{"id":2218,"date":"2021-03-02T07:03:26","date_gmt":"2021-03-02T07:03:26","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=2218"},"modified":"2021-03-02T07:03:26","modified_gmt":"2021-03-02T07:03:26","slug":"hersheys-chocolate-bar-trademark-product-design-protection","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/life\/food-and-drink\/hersheys-chocolate-bar-trademark-product-design-protection\/","title":{"rendered":"Nh\u00e3n hi\u1ec7u s\u00f4 c\u00f4 la Hershey’s: Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 b\u1ea3o h\u1ed9 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m"},"content":{"rendered":"

Nh\u00e3n hi\u1ec7u s\u00f4 c\u00f4 la Hershey\u2019s Chocolate Bar: M\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 b\u1ea3o h\u1ed9 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/h2>\n\n

\u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u cho thi\u1ebft k\u1ebf kh\u00e1c bi\u1ec7t: Thanh s\u00f4 c\u00f4 la Hershey’s<\/h2>\n\n

Sau m\u1ed9t cu\u1ed9c chi\u1ebfn ph\u00e1p l\u00fd, Hershey\u2019s Chocolate and Confectionary Corporation \u0111\u00e3 b\u1ea3o h\u1ed9 th\u00e0nh c\u00f4ng nh\u00e3n hi\u1ec7u cho thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng c\u1ee7a thanh s\u00f4 c\u00f4 la mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng. Chi\u1ebfn th\u1eafng n\u00e0y \u0111\u1eb7t ra ti\u1ec1n l\u1ec7 cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 ch\u1ee9ng minh r\u1eb1ng ngay c\u1ea3 nh\u1eefng s\u1eafc th\u00e1i tinh t\u1ebf trong thi\u1ebft k\u1ebf c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 h\u1ee3p ph\u00e1p.<\/p>\n\n

Cu\u1ed9c chi\u1ebfn nh\u00e3n hi\u1ec7u<\/h2>\n\n

Ban \u0111\u1ea7u, V\u0103n ph\u00f2ng S\u00e1ng ch\u1ebf v\u00e0 Nh\u00e3n hi\u1ec7u Hoa K\u1ef3 (USPTO) \u0111\u00e3 b\u00e1c b\u1ecf \u0111\u01a1n \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u c\u1ee7a Hershey’s do b\u1ec1 m\u1eb7t c\u00f3 kh\u00eda c\u1ee7a thanh s\u00f4 c\u00f4 la mang t\u00ednh ch\u1ee9c n\u0103ng. Tuy nhi\u00ean, Hershey’s \u0111\u00e3 kh\u00e1ng c\u00e1o th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, ngay c\u1ea3 khi kh\u00f4ng c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n

Thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t<\/h2>\n\n

USPTO cu\u1ed1i c\u00f9ng \u0111\u00e3 c\u1ea5p cho Hershey’s quy\u1ec1n b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u cho m\u01b0\u1eddi hai t\u1ea5m b\u1ea3ng ch\u1eef nh\u1eadt l\u00f5m c\u00f3 k\u00edch th\u01b0\u1edbc b\u1eb1ng nhau, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo d\u1ea1ng b\u1ed1n t\u1ea5m b\u1ea3ng tr\u00ean ba t\u1ea5m b\u1ea3ng. M\u1ed7i t\u1ea5m b\u1ea3ng c\u00f3 vi\u1ec1n n\u1ed5i b\u00ean trong m\u1ed9t h\u00ecnh ch\u1eef nh\u1eadt l\u1edbn h\u01a1n. D\u00f9 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf ri\u00eang l\u1ebb th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9, nh\u01b0ng s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u0111\u1ecba h\u00ecnh \u0111\u1eb7c bi\u1ec7t m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra l\u00e0 c\u1ee7a Hershey’s.<\/p>\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng s\u1eafc th\u00e1i tinh t\u1ebf<\/h2>\n\n

Chi\u1ebfn th\u1eafng c\u1ee7a Hershey’s nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf tinh t\u1ebf trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 c\u00e1c r\u00e3nh v\u00e0 \u0111\u01b0\u1eddng g\u1edd ri\u00eang l\u1ebb tr\u00ean thanh s\u00f4 c\u00f4 la mang t\u00ednh ch\u1ee9c n\u0103ng, ch\u00fang c\u0169ng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u1ee9ng minh r\u1eb1ng ngay c\u1ea3 nh\u1eefng l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf c\u00f3 v\u1ebb nh\u1ecf nh\u1eb7t c\u0169ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n

\u0110\u1eb7c \u0111i\u1ec3m ti\u1ec7n \u00edch so v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m thi\u1ebft k\u1ebf phi ch\u1ee9c n\u0103ng<\/h2>\n\n

Khi xem x\u00e9t vi\u1ec7c b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u, USPTO s\u1ebd ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ti\u1ec7n \u00edch v\u00e0 thi\u1ebft k\u1ebf phi ch\u1ee9c n\u0103ng. C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ti\u1ec7n \u00edch r\u1ea5t c\u1ea7n thi\u1ebft cho ch\u1ee9c n\u0103ng c\u1ee7a v\u1eadt th\u1ec3, trong khi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m phi ch\u1ee9c n\u0103ng ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch th\u1ea9m m\u1ef9 ho\u1eb7c trang tr\u00ed. Thi\u1ebft k\u1ebf thanh s\u00f4 c\u00f4 la Hershey’s \u0111\u01b0\u1ee3c coi l\u00e0 phi ch\u1ee9c n\u0103ng v\u00ec n\u00f3 kh\u00f4ng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 ch\u1ee9c n\u0103ng c\u1ee7a thanh s\u00f4 c\u00f4 la.<\/p>\n\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 li\u00ean k\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n\n

Vi\u1ec7c Hershey’s c\u00f3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn th\u1eafng v\u1ec1 nh\u00e3n hi\u1ec7u c\u1ee7a c\u00f4ng ty n\u00e0y. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u li\u00ean k\u1ebft thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o c\u1ee7a thanh s\u00f4 c\u00f4 la v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Hershey’s. S\u1ef1 li\u00ean k\u1ebft n\u00e0y cho ph\u00e9p Hershey’s l\u1eadp lu\u1eadn r\u1eb1ng b\u1ea3n th\u00e2n thi\u1ebft k\u1ebf \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t, t\u00e1ch bi\u1ec7t v\u1edbi ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3.<\/p>\n\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/h2>\n\n

V\u1ee5 ki\u1ec7n c\u1ee7a Hershey’s l\u00e0 m\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. M\u1eb7c d\u00f9 ch\u1ee9c n\u0103ng r\u1ea5t quan tr\u1ecdng, nh\u01b0ng vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u.<\/p>\n\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n\n

Thi\u1ebft k\u1ebf c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed1i v\u1edbi thanh s\u00f4 c\u00f4 la, h\u00ecnh d\u1ea1ng, k\u1ebft c\u1ea5u v\u00e0 th\u1eadm ch\u00ed c\u1ea3 \u00e2m thanh khi b\u1ebb \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 th\u00edch th\u00fa chung \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. Thi\u1ebft k\u1ebf thanh s\u00f4 c\u00f4 la Hershey’s l\u00e0 minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a thi\u1ebft k\u1ebf chu \u0111\u00e1o trong vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u00e0 th\u1ecfa m\u00e3n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>","protected":false},"excerpt":{"rendered":"

Nh\u00e3n hi\u1ec7u s\u00f4 c\u00f4 la Hershey\u2019s Chocolate Bar: M\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 b\u1ea3o h\u1ed9 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u cho thi\u1ebft k\u1ebf kh\u00e1c bi\u1ec7t: Thanh…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[2853,4625,4624,2851,1128,4623,4622],"class_list":["post-2218","post","type-post","status-publish","format-standard","hentry","category-food-and-drink","tag-packaging","tag-confectionery","tag-consumer-goods","tag-trademark","tag-branding","tag-intellectual-property","tag-product-design"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":1,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"predecessor-version":[{"id":2219,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/2218\/revisions\/2219"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}