{"id":15131,"date":"2023-05-11T03:19:02","date_gmt":"2023-05-11T03:19:02","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=15131"},"modified":"2023-05-11T03:19:02","modified_gmt":"2023-05-11T03:19:02","slug":"advertising-on-us-currency-a-delicate-balance","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/life\/economics\/advertising-on-us-currency-a-delicate-balance\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 Hoa K\u1ef3: S\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 Hoa K\u1ef3: S\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf<\/h2>\n\n

H\u01b0\u1edbng d\u1eabn v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 Hoa K\u1ef3<\/h2>\n\n

Trong n\u1ed7 l\u1ef1c gi\u1ea3m n\u1ee3 qu\u1ed1c gia, ch\u00ednh ph\u1ee7 Hoa K\u1ef3 \u0111\u00e3 cho ph\u00e9p b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 Hoa K\u1ef3. Tuy nhi\u00ean, ch\u00ednh s\u00e1ch n\u00e0y \u0111\u00e3 l\u00e0m d\u1ea5y l\u00ean nh\u1eefng lo ng\u1ea1i v\u1ec1 t\u00e1c \u0111\u1ed9ng ti\u1ec1m \u1ea9n \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed3ng ti\u1ec1n v\u00e0 b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c.<\/p>\n\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i n\u00e0y, ch\u00ednh ph\u1ee7 \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1c h\u01b0\u1edbng d\u1eabn nghi\u00eam ng\u1eb7t \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch n\u00e0y. C\u00e1c h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3m thi\u1ec3u s\u1ef1 l\u1ed9n x\u1ed9n, tr\u00e1nh xung \u0111\u1ed9t l\u1ee3i \u00edch v\u00e0 b\u1ea3o t\u1ed3n t\u00ednh to\u00e0n v\u1eb9n v\u1ec1 m\u1eb7t l\u1ecbch s\u1eed c\u1ee7a \u0111\u1ed3ng ti\u1ec1n.<\/p>\n\n

C\u00e1c c\u00e2n nh\u1eafc v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c<\/h2>\n\n

Nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u00edch cho r\u1eb1ng vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb v\u00e0 h\u1ea1 th\u1ea5p gi\u00e1 tr\u1ecb c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c n\u00e0y. Ch\u00ednh ph\u1ee7 th\u1eeba nh\u1eadn nh\u1eefng lo ng\u1ea1i n\u00e0y v\u00e0 nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu trong khi v\u1eabn duy tr\u00ec ph\u1ea9m gi\u00e1 v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ed3ng ti\u1ec1n.<\/p>\n\n

T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7<\/h2>\n\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 r\u1ea5t kh\u00f3 d\u1ef1 \u0111o\u00e1n. M\u1ed9t s\u1ed1 chuy\u00ean gia cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng gi\u1ea3m gi\u00e1, v\u00ec c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 m\u1ea5t ni\u1ec1m tin v\u00e0o t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a \u0111\u1ed3ng ti\u1ec1n. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1eadp lu\u1eadn r\u1eb1ng doanh thu t\u1eeb qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho b\u1ea5t k\u1ef3 kho\u1ea3n l\u1ed7 ti\u1ec1m \u1ea9n n\u00e0o v\u1ec1 gi\u00e1 tr\u1ecb.<\/p>\n\n

Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n\n

Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 c\u00f3 nhi\u1ec1u lu\u1ed3ng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1ea5y kh\u00f3 ch\u1ecbu, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c t\u1ecf ra th\u1edd \u01a1 ho\u1eb7c th\u1eadm ch\u00ed \u1ee7ng h\u1ed9. Ch\u00ednh ph\u1ee7 \u0111ang theo d\u00f5i ch\u1eb7t ch\u1ebd d\u01b0 lu\u1eadn v\u00e0 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch n\u1ebfu c\u1ea7n.<\/p>\n\n

L\u1ecbch s\u1eed qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7<\/h2>\n\n

Qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi. Trong qu\u00e1 kh\u1ee9, c\u00e1c ch\u00ednh ph\u1ee7 \u0111\u00e3 b\u00e1n kh\u00f4ng gian tr\u00ean tem, ti\u1ec1n xu v\u00e0 c\u00e1c lo\u1ea1i ti\u1ec1n t\u1ec7 kh\u00e1c \u0111\u1ec3 t\u1ea1o doanh thu. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e9p xu\u1ea5t hi\u1ec7n tr\u00ean ti\u1ec1n gi\u1ea5y c\u1ee7a Hoa K\u1ef3.<\/p>\n\n

Nh\u1eefng h\u00e0m \u00fd v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd<\/h2>\n\n

T\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p. Ch\u00ednh ph\u1ee7 c\u00f3 th\u1ea9m quy\u1ec1n ph\u00e1t h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd ti\u1ec1n t\u1ec7, nh\u01b0ng c\u0169ng ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 theo hi\u1ebfn ph\u00e1p v\u1ec1 quy\u1ec1n t\u1ef1 do ng\u00f4n lu\u1eadn v\u00e0 th\u01b0\u01a1ng m\u1ea1i. Ch\u00ednh ph\u1ee7 tin r\u1eb1ng c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 qu\u1ea3ng c\u00e1o mang l\u1ea1i s\u1ef1 c\u00e2n b\u1eb1ng h\u1ee3p l\u00fd gi\u1eefa nh\u1eefng l\u1ee3i \u00edch c\u1ea1nh tranh n\u00e0y.<\/p>\n\n

Nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7<\/h2>\n\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang kh\u00e1m ph\u00e1 nhi\u1ec1u \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd tr\u00ean ti\u1ec1n t\u1ec7. M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng bao g\u1ed3m s\u1eed d\u1ee5ng c\u00e1c ch\u1eef s\u1ed1 g\u00f3c l\u00e0m logo c\u00f4ng ty, \u0111\u1eb7t c\u00e1c bong b\u00f3ng l\u1eddi tho\u1ea1i c\u00f3 l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb nh\u1eefng nh\u00e2n v\u1eadt l\u1ecbch s\u1eed v\u00e0 t\u1ea1o c\u00e1c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh che khu\u1ea5t c\u00e1c t\u00f2a nh\u00e0 l\u1ecbch s\u1eed m\u00e0 kh\u00f4ng l\u00e0m thay \u0111\u1ed5i h\u00ecnh \u1ea3nh c\u1ee7a ch\u00fang.<\/p>\n\n

Nh\u1eefng l\u1ee3i \u00edch kinh t\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7<\/h2>\n\n

Ch\u00ednh ph\u1ee7 \u01b0\u1edbc t\u00ednh r\u1eb1ng vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng t\u1ef7 \u0111\u00f4 la doanh thu. Doanh thu n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3m n\u1ee3 qu\u1ed1c gia, t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a ch\u00ednh ph\u1ee7 ho\u1eb7c b\u00f9 \u0111\u1eafp chi ph\u00ed cho c\u00e1c kho\u1ea3n c\u1eaft gi\u1ea3m thu\u1ebf kh\u00e1c.<\/p>\n\n

Nh\u1eefng r\u1ee7i ro ti\u1ec1m \u1ea9n c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7<\/h2>\n\n

C\u00f3 m\u1ed9t s\u1ed1 r\u1ee7i ro ti\u1ec1m \u1ea9n li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7. Nh\u1eefng r\u1ee7i ro n\u00e0y bao g\u1ed3m kh\u1ea3 n\u0103ng l\u00e0m gi\u1ea3, gian l\u1eadn v\u00e0 l\u00e0m h\u1ecfng uy t\u00edn c\u1ee7a \u0111\u1ed3ng ti\u1ec1n. Ch\u00ednh ph\u1ee7 \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng r\u1ee7i ro n\u00e0y th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p an ninh nghi\u00eam ng\u1eb7t v\u00e0 th\u1ef1c thi c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 qu\u1ea3ng c\u00e1o.<\/p>\n\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p thay th\u1ebf \u0111\u1ec3 t\u0103ng doanh thu cho ch\u00ednh ph\u1ee7<\/h2>\n\n

Qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 ch\u1ec9 l\u00e0 m\u1ed9t trong s\u1ed1 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn m\u00e0 ch\u00ednh ph\u1ee7 \u0111ang c\u00e2n nh\u1eafc \u0111\u1ec3 t\u0103ng doanh thu. C\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c bao g\u1ed3m t\u0103ng thu\u1ebf, c\u1eaft gi\u1ea3m chi ti\u00eau v\u00e0 ph\u00e1t h\u00e0nh tr\u00e1i phi\u1ebfu m\u1edbi. Ch\u00ednh ph\u1ee7 s\u1ebd c\u00e2n nh\u1eafc \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 Hoa K\u1ef3: S\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf H\u01b0\u1edbng d\u1eabn v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean ti\u1ec1n t\u1ec7 Hoa K\u1ef3 Trong n\u1ed7 l\u1ef1c gi\u1ea3m n\u1ee3 qu\u1ed1c gia, ch\u00ednh…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15254],"tags":[5909,1280,17617,4352,17555],"class_list":["post-15131","post","type-post","status-publish","format-standard","hentry","category-economics","tag-national-identity","tag-ethics","tag-money","tag-advertising","tag-currency"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/15131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=15131"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/15131\/revisions"}],"predecessor-version":[{"id":15132,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/15131\/revisions\/15132"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=15131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=15131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=15131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}