{"id":1732,"date":"2024-06-16T02:21:32","date_gmt":"2024-06-16T02:21:32","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=1732"},"modified":"2024-06-16T02:21:32","modified_gmt":"2024-06-16T02:21:32","slug":"the-paperback-revolution-how-penguin-books-changed-popular-literature","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/art\/literature\/the-paperback-revolution-how-penguin-books-changed-popular-literature\/","title":{"rendered":"C\u00e1ch m\u1ea1ng s\u00e1ch b\u1ecf t\u00fai: Penguin Books \u0111\u00e3 thay \u0111\u1ed5i n\u1ec1n v\u0103n h\u1ecdc \u0111\u1ea1i ch\u00fang nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"<h2 class=\"wp-block-heading\">C\u00e1ch m\u1ea1ng s\u00e1ch b\u1ecf t\u00fai: Penguin Books \u0111\u00e3 thay \u0111\u1ed5i n\u1ec1n v\u0103n h\u1ecdc \u0111\u1ea1i ch\u00fang nh\u01b0 th\u1ebf n\u00e0o<\/h2>\n\n<h2 class=\"wp-block-heading\">S\u1ef1 ra \u0111\u1eddi c\u1ee7a s\u00e1ch b\u1ecf t\u00fai<\/h2>\n\n<p>Gi\u1eefa th\u1eddi k\u1ef3 \u0110\u1ea1i suy tho\u00e1i, nh\u00e0 xu\u1ea5t b\u1ea3n ng\u01b0\u1eddi Anh Allen Lane \u0111\u00e3 c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn: \u0111\u01b0a n\u1ec1n v\u0103n h\u1ecdc ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o qu\u1ea7n ch\u00fang v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb v\u00f4 s\u1ed1 t\u1ea1p ch\u00ed r\u1ebb ti\u1ec1n v\u00e0 ti\u1ec3u thuy\u1ebft in \u1ea5n th\u00f4 s\u01a1 t\u1ea1i c\u00e1c nh\u00e0 ga xe l\u1eeda, Lane \u0111\u00e3 h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng cu\u1ed1n s\u00e1ch b\u1ecf t\u00fai \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 m\u1ed9t g\u00f3i thu\u1ed1c l\u00e1.<\/p>\n\n<p>V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh t\u1eeb ch\u00ednh ti\u1ec1n ti\u1ebft ki\u1ec7m c\u1ee7a m\u00ecnh, Lane \u0111\u00e3 cho ra m\u1eaft Penguin Books v\u00e0o n\u0103m 1935. M\u01b0\u1eddi t\u1ef1a s\u00e1ch \u0111\u1ea7u ti\u00ean, bao g\u1ed3m c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a Agatha Christie, Ernest Hemingway v\u00e0 Dorothy Sayers \u0111\u00e3 th\u00e0nh c\u00f4ng ngay l\u1eadp t\u1ee9c, b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n ba tri\u1ec7u b\u1ea3n ch\u1ec9 trong v\u00f2ng m\u1ed9t n\u0103m.<\/p>\n\n<h2 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf mang t\u00ednh \u0111\u1ed9t ph\u00e1 c\u1ee7a Penguin<\/h2>\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng cu\u1ed1n s\u00e1ch b\u00eca c\u1ee9ng truy\u1ec1n th\u1ed1ng, s\u00e1ch b\u1ecf t\u00fai Penguin nh\u1ea5n m\u1ea1nh v\u00e0o th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec t\u1eebng t\u1ef1a s\u00e1ch ri\u00eang l\u1ebb. B\u00eca s\u00e1ch c\u1ee7a h\u1ecd c\u00f3 ph\u00f4ng ch\u1eef \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng, m\u00e3 m\u00e0u v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng ch\u00fa chim c\u00e1nh c\u1ee5t \u0111\u1eb7c tr\u01b0ng. Thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t n\u00e0y \u0111\u00e3 gi\u00fap Penguin n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang c\u00f4ng nh\u1eadn.<\/p>\n\n<h2 class=\"wp-block-heading\">M\u1edf r\u1ed9ng ch\u00e2n tr\u1eddi<\/h2>\n\n<p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Penguin \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c c\u1ee7a h\u00e3ng, bao g\u1ed3m c\u1ea3 vi\u1ec7c ra m\u1eaft Pelican, m\u1ed9t \u1ea5n hi\u1ec7u xu\u1ea5t b\u1ea3n s\u00e1ch phi h\u01b0 c\u1ea5u v\u00e0o n\u0103m 1937. Pelican \u0111\u00e3 xu\u1ea5t b\u1ea3n c\u00e1c t\u00e1c ph\u1ea9m g\u1ed1c c\u1ee7a nh\u1eefng t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng nh\u01b0 George Bernard Shaw v\u00e0 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh di\u1ec5n ng\u00f4n ch\u00ednh tr\u1ecb trong Th\u1ebf chi\u1ebfn II.<\/p>\n\n<p>Trong chi\u1ebfn tranh, s\u00e1ch b\u1ecf t\u00fai Penguin \u0111\u00e3 tr\u1edf th\u00e0nh v\u1eadt b\u1ea5t ly th\u00e2n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00ednh, h\u1ecd mang theo trong t\u00fai v\u00e0 \u0111\u1ecdc t\u1ea1i chi\u1ebfn h\u00e0o c\u0169ng nh\u01b0 ngo\u00e0i ti\u1ec1n tuy\u1ebfn. K\u00edch th\u01b0\u1edbc nh\u1ecf g\u1ecdn v\u00e0 \u0111\u1ed9 b\u1ec1n c\u1ee7a nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y khi\u1ebfn ch\u00fang tr\u1edf n\u00ean l\u00fd t\u01b0\u1edfng trong \u0111i\u1ec1u ki\u1ec7n chi\u1ebfn tranh.<\/p>\n\n<h2 class=\"wp-block-heading\">Di s\u1ea3n c\u1ee7a Penguin<\/h2>\n\n<p>C\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o c\u1ee7a Penguin \u0111\u1ed1i v\u1edbi vi\u1ec7c xu\u1ea5t b\u1ea3n s\u00e1ch b\u1ecf t\u00fai \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a b\u1ed1i c\u1ea3nh v\u0103n h\u1ecdc. S\u00e1ch b\u1ecf t\u00fai \u0111\u00e3 \u0111\u01b0a nh\u1eefng cu\u1ed1n s\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3, nu\u00f4i d\u01b0\u1ee1ng t\u00ecnh y\u00eau \u0111\u1ecdc s\u00e1ch v\u00e0 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang.<\/p>\n\n<h2 class=\"wp-block-heading\">M\u00f4 h\u00ecnh Penguin t\u1ea1i Hoa K\u1ef3<\/h2>\n\n<p>L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a Penguin, Pocket Books \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1ea1i Hoa K\u1ef3 v\u00e0o n\u0103m 1938. Pocket Books \u00e1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1, cung c\u1ea5p c\u00e1c \u1ea5n b\u1ea3n b\u1ecf t\u00fai ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng t\u1ef1a s\u00e1ch h\u01b0 c\u1ea5u v\u00e0 phi h\u01b0 c\u1ea5u n\u1ed5i ti\u1ebfng. Gi\u1ed1ng nh\u01b0 Penguin, Pocket Books \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c t\u1ea1i c\u00e1c hi\u1ec7u s\u00e1ch v\u00e0 th\u01b0 vi\u1ec7n c\u1ee7a M\u1ef9.<\/p>\n\n<h2 class=\"wp-block-heading\">K\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00e1y \u0111\u1ecdc s\u00e1ch \u0111i\u1ec7n t\u1eed v\u00e0 xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u00e1ch b\u1ecf t\u00fai truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, \u0111\u1ecbnh d\u1ea1ng s\u00e1ch b\u1ecf t\u00fai v\u1eabn ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed9c gi\u1ea3 coi tr\u1ecdng t\u00ednh v\u1eadt l\u00fd v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng c\u1ee7a s\u00e1ch.<\/p>\n\n<p>B\u1ea5t ch\u1ea5p b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i, Penguin Books v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n h\u00e0ng \u0111\u1ea7u v\u1ec1 c\u00e1c t\u00e1c ph\u1ea9m v\u0103n h\u1ecdc b\u1ecf t\u00fai ch\u1ea5t l\u01b0\u1ee3ng, k\u1ebf th\u1eeba di s\u1ea3n c\u1ee7a Allen Lane v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ed9t ph\u00e1 c\u1ee7a \u00f4ng.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>L\u1ecbch s\u1eed ti\u1ec3u thuy\u1ebft b\u1ecf t\u00fai<\/li>\n<li>\u1ea2nh h\u01b0\u1edfng c\u1ee7a Penguin Books \u0111\u1ed1i v\u1edbi n\u1ec1n v\u0103n h\u1ecdc \u0111\u1ea1i ch\u00fang<\/li>\n<li>Vai tr\u00f2 c\u1ee7a Allen Lane trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a xu\u1ea5t b\u1ea3n s\u00e1ch b\u1ecf t\u00fai<\/li>\n<li>Thi\u1ebft k\u1ebf b\u00eca s\u00e1ch b\u1ecf t\u00fai Penguin<\/li>\n<li>S\u00e1ch b\u1ecf t\u00fai Penguin trong Th\u1ebf chi\u1ebfn II<\/li>\n<li>Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Penguin t\u1ea1i Hoa K\u1ef3<\/li>\n<li>Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u00e1ch b\u1ecf t\u00fai ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n<li>T\u01b0\u01a1ng lai c\u1ee7a xu\u1ea5t b\u1ea3n s\u00e1ch b\u1ecf t\u00fai<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch m\u1ea1ng s\u00e1ch b\u1ecf t\u00fai: Penguin Books \u0111\u00e3 thay \u0111\u1ed5i n\u1ec1n v\u0103n h\u1ecdc \u0111\u1ea1i ch\u00fang nh\u01b0 th\u1ebf n\u00e0o S\u1ef1 ra \u0111\u1eddi c\u1ee7a s\u00e1ch b\u1ecf t\u00fai Gi\u1eefa th\u1eddi k\u1ef3 \u0110\u1ea1i suy&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[3765,3763,3764,3762,1500],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-literature","tag-book-publishing","tag-paperback-revolution","tag-popular-literature","tag-penguin-books","tag-literary-history"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"predecessor-version":[{"id":1733,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/1732\/revisions\/1733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media\/23677"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}