{"id":1012,"date":"2020-12-01T13:30:33","date_gmt":"2020-12-01T13:30:33","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1012"},"modified":"2020-12-01T13:30:33","modified_gmt":"2020-12-01T13:30:33","slug":"cannes-film-festival-the-power-of-taglines","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/art\/film\/cannes-film-festival-the-power-of-taglines\/","title":{"rendered":"S\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng c\u00e2u kh\u1ea9u hi\u1ec7u phim \u1ea3nh: \u0110\u1ecbnh h\u00ecnh phim v\u00e0 t\u1ea1o n\u00ean nh\u1eefng \u1ea5n t\u01b0\u1ee3ng kh\u00f3 qu\u00ean"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Ng\u00e0y 4: T\u1ea1i Cannes, S\u1ee9c m\u1ea1nh c\u1ee7a Kh\u1ea9u hi\u1ec7u<\/h2>\n\n<h2 class=\"wp-block-heading\">T\u1ea1o ra nh\u1eefng kh\u1ea9u hi\u1ec7u \u0111\u00e1ng nh\u1edb<\/h2>\n\n<p>B\u00ean c\u1ea1nh th\u1ea3m \u0111\u1ecf v\u00e0 nh\u1eefng ng\u00f4i sao quy\u1ebfn r\u0169, phim \u1ea3nh th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft th\u00e0nh m\u1ed9t v\u00e0i t\u1eeb \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn: kh\u1ea9u hi\u1ec7u c\u1ee7a ch\u00fang. Nh\u1eefng c\u00e2u gi\u1edbi thi\u1ec7u n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn tho\u00e1ng qua v\u1ec1 c\u00e2u chuy\u1ec7n v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3. Ng\u01b0\u1eddi ta r\u1ea5t c\u1ea9n th\u1eadn khi \u0111\u1ecbnh h\u00ecnh nh\u1eefng kh\u1ea9u hi\u1ec7u n\u00e0y, v\u00ec ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ed1t l\u00f5i c\u1ee7a b\u1ed9 phim.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u1ea9u hi\u1ec7u<\/h2>\n\n<p>Kh\u1ea9u hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb th\u00f4ng minh; ch\u00fang l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd. Ch\u00fang gi\u00fap b\u00e1n phim cho kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn v\u00e0 \u0111\u00e1ng nh\u1edb v\u1ec1 c\u00e2u chuy\u1ec7n. Ch\u00fang c\u00f3 th\u1ec3 g\u1ee3i l\u00ean c\u1ea3m x\u00fac, truy\u1ec1n t\u1ea3i ch\u1ee7 \u0111\u1ec1 v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n\n<h2 class=\"wp-block-heading\">Li\u00ean hoan phim Cannes: M\u1ed9t s\u00e0n di\u1ec5n kh\u1ea9u hi\u1ec7u<\/h2>\n\n<p>Li\u00ean hoan phim Cannes l\u00e0 m\u1ed9t l\u00f2 \u1ea5p c\u1ee7a nh\u1eefng kh\u1ea9u hi\u1ec7u. T\u1eeb nh\u1eefng c\u00e2u ch\u00e2m ng\u00f4n kh\u01a1i g\u1ee3i s\u1ef1 suy ng\u1eabm \u0111\u1ebfn nh\u1eefng l\u1eddi \u0111e d\u1ecda r\u00f9ng r\u1ee3n, nh\u1eefng kh\u1ea9u hi\u1ec7u \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y mang \u0111\u1ebfn c\u00e1i nh\u00ecn tho\u00e1ng qua v\u1ec1 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c b\u1ed9 phim \u0111\u01b0\u1ee3c c\u00f4ng chi\u1ebfu t\u1ea1i li\u00ean hoan phim. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;M\u1ed9t cu\u1ed9c \u0111\u1eddi kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ec3 tr\u1edf n\u00ean v\u0129 \u0111\u1ea1i.&#8221; (&#8220;Saving Luna&#8221;)<\/li>\n<li>&#8220;Kh\u00f3 y\u00eau&#8230; Kh\u00f3 gi\u1ebft h\u01a1n&#8221; (Phim ch\u01b0a bi\u1ebft)<\/li>\n<li>&#8220;Khi t\u00ecnh y\u00eau l\u00e0 ti\u1ec1n&#8221; (Phim ch\u01b0a bi\u1ebft)<\/li>\n<li>&#8220;C\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ng\u01b0\u1eddi v\u00f4 danh \u1edf Hollywood.&#8221; (&#8220;The Making of Plus One&#8221;)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Quy tr\u00ecnh s\u00e1ng t\u1ea1o \u0111\u1eb1ng sau kh\u1ea9u hi\u1ec7u<\/h2>\n\n<p>\u0110\u01b0a ra m\u1ed9t kh\u1ea9u hi\u1ec7u ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ea7y th\u1eed th\u00e1ch. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00e2u chuy\u1ec7n, nh\u00e2n v\u1eadt v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ed9 phim. C\u00e1c nh\u00e0 bi\u00ean k\u1ecbch v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb d\u00e0nh h\u00e0ng gi\u1edd \u0111\u1ec3 \u0111\u1ed9ng n\u00e3o v\u00e0 tinh ch\u1ec9nh c\u00e1c kh\u1ea9u hi\u1ec7u \u0111\u1ec3 t\u00ecm ra s\u1ef1 ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u00e1c \u0111\u1ed9ng c\u1ee7a kh\u1ea9u hi\u1ec7u \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 phim<\/h2>\n\n<p>Kh\u1ea9u hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1ch kh\u00e1n gi\u1ea3 xem m\u1ed9t b\u1ed9 phim. M\u1ed9t kh\u1ea9u hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ph\u1ea5n kh\u00edch, t\u00f2 m\u00f2 ho\u1eb7c th\u1eadm ch\u00ed g\u00e2y tranh c\u00e3i. N\u00f3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh k\u1ef3 v\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ed9 phim.<\/p>\n\n<h2 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: &#8220;The Making of Plus One&#8221;<\/h2>\n\n<p>B\u1ed9 phim &#8220;The Making of Plus One&#8221; l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a kh\u1ea9u hi\u1ec7u. Kh\u1ea9u hi\u1ec7u c\u1ee7a b\u1ed9 phim, &#8220;C\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ng\u01b0\u1eddi v\u00f4 danh \u1edf Hollywood&#8221;, n\u1eafm b\u1eaft ho\u00e0n h\u1ea3o cu\u1ed9c \u0111\u1ea5u tranh c\u1ee7a nh\u00e2n v\u1eadt ch\u00ednh \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng th\u1ebf gi\u1edbi l\u00e0m phim b\u1ecb \u00e1m \u1ea3nh b\u1edfi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Kh\u1ea9u hi\u1ec7u t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho b\u1ed9 phim v\u00e0 chu\u1ea9n b\u1ecb kh\u00e1n gi\u1ea3 cho m\u1ed9t cu\u1ed9c kh\u00e1m ph\u00e1 ch\u00e2m bi\u1ebfm v\u1ec1 s\u1ef1 th\u00e1i qu\u00e1 c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n\n<h2 class=\"wp-block-heading\">Vai tr\u00f2 c\u1ee7a kh\u1ea9u hi\u1ec7u trong phim \u0111\u1ed9c l\u1eadp<\/h2>\n\n<p>Phim \u0111\u1ed9c l\u1eadp th\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c kh\u1ea9u hi\u1ec7u \u0111\u1ec3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac. C\u00e1c kh\u1ea9u hi\u1ec7u c\u1ee7a phim \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t s\u00e1ng t\u1ea1o v\u00e0 g\u1ee3i li\u00ean t\u01b0\u1edfng, v\u00ec ch\u00fang th\u01b0\u1eddng ph\u1ea3n \u00e1nh nh\u1eefng g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m nh\u00ecn ngh\u1ec7 thu\u1eadt c\u1ee7a nh\u00e0 l\u00e0m phim.<\/p>\n\n<h2 class=\"wp-block-heading\">Di s\u1ea3n l\u00e2u d\u00e0i c\u1ee7a kh\u1ea9u hi\u1ec7u<\/h2>\n\n<p>Kh\u1ea9u hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang. M\u1ed9t s\u1ed1 kh\u1ea9u hi\u1ec7u tr\u1edf n\u00ean mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ebfn n\u1ed7i ch\u00fang v\u01b0\u1ee3t ra ngo\u00e0i ch\u00ednh b\u1ed9 phim, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a v\u1ed1n t\u1eeb v\u1ef1ng v\u0103n h\u00f3a. C\u00e1c v\u00ed d\u1ee5 bao g\u1ed3m &#8220;Nguy\u1ec7n Th\u1ea7n l\u1ef1c \u1edf c\u00f9ng b\u1ea1n&#8221; (&#8220;Star Wars&#8221;) v\u00e0 &#8220;Cu\u1ed9c s\u1ed1ng gi\u1ed1ng nh\u01b0 m\u1ed9t h\u1ed9p s\u00f4c\u00f4la&#8221; (&#8220;Forrest Gump&#8221;).<\/p>\n\n<h2 class=\"wp-block-heading\">Kh\u1ea9u hi\u1ec7u nh\u01b0 s\u1ef1 ph\u1ea3n \u00e1nh c\u1ee7a S\u00e1ng t\u1ea1o<\/h2>\n\n<p>Kh\u1ea9u hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng m\u00e1nh l\u1edbi ti\u1ebfp th\u1ecb; ch\u00fang l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ngh\u1ec7 thu\u1eadt \u0111i v\u00e0o qu\u00e1 tr\u00ecnh l\u00e0m phim. Ch\u00fang cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn tho\u00e1ng qua v\u1ec1 t\u00e2m tr\u00ed c\u1ee7a nh\u00e0 l\u00e0m phim v\u00e0 mang \u0111\u1ebfn cho kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00e2u chuy\u1ec7n \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n.<\/p>\n\n<h2 class=\"wp-block-heading\">Kh\u1ea9u hi\u1ec7u \u0111\u1ec3 \u0111\u1eddi<\/h2>\n\n<p>Trong th\u1eddi gian di\u1ec5n ra Li\u00ean hoan phim Cannes, t\u00f4i \u0111\u00e3 c\u00f3 vinh d\u1ef1 \u0111\u01b0\u1ee3c g\u1eb7p Suzan-Lori Parks, nh\u00e0 vi\u1ebft k\u1ecbch t\u1eebng \u0111o\u1ea1t gi\u1ea3i Pulitzer, ng\u01b0\u1eddi \u0111\u00f3ng vai \u0111\u1ea1o di\u1ec5n trong &#8220;The Making of Plus One&#8221;. Kh\u1ea9u hi\u1ec7u c\u1ee7a c\u00f4 \u1ea5y, &#8220;C\u00f4 \u1ea5y lu\u00f4n trung th\u00e0nh v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh&#8230; v\u00e0 c\u00f4 \u1ea5y \u0111\u00e3 chi\u1ebfn th\u1eafng&#8221;, th\u1ec3 hi\u1ec7n tinh th\u1ea7n c\u1ee7a \u0111i\u1ec7n \u1ea3nh \u0111\u1ed9c l\u1eadp v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n. \u0110\u00f3 l\u00e0 l\u1eddi nh\u1eafc nh\u1edf r\u1eb1ng ngay c\u1ea3 khi \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c c\u1ee7a ng\u00e0nh, ch\u00fang ta v\u1eabn c\u00f3 th\u1ec3 trung th\u00e0nh v\u1edbi t\u1ea7m nh\u00ecn ngh\u1ec7 thu\u1eadt c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 \u0111\u1eb7c bi\u1ec7t.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 4: T\u1ea1i Cannes, S\u1ee9c m\u1ea1nh c\u1ee7a Kh\u1ea9u hi\u1ec7u T\u1ea1o ra nh\u1eefng kh\u1ea9u hi\u1ec7u \u0111\u00e1ng nh\u1edb B\u00ean c\u1ea1nh th\u1ea3m \u0111\u1ecf v\u00e0 nh\u1eefng ng\u00f4i sao quy\u1ebfn r\u0169, phim \u1ea3nh th\u01b0\u1eddng \u0111\u01b0\u1ee3c&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1458],"tags":[853,2362,2360,2363,517,2361],"class_list":["post-1012","post","type-post","status-publish","format-standard","hentry","category-film","tag-storytelling","tag-taglines","tag-cannes-film-festival","tag-film-perception","tag-creativity","tag-film-marketing"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=1012"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1012\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1012\/revisions\/1013"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=1012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=1012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=1012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}