{"id":13533,"date":"2023-08-12T09:15:07","date_gmt":"2023-08-12T09:15:07","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=13533"},"modified":"2023-08-12T09:15:07","modified_gmt":"2023-08-12T09:15:07","slug":"fundraising-emails-surprising-secrets-success","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/uncategorized\/fundraising-emails-surprising-secrets-success\/","title":{"rendered":"Email g\u00e2y qu\u1ef9: B\u00ed m\u1eadt b\u1ea5t ng\u1edd \u0111\u1ec3 th\u00e0nh c\u00f4ng"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Email g\u00e2y qu\u1ef9: Nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng b\u1ea5t ng\u1edd<\/h2>\n\n<h2 class=\"wp-block-heading\">T\u1ed1i \u01b0u h\u00f3a email: Ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc<\/h2>\n\n<p>Khi n\u00f3i \u0111\u1ebfn email g\u00e2y qu\u1ef9, c\u00f3 v\u1ebb nh\u01b0 m\u1ecdi l\u1eddi khuy\u00ean th\u00f4ng th\u01b0\u1eddng \u0111\u1ec1u sai. Chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a Obama \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng nh\u1eefng email hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f2n l\u00e2u m\u1edbi ho\u00e0n h\u1ea3o. Ch\u00fang th\u01b0\u1eddng x\u1ea5u x\u00ed, li\u00ean t\u1ee5c t\u1ea5n c\u00f4ng ng\u01b0\u1eddi nh\u1eadn v\u00e0 th\u1eadm ch\u00ed c\u00f3 c\u1ea3 nh\u1eefng l\u1eddi nguy\u1ec1n r\u1ee7a.<\/p>\n\n<h2 class=\"wp-block-heading\">S\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4n ng\u1eef th\u00f4ng th\u01b0\u1eddng<\/h2>\n\n<p>M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u00e1ng ng\u1ea1c nhi\u00ean nh\u1ea5t l\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00f4n ng\u1eef th\u00f4ng th\u01b0\u1eddng. C\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 nh\u01b0 &#8220;N\u00e0y&#8221; v\u00e0 &#8220;\u1ed2&#8221; ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1c t\u00f9y ch\u1ecdn trang tr\u1ecdng v\u00e0 b\u00f3ng b\u1ea9y h\u01a1n. Theo d\u1eef li\u1ec7u th\u1eed nghi\u1ec7m c\u1ee7a chi\u1ebfn d\u1ecbch, &#8220;N\u00e0y&#8221; l\u00e0 d\u00f2ng ti\u00eau \u0111\u1ec1 th\u00e0nh c\u00f4ng nh\u1ea5t.<\/p>\n\n<h2 class=\"wp-block-heading\">Li\u00ean k\u1ebft v\u0103n b\u1ea3n thu\u1ea7n t\u00fay v\u00e0 thi\u1ebft k\u1ebf x\u1ea5u x\u00ed<\/h2>\n\n<p>M\u1ed9t kh\u00e1m ph\u00e1 b\u1ea5t ng\u1edd kh\u00e1c l\u00e0 l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c li\u00ean k\u1ebft v\u0103n b\u1ea3n thu\u1ea7n t\u00fay so v\u1edbi c\u00e1c n\u00fat &#8220;Quy\u00ean g\u00f3p&#8221; h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh. Ngo\u00e0i ra, c\u00e1c email c\u00f3 ph\u00f4ng ch\u1eef c\u1ee1 l\u1edbn, m\u00e0u v\u00e0ng n\u1ed5i b\u1eadt x\u1ea5u x\u00ed v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf phi truy\u1ec1n th\u1ed1ng kh\u00e1c l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n<h2 class=\"wp-block-heading\">X\u1ea5u x\u00ed \u0111\u00e1nh b\u1ea1i \u0111\u1eb9p \u0111\u1ebd<\/h2>\n\n<p>Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi ni\u1ec1m tin ph\u1ed5 bi\u1ebfn, nh\u1eefng email h\u1ea5p d\u1eabn kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng email c\u00f3 v\u1ebb ngo\u00e0i nghi\u1ec7p d\u01b0 v\u00e0 kh\u00f3 ch\u1ecbu h\u01a1n c\u00f3 xu h\u01b0\u1edbng huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi quy\u00ean g\u00f3p c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhi\u1ec1u h\u01a1n v\u1edbi nh\u1eefng email mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 ch\u00e2n th\u1ef1c, ngay c\u1ea3 khi ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea3i chu\u1ed1t hay h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c.<\/p>\n\n<h2 class=\"wp-block-heading\">Li\u00ean t\u1ee5c t\u1ea5n c\u00f4ng v\u00e0 nguy\u1ec1n r\u1ee7a<\/h2>\n\n<p>M\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean kh\u00e1c \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a Obama s\u1eed d\u1ee5ng l\u00e0 li\u00ean t\u1ee5c g\u1eedi email t\u1ea5n c\u00f4ng. B\u1eb1ng c\u00e1ch g\u1eedi nhi\u1ec1u email \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn trong m\u1ed9t th\u1eddi gian ng\u1eafn, h\u1ecd c\u00f3 th\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n quy\u00ean g\u00f3p. Ngo\u00e0i ra, email c\u00f3 n\u1ed9i dung nguy\u1ec1n r\u1ee7a c\u0169ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, cho th\u1ea5y r\u1eb1ng c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 l\u1eddi k\u00eau g\u1ecdi t\u00ecnh c\u1ea3m c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong g\u00e2y qu\u1ef9.<\/p>\n\n<h2 class=\"wp-block-heading\">Li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/h2>\n\n<p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch tranh c\u1eed Obama nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh email. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1, n\u1ed9i dung v\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf kh\u00e1c nhau, h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 c\u1ee7a m\u00ecnh \u0111\u1ed3ng c\u1ea3m nh\u1ea5t. Ngo\u00e0i ra, h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c ph\u00e2n kh\u00fac nh\u00e0 t\u00e0i tr\u1ee3 kh\u00e1c nhau b\u1eb1ng c\u00e1ch g\u1eedi nh\u1eefng email \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh, \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng th\u00eam n\u1eefa k\u1ebft qu\u1ea3 g\u00e2y qu\u1ef9 c\u1ee7a h\u1ecd.<\/p>\n\n<h2 class=\"wp-block-heading\">G\u00e2y qu\u1ef9 c\u1ee7a c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n\n<p>Ngo\u00e0i c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf tr\u00ean, chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a Obama c\u00f2n t\u1eadp trung v\u00e0o vi\u1ec7c g\u00e2y qu\u1ef9 c\u1ee7a c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 c\u1ee7a m\u00ecnh v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 so\u1ea1n th\u1ea3o nh\u1eefng email c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng c\u1ed9ng h\u01b0\u1edfng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n<h2 class=\"wp-block-heading\">C\u00e1c m\u1eb9o b\u1ed5 sung cho email g\u00e2y qu\u1ef9 hi\u1ec7u qu\u1ea3<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, d\u1ec5 hi\u1ec3u.<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a email c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u01b0a v\u00e0o t\u00ean ng\u01b0\u1eddi nh\u1eadn v\u00e0 th\u00f4ng tin c\u00f3 li\u00ean quan.<\/li>\n<li>Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh email c\u1ee7a b\u1ea1n theo s\u1edf th\u00edch v\u00e0 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/li>\n<li>Th\u1eed nghi\u1ec7m c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1, n\u1ed9i dung v\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nh\u1eefng ng\u01b0\u1eddi quy\u00ean g\u00f3p c\u1ee7a b\u1ea1n.<\/li>\n<li>Theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch g\u00e2y qu\u1ef9 qua email c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n<p>B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ch\u00ednh tr\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c email g\u00e2y qu\u1ef9 ph\u00e1 v\u1ee1 khu\u00f4n m\u1eabu v\u00e0 t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng g\u00e2y qu\u1ef9 c\u1ee7a h\u1ecd.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email g\u00e2y qu\u1ef9: Nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng b\u1ea5t ng\u1edd T\u1ed1i \u01b0u h\u00f3a email: Ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc Khi n\u00f3i \u0111\u1ebfn email g\u00e2y qu\u1ef9, c\u00f3 v\u1ebb nh\u01b0 m\u1ecdi l\u1eddi&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18242,18247,18246,18240,18241,18244,2522,18245,18243],"class_list":["post-13533","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-obama-campaign","tag-marketing-strategy","tag-donor-engagement","tag-email-marketing","tag-digital-fundraising","tag-email-content","tag-fundraising","tag-email-design","tag-email-optimization"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/13533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=13533"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/13533\/revisions"}],"predecessor-version":[{"id":13534,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/13533\/revisions\/13534"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=13533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=13533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=13533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}