{"id":4371,"date":"2024-09-14T01:34:47","date_gmt":"2024-09-14T01:34:47","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=4371"},"modified":"2024-09-14T01:34:47","modified_gmt":"2024-09-14T01:34:47","slug":"multi-screen-advertising-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/tr\/uncategorized\/multi-screen-advertising-the-future-of-marketing\/","title":{"rendered":"\u00c7oklu Ekranl\u0131 Reklamc\u0131l\u0131\u011f\u0131n Y\u00fckseli\u015fi: Kapsaml\u0131 Bir K\u0131lavuz"},"content":{"rendered":"<h3 class=\"wp-block-heading\">\u00c7oklu Ekranl\u0131 Reklamc\u0131l\u0131\u011f\u0131n Y\u00fckseli\u015fi<\/h3>\n\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn dijital \u00e7a\u011f\u0131nda, t\u00fcketiciler i\u00e7erik t\u00fcketmek ve markalarla ba\u011flant\u0131 kurmak i\u00e7in giderek daha fazla \u00e7oklu ekran kullan\u0131yor. Bu e\u011filim, reklamverenler i\u00e7in hedef kitlelerine \u00e7oklu ekranl\u0131 reklamc\u0131l\u0131k yoluyla ula\u015fmalar\u0131 i\u00e7in yeni bir f\u0131rsat yaratt\u0131.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00c7oklu Ekranl\u0131 Reklamc\u0131l\u0131k Nedir?<\/h3>\n\n<p>\u00c7oklu ekranl\u0131 reklamc\u0131l\u0131k, t\u00fcketicilere reklam mesajlar\u0131 sunmak i\u00e7in televizyonlar, ak\u0131ll\u0131 telefonlar ve tabletler gibi birden fazla cihaz\u0131 kullanan bir pazarlama stratejisidir. Bu yakla\u015f\u0131m, reklamverenlerin t\u00fcketicilere farkl\u0131 temas noktalar\u0131nda ula\u015fmalar\u0131n\u0131 ve daha ki\u015fiselle\u015ftirilmi\u015f ve ilgi \u00e7ekici bir deneyim yaratmalar\u0131n\u0131 sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00c7oklu Ekranl\u0131 Reklamc\u0131l\u0131\u011f\u0131n Avantajlar\u0131<\/h3>\n\n<p>\u00c7oklu ekranl\u0131 reklamc\u0131l\u0131\u011f\u0131 kullanman\u0131n \u00e7e\u015fitli avantajlar\u0131 vard\u0131r, bunlar \u015funlard\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Art\u0131r\u0131lm\u0131\u015f eri\u015fim:<\/strong> \u00c7oklu ekranl\u0131 reklamc\u0131l\u0131k, reklamverenlerin t\u00fcketicileri birden fazla cihazda hedefleyerek daha geni\u015f bir kitleye ula\u015fmalar\u0131n\u0131 sa\u011flar.<\/li>\n<li><strong>Geli\u015ftirilmi\u015f etkile\u015fim:<\/strong> Etkile\u015fimli ve ki\u015fiselle\u015ftirilmi\u015f reklam deneyimleri yaratarak, \u00e7oklu ekranl\u0131 reklamc\u0131l\u0131k t\u00fcketici etkile\u015fimini art\u0131rabilir ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rabilir.<\/li>\n<li><strong>\u0130yile\u015ftirilmi\u015f hedefleme:<\/strong> \u00c7oklu ekranl\u0131 reklamc\u0131l\u0131k, reklamverenlerin t\u00fcketicileri birden fazla cihazda demografik \u00f6zelliklerine, ilgi alanlar\u0131na ve davran\u0131\u015flar\u0131na g\u00f6re hedeflemelerini sa\u011flar.<\/li>\n<li><strong>Geni\u015fletilmi\u015f eri\u015fim:<\/strong> \u00c7oklu ekranl\u0131 reklamc\u0131l\u0131k, di\u011fer cihazlarda ek i\u00e7erik ve etkile\u015fim f\u0131rsatlar\u0131 sunarak geleneksel televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131n eri\u015fimini geni\u015fletebilir.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Etkili \u00c7oklu Ekranl\u0131 Reklam Kampanyalar\u0131 Nas\u0131l Olu\u015fturulur<\/h3>\n\n<p>Etkili \u00e7oklu ekranl\u0131 reklam kampanyalar\u0131 olu\u015fturmak i\u00e7in reklamverenler a\u015fa\u011f\u0131daki en iyi uygulamalar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Etkile\u015fimli i\u00e7erik kullan\u0131n:<\/strong> T\u00fcketicilerin, etkile\u015fimli ve de\u011fer katan reklamlarla etkile\u015fim kurma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Buna anketler, bilgi yar\u0131\u015fmalar\u0131 ve oyunlar gibi \u015feyler dahil olabilir.<\/li>\n<li><strong>Deneyimi ki\u015fiselle\u015ftirin:<\/strong> Birden fazla cihazdan veri kullanarak, reklamverenler her bir t\u00fcketicinin ilgi alanlar\u0131na ve tercihlerine g\u00f6re uyarlanm\u0131\u015f ki\u015fiselle\u015ftirilmi\u015f reklam deneyimleri yaratabilirler.<\/li>\n<li><strong>\u00c7ok \u00e7e\u015fitli formatlar kullan\u0131n:<\/strong> \u00c7oklu ekranl\u0131 reklam kampanyalar\u0131, t\u00fcketicilere farkl\u0131 cihazlarda ula\u015fmak i\u00e7in video, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar ve sosyal medya reklamlar\u0131 gibi \u00e7e\u015fitli formatlar kullanmal\u0131d\u0131r.<\/li>\n<li><strong>Sonu\u00e7lar\u0131 izleyin ve \u00f6l\u00e7\u00fcn:<\/strong> Hangi unsurlar\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 ve hangilerinin yaramad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in \u00e7oklu ekranl\u0131 reklam kampanyalar\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 izlemek ve \u00f6l\u00e7mek \u00f6nemlidir. Bu, reklamverenlerin kampanyalar\u0131n\u0131 zaman i\u00e7inde optimize etmelerine yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00c7oklu Ekranl\u0131 Reklam Kampanyalar\u0131na \u00d6rnekler<\/h3>\n\n<p>Son y\u0131llarda birka\u00e7 ba\u015far\u0131l\u0131 \u00e7oklu ekranl\u0131 reklam kampanyas\u0131 ba\u015flat\u0131ld\u0131. \u0130\u015fte birka\u00e7 \u00f6rnek:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mercedes-Benz:<\/strong> Mercedes-Benz, izleyicilerin bir kovalamaca sahnesini i\u00e7eren bir reklam\u0131n nas\u0131l bitece\u011fini belirlemek i\u00e7in Twitter&#8217;da oy kullanmalar\u0131na olanak tan\u0131yan bir kampanya y\u00fcr\u00fctt\u00fc.<\/li>\n<li><strong>Volvo:<\/strong> Volvo, t\u00fcketicilerin Shazam uygulamalar\u0131yla televizyondaki Volvo reklamlar\u0131n\u0131 &#8220;etiketlemelerine&#8221; izin veren, \u00fccretsiz bir test s\u00fcr\u00fc\u015f\u00fcne kaydolmalar\u0131n\u0131 ve bir iPad mini kazanma \u015fans\u0131n\u0131 elde etmelerini sa\u011flayan bir kampanya y\u00fcr\u00fctt\u00fc.<\/li>\n<li><strong>Allstate:<\/strong> Allstate, DirecTV ve Dish Network ile birlikte, kirac\u0131lar\u0131 hedefleyerek kirac\u0131 sigortas\u0131 i\u00e7in bir reklam yay\u0131nlad\u0131.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00c7oklu Ekranl\u0131 Reklamc\u0131l\u0131\u011f\u0131n Gelece\u011fi<\/h3>\n\n<p>\u00c7oklu ekranl\u0131 reklamc\u0131l\u0131k hala ilk a\u015famalar\u0131nda, ancak h\u0131zla b\u00fcy\u00fcyor. Giderek daha fazla t\u00fcketici i\u00e7erik t\u00fcketmek i\u00e7in birden fazla cihaz kulland\u0131k\u00e7a, \u00e7oklu ekranl\u0131 reklamc\u0131l\u0131k reklamverenler i\u00e7in giderek daha \u00f6nemli hale gelecektir.<\/p>\n\n<p>Yukar\u0131da \u00f6zetlenen en iyi uygulamalar\u0131 takip ederek, reklamverenler hedef kitlelerine ula\u015fan, etkile\u015fimi art\u0131ran ve sonu\u00e7 \u00fcreten etkili \u00e7oklu ekranl\u0131 reklam kampanyalar\u0131 olu\u015fturabilirler.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c7oklu Ekranl\u0131 Reklamc\u0131l\u0131\u011f\u0131n Y\u00fckseli\u015fi G\u00fcn\u00fcm\u00fcz\u00fcn dijital \u00e7a\u011f\u0131nda, t\u00fcketiciler i\u00e7erik t\u00fcketmek ve markalarla ba\u011flant\u0131 kurmak i\u00e7in giderek daha fazla \u00e7oklu ekran kullan\u0131yor. Bu e\u011filim, reklamverenler i\u00e7in hedef kitlelerine \u00e7oklu ekranl\u0131 reklamc\u0131l\u0131k&hellip;<\/p>\n","protected":false},"author":2,"featured_media":24331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7953,7954,37,7952,7957,7955,7956,497],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-marketing","tag-engagement","tag-innovation","tag-multi-screen-advertising","tag-measurement","tag-personalization","tag-targeting","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"predecessor-version":[{"id":24332,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/4371\/revisions\/24332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media\/24331"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}