Yasal bir m\u00fccadelenin ard\u0131ndan, Hershey’s Chocolate and Confectionary Corporation, ikonik \u00e7ikolata bar\u0131n\u0131n fiziksel tasar\u0131m\u0131 i\u00e7in bir ticari marka ald\u0131. Bu zafer, \u00fcr\u00fcn tasar\u0131mc\u0131lar\u0131 i\u00e7in bir emsal te\u015fkil ediyor \u00e7\u00fcnk\u00fc k\u00fc\u00e7\u00fck tasar\u0131m n\u00fcanslar\u0131n\u0131n bile yasal olarak korunabilece\u011fini g\u00f6steriyor.<\/p>\n\n
Hershey’s’in ticari marka ba\u015fvurusu ba\u015flang\u0131\u00e7ta ABD Patent ve Ticari Marka Ofisi (USPTO) taraf\u0131ndan bar\u0131n girintili y\u00fczeyinin i\u015flevselli\u011fi nedeniyle reddedildi. Ancak Hershey’s, t\u00fcketicilerin benzersiz tasar\u0131m\u0131 marka ad\u0131n\u0131n yoklu\u011funda bile markalar\u0131yla ili\u015fkilendirdi\u011fini kan\u0131tlayarak itiraz\u0131nda ba\u015far\u0131l\u0131 oldu.<\/p>\n\n
USPTO, Hershey’s’e d\u00f6rt panelden \u00fc\u00e7 panel format\u0131nda d\u00fczenlenmi\u015f on iki e\u015fit b\u00fcy\u00fckl\u00fckteki girintili dikd\u00f6rtgen panel i\u00e7in nihayetinde ticari marka korumas\u0131 verdi. Her bir panel, daha b\u00fcy\u00fck bir dikd\u00f6rtgen i\u00e7inde y\u00fckseltilmi\u015f bir kenara sahiptir. Bireysel tasar\u0131m \u00f6\u011feleri genellikle korunamasa da, bu \u00f6zelliklerin birle\u015fimi, t\u00fcketicilerin Hershey’s olarak tan\u0131d\u0131\u011f\u0131 belirgin bir topografya yaratt\u0131.<\/p>\n\n
Hershey’s’in zaferi, markalamada ince tasar\u0131m \u00f6\u011felerinin \u00f6nemini vurguluyor. \u00c7ikolata bar\u0131n\u0131n bireysel s\u0131rtlar\u0131 ve oluklar\u0131 i\u015flevsel olsa da, ayn\u0131 zamanda markan\u0131n kimli\u011fine de katk\u0131da bulunurlar. Bu vaka, g\u00f6r\u00fcn\u00fc\u015fte k\u00fc\u00e7\u00fck tasar\u0131m se\u00e7imlerinin bile t\u00fcketici alg\u0131s\u0131 \u00fczerinde \u00f6nemli bir etkiye sahip olabilece\u011fini g\u00f6steriyor.<\/p>\n\n
USPTO, ticari marka korumas\u0131n\u0131 de\u011ferlendirirken yard\u0131mc\u0131 programlar ile i\u015flevsel olmayan tasar\u0131m \u00f6zellikleri aras\u0131nda ayr\u0131m yapar. Yard\u0131mc\u0131 \u00f6zellikler, nesnenin i\u015flevi i\u00e7in gereklidir, i\u015flevsel olmayan \u00f6zellikler ise \u00f6ncelikle estetik veya dekoratif ama\u00e7lara hizmet eder. Hershey’s \u00e7ikolata bar\u0131 tasar\u0131m\u0131, bar\u0131n i\u015flevselli\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmad\u0131\u011f\u0131 i\u00e7in i\u015flevsel olmayan olarak de\u011ferlendirildi.<\/p>\n\n
Hershey’s’in g\u00fc\u00e7l\u00fc marka tan\u0131n\u0131rl\u0131\u011f\u0131, ticari marka zaferinde \u00e7ok \u00f6nemli bir rol oynad\u0131. T\u00fcketiciler, \u00e7ikolata bar\u0131n\u0131n benzersiz tasar\u0131m\u0131n\u0131 Hershey’s markas\u0131yla ili\u015fkilendirmeye ba\u015flad\u0131lar. Bu ili\u015fki, Hershey’s’in tasar\u0131m\u0131n i\u015flevselli\u011finden ayr\u0131 olarak kendi ba\u015f\u0131na farkl\u0131l\u0131k kazand\u0131\u011f\u0131n\u0131 savunmas\u0131na izin verdi.<\/p>\n\n
Hershey’s davas\u0131, \u00fcr\u00fcn tasar\u0131mc\u0131lar\u0131 i\u00e7in bir uyar\u0131 niteli\u011findedir. \u0130\u015flevsellik \u00f6nemli olsa da, t\u00fcketicilerin bir marka ile ili\u015fkilendirdi\u011fi farkl\u0131 tasar\u0131m \u00f6\u011felerini dahil etmek, ticari marka korumas\u0131 i\u00e7in \u00e7ok \u00f6nemli olabilir.<\/p>\n\n
Bir \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131, t\u00fcketici deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir. \u00c7ikolata barlar\u0131 s\u00f6z konusu oldu\u011funda, \u015fekil, doku ve hatta \u00e7\u0131t\u0131rt\u0131n\u0131n sesi, \u00fcr\u00fcn\u00fcn genel keyfine katk\u0131da bulunabilir. Hershey’s \u00e7ikolata bar\u0131 tasar\u0131m\u0131, t\u00fcketiciler i\u00e7in unutulmaz ve tatmin edici bir deneyim yaratmadaki d\u00fc\u015f\u00fcnceli tasar\u0131m\u0131n g\u00fcc\u00fcne bir kan\u0131tt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"
Hershey \u00c7ikolata Bar\u0131 Ticari Markas\u0131: \u00dcr\u00fcn Tasar\u0131m\u0131n\u0131 Korumada Bir Vaka \u0130ncelemesi Geleneksel Olmayan\u0131n Markala\u015ft\u0131r\u0131lmas\u0131: Hershey’s \u00c7ikolata Bar\u0131 Tasar\u0131m\u0131 Yasal bir m\u00fccadelenin ard\u0131ndan, Hershey’s Chocolate and Confectionary Corporation, ikonik \u00e7ikolata bar\u0131n\u0131n…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[2853,4625,4624,4623,1128,2851,4622],"class_list":["post-2218","post","type-post","status-publish","format-standard","hentry","category-food-and-drink","tag-packaging","tag-confectionery","tag-consumer-goods","tag-intellectual-property","tag-branding","tag-trademark","tag-product-design"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"predecessor-version":[{"id":2219,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/2218\/revisions\/2219"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/tags?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}