Tide’\u0131n yolculu\u011fu, 1930’larda Procter and Gamble bilim insan\u0131 David Byerly’nin a\u011f\u0131r hizmet tipi bir \u00e7ama\u015f\u0131r deterjan\u0131 geli\u015ftirmek i\u00e7in y\u0131llara yay\u0131lan ara\u015ft\u0131rmalar\u0131na kendini adamas\u0131yla ba\u015flad\u0131. Say\u0131s\u0131z deneyin ard\u0131ndan nihayet form\u00fcl\u00fc buldu ve bunu h\u0131zla “Tide” ad\u0131yla piyasaya s\u00fcren P&G’ye g\u00f6t\u00fcrd\u00fc.<\/p>\n\n
Tide, 1946’da Amerika Birle\u015fik Devletleri’ndeki ilk a\u011f\u0131r hizmet tipi \u00e7ama\u015f\u0131r deterjan\u0131 olarak b\u00fcy\u00fck giri\u015fini yapt\u0131. \u0130nat\u00e7\u0131 lekeleri \u00e7\u0131karmadaki etkinli\u011fini tan\u0131tmak i\u00e7in Tide, g\u00fcnd\u00fcz ve gece televizyon programlar\u0131n\u0131n \u00f6nemli bir sponsoru haline geldi. Mimar Donald Deskey taraf\u0131ndan tasarlanan, kendine \u00f6zg\u00fc turuncu ve sar\u0131 bo\u011fa g\u00f6z\u00fc logosu an\u0131nda tan\u0131n\u0131r hale geldi.<\/p>\n\n
Tide, 1968’de form\u00fcl\u00fcne enzimleri dahil ederek devrim niteli\u011finde bir ad\u0131m att\u0131. Bu enzimler, protein ve karbonhidrat lekelerini par\u00e7alayarak \u00e7\u0131kar\u0131lmalar\u0131n\u0131 kolayla\u015ft\u0131rd\u0131. Tide XK, ABD’de bu \u00e7\u0131\u011f\u0131r a\u00e7an teknolojiden yararlanan ilk deterjan oldu.<\/p>\n\n
Avrupa ve Japonya’da s\u0131v\u0131 deterjanlar pop\u00fclerlik kazan\u0131rken, Procter and Gamble ilk s\u0131v\u0131 deterjan\u0131 Era’y\u0131 1970’lerin ba\u015f\u0131nda piyasaya s\u00fcrd\u00fc. Tide, onu 1984’te takip etti ve s\u0131v\u0131 deterjan\u0131n\u0131 Amerikal\u0131 t\u00fcketicilerle bulu\u015fturdu.<\/p>\n\n
1980’ler, renkleri soldurmadan beyazlar\u0131 beyazlatma ve parlatma vaadiyle gelen klorsuz beyazlat\u0131c\u0131n\u0131n y\u00fckseli\u015fine tan\u0131k oldu. Tide, bu yenilik\u00e7i teknolojiyi b\u00fcnyesinde bar\u0131nd\u0131ran toz form\u00fcl\u00fc Tide with Bleach ile kar\u015f\u0131l\u0131k verdi.<\/p>\n\n
1990’larda Tide, ambalaj at\u0131klar\u0131n\u0131 ve t\u00fcketicilerin deterjan kullan\u0131m\u0131n\u0131 azaltmay\u0131 hedefledi. Konsantre bir toz deterjan olan Ultra Tide, 1992’de piyasaya s\u00fcr\u00fcld\u00fc. Tide ayr\u0131ca, daha kolay ta\u015f\u0131ma ve depolama i\u00e7in daha az su i\u00e7eren Ultra Liquid Tide ile s\u0131v\u0131 deterjan serisini geni\u015fletti.<\/p>\n\n
Biny\u0131l\u0131n ba\u015f\u0131nda Tide, ilk tek doz deterjan tableti Tide Rapid Action Tablets’\u0131 tan\u0131tt\u0131. 2004’te Tide, Downy ile birle\u015ferek temizleme g\u00fcc\u00fc ve kuma\u015f yumu\u015fakl\u0131\u011f\u0131n\u0131 birle\u015ftiren Tide with a Touch of Downy’yi yaratt\u0131. Tide, Tide Vivid White, Tide Coldwater ve Tide To Go leke \u00e7\u0131kar\u0131c\u0131 gibi form\u00fcllerle yenilik yapmaya devam etti.<\/p>\n\n
Tide, \u00e7evre dostu \u00fcr\u00fcnlere olan artan talebi fark ederek ambalaj at\u0131klar\u0131n\u0131 ve kimyasal maruziyetini azaltmak i\u00e7in tasarlanan deterjanlar Tide 2X ve Tide Pure Essentials’\u0131 piyasaya s\u00fcrd\u00fc. Tide ayr\u0131ca Tide Simple Pleasures ile koku yelpazesini geni\u015fletti ve Tide with Dawn Stainscrubbers’\u0131 olu\u015fturmak i\u00e7in Dawn ile ortakl\u0131k kurdu.<\/p>\n\n
Procter and Gamble, kapsaml\u0131 ara\u015ft\u0131rma ve geli\u015ftirmenin ard\u0131ndan 2012’de insanlara \u00e7ama\u015f\u0131r y\u0131kama bi\u00e7iminde devrim yaratan tek dozlu bir \u00e7ama\u015f\u0131r deterjan\u0131 olan Tide Pods’u tan\u0131tt\u0131. Tide Pods, kolayl\u0131k, etkililik ve geli\u015fmi\u015f g\u00fcvenlik \u00f6zellikleri sunuyordu.<\/p>\n\n
Tide Simply Clean & Fresh, 2014 y\u0131l\u0131nda b\u00fct\u00e7e bilincine sahip t\u00fcketicilere hitap etmek \u00fczere piyasaya s\u00fcr\u00fcld\u00fc. Tide he Turbo, y\u00fcksek verimli \u00e7ama\u015f\u0131r makineleri i\u00e7in tasarland\u0131, Tide purclean Liquid ise bitki bazl\u0131 temizleme g\u00fcc\u00fc sa\u011flad\u0131. Tide, inat\u00e7\u0131 lekeler i\u00e7in Tide 10X Heavy Duty ve hassas kuma\u015flar i\u00e7in Studio by Tide ile \u00fcr\u00fcn yelpazesini geni\u015fletmeye devam etti.<\/p>\n\n
Tide’\u0131n son yenili\u011fi, g\u00f6r\u00fcn\u00fcr lekeler giderildikten sonra bile kalabilen g\u00f6r\u00fcnmeyen kiri serbest b\u0131rakma ve kuma\u015f liflerinin derinliklerine n\u00fcfuz etme kabiliyetine sahip Tide Hygienic Clean ile 2020’de geldi. Tide Hygienic Clean, kuma\u015flar\u0131 taze ve kokusuz b\u0131rakma vaat ediyor.<\/p>\n\n
Tarihi boyunca Tide \u00e7ama\u015f\u0131r deterjan\u0131, s\u00fcrekli olarak yenilik s\u0131n\u0131rlar\u0131n\u0131 zorlad\u0131, de\u011fi\u015fen t\u00fcketici ihtiya\u00e7lar\u0131na yan\u0131t verdi ve yeni teknolojileri benimsedi. A\u011f\u0131r hizmet tipi bir deterjan olarak m\u00fctevaz\u0131 ba\u015flang\u0131c\u0131ndan \u00e7ama\u015f\u0131r \u00e7\u00f6z\u00fcmlerinin kapsaml\u0131 bir serisi olarak g\u00fcn\u00fcm\u00fczdeki konumuna kadar Tide, Amerika Birle\u015fik Devletleri’ndeki hanelerde g\u00fcvenilir bir isim olmaya devam ediyor.<\/p>","protected":false},"excerpt":{"rendered":"
Tide \u00c7ama\u015f\u0131r Deterjan\u0131: Bir Yenilik Tarihi 1930’lar: Tide’\u0131n Do\u011fu\u015fu Tide’\u0131n yolculu\u011fu, 1930’larda Procter and Gamble bilim insan\u0131 David Byerly’nin a\u011f\u0131r hizmet tipi bir \u00e7ama\u015f\u0131r deterjan\u0131 geli\u015ftirmek i\u00e7in y\u0131llara yay\u0131lan ara\u015ft\u0131rmalar\u0131na…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8825],"tags":[9183,9182,37,7164,27,8891],"class_list":["post-5146","post","type-post","status-publish","format-standard","hentry","category-home-and-garden","tag-laundry-detergent","tag-tide","tag-innovation","tag-stain-removal","tag-history","tag-cleaning"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/5146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/comments?post=5146"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/5146\/revisions"}],"predecessor-version":[{"id":5147,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/posts\/5146\/revisions\/5147"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/media?parent=5146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/categories?post=5146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/tr\/wp-json\/wp\/v2\/tags?post=5146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}