{"id":1179,"date":"2023-01-13T06:09:31","date_gmt":"2023-01-13T06:09:31","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1179"},"modified":"2023-01-13T06:09:31","modified_gmt":"2023-01-13T06:09:31","slug":"walmart-embraces-social-media-for-personalized-shopping","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/life\/retail-and-shopping\/walmart-embraces-social-media-for-personalized-shopping\/","title":{"rendered":"Walmart: Mua s\u1eafm th\u1eddi \u0111\u1ea1i m\u1edbi – C\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 d\u1eabn \u0111\u1ea7u"},"content":{"rendered":"

Walmart t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n\n

Ph\u00e2n t\u00edch b\u1ed9 gen x\u00e3 h\u1ed9i<\/h2>\n\n

Walmart \u0111ang th\u00e2m nh\u1eadp v\u00e0o th\u1ebf gi\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00edch “b\u1ed9 gen x\u00e3 h\u1ed9i” c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 Twitter. D\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1edf th\u00edch, m\u1ed1i quan t\u00e2m v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd, cho ph\u00e9p Walmart t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p.<\/p>\n\n

Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Kosmix<\/h2>\n\n

Vi\u1ec7c g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb n\u00e0y mua l\u1ea1i Kosmix, m\u1ed9t c\u00f4ng ty chuy\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong n\u1ed7 l\u1ef1c n\u00e0y. Chuy\u00ean m\u00f4n c\u1ee7a Kosmix cho ph\u00e9p Walmart hi\u1ec3u \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin c\u00f3 s\u1eb5n tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n

T\u1eadn d\u1ee5ng SoLoMo<\/h2>\n\n

Walmart nh\u1eadn ra s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i (So), b\u00e1n l\u1ebb t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (Mo) trong b\u1ed1i c\u1ea3nh mua s\u1eafm. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p d\u1eef li\u1ec7u x\u00e3 h\u1ed9i v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, Walmart nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n

Khuy\u1ebfn ngh\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n\n

@WalmartLabs, b\u1ed9 ph\u1eadn \u0111\u1ed5i m\u1edbi \u0111\u1eb1ng sau s\u00e1ng ki\u1ebfn n\u00e0y, \u0111ang kh\u00e1m ph\u00e1 c\u00e1c c\u00e1ch \u0111\u1ec3 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u b\u1ed9 gen x\u00e3 h\u1ed9i v\u00e0o trang web c\u1ee7a Walmart. \u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan h\u01a1n v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n

T\u1ed1i \u01b0u h\u00f3a t\u1ea1i c\u1eeda h\u00e0ng<\/h2>\n\n

D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u1eeda h\u00e0ng Walmart. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong ph\u1ea1m vi g\u1ea7n c\u00e1c c\u1eeda h\u00e0ng, Walmart c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0ng t\u1ed3n kho cho ph\u00f9 h\u1ee3p.<\/p>\n\n

\u0110\u1ec1 xu\u1ea5t qu\u00e0 t\u1eb7ng v\u00e0 c\u1ea3nh b\u00e1o s\u1ea3n ph\u1ea9m<\/h2>\n\n

@WalmartLabs c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t qu\u00e0 t\u1eb7ng d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 g\u1eedi c\u1ea3nh b\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh khi c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi b\u1ed9 gen x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n trong c\u1eeda h\u00e0ng.<\/p>\n\n

Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi OneRiot<\/h2>\n\n

Vi\u1ec7c Walmart m\u1edbi \u0111\u00e2y mua l\u1ea1i OneRiot, m\u1ed9t c\u00f4ng ty t\u1eadp trung v\u00e0o t\u00ecm ki\u1ebfm theo th\u1eddi gian th\u1ef1c v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e0ng c\u1ee7ng c\u1ed1 th\u00eam v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty trong l\u0129nh v\u1ef1c mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n

L\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi Amazon<\/h2>\n\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 Amazon, n\u01a1i d\u1ef1a v\u00e0o c\u00e1c giao d\u1ecbch mua tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb, @WalmartLabs t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1eadp nh\u1eadt v\u00e0 c\u00f3 li\u00ean quan h\u01a1n. C\u00e1ch ti\u1ebfp c\u1eadn n\u0103ng \u0111\u1ed9ng n\u00e0y mang l\u1ea1i cho Walmart l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea1nh tranh cao.<\/p>\n\n

Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng tham gia<\/h2>\n\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 Walmart y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng tham gia tr\u01b0\u1edbc khi d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng tin c\u1ee7a h\u1ecd.<\/p>\n\n

\u0110\u1ed5i m\u1edbi t\u1ea1i c\u1eeda h\u00e0ng<\/h2>\n\n

Ngo\u00e0i c\u00e1c s\u00e1ng ki\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, Walmart c\u0169ng \u0111ang tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u1ed5i m\u1edbi kh\u00e1c t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Lowe’s, Home Depot v\u00e0 Urban Outfitters \u0111ang tri\u1ec3n khai c\u00e1c thi\u1ebft b\u1ecb c\u1ea7m tay cho ph\u00e9p nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ki\u1ec3m tra h\u00e0ng t\u1ed3n kho, truy c\u1eadp th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 tr\u00ecnh di\u1ec5n video h\u01b0\u1edbng d\u1eabn.<\/p>\n\n

M\u00e1y t\u00ednh b\u1ea3ng v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed<\/h2>\n\n

Macy’s v\u00e0 Bloomingdales \u0111ang gi\u1edbi thi\u1ec7u m\u00e1y t\u00ednh b\u1ea3ng cho ph\u00e9p kh\u00e1ch h\u00e0ng nghi\u00ean c\u1ee9u t\u1ea1i c\u1eeda h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ef9 ph\u1ea9m v\u00e0 \u0111\u1ed3 trang s\u1ee9c. Ch\u1ee7 th\u1ebb Citi MasterCard hi\u1ec7n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng Google Wallet tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a m\u00ecnh \u0111\u1ec3 mua h\u00e0ng thay v\u00ec s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng v\u1eadt l\u00fd.<\/p>\n\n

\u1ee8ng d\u1ee5ng gi\u1ea3i m\u00e3 nh\u00e3n th\u1ef1c ph\u1ea9m<\/h2>\n\n

\u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3u c\u00e1c nh\u00e3n th\u1ef1c ph\u1ea9m, c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng iPhone m\u1edbi c\u00f3 t\u00ean l\u00e0 \u201c\u0110\u1eebng \u0103n c\u00e1i \u0111\u00f3\u201d gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng tin v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng.<\/p>\n\n

\u1ee8ng d\u1ee5ng mua s\u1eafm s\u00e1ng t\u1ea1o<\/h2>\n\n

C\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c \u1ee9ng d\u1ee5ng s\u00e1ng t\u1ea1o h\u1ed7 tr\u1ee3 c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 so s\u00e1nh gi\u00e1 c\u1ea3, t\u00ecm phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch mua s\u1eafm.<\/p>","protected":false},"excerpt":{"rendered":"

Walmart t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a Ph\u00e2n t\u00edch b\u1ed9 gen x\u00e3 h\u1ed9i Walmart \u0111ang th\u00e2m nh\u1eadp v\u00e0o th\u1ebf gi\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, ph\u00e2n…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2694],"tags":[2689,2693,2688,2690,2692,2691],"class_list":["post-1179","post","type-post","status-publish","format-standard","hentry","category-retail-and-shopping","tag-social-genome","tag-customer-experience","tag-personalized-shopping","tag-retail-innovation","tag-social-media-data","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=1179"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1179\/revisions"}],"predecessor-version":[{"id":1180,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1179\/revisions\/1180"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=1179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}