{"id":18242,"date":"2020-08-07T15:57:36","date_gmt":"2020-08-07T15:57:36","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=18242"},"modified":"2020-08-07T15:57:36","modified_gmt":"2020-08-07T15:57:36","slug":"bottled-water-surpasses-soda-in-the-united-states","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/tr\/science\/health-and-wellness\/bottled-water-surpasses-soda-in-the-united-states\/","title":{"rendered":"\u015ei\u015felenmi\u015f Su, ABD&#8217;de Soday\u0131 Geride B\u0131rakt\u0131"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u015ei\u015felenmi\u015f suyun, Amerika Birle\u015fik Devletleri&#8217;nde soday\u0131 ge\u00e7ti\u011fi tahmin ediliyor<\/h2>\n\n<h2 class=\"wp-block-heading\">Artan T\u00fcketim ve Azalan Soda Sat\u0131\u015flar\u0131<\/h2>\n\n<p>\u00d6nemli bir de\u011fi\u015fimde, \u015fi\u015felenmi\u015f su t\u00fcketiminin, 2016&#8217;da ilk kez soda sat\u0131\u015flar\u0131n\u0131 a\u015fmas\u0131 bekleniyor. Bu e\u011filim, daha sa\u011fl\u0131kl\u0131 ve daha kolay i\u00e7ecek se\u00e7eneklerine y\u00f6nelik artan bir tercihi yans\u0131t\u0131yor.<\/p>\n\n<p>Piyasa ara\u015ft\u0131rma \u015firketi Euromonitor, ki\u015fi ba\u015f\u0131na \u015fi\u015felenmi\u015f su t\u00fcketiminin bu y\u0131l 27,4 galona ula\u015fmas\u0131n\u0131 ve sat\u0131lmas\u0131 beklenen 26,2 galon soday\u0131 ge\u00e7ece\u011fini tahmin ediyor. \u015ei\u015felenmi\u015f su pop\u00fclaritesindeki bu art\u0131\u015f, \u00f6zellikle Flint, Michigan gibi \u015fehirlerde, kamu su kaynaklar\u0131ndaki kur\u015fun kirlili\u011fi konusundaki endi\u015felere ba\u011flan\u0131yor.<\/p>\n\n<h2 class=\"wp-block-heading\">Sodan\u0131n D\u00fc\u015f\u00fc\u015f\u00fc<\/h2>\n\n<p>On y\u0131ldan fazla bir s\u00fcredir, Amerika Birle\u015fik Devletleri&#8217;nde soda sat\u0131\u015flar\u0131 istikrarl\u0131 bir \u015fekilde azal\u0131yor. Bu d\u00fc\u015f\u00fc\u015f, \u00e7ocuklarda obezite oranlar\u0131n\u0131n artmas\u0131, diyet sodalar\u0131n sa\u011fl\u0131k \u00fczerindeki etkileriyle ilgili endi\u015feler ve \u015fekerli i\u00e7eceklere y\u00f6nelik tart\u0131\u015fmal\u0131 vergiler gibi bir dizi fakt\u00f6r taraf\u0131ndan tetiklendi.<\/p>\n\n<p>\u0130\u00e7ecek end\u00fcstrisi, soda t\u00fcketimini te\u015fvik etmek i\u00e7in pazarlama kampanyalar\u0131na b\u00fcy\u00fck \u00f6l\u00e7\u00fcde harcama yapt\u0131, ancak bu \u00e7abalar e\u011filimi tersine \u00e7evirmeyi ba\u015faramad\u0131. 1940&#8217;larda Coca-Cola, II. D\u00fcnya Sava\u015f\u0131 s\u0131ras\u0131nda Amerikal\u0131 askerlere soda da\u011f\u0131tmak i\u00e7in b\u00fcy\u00fck yat\u0131r\u0131mlar yapt\u0131 ve bir nesil sad\u0131k m\u00fc\u015fteri yaratt\u0131. Ancak, bir zamanlar sat\u0131\u015flar\u0131 k\u00f6r\u00fckleyen Coca-Cola ve Pepsi-Cola aras\u0131ndaki k\u00f6kl\u00fc rekabet etkisini yitirdi.<\/p>\n\n<h2 class=\"wp-block-heading\">Sa\u011fl\u0131k ve \u00c7evresel Endi\u015feler<\/h2>\n\n<p>\u015ei\u015felenmi\u015f su, kalori i\u00e7ermeyen ve pratik bir serinletici se\u00e7enek sunuyor, ancak dezavantajlar\u0131 da yok de\u011fil. Bir\u00e7ok \u015fi\u015felenmi\u015f su \u015firketi ayn\u0131 zamanda bir pazarlama stratejisi olarak sat\u0131\u015flar\u0131n\u0131 suya kayd\u0131ran soda \u015firketleridir.<\/p>\n\n<p>\u015ei\u015felenmi\u015f su \u00fcretimi de \u00e7evresel kayg\u0131lara yol a\u00e7\u0131yor. Petrol bazl\u0131 \u015fi\u015felerin \u00fcretimi petrol t\u00fcketiyor ve kirlilik yarat\u0131yor ve \u015fi\u015felenmi\u015f suyun uzun mesafelerde ta\u015f\u0131nmas\u0131 kat\u0131 at\u0131klara katk\u0131da bulunuyor.<\/p>\n\n<h2 class=\"wp-block-heading\">\u015ei\u015felenmi\u015f Suyun Gelece\u011fi<\/h2>\n\n<p>Bu endi\u015felere ra\u011fmen, \u015fi\u015felenmi\u015f su, sa\u011fl\u0131\u011f\u0131ndan ve kamusal su kaynaklar\u0131n\u0131n g\u00fcvenli\u011finden endi\u015fe duyan t\u00fcketiciler aras\u0131nda pop\u00fclerli\u011fini koruyor. Bu e\u011filimin devam edip etmeyece\u011fi veya sadece sodan\u0131n d\u00fc\u015f\u00fc\u015f\u00fcnden kaynaklanan bir toparlanma olup olmad\u0131\u011f\u0131 hen\u00fcz belli de\u011fil.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0130lgili Sorular:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Amerika Birle\u015fik Devletleri&#8217;nde \u015fi\u015felenmi\u015f su sodadan daha m\u0131 pop\u00fcler?<\/strong> Evet, \u015fi\u015felenmi\u015f su t\u00fcketiminin 2016&#8217;da ilk kez soda sat\u0131\u015flar\u0131n\u0131 a\u015fmas\u0131 bekleniyor.<\/li>\n<li><strong>Amerika Birle\u015fik Devletleri&#8217;nde \u015fi\u015felenmi\u015f su t\u00fcketimi neden art\u0131yor?<\/strong> Kamu su kaynaklar\u0131ndaki kur\u015fun kirlili\u011fi konusundaki endi\u015feler ve daha sa\u011fl\u0131kl\u0131 ve daha kolay i\u00e7ecek se\u00e7eneklerine y\u00f6nelik artan bir tercih, \u015fi\u015felenmi\u015f su t\u00fcketimindeki art\u0131\u015f\u0131 y\u00f6nlendiriyor.<\/li>\n<li><strong>Soda i\u00e7menin sa\u011fl\u0131k \u00fczerindeki etkileri nelerdir?<\/strong> Soda t\u00fcketimi obezite, diyabet ve di\u011fer sa\u011fl\u0131k sorunlar\u0131 ile ili\u015fkilendirilmi\u015ftir.<\/li>\n<li><strong>Soda sat\u0131\u015flar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fcn i\u00e7ecek end\u00fcstrisi \u00fczerindeki etkisi ne oldu?<\/strong> Soda sat\u0131\u015flar\u0131ndaki d\u00fc\u015f\u00fc\u015f, i\u00e7ecek \u015firketlerini \u00fcr\u00fcn yelpazelerini \u00e7e\u015fitlendirmeye ve daha sa\u011fl\u0131kl\u0131 se\u00e7eneklere yat\u0131r\u0131m yapmaya zorlad\u0131.<\/li>\n<li><strong>\u015ei\u015felenmi\u015f su ile ili\u015fkili \u00e7evresel kayg\u0131lar nelerdir?<\/strong> \u015ei\u015felenmi\u015f suyun \u00fcretimi ve ta\u015f\u0131nmas\u0131 petrol t\u00fcketimine, kirlili\u011fe ve kat\u0131 at\u0131klara katk\u0131da bulunur.<\/li>\n<li><strong>Gelecekte \u015fi\u015felenmi\u015f su sodadan daha pop\u00fcler olmaya devam edecek mi?<\/strong> \u015ei\u015felenmi\u015f su t\u00fcketiminin gelece\u011fi belirsiz, ancak sa\u011fl\u0131\u011f\u0131ndan ve kamusal su kaynaklar\u0131n\u0131n g\u00fcvenli\u011finden endi\u015fe duyan t\u00fcketiciler aras\u0131nda muhtemelen pop\u00fcler bir se\u00e7enek olmaya devam edecek.<\/li>\n<li><strong>Kur\u015fun kirlili\u011fi \u015fi\u015felenmi\u015f su t\u00fcketimini nas\u0131l etkiledi?<\/strong> Kamu su kaynaklar\u0131ndaki kur\u015fun kirlili\u011fi, t\u00fcketiciler daha g\u00fcvenli i\u00e7me suyu se\u00e7enekleri arad\u0131\u011f\u0131ndan \u015fi\u015felenmi\u015f suya olan talebi art\u0131rd\u0131.<\/li>\n<li><strong>\u015ei\u015felenmi\u015f su ve musluk suyu aras\u0131ndaki avantajlar ve dezavantajlar nelerdir?<\/strong> \u015ei\u015felenmi\u015f su kolayl\u0131k ve g\u00fcvenlik sa\u011flar, ancak musluk suyundan daha pahal\u0131d\u0131r ve \u00e7evreye daha zararl\u0131d\u0131r.<\/li>\n<li><strong>Hangi soda \u015firketleri ayn\u0131 zamanda su da \u015fi\u015feliyor?<\/strong> Coca-Cola ve PepsiCo da dahil olmak \u00fczere bir\u00e7ok soda \u015firketi ayn\u0131 zamanda su da \u015fi\u015feliyor ve sat\u0131yor.<\/li>\n<li><strong>Soda \u015firketlerinin pazarlama stratejisi \u015fi\u015felenmi\u015f suyun pop\u00fclaritesini nas\u0131l etkiledi?<\/strong> Soda \u015firketleri, \u015fi\u015felenmi\u015f suyu sodaya g\u00f6re daha sa\u011fl\u0131kl\u0131 ve daha uygun bir alternatif olarak pazarlad\u0131lar ve bu da artan pop\u00fclaritesine katk\u0131da bulundu.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u015ei\u015felenmi\u015f suyun, Amerika Birle\u015fik Devletleri&#8217;nde soday\u0131 ge\u00e7ti\u011fi tahmin ediliyor Artan T\u00fcketim ve Azalan Soda Sat\u0131\u015flar\u0131 \u00d6nemli bir de\u011fi\u015fimde, \u015fi\u015felenmi\u015f su t\u00fcketiminin, 2016&#8217;da ilk kez soda sat\u0131\u015flar\u0131n\u0131 a\u015fmas\u0131 bekleniyor. Bu e\u011filim,&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[3696,23866,3697,23864,23865],"class_list":["post-18242","post","type-post","status-publish","format-standard","hentry","category-health-and-wellness","tag-environmental-sustainability","tag-beverage-industry","tag-health-and-wellness","tag-bottled-water","tag-soda"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/18242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/comments?post=18242"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/18242\/revisions"}],"predecessor-version":[{"id":18243,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/18242\/revisions\/18243"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media?parent=18242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/categories?post=18242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/tags?post=18242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}