{"id":12897,"date":"2024-11-07T03:46:15","date_gmt":"2024-11-07T03:46:15","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=12897"},"modified":"2024-11-07T03:46:15","modified_gmt":"2024-11-07T03:46:15","slug":"museum-of-feelings-corporate-stunt-or-legitimate-art","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/art\/museum-studies\/museum-of-feelings-corporate-stunt-or-legitimate-art\/","title":{"rendered":"B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac: Chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb hay ngh\u1ec7 thu\u1eadt ch\u00ednh th\u1ed1ng?"},"content":{"rendered":"

B\u1ea3o t\u00e0ng c\u1ea3m x\u00fac: chi\u00eau tr\u00f2 qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p hay ngh\u1ec7 thu\u1eadt ch\u00ednh th\u1ed1ng?<\/h2>\n\n

T\u00e0i tr\u1ee3 c\u1ee7a doanh nghi\u1ec7p v\u00e0 b\u1ed1i c\u1ea3nh b\u1ea3o t\u00e0ng<\/h2>\n\n

S\u1ef1 t\u00e0i tr\u1ee3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng b\u1ea3o t\u00e0ng Hoa K\u1ef3. C\u00e1c b\u1ea3o t\u00e0ng nh\u01b0 B\u1ea3o t\u00e0ng Ngh\u1ec7 thu\u1eadt Metropolitan v\u00e0 B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed Qu\u1ed1c gia Hoa K\u1ef3 c\u1ee7a Smithsonian \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111\u00f4 la ti\u1ec1n quy\u00ean g\u00f3p t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n nh\u01b0 Koch Brothers v\u00e0 SC Johnson.<\/p>\n\n

M\u1eb7c d\u00f9 s\u1ef1 t\u00e0i tr\u1ee3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p ngu\u1ed3n t\u00e0i ch\u00ednh c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c b\u1ea3o t\u00e0ng, nh\u01b0ng n\u00f3 c\u0169ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a c\u00e1c b\u1ea3o t\u00e0ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi c\u00e1c l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n

B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac: M\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh<\/h2>\n\n

B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac, m\u1ed9t b\u1ea3o t\u00e0ng t\u1ea1m th\u1eddi \u1edf Th\u00e0nh ph\u1ed1 New York, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 m\u1ed9t b\u1ea3o t\u00e0ng b\u1ecb c\u00e1o bu\u1ed9c l\u00e0 m\u1ed9t chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb nhi\u1ec1u h\u01a1n l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c v\u0103n h\u00f3a h\u1ee3p ph\u00e1p.<\/p>\n\n

B\u1ea3o t\u00e0ng do c\u00f4ng ty s\u1ea3n xu\u1ea5t n\u01b0\u1edbc hoa Glade t\u00e0i tr\u1ee3, c\u00f3 n\u0103m ph\u00f2ng, m\u1ed7i ph\u00f2ng c\u00f3 ch\u1ee7 \u0111\u1ec1 v\u1ec1 m\u1ed9t c\u1ea3m x\u00fac kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c x\u00f4ng h\u01b0\u01a1ng b\u1eb1ng m\u1ed9t lo\u1ea1i n\u01b0\u1edbc hoa Glade t\u01b0\u01a1ng \u1ee9ng. Du kh\u00e1ch \u0111i t\u1eeb ph\u00f2ng n\u00e0y sang ph\u00f2ng kh\u00e1c, tr\u1ea3i nghi\u1ec7m m\u1ed9t h\u00e0nh tr\u00ecnh \u0111a gi\u00e1c quan \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n

Gi\u1ea3i tr\u00ed so v\u1edbi Gi\u00e1o d\u1ee5c<\/h2>\n\n

Nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u00edch B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac l\u1eadp lu\u1eadn r\u1eb1ng b\u1ea3o t\u00e0ng n\u00e0y thi\u1ebfu gi\u00e1 tr\u1ecb gi\u00e1o d\u1ee5c th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c b\u1ea3o t\u00e0ng. H\u1ecd ch\u1ec9 ra r\u1eb1ng b\u1ea3o t\u00e0ng kh\u00f4ng cung c\u1ea5p b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o v\u1ec1 khoa h\u1ecdc v\u1ec1 c\u1ea3m x\u00fac ho\u1eb7c l\u1ecbch s\u1eed c\u1ee7a c\u00e1c b\u1ea3o t\u00e0ng. Thay v\u00e0o \u0111\u00f3, b\u1ea3o t\u00e0ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n cung c\u1ea5p cho du kh\u00e1ch m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u00e1c quan \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i tr\u00ed ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 gi\u00e1o d\u1ee5c.<\/p>\n\n

Vai tr\u00f2 c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p s\u01b0 ph\u1ea1m<\/h2>\n\n

David Ward, m\u1ed9t nh\u00e0 s\u1eed h\u1ecdc cao c\u1ea5p t\u1ea1i Ph\u00f2ng tr\u01b0ng b\u00e0y Ch\u00e2n dung Qu\u1ed1c gia \u1edf Washington, D.C., l\u1eadp lu\u1eadn r\u1eb1ng vi\u1ec7c thi\u1ebfu logic s\u01b0 ph\u1ea1m l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c b\u1ea3o t\u00e0ng kh\u00e1c.<\/p>\n\n

“N\u01a1i n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t ti\u1ec7m m\u00e1t-xa h\u01a1n l\u00e0 b\u1ea3o t\u00e0ng”, Ward n\u00f3i. “M\u1ed9t b\u1ea3o t\u00e0ng ph\u1ea3i l\u00e0 n\u01a1i ch\u00fang ta t\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf gi\u1edbi xung quanh m\u00ecnh, kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i ch\u00fang ta \u0111\u1ebfn \u0111\u1ec3 gi\u1ea3i tr\u00ed”.<\/p>\n\n

T\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c b\u1ea3o qu\u1ea3n b\u1ea3o t\u00e0ng<\/h2>\n\n

B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a xu h\u01b0\u1edbng l\u1edbn h\u01a1n trong v\u0103n h\u00f3a Hoa K\u1ef3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n c\u1ed9ng \u0111\u1ed3ng cho ngh\u1ec7 thu\u1eadt v\u00e0 v\u0103n h\u00f3a. Xu h\u01b0\u1edbng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb ni\u1ec1m tin r\u1eb1ng qu\u1ea7n ch\u00fang \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t h\u01a1n c\u00e1c h\u1ecdc gi\u1ea3 v\u00e0 nh\u00e0 khoa h\u1ecdc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u00fd ngh\u0129a.<\/p>\n\n

Tuy nhi\u00ean, Ward c\u1ea3nh b\u00e1o r\u1eb1ng xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 suy gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c b\u1ea3o t\u00e0ng. \u00d4ng n\u00f3i: “Thay v\u00ec l\u00fd tr\u00ed v\u00e0 s\u01b0 ph\u1ea1m, ch\u00fang ta \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c th\u1ee9 g\u00ec \u0111\u00f3 g\u1ea7n h\u01a1n v\u1edbi l\u1ec5 h\u1ed9i h\u00f3a trang”.<\/p>\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a \u00fd ngh\u0129a x\u00e3 h\u1ed9i<\/h2>\n\n

Ward l\u1eadp lu\u1eadn r\u1eb1ng \u0111\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t b\u1ea3o t\u00e0ng h\u1ee3p ph\u00e1p, m\u1ed9t t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c. N\u00f3 ph\u1ea3i cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 ch\u1ec9 gi\u1ea3i tr\u00ed. N\u00f3 ph\u1ea3i g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang ta v\u1ec1 th\u1ebf gi\u1edbi xung quanh v\u00e0 gi\u00fap ch\u00fang ta tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng d\u00e2n t\u1ed1t h\u01a1n.<\/p>\n\n

Theo quan \u0111i\u1ec3m c\u1ee7a Ward, B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed n\u00e0y. N\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb kh\u00e9o l\u00e9o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u00e1n n\u01b0\u1edbc hoa.<\/p>\n\n

Khoa h\u1ecdc v\u1ec1 m\u00f9i h\u01b0\u01a1ng v\u00e0 c\u1ea3m x\u00fac<\/h2>\n\n

B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng r\u1eb1ng m\u00f9i h\u01b0\u01a1ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u1ea3m x\u00fac. M\u1eb7c d\u00f9 tuy\u00ean b\u1ed1 n\u00e0y c\u00f3 ph\u1ea7n \u0111\u00fang, nh\u01b0ng m\u1ed1i quan h\u1ec7 gi\u1eefa m\u00f9i h\u01b0\u01a1ng v\u00e0 c\u1ea3m x\u00fac kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 b\u1ea3o t\u00e0ng th\u1ec3 hi\u1ec7n.<\/p>\n\n

Amanda White, Ti\u1ebfn s\u0129 Khoa h\u1ecdc th\u1ea7n kinh t\u1ea1i \u0110\u1ea1i h\u1ecdc Michigan, gi\u1ea3i th\u00edch r\u1eb1ng c\u00e1c v\u00f9ng n\u00e3o x\u1eed l\u00fd kh\u1ee9u gi\u00e1c, c\u1ea3m x\u00fac v\u00e0 tr\u00ed nh\u1edb c\u00f3 li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i quan h\u1ec7 m\u1ed9t-m\u1ed9t.<\/p>\n\n

“Tr\u00ed nh\u1edb th\u1ef1c s\u1ef1 l\u00e0 ch\u1ee9c n\u0103ng k\u1ebft n\u1ed1i hai \u0111i\u1ec1u \u0111\u00f3”, c\u00f4 n\u00f3i. “Ai \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u1ea3m x\u00fac c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t m\u00f9i h\u01b0\u01a1ng v\u00ec nh\u1eefng k\u00fd \u1ee9c m\u00e0 n\u00f3 g\u1ee3i l\u00ean”.<\/p>\n\n

K\u1ebft lu\u1eadn<\/h2>\n\n

B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3o t\u00e0ng h\u1ee3p ph\u00e1p hay kh\u00f4ng v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y tranh c\u00e3i. M\u1ed9t s\u1ed1 nh\u00e0 ph\u00ea b\u00ecnh cho r\u1eb1ng \u0111\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb thi\u1ebfu gi\u00e1 tr\u1ecb gi\u00e1o d\u1ee5c. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1eadp lu\u1eadn r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m ngh\u1ec7 thu\u1eadt v\u00e0 c\u1ea3m x\u00fac.<\/p>\n\n

Cu\u1ed1i c\u00f9ng, m\u1ed7i c\u00e1 nh\u00e2n ph\u1ea3i t\u1ef1 quy\u1ebft \u0111\u1ecbnh xem B\u1ea3o t\u00e0ng C\u1ea3m x\u00fac c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>","protected":false},"excerpt":{"rendered":"

B\u1ea3o t\u00e0ng c\u1ea3m x\u00fac: chi\u00eau tr\u00f2 qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p hay ngh\u1ec7 thu\u1eadt ch\u00ednh th\u1ed1ng? T\u00e0i tr\u1ee3 c\u1ee7a doanh nghi\u1ec7p v\u00e0 b\u1ed1i c\u1ea3nh b\u1ea3o t\u00e0ng S\u1ef1 t\u00e0i tr\u1ee3 c\u1ee7a…<\/p>\n","protected":false},"author":2,"featured_media":24821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4142],"tags":[17422,17425,17423,17424,17421,1580,16721,17426,5660],"class_list":["post-12897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-museum-studies","tag-corporate-sponsorship","tag-crowdsourcing-art","tag-legitimate-museum","tag-marketing-stunt","tag-museum-of-feelings","tag-olfactory-art","tag-art-and-culture","tag-pedagogy-in-museums","tag-sensory-experience"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/12897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=12897"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/12897\/revisions"}],"predecessor-version":[{"id":24822,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/12897\/revisions\/24822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media\/24821"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=12897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=12897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=12897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}