\u00d6nemli bir devlet ara\u015ft\u0131rma \u00fcniversitesi olan Ohio Eyalet \u00dcniversitesi, resmi ad\u0131n\u0131n bir par\u00e7as\u0131 olarak “The” kelimesini korumak i\u00e7in bir marka ba\u015fvurusunda bulundu. Bu hamle hem e\u011flence hem de ele\u015ftiriye yol a\u00e7t\u0131.<\/p>\n\n
\u00dcniversitenin ba\u015fvurusuna g\u00f6re, “The”, markas\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi ve Ohio’daki Kent State ve Wright State gibi di\u011fer \u00fcniversitelerden farkl\u0131la\u015fmas\u0131na yard\u0131mc\u0131 oluyor. Eyaletteki \u00e7ok say\u0131da kamu ve \u00f6zel y\u00fcksek \u00f6\u011frenim kurumuyla Ohio State, kendisini farkl\u0131la\u015ft\u0131rman\u0131n \u015fart oldu\u011funa inan\u0131yor.<\/p>\n\n
Marka ba\u015fvurusu, “The Ohio State University” ad\u0131n\u0131 ta\u015f\u0131yan ti\u015f\u00f6rtler, beyzbol \u015fapkalar\u0131 ve \u015fapkalar dahil olmak \u00fczere \u00e7ok \u00e7e\u015fitli \u00fcr\u00fcnleri kaps\u0131yor. \u00dcniversite, “The” kelimesinin tam ad\u0131yla birlikte kullan\u0131lmas\u0131n\u0131n benzersiz ve tan\u0131nabilir bir marka kimli\u011fi olu\u015fturdu\u011funu savunuyor.<\/p>\n\n
Marka ba\u015fvurusunun haberi kar\u0131\u015f\u0131k tepkilerle kar\u015f\u0131land\u0131. Baz\u0131 g\u00f6zlemciler e\u011flence ifade ederken, di\u011ferleri bu hamleyi gereksiz ve g\u00f6steri\u015fli olarak ele\u015ftirdi. Columbus Dispatch’ten k\u00f6\u015fe yazar\u0131 Ted Decker, \u00fcniversitenin “\u00dclkedeki EN \u0130yi Marka” olma giri\u015fiminin k\u0131k\u0131rdamalara ve g\u00f6z devirmelere neden oldu\u011funu belirtti.<\/p>\n\n
ABD Patent ve Marka Ofisi (USPTO), Ohio Eyalet \u00dcniversitesi’nin marka iddias\u0131n\u0131n ge\u00e7erlili\u011fini belirleyecektir. USPTO, bir markay\u0131 bir kurulu\u015fun mal veya hizmetlerini di\u011ferlerininkinden tan\u0131mlamak ve ay\u0131rt etmek i\u00e7in kullan\u0131lan herhangi bir kelime, sembol veya ara\u00e7 olarak tan\u0131mlar.<\/p>\n\n
USPTO markay\u0131 tescil etse bile, bunu uygulama sorumlulu\u011fu Ohio Eyalet \u00dcniversitesi’ne ait olacakt\u0131r. \u00dcniversite, yeni aranan “The” markas\u0131 da dahil olmak \u00fczere markas\u0131n\u0131 ve ticari markalar\u0131n\u0131 titizlikle koruyaca\u011f\u0131n\u0131 belirtti.<\/p>\n\n
Ohio Eyalet \u00dcniversitesi’nin fikri m\u00fclkiyetini markala\u015ft\u0131rma ge\u00e7mi\u015fi vard\u0131r. Ge\u00e7mi\u015fte, futbol antren\u00f6rleri Woody Hayes ve Urban Meyer’in isimleri i\u00e7in ticari markalar g\u00fcvence alt\u0131na ald\u0131. Ancak, “OSU” markas\u0131n\u0131 tescil ettirme giri\u015fimi, OSU k\u0131saltmas\u0131n\u0131 da kullanan Oklahoma Eyalet \u00dcniversitesi’nden itirazlarla kar\u015f\u0131la\u015ft\u0131. \u0130ki kurum sonunda kar\u0131\u015f\u0131kl\u0131\u011f\u0131 \u00f6nlemek i\u00e7in bir anla\u015fmaya vard\u0131.<\/p>\n\n
Ohio Eyalet \u00dcniversitesi’nin “The” markas\u0131 ba\u015fvurusu hem olumlu hem de olumsuz ilgi yaratt\u0131. \u00dcniversite markas\u0131n\u0131 koruman\u0131n gerekli oldu\u011funa inan\u0131rken, baz\u0131 ele\u015ftirmenler bu hamleyi a\u015f\u0131r\u0131 ve gereksiz g\u00f6r\u00fcyor. USPTO nihayetinde marka iddias\u0131n\u0131n ge\u00e7erlili\u011fine karar verecek ve tescil edilirse \u00fcniversitenin bunu nas\u0131l uygulayaca\u011f\u0131 hen\u00fcz g\u00f6r\u00fclmedi.<\/p>","protected":false},"excerpt":{"rendered":"
Ohio Eyalet \u00dcniversitesi’nin “The” Markas\u0131 Aray\u0131\u015f\u0131 Arka Plan \u00d6nemli bir devlet ara\u015ft\u0131rma \u00fcniversitesi olan Ohio Eyalet \u00dcniversitesi, resmi ad\u0131n\u0131n bir par\u00e7as\u0131 olarak “The” kelimesini korumak i\u00e7in bir marka ba\u015fvurusunda bulundu.…<\/p>\n","protected":false},"author":2,"featured_media":24986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1513],"tags":[4623,1128,23062,2851,8164],"class_list":["post-17558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-intellectual-property","tag-branding","tag-ohio-state-university","tag-trademark","tag-higher-education"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/17558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/comments?post=17558"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/17558\/revisions"}],"predecessor-version":[{"id":17559,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/17558\/revisions\/17559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media\/24986"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media?parent=17558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/categories?post=17558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/tags?post=17558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}