{"id":16037,"date":"2022-04-12T01:37:12","date_gmt":"2022-04-12T01:37:12","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=16037"},"modified":"2022-04-12T01:37:12","modified_gmt":"2022-04-12T01:37:12","slug":"smithsonian-unifies-brand-identity-with-new-sunburst-logo","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/art\/museums\/smithsonian-unifies-brand-identity-with-new-sunburst-logo\/","title":{"rendered":"Smithsonian l\u00e0m m\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng m\u1eb7t tr\u1eddi t\u1ecfa s\u00e1ng r\u1ef1c r\u1ee1"},"content":{"rendered":"

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t c\u1ee7a Smithsonian<\/h2>\n\n

L\u1ecbch s\u1eed logo c\u1ee7a Smithsonian<\/h2>\n\n

Trong su\u1ed1t 152 n\u0103m l\u1ecbch s\u1eed, Vi\u1ec7n Smithsonian \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u logo kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh. N\u0103m 1847, h\u00ecnh \u1ea3nh c\u1ee7a nh\u00e0 t\u00e0i tr\u1ee3 cho Vi\u1ec7n, James Smithson, \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o con d\u1ea5u c\u1ee7a Vi\u1ec7n. V\u00e0o cu\u1ed1i th\u1ebf k\u1ef7 19, m\u1ed9t qu\u1ea3 \u0111\u1ecba c\u1ea7u \u0111\u01b0\u1ee3c bao quanh b\u1edfi nh\u1eefng ng\u1ecdn \u0111u\u1ed1c tri th\u1ee9c \u0111\u00e3 tr\u1edf th\u00e0nh logo ch\u00ednh, t\u1ed3n t\u1ea1i cho \u0111\u1ebfn n\u0103m 1966. H\u00ecnh \u1ea3nh m\u1eb7t tr\u1eddi t\u1ecfa s\u00e1ng, t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 khai s\u00e1ng, \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng n\u0103m 1966 nh\u01b0ng \u0111i k\u00e8m v\u1edbi s\u1ef1 gia t\u0103ng c\u00e1c logo ri\u00eang l\u1ebb cho c\u00e1c b\u1ea3o t\u00e0ng v\u00e0 ph\u00f2ng ban kh\u00e1c nhau.<\/p>\n\n

Nhu c\u1ea7u v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t<\/h2>\n\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u0103m 1995 cho th\u1ea5y r\u1eb1ng trong khi h\u01a1n 80% ng\u01b0\u1eddi M\u1ef9 nh\u1eadn ra Smithsonian, th\u00ec \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u1ec1 Vi\u1ec7n n\u00e0y c\u00f3 ph\u1ea7n m\u01a1 h\u1ed3. Cu\u1ed9c kh\u1ea3o s\u00e1t nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng th\u1ed1ng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 b\u1ed9 s\u01b0u t\u1eadp \u0111a d\u1ea1ng c\u1ee7a Vi\u1ec7n.<\/p>\n\n

Logo m\u1eb7t tr\u1eddi m\u1edbi<\/h2>\n\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, Smithsonian \u0111\u00e3 \u1ee7y quy\u1ec1n cho c\u00f4ng ty Chermayeff & Geismar, Inc. c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i New York thi\u1ebft k\u1ebf l\u1ea1i logo m\u1eb7t tr\u1eddi. Logo m\u1eb7t tr\u1eddi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt c\u00f3 thi\u1ebft k\u1ebf v\u00e0 ki\u1ec3u ch\u1eef m\u1edbi m\u1ebb. Logo n\u00e0y s\u1ebd thay th\u1ebf c\u00e1c logo c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u1ea3o t\u00e0ng, vi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 v\u0103n ph\u00f2ng ri\u00eang l\u1ebb, cho ph\u00e9p c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh ri\u00eang trong khi v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t.<\/p>\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n

Trong th\u1ebf gi\u1edbi kinh doanh, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nhau. M\u1eb7c d\u00f9 Smithsonian ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c v\u0103n h\u00f3a phi th\u01b0\u01a1ng m\u1ea1i, nh\u01b0ng Vi\u1ec7n c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng \u00e1p l\u1ef1c t\u01b0\u01a1ng t\u1ef1 trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t b\u1ea3n s\u1eafc c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. M\u1ed9t h\u00ecnh \u1ea3nh duy nh\u1ea5t \u0111\u1ea1i di\u1ec7n cho c\u1ea3 t\u1ed5ng th\u1ec3 Vi\u1ec7n v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111a d\u1ea1ng c\u1ee7a Vi\u1ec7n.<\/p>\n\n

B\u1ea3n s\u1eafc c\u1ed1t l\u00f5i c\u1ee7a Smithsonian<\/h2>\n\n

M\u1eb7c d\u00f9 c\u00f3 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng r\u1ea5t r\u1ed9ng, nh\u01b0ng Smithsonian v\u1eabn g\u1eafn k\u1ebft v\u1edbi nhau b\u1edfi b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i v\u00e0 cam k\u1ebft “m\u1edf r\u1ed9ng v\u00e0 truy\u1ec1n b\u00e1 ki\u1ebfn th\u1ee9c”. Logo m\u1eb7t tr\u1eddi m\u1edbi th\u1ec3 hi\u1ec7n cam k\u1ebft n\u00e0y v\u00e0 ph\u1ea3n \u00e1nh l\u1ecbch s\u1eed, s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u00ednh d\u1ec5 ti\u1ebfp c\u1eadn c\u1ee7a Vi\u1ec7n.<\/p>\n\n

Vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n

Thi\u1ebft k\u1ebf c\u1ee7a logo m\u1eb7t tr\u1eddi m\u1edbi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Smithsonian. Bi\u1ec3u t\u01b0\u1ee3ng m\u1eb7t tr\u1eddi g\u1ee3i l\u00ean s\u1ef1 khai s\u00e1ng v\u00e0 ki\u1ebfn th\u1ee9c, trong khi thi\u1ebft k\u1ebf v\u00e0 ki\u1ec3u ch\u1eef m\u1edbi m\u1ebb truy\u1ec1n t\u1ea3i s\u1ef1 hi\u1ec7n \u0111\u1ea1i v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. Vi\u1ec7c s\u1eed d\u1ee5ng logo nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u1ef1c th\u1ec3 c\u1ee7a Smithsonian t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/p>\n\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a logo m\u1edbi<\/h2>\n\n

Logo m\u1edbi c\u1ee7a Smithsonian d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a Vi\u1ec7n. Logo n\u00e0y s\u1ebd n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y \u00fd th\u1ee9c \u0111o\u00e0n k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n gi\u1eefa c\u00e1c th\u1ef1c th\u1ec3 c\u1ee7a Smithsonian v\u00e0 cung c\u1ea5p m\u1ed9t h\u00ecnh \u1ea3nh tr\u1ef1c quan r\u00f5 r\u00e0ng v\u1ec1 s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a Vi\u1ec7n.<\/p>\n\n

Nh\u1eefng c\u00e2n nh\u1eafc b\u1ed5 sung<\/h2>\n\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Smithsonian kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong logo. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a Vi\u1ec7n, bao g\u1ed3m c\u1ea3 trang web, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u1ea5n ph\u1ea9m v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c. S\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 g\u1eafn k\u1ebft trong th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/p>\n\n

Cam k\u1ebft c\u1ee7a Smithsonian \u0111\u1ed1i v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Khi Vi\u1ec7n ph\u00e1t tri\u1ec3n v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng nhu c\u1ea7u thay \u0111\u1ed5i, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vi\u1ec7n s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c tinh ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Vi\u1ec7n.<\/p>","protected":false},"excerpt":{"rendered":"

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t c\u1ee7a Smithsonian L\u1ecbch s\u1eed logo c\u1ee7a Smithsonian Trong su\u1ed1t 152 n\u0103m l\u1ecbch s\u1eed, Vi\u1ec7n Smithsonian \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u logo kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1i…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16062],"tags":[21307,2210,5409,16491,5932,16490],"class_list":["post-16037","post","type-post","status-publish","format-standard","hentry","category-museums","tag-sunburst","tag-enlightenment","tag-knowledge","tag-brand-identity","tag-smithsonian","tag-logo-design"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/16037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=16037"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/16037\/revisions"}],"predecessor-version":[{"id":16038,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/16037\/revisions\/16038"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=16037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=16037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=16037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}