{"id":4371,"date":"2024-09-14T01:34:47","date_gmt":"2024-09-14T01:34:47","guid":{"rendered":"https:\/\/www.lifescienceart.com\/?p=4371"},"modified":"2024-09-14T01:34:47","modified_gmt":"2024-09-14T01:34:47","slug":"multi-screen-advertising-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.lifescienceart.com\/vi\/uncategorized\/multi-screen-advertising-the-future-of-marketing\/","title":{"rendered":"S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh: M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft qu\u1ea3"},"content":{"rendered":"<h2 class=\"wp-block-heading\">S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh<\/h2>\n\n<p>Trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u m\u00e0n h\u00ecnh \u0111\u1ec3 xem n\u1ed9i dung v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd th\u00f4ng qua qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh.<\/p>\n\n<h2 class=\"wp-block-heading\">Qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh l\u00e0 g\u00ec?<\/h2>\n\n<p>Qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng nhi\u1ec1u thi\u1ebft b\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 tivi, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng, \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n\n<h2 class=\"wp-block-heading\">L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh<\/h2>\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh, bao g\u1ed3m:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn:<\/strong> Qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c:<\/strong> B\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau:<\/strong> Qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb.<\/li>\n<li><strong>M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn:<\/strong> Qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung b\u1ed5 sung v\u00e0 c\u00e1c c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">C\u00e1ch t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh hi\u1ec7u qu\u1ea3<\/h2>\n\n<p>\u0110\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean c\u00e2n nh\u1eafc c\u00e1c bi\u1ec7n ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t sau:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1eed d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia v\u00e0o qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 th\u0103m d\u00f2 \u00fd ki\u1ebfn, c\u00e2u \u0111\u1ed1 v\u00e0 tr\u00f2 ch\u01a1i.<\/li>\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u thi\u1ebft b\u1ecb, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>S\u1eed d\u1ee5ng nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng:<\/strong> C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh n\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 video, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb.<\/li>\n<li><strong>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3:<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd theo th\u1eddi gian.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">V\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh<\/h2>\n\n<p>M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mercedes-Benz:<\/strong> Mercedes-Benz \u0111\u00e3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch cho ph\u00e9p ng\u01b0\u1eddi xem b\u00ecnh ch\u1ecdn tr\u00ean Twitter \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch k\u1ebft th\u00fac m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 c\u1ea3nh r\u01b0\u1ee3t \u0111u\u1ed5i.<\/li>\n<li><strong>Volvo:<\/strong> Volvo \u0111\u00e3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8220;\u0111\u00e1nh d\u1ea5u&#8221; qu\u1ea3ng c\u00e1o c\u1ee7a Volvo tr\u00ean TV b\u1eb1ng \u1ee9ng d\u1ee5ng Shazam c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u0103ng k\u00fd l\u00e1i th\u1eed mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc iPad mini.<\/li>\n<li><strong>Allstate:<\/strong> Allstate \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi DirecTV v\u00e0 Dish Network \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi thu\u00ea nh\u00e0 b\u1eb1ng m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 b\u1ea3o hi\u1ec3m cho ng\u01b0\u1eddi thu\u00ea nh\u00e0.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh<\/h2>\n\n<p>Qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh v\u1eabn \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u, nh\u01b0ng n\u00f3 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u thi\u1ebft b\u1ecb \u0111\u1ec3 xem n\u1ed9i dung, qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh s\u1ebd tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n<p>B\u1eb1ng c\u00e1ch l\u00e0m theo c\u00e1c bi\u1ec7n ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c n\u00eau \u1edf tr\u00ean, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a qu\u1ea3ng c\u00e1o \u0111a m\u00e0n h\u00ecnh Trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u m\u00e0n h\u00ecnh \u0111\u1ec3 xem n\u1ed9i&hellip;<\/p>\n","protected":false},"author":2,"featured_media":24329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[497,7957,37,7954,7952,7955,7956,7953],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-technology","tag-measurement","tag-innovation","tag-engagement","tag-multi-screen-advertising","tag-personalization","tag-targeting","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":2,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"predecessor-version":[{"id":24330,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/posts\/4371\/revisions\/24330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media\/24329"}],"wp:attachment":[{"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifescienceart.com\/vi\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}