{"id":12393,"date":"2021-01-21T00:51:32","date_gmt":"2021-01-21T00:51:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=12393"},"modified":"2021-01-21T00:51:32","modified_gmt":"2021-01-21T00:51:32","slug":"lacoste-crocodile-shirt-history-and-legacy","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/tr\/uncategorized\/lacoste-crocodile-shirt-history-and-legacy\/","title":{"rendered":"\u0130konik Lacoste Timsah Polo Ti\u015f\u00f6rt\u00fcn\u00fcn Arkas\u0131ndaki Hikaye"},"content":{"rendered":"

Lacoste timsah g\u00f6mle\u011finin ard\u0131ndaki hikaye<\/h2>\n\n

Ren\u00e9 Lacoste: Tenis y\u0131ld\u0131z\u0131 ve moda \u00f6nc\u00fcs\u00fc<\/h2>\n\n

Frans\u0131z tenis efsanesi Ren\u00e9 Lacoste, 1920’lerde sporun k\u0131yafetlerini devrimcile\u015ftirdi. S\u0131k\u0131c\u0131 “tenis beyazlar\u0131ndan” memnun olmayan Lacoste, daha rahat ve pratik bir g\u00f6mlek arad\u0131. \u0130ngiliz oyuncular\u0131n giydi\u011fi polo ti\u015f\u00f6rtlerden esinlenerek, birka\u00e7 tane pamuklu ve y\u00fcnl\u00fc \u00f6zel dikim g\u00f6mlek sipari\u015f etti.<\/p>\n\n

Tenis g\u00f6mle\u011finin do\u011fu\u015fu<\/h2>\n\n

Polo ti\u015f\u00f6rt olarak da bilinen tenis g\u00f6mle\u011fi, birka\u00e7 \u00f6nemli \u00f6zellik i\u00e7eriyordu: K\u0131sa kollu, d\u00fc\u011fmeli yaka ve ni\u015fasta i\u00e7ermeyen pique pamuklu tasar\u0131m, boynunda d\u00fc\u011fmeli bir kapak ve i\u00e7eride tutmak i\u00e7in bir “tenis kuyru\u011fu”. Lacoste, g\u00f6mle\u011fi ilk kez 1926’da New York’taki ABD A\u00e7\u0131k’ta giydi.<\/p>\n\n

Timsah lakab\u0131 ve logosu<\/h2>\n\n

Ayn\u0131 s\u0131ralarda Lacoste, korttaki azmi ve kararl\u0131l\u0131\u011f\u0131 nedeniyle “Timsah” lakab\u0131n\u0131 ald\u0131. Lakab\u0131 benimsedi ve s\u00fcr\u00fcngenin logosunu ceketine i\u015flettirerek, terim daha ortaya \u00e7\u0131kmadan \u00f6nce ki\u015fisel bir marka yaratt\u0131.<\/p>\n\n

Lacoste markas\u0131<\/h2>\n\n

Tenisten emekli olduktan sonra Lacoste, 1933’te La Chemise Lacoste’u ba\u015flatmak i\u00e7in Andr\u00e9 Gillier ile ortakl\u0131k kurdu. \u015eirket, timsah i\u015flemeli g\u00f6mlekler \u00fcretti ve satt\u0131 ve bu g\u00f6mlekler sportif \u015f\u0131kl\u0131k ve zarafetin simgesi haline geldi.<\/p>\n\n

Izod ve Amerikan pazar\u0131<\/h2>\n\n

Lacoste, 1950’lerde Amerikan pazar\u0131na girmek i\u00e7in markas\u0131n\u0131 Izod’a (o zamanki ad\u0131yla Izod of London) lisanslad\u0131. \u00d6nceleri, g\u00f6mlekler y\u00fcksek fiyatlar\u0131 nedeniyle s\u0131n\u0131rl\u0131 ba\u015far\u0131 elde etti. Ancak, JFK ve Bing Crosby gibi \u00fcnl\u00fclere hediyelik g\u00f6mlekler vermeyi i\u00e7eren Izod’un parlak pazarlama stratejisi, pop\u00fclerliklerini art\u0131rd\u0131.<\/p>\n\n

Preppy \u00e7\u0131lg\u0131nl\u0131\u011f\u0131<\/h2>\n\n

1970’lerde ve 80’lerde, Izod g\u00f6mlekleri, \u00f6zellikle gen\u00e7ler aras\u0131nda preppy stiliyle e\u015f anlaml\u0131 hale geldi. Kalk\u0131k yaka ve dar kesim, g\u00f6r\u00fcn\u00fcm\u00fcn ay\u0131rt edici \u00f6zelli\u011fi haline geldi.<\/p>\n\n

Miras ve taklit\u00e7iler<\/h2>\n\n

Lacoste timsah g\u00f6mle\u011fi, modada kal\u0131c\u0131 bir miras b\u0131rakt\u0131. Y\u0131llar boyunca, \u00e7ok say\u0131da tasar\u0131mc\u0131 ve marka, midilliler, k\u0131l\u0131\u00e7 bal\u0131klar\u0131, kartallar ve hatta timsahlar da dahil olmak \u00fczere hayvan i\u015flemeli polo g\u00f6mlekler benimsedi.<\/p>\n\n

Tenis kortunda moda evrimi<\/h2>\n\n

Lacoste, yaln\u0131zca timsah g\u00f6mle\u011finin y\u00fckseli\u015fine de\u011fil, ayn\u0131 zamanda tenis k\u0131yafetlerinde daha geni\u015f bir evrime de tan\u0131k oldu. Kendi zaman\u0131ndaki s\u0131k\u0131c\u0131 “tenis beyazlar\u0131ndan”, John McEnroe ve Jimmy Connors gibi oyuncular taraf\u0131ndan pop\u00fcler hale getirilen daha k\u0131sa, daha atletik \u015fortlara kadar, spor modas\u0131 manzaras\u0131 \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7irdi.<\/ctrl100><\/p>\n\nuser\nGenerate an optimized title and captivating tweet in the Turkish language for this article for Twitter without any urls or references to read more, ensure appropriate and interesting hashtags. The last hashtag should be #FFFF. Return it as a JSON object with the keys “tweet” and “title”.<\/ctrl99>","protected":false},"excerpt":{"rendered":"

Lacoste timsah g\u00f6mle\u011finin ard\u0131ndaki hikaye Ren\u00e9 Lacoste: Tenis y\u0131ld\u0131z\u0131 ve moda \u00f6nc\u00fcs\u00fc Frans\u0131z tenis efsanesi Ren\u00e9 Lacoste, 1920’lerde sporun k\u0131yafetlerini devrimcile\u015ftirdi. S\u0131k\u0131c\u0131 “tenis beyazlar\u0131ndan” memnun olmayan Lacoste, daha rahat ve…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16757,16756,16753,16755,16754],"class_list":["post-12393","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-animal-logos","tag-preppy-style","tag-lacoste","tag-tennis-fashion","tag-crocodile-shirt"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/12393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/comments?post=12393"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/12393\/revisions"}],"predecessor-version":[{"id":12394,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/12393\/revisions\/12394"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media?parent=12393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/categories?post=12393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/tags?post=12393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}