{"id":1179,"date":"2023-01-13T06:09:31","date_gmt":"2023-01-13T06:09:31","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1179"},"modified":"2023-01-13T06:09:31","modified_gmt":"2023-01-13T06:09:31","slug":"walmart-embraces-social-media-for-personalized-shopping","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/ro\/life\/retail-and-shopping\/walmart-embraces-social-media-for-personalized-shopping\/","title":{"rendered":"Walmart: Cump\u0103r\u0103turi personalizate prin intermediul re\u021belelor sociale"},"content":{"rendered":"

Walmart \u00eembr\u0103\u021bi\u0219eaz\u0103 re\u021belele sociale pentru cump\u0103r\u0103turi personalizate<\/h2>\n\n

Analiza genomului social<\/h2>\n\n

Walmart se ad\u00e2nce\u0219te \u00een lumea re\u021belelor sociale, analiz\u00e2nd \u201egenomul social\u201d al clien\u021bilor s\u0103i prin urm\u0103rirea interac\u021biunilor acestora pe platforme precum Facebook \u0219i Twitter. Aceste date ofer\u0103 informa\u021bii despre preferin\u021bele, interesele \u0219i comportamentele lor, permi\u021b\u00e2nd Walmart s\u0103 \u00ee\u0219i adapteze experien\u021ba de cump\u0103r\u0103turi \u00een consecin\u021b\u0103.<\/p>\n\n

Parteneriat cu Kosmix<\/h2>\n\n

Achizi\u021bionarea de c\u0103tre gigantul de retail a Kosmix, o companie specializat\u0103 \u00een analiza datelor din re\u021belele sociale, a jucat un rol esen\u021bial \u00een aceast\u0103 \u00eencercare. Expertiza Kosmix permite Walmart s\u0103 dea sens cantit\u0103\u021bii mari de informa\u021bii disponibile pe re\u021belele sociale.<\/p>\n\n

Valorificarea SoLoMo<\/h2>\n\n

Walmart recunoa\u0219te convergen\u021ba re\u021belelor sociale (So), a comer\u021bului cu am\u0103nuntul local \u0219i a telefoanelor mobile (Mo) \u00een peisajul cump\u0103r\u0103turilor. Prin integrarea datelor sociale \u00een opera\u021biunile sale, Walmart \u00ee\u0219i propune s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba clien\u021bilor at\u00e2t online, c\u00e2t \u0219i \u00een magazine.<\/p>\n\n

Recomand\u0103ri personalizate<\/h2>\n\n

@WalmartLabs, ramura de inovare din spatele acestei ini\u021biative, exploreaz\u0103 modalit\u0103\u021bi de a \u00eencorpora datele genomului social \u00een site-ul web al Walmart. Acest lucru va duce la rezultate de c\u0103utare mai relevante \u0219i recomand\u0103ri de produse personalizate bazate pe activitatea clientului \u00een re\u021belele sociale.<\/p>\n\n

Optimizare \u00een magazin<\/h2>\n\n

Datele din re\u021belele sociale pot fi, de asemenea, valorificate pentru optimizarea magazinelor Walmart. Prin analizarea interac\u021biunilor din re\u021belele sociale \u00een vecin\u0103tatea magazinelor, Walmart poate ob\u021bine informa\u021bii despre preferin\u021bele clien\u021bilor locali \u0219i poate ajusta stocul \u00een consecin\u021b\u0103.<\/p>\n\n

Sugestii de cadouri \u0219i alerte de produse<\/h2>\n\n

@WalmartLabs dezvolt\u0103, de asemenea, func\u021bii care ofer\u0103 sugestii de cadouri bazate pe activitatea din re\u021belele sociale \u0219i trimit alerte pe smartphone atunci c\u00e2nd produsele aliniate cu genomul social al unui client sunt disponibile \u00een magazin.<\/p>\n\n

Parteneriat cu OneRiot<\/h2>\n\n

Recenta achizi\u021bie de c\u0103tre Walmart a OneRiot, o companie axat\u0103 pe c\u0103utare \u00een timp real \u0219i publicitate mobil\u0103, \u00ee\u0219i consolideaz\u0103 \u00een continuare pozi\u021bia \u00een spa\u021biul cump\u0103r\u0103turilor mobile.<\/p>\n\n

Avantaj competitiv fa\u021b\u0103 de Amazon<\/h2>\n\n

Spre deosebire de Amazon, care se bazeaz\u0103 pe achizi\u021biile anterioare pentru recomand\u0103ri, @WalmartLabs valorific\u0103 datele din re\u021belele sociale pentru a oferi sugestii mai actualizate \u0219i mai relevante. Aceast\u0103 abordare dinamic\u0103 \u00eei ofer\u0103 Walmart un avantaj pe pia\u021ba comer\u021bului electronic extrem de competitiv\u0103.<\/p>\n\n

Este necesar\u0103 op\u021biunea de abonare a clientului<\/h2>\n\n

Este important de men\u021bionat c\u0103 Walmart solicit\u0103 clien\u021bilor s\u0103 se aboneze \u00eenainte ca datele lor din re\u021belele sociale s\u0103 poat\u0103 fi utilizate pentru experien\u021be de cump\u0103r\u0103turi personalizate. Acest lucru asigur\u0103 c\u0103 clien\u021bii au control asupra utiliz\u0103rii informa\u021biilor lor.<\/p>\n\n

Inova\u021bii \u00een magazin<\/h2>\n\n

Pe l\u00e2ng\u0103 ini\u021biativele sale \u00een re\u021belele sociale, Walmart implementeaz\u0103, de asemenea, alte inova\u021bii \u00een magazin pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba clientului. Lowe’s, Home Depot \u0219i Urban Outfitters implementeaz\u0103 dispozitive portabile care permit asocia\u021bilor de v\u00e2nz\u0103ri s\u0103 verifice stocul, s\u0103 acceseze informa\u021bii despre produse \u0219i s\u0103 demonstreze videoclipuri practice.<\/p>\n\n

Tablete computer \u0219i portofele virtuale<\/h2>\n\n

Macy’s \u0219i Bloomingdales introduc tablete computer care permit clien\u021bilor s\u0103 efectueze cercet\u0103ri \u00een magazin cu privire la produse precum cosmetice \u0219i bijuterii. De\u021bin\u0103torii de Citi MasterCard pot utiliza acum aplica\u021bia Google Wallet de pe smartphone-urile lor pentru a face achizi\u021bii \u00een loc s\u0103 foloseasc\u0103 carduri de credit fizice.<\/p>\n\n

Aplica\u021bie pentru decriptarea etichetelor alimentare<\/h2>\n\n

Pentru clien\u021bii care se str\u0103duiesc s\u0103 \u00een\u021beleag\u0103 etichetele alimentare, exist\u0103 o nou\u0103 aplica\u021bie pentru iPhone numit\u0103 \u201eNu m\u00e2nca asta\u201d care simplific\u0103 informa\u021biile \u0219i ofer\u0103 \u00eendrum\u0103ri clare.<\/p>\n\n

Aplica\u021bii inovatoare de cump\u0103r\u0103turi<\/h2>\n\n

Aplica\u021biile de cump\u0103r\u0103turi mobile devin din ce \u00een ce mai populare. Clien\u021bii pot g\u0103si aplica\u021bii inovatoare care ajut\u0103 la sarcini precum compararea pre\u021burilor, g\u0103sirea de cupoane \u0219i gestionarea listelor de cump\u0103r\u0103turi.<\/p>","protected":false},"excerpt":{"rendered":"

Walmart \u00eembr\u0103\u021bi\u0219eaz\u0103 re\u021belele sociale pentru cump\u0103r\u0103turi personalizate Analiza genomului social Walmart se ad\u00e2nce\u0219te \u00een lumea re\u021belelor sociale, analiz\u00e2nd \u201egenomul social\u201d al clien\u021bilor s\u0103i prin urm\u0103rirea interac\u021biunilor acestora pe platforme precum…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2694],"tags":[2688,2693,2689,2690,2692,2691],"class_list":["post-1179","post","type-post","status-publish","format-standard","hentry","category-retail-and-shopping","tag-personalized-shopping","tag-customer-experience","tag-social-genome","tag-retail-innovation","tag-social-media-data","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/comments?post=1179"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts\/1179\/revisions"}],"predecessor-version":[{"id":1180,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts\/1179\/revisions\/1180"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/categories?post=1179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/tags?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}