Universitatea de Stat Ohio, o universitate public\u0103 de cercetare proeminent\u0103, a depus o cerere de \u00eenregistrare a m\u0103rcii comerciale prin care \u00eencearc\u0103 s\u0103 protejeze cuv\u00e2ntul \u201eThe\u201d ca parte a denumirii sale oficiale. Aceast\u0103 mi\u0219care a st\u00e2rnit at\u00e2t amuzament, c\u00e2t \u0219i critici.<\/p>\n\n
Conform cererii universit\u0103\u021bii, \u201eThe\u201d a devenit o parte integrant\u0103 a brandului s\u0103u \u0219i ajut\u0103 la diferen\u021bierea de alte universit\u0103\u021bi din Ohio, cum ar fi Kent State \u0219i Wright State. Av\u00e2nd numeroase institu\u021bii publice \u0219i private de \u00eenv\u0103\u021b\u0103m\u00e2nt superior \u00een stat, Universitatea de Stat Ohio consider\u0103 c\u0103 este esen\u021bial s\u0103 se disting\u0103.<\/p>\n\n
Cererea de \u00eenregistrare a m\u0103rcii comerciale acoper\u0103 o gam\u0103 larg\u0103 de produse, inclusiv tricouri, \u0219epci de baseball \u0219i p\u0103l\u0103rii care poart\u0103 denumirea complet\u0103 \u201eThe Ohio State University\u201d. Universitatea sus\u021bine c\u0103 utilizarea lui \u201eThe\u201d \u00een conjunc\u021bie cu denumirea sa complet\u0103 creeaz\u0103 o identitate de marc\u0103 unic\u0103 \u0219i u\u0219or de recunoscut.<\/p>\n\n
\u0218tirea despre cererea de \u00eenregistrare a m\u0103rcii comerciale a fost \u00eent\u00e2mpinat\u0103 cu reac\u021bii mixte. Unii observatori \u0219i-au exprimat amuzamentul, \u00een timp ce al\u021bii au criticat mi\u0219carea ca fiind inutil\u0103 \u0219i preten\u021bioas\u0103. Editorialistul Ted Decker de la Columbus Dispatch a remarcat c\u0103 \u00eencercarea universit\u0103\u021bii de a deveni \u201eCEL mai bun brand din \u021aAR\u0102\u201d a st\u00e2rnit chicote \u0219i ridic\u0103ri din umeri.<\/p>\n\n
Oficiul de Brevete \u0219i M\u0103rci al SUA (USPTO) va stabili valabilitatea preten\u021biei Universit\u0103\u021bii de Stat Ohio asupra m\u0103rcii comerciale. USPTO define\u0219te o marc\u0103 comercial\u0103 ca fiind orice cuv\u00e2nt, simbol sau dispozitiv utilizat pentru a identifica \u0219i a distinge bunurile sau serviciile unei entit\u0103\u021bi de cele ale altora.<\/p>\n\n
Chiar dac\u0103 USPTO acord\u0103 marca comercial\u0103, va depinde de Universitatea de Stat Ohio s\u0103 o aplice. Universitatea a declarat c\u0103 \u00ee\u0219i va proteja cu fermitate marca \u0219i m\u0103rcile comerciale, inclusiv marca comercial\u0103 recent solicitat\u0103 pentru \u201eThe\u201d.<\/p>\n\n
Universitatea de Stat Ohio are o istorie \u00een ceea ce prive\u0219te \u00eenregistrarea propriet\u0103\u021bii sale intelectuale. \u00cen trecut, \u0219i-a asigurat m\u0103rci comerciale pentru numele antrenorilor de fotbal Woody Hayes \u0219i Urban Meyer. Cu toate acestea, o \u00eencercare anterioar\u0103 de a \u00eenregistra marca comercial\u0103 \u201eOSU\u201d s-a confruntat cu obiec\u021bii din partea Universit\u0103\u021bii de Stat Oklahoma, care utilizeaz\u0103 \u0219i acronimul OSU. Cele dou\u0103 institu\u021bii au ajuns \u00een cele din urm\u0103 la un acord pentru a evita confuziile.<\/p>\n\n
Cererea Universit\u0103\u021bii de Stat Ohio de \u00eenregistrare a m\u0103rcii comerciale pentru \u201eThe\u201d a generat at\u00e2t aten\u021bie pozitiv\u0103, c\u00e2t \u0219i negativ\u0103. \u00cen timp ce universitatea consider\u0103 c\u0103 este necesar s\u0103-\u0219i protejeze marca, unii critici consider\u0103 mi\u0219carea ca fiind excesiv\u0103 \u0219i inutil\u0103. USPTO va decide \u00een cele din urm\u0103 asupra valabilit\u0103\u021bii preten\u021biei asupra m\u0103rcii comerciale \u0219i r\u0103m\u00e2ne de v\u0103zut cum o va aplica universitatea dac\u0103 va fi acordat\u0103.<\/p>","protected":false},"excerpt":{"rendered":"
Universitatea de Stat Ohio \u0219i C\u0103utarea M\u0103rcii Comerciale pentru \u201eThe\u201d Context Universitatea de Stat Ohio, o universitate public\u0103 de cercetare proeminent\u0103, a depus o cerere de \u00eenregistrare a m\u0103rcii comerciale…<\/p>\n","protected":false},"author":2,"featured_media":24988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1513],"tags":[1128,8164,2851,23062,4623],"class_list":["post-17558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-branding","tag-higher-education","tag-trademark","tag-ohio-state-university","tag-intellectual-property"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts\/17558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/comments?post=17558"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts\/17558\/revisions"}],"predecessor-version":[{"id":24989,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/posts\/17558\/revisions\/24989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/media\/24988"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/media?parent=17558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/categories?post=17558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/ro\/wp-json\/wp\/v2\/tags?post=17558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}