uc5d0\uc11c \ucd94\uac00 \ucf58\ud150\uce20\uc640 \ucc38\uc5ec \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc5ec \uae30\uc874 \ud154\ub808\ube44\uc804 \uad11\uace0\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\ud6a8\uacfc\uc801\uc778 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \ubc29\ubc95<\/h3>\n\n<p>\ud6a8\uacfc\uc801\uc778 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\ub824\uba74 \uad11\uace0\uc8fc\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc778\ud130\ub799\ud2f0\ube0c \ucf58\ud150\uce20 \uc0ac\uc6a9:<\/strong> \uc18c\ube44\uc790\ub294 \uc778\ud130\ub799\ud2f0\ube0c\ud558\uace0 \uac00\uce58 \uc788\ub294 \uad11\uace0\uc640 \uad50\ub958\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc5ec\ub860\uc870\uc0ac, \ud034\uc988, \uac8c\uc784\uacfc \uac19\uc740 \uac83\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uacbd\ud5d8 \uac1c\uc778\ud654:<\/strong> \uc5ec\ub7ec \uae30\uae30\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uc8fc\ub294 \uac01 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\uc640 \uc120\ud638\ub3c4\uc5d0 \ub9de\uac8c \uc870\uc815\ub41c \uac1c\uc778\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub2e4\uc591\ud55c \ud3ec\ub9f7 \uc0ac\uc6a9:<\/strong> \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778\uc740 \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\uae30 \uc704\ud574 \ube44\ub514\uc624, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uacb0\uacfc \ucd94\uc801 \ubc0f \ud3c9\uac00:<\/strong> \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uacb0\uacfc\ub97c \ucd94\uc801\ud558\uace0 \ud3c9\uac00\ud558\uc5ec \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uace0 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc740\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778 \uc0ac\ub840<\/h3>\n\n<p>\ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uba87 \uac00\uc9c0 \uc131\uacf5\uc801\uc778 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uc0ac\ub840\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mercedes-Benz:<\/strong> Mercedes-Benz\ub294 \uc2dc\uccad\uc790\uac00 \ucd94\uaca9 \uc7a5\uba74\uc774 \ub4f1\uc7a5\ud558\ub294 \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \ub05d\ub0a0 \uac83\uc778\uc9c0 Twitter\uc5d0\uc11c \ud22c\ud45c\ud558\ub3c4\ub85d \ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>Volvo:<\/strong> Volvo\ub294 \uc18c\ube44\uc790\uac00 \ud154\ub808\ube44\uc804\uc5d0\uc11c Volvo \uad11\uace0\uc5d0 Shazam \uc571\uc73c\ub85c &#8220;\ud0dc\uadf8&#8221;\ub97c \ub2ec\uc544 \ubb34\ub8cc \uc2dc\uc6b4\uc804\uc5d0 \ub4f1\ub85d\ud558\uace0 iPad mini\ub97c \ubc1b\uc744 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5bb\ub3c4\ub85d \ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>Allstate:<\/strong> Allstate\ub294 DirecTV \ubc0f Dish Network\uc640 \ud611\ub825\ud558\uc5ec \uc784\ucc28\uc778\uc744 \ub300\uc0c1\uc73c\ub85c \uc784\ucc28\uc778 \ubcf4\ud5d8 \uad11\uace0\ub97c \uac8c\uc7ac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\uc758 \ubbf8\ub798<\/h3>\n\n<p>\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub294 \uc544\uc9c1 \ucd08\uae30 \ub2e8\uacc4\uc774\uc9c0\ub9cc \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc810\uc810 \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\uac00 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uae30\uae30\ub97c \uc0ac\uc6a9\ud568\uc5d0 \ub530\ub77c \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc810\ucc28 \ub354 \uc911\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<p>\uc704\uc5d0\uc11c \uc124\uba85\ud55c \ubaa8\ubc94 \uc0ac\ub840\ub97c \ub530\ub984\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub294 \ub300\uc0c1 \uccad\uc911\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0, \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uba70, \uacb0\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\uc758 \ub4f1\uc7a5 \uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc18c\ube44\uc790\ub294 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uace0 \ube0c\ub79c\ub4dc\uc640 \uc18c\ud1b5\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \ud654\uba74\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uad11\uace0\uc8fc\uac00 \uba40\ud2f0\uc2a4\ud06c\ub9b0 \uad11\uace0\ub97c \ud1b5\ud574 \ub300\uc0c1 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294&hellip;<\/p>\n","protected":false},"author":2,"featured_media":24331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7954,7952,7955,7956,497,7953,7957,37],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-engagement","tag-multi-screen-advertising","tag-personalization","tag-targeting","tag-technology","tag-digital-marketing","tag-measurement","tag-innovation"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"predecessor-version":[{"id":24332,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/posts\/4371\/revisions\/24332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/media\/24331"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ko\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}