{"id":17530,"date":"2023-12-08T08:53:44","date_gmt":"2023-12-08T08:53:44","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=17530"},"modified":"2023-12-08T08:53:44","modified_gmt":"2023-12-08T08:53:44","slug":"cereal-mania-nostalgia-drives-cereal-craze-and-spin-off-products","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/life\/food-and-drink\/cereal-mania-nostalgia-drives-cereal-craze-and-spin-off-products\/","title":{"rendered":"C\u01a1n s\u1ed1t ng\u0169 c\u1ed1c b\u00f9ng n\u1ed5: B\u1eefa s\u00e1ng tu\u1ed5i th\u01a1 y\u00eau th\u00edch c\u1ee7a b\u1ea1n gi\u1edd \u0111\u00e3 c\u00f3 kh\u1eafp m\u1ecdi n\u01a1i"},"content":{"rendered":"<h2 class=\"wp-block-heading\">C\u01a1n s\u1ed1t ng\u0169 c\u1ed1c: T\u1ea1i sao b\u1eefa s\u00e1ng tu\u1ed5i th\u01a1 y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u1ea1i xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i<\/h2>\n\n<h2 class=\"wp-block-heading\">Ho\u00e0i ni\u1ec7m th\u00fac \u0111\u1ea9y c\u01a1n s\u1ed1t ng\u0169 c\u1ed1c<\/h2>\n\n<p>Trong th\u1eddi \u0111\u1ea1i b\u1ea5t \u1ed5n, th\u1ee9c \u0103n tho\u1ea3i m\u00e1i \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m, v\u00e0 ng\u0169 c\u1ed1c \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng g\u1ee3i nh\u1edb \u0111\u1ebfn nh\u1eefng ng\u00e0y th\u00e1ng \u0111\u01a1n gi\u1ea3n h\u01a1n. Theo Mintel, h\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi M\u1ef9 v\u1eabn th\u00e8m h\u01b0\u01a1ng v\u1ecb ng\u0169 c\u1ed1c th\u1eddi th\u01a1 \u1ea5u c\u1ee7a h\u1ecd. S\u1ef1 ho\u00e0i ni\u1ec7m n\u00e0y \u0111\u00e3 t\u1ea1o ra s\u1ef1 h\u1ed3i sinh trong vi\u1ec7c ti\u00eau th\u1ee5 ng\u0169 c\u1ed1c v\u00e0 s\u1ef1 gia t\u0103ng c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ng\u0169 c\u1ed1c.<\/p>\n\n<h2 class=\"wp-block-heading\">C\u00e1c s\u1ea3n ph\u1ea9m \u0103n theo ch\u1ee7 \u0111\u1ec1 ng\u0169 c\u1ed1c: M\u1ed9t v\u1ee5 n\u1ed5 ti\u1ebfp th\u1ecb<\/h2>\n\n<p>C\u00e1c c\u00f4ng ty ng\u0169 c\u1ed1c \u0111\u00e3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch tung ra nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0103n theo ng\u0169 c\u1ed1c d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng c\u00f3 h\u01b0\u01a1ng v\u1ecb ng\u0169 c\u1ed1c quen thu\u1ed9c \u1edf nh\u1eefng ki\u1ec3u d\u00e1ng kh\u00f4ng ng\u1edd t\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>H\u1ed7n h\u1ee3p l\u00e0m b\u00e1nh <strong>Cinnamon Toast Crunch<\/strong>, b\u1ecfng ng\u00f4 v\u00e0 kem<\/li>\n<li>Xi-r\u00f4, h\u1ed7n h\u1ee3p l\u1eafc v\u00e0 b\u00e1nh quy <strong>Fruity Pebbles<\/strong><\/li>\n<li><strong>Xi-r\u00f4 Captain Crunch&#8217;s Ocean Blue V\u1ecb phong nh\u00e2n t\u1ea1o<\/strong><\/li>\n<\/ul>\n\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m \u0103n theo n\u00e0y khai th\u00e1c m\u1ed1i li\u00ean h\u1ec7 t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi lo\u1ea1i ng\u0169 c\u1ed1c y\u00eau th\u00edch c\u1ee7a h\u1ecd, g\u1ee3i l\u1ea1i k\u00fd \u1ee9c v\u00e0 g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c vui v\u1ebb th\u1eddi th\u01a1 \u1ea5u.<\/p>\n\n<h2 class=\"wp-block-heading\">Y\u1ebfu t\u1ed1 Instagram<\/h2>\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0103n theo ng\u0169 c\u1ed1c. M\u00e0u s\u1eafc r\u1ef1c r\u1ee1 v\u00e0 thi\u1ebft k\u1ebf k\u1ef3 qu\u1eb7c c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y khi\u1ebfn ch\u00fang r\u1ea5t d\u1ec5 chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram. V\u00ed d\u1ee5, xi-r\u00f4 Fruity Pebbles c\u1ee7a b\u00e0 Butterworth \u0111\u00e3 tr\u1edf th\u00e0nh hit ngay l\u1eadp t\u1ee9c nh\u1edd m\u00e0u \u0111\u1ecf b\u1eaft m\u1eaft.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0110\u1ed5i m\u1edbi so v\u1edbi h\u01b0\u01a1ng v\u1ecb quen thu\u1ed9c<\/h2>\n\n<p>M\u1eb7c d\u00f9 c\u00e1c s\u1ea3n ph\u1ea9m \u0103n theo ng\u0169 c\u1ed1c \u0111\u00e3 mang l\u1ea1i s\u1ef1 ph\u1ea5n kh\u00edch cho gian h\u00e0ng b\u1eefa s\u00e1ng, nh\u01b0ng m\u1ed9t s\u1ed1 nh\u00e0 ph\u00ea b\u00ecnh cho r\u1eb1ng ch\u00fang \u0111\u00e3 ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1c lo\u1ea1i ng\u0169 c\u1ed1c truy\u1ec1n th\u1ed1ng. Daniel Goubert, \u0111\u1ed3ng d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh podcast The Empty Bowl, cho r\u1eb1ng c\u00e1c c\u00f4ng ty ng\u0169 c\u1ed1c \u0111ang t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1 thay v\u00ec c\u1ea3i thi\u1ec7n h\u01b0\u01a1ng v\u1ecb ng\u0169 c\u1ed1c c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.<\/p>\n\n<p>Tuy nhi\u00ean, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a Post Consumer Brands, Claudine Patel, cho r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0103n theo r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef cho danh m\u1ee5c ng\u0169 c\u1ed1c lu\u00f4n m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00e0 ch\u1ec9 ra c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Honeycomb Big Bites v\u00e0 Fruity Pebbles Shake Ups l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n<h2 class=\"wp-block-heading\">Ng\u0169 c\u1ed1c \u0103n li\u1ec1n: B\u1eefa s\u00e1ng mang theo<\/h2>\n\n<p>Khi m\u1ecdi ng\u01b0\u1eddi tr\u1edf l\u1ea1i v\u1edbi th\u00f3i quen h\u00e0ng ng\u00e0y, nhu c\u1ea7u v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn b\u1eefa s\u00e1ng mang theo \u0111ang t\u0103ng l\u00ean. C\u00e1c c\u00f4ng ty ng\u0169 c\u1ed1c \u0111ang ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>G\u00f3i ng\u0169 c\u1ed1c k\u1ebft h\u1ee3p ng\u0169 c\u1ed1c v\u1edbi \u0111\u1ed3 \u0103n nh\u1eb9 nh\u01b0 b\u00e1nh quy<\/li>\n<li>\u0110\u1ed3 u\u1ed1ng Carnation Instant Breakfast c\u00f3 h\u01b0\u01a1ng v\u1ecb ng\u0169 c\u1ed1c ph\u1ed5 bi\u1ebfn<\/li>\n<\/ul>\n\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a m\u1ed9t b\u1eefa s\u00e1ng nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng m\u1ea5t \u0111i h\u01b0\u01a1ng v\u1ecb quen thu\u1ed9c c\u1ee7a th\u1eddi th\u01a1 \u1ea5u.<\/p>\n\n<h2 class=\"wp-block-heading\">S\u1eefa ng\u0169 c\u1ed1c: C\u1ea7n sa v\u1edbi h\u01b0\u01a1ng v\u1ecb ho\u00e0i ni\u1ec7m<\/h2>\n\n<p>C\u01a1n s\u1ed1t ng\u0169 c\u1ed1c th\u1eadm ch\u00ed c\u00f2n lan sang ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ea7n sa. S\u1eefa ng\u0169 c\u1ed1c, m\u1ed9t lo\u1ea1i c\u1ea7n sa, \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u1edd h\u01b0\u01a1ng th\u01a1m v\u00e0 h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o g\u1ee3i nh\u1edb \u0111\u1ebfn s\u1eefa c\u00f2n s\u00f3t l\u1ea1i trong m\u1ed9t b\u00e1t Captain Crunch Berries. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u00f3 nh\u1ea5n m\u1ea1nh m\u1ed1i li\u00ean h\u1ec7 m\u1ea1nh m\u1ebd gi\u1eefa ho\u00e0i ni\u1ec7m v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i<\/h2>\n\n<p>M\u1eb7c d\u00f9 t\u01b0\u01a1ng lai c\u1ee7a ng\u0169 c\u1ed1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0103n theo v\u1eabn c\u00f2n kh\u00f4ng ch\u1eafc ch\u1eafn, c\u00e1c chuy\u00ean gia tin r\u1eb1ng y\u1ebfu t\u1ed1 ho\u00e0i ni\u1ec7m s\u1ebd ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y doanh s\u1ed1. Cho d\u00f9 \u0111\u00f3 l\u00e0 h\u01b0\u01a1ng v\u1ecb s\u00e1ng t\u1ea1o hay nh\u1eefng k\u00fd \u1ee9c \u00eam \u0111\u1ec1m th\u1eddi th\u01a1 \u1ea5u, ng\u0169 c\u1ed1c v\u1eabn s\u1ebd l\u00e0 m\u00f3n \u0103n ch\u00ednh trong b\u1eefa s\u00e1ng trong nhi\u1ec1u n\u0103m t\u1edbi.<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u01a1n s\u1ed1t ng\u0169 c\u1ed1c: T\u1ea1i sao b\u1eefa s\u00e1ng tu\u1ed5i th\u01a1 y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u1ea1i xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i Ho\u00e0i ni\u1ec7m th\u00fac \u0111\u1ea9y c\u01a1n s\u1ed1t ng\u0169 c\u1ed1c Trong&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[23034,23035,5453,257,1127,951],"class_list":["post-17530","post","type-post","status-publish","format-standard","hentry","category-food-and-drink","tag-cereal","tag-product-innovation","tag-consumer-behavior","tag-nostalgia","tag-marketing","tag-food-trends"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/17530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=17530"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/17530\/revisions"}],"predecessor-version":[{"id":17531,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/17530\/revisions\/17531"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=17530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=17530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=17530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}